army!! go watch the second part! kzfaq.info/get/bejne/ndykppWLraq5oXk.html and if you want to talk you can follow me on twitter @boracitymag 💜

the fact that yoongis been reviewing their album since debut warms my heart i have no idea why

I really admire how creative & innovative they are in tackling adversity. Not been invited for broadcast variety show? “okay no problem we create our own”. Not asking us smart/meaningful questions?? “Well, we got weverse”. You want to restrict our screen time and interaction with fan? “There’s Twitter, Vlive and KZfaq”. My sister who have been kpop fans for a long time said BTS move are always so different, it seems like so strategically calculated but somehow it is actually genuine and organic. The thing with the boys also is that they are very consistent in whatever they do. I am so proud of them.

This is what people mean by paving the way. Not who did it first but who made it so others want to do it, or it's easier for others now because BTS has smoothed the road for them.

The twitter account one 💀. I remember big3 groups rushing to create twitter accounts after bbmas hhhh

They weren't invited to the dinner table so they made their own now everyone want to do it like them

As a graphic design student, no logo is better than BTS' and ARMY's, everything about our logos and BTS brand is so thoughtful and well-made, it makes me really proud to be part of something like this.

I think they also popularize the BT21 characters. Now you see other kpop idols groups with characters goods.

2nd gen and fossil stans would fight tooth and nail to say bts didn't pave the way, as if they weren't trying to watch content in different parts and barely a translator to translate content back in the day, bts made it a trend and necessity for content and albums to be available worldwide with translations (props to army translators too)

For twitter i really honestly thinks that they did not just influenced other idols but also blow up the app as well u know how twitter was so underrated back then right😭

I remember when I was getting into kpop in 2014 and BTS were the only group i could find consistent content to watch online for free. It was awesome. Back then I even thought, "why doesn't * this other kpop group * have videos like this". But now so many groups do more online content and I thank BTS for that ahahah

wow necessity really does breed invention because imagine how many of these iconic things we would have never gotten if bts had the same resources as other groups... they really are the blueprint

Just saying, the things BTS started, like having a twitter account, doing youtube vids and making their own variety show were created as a means to cope with discrimination from the industry because they were from a small company and were "nugus". All these things that they started was so organic and genuine and was rooted in creativeness in order to reach out their sincerity to more people. Obviously, all these gave BTS their edge, back then which made them into who they are now and even if lots of kpop groups are now doing these concepts, they probably still won't reach BTS's success with these concepts since they lack that certain uniqueness that BTS once brought.

i wanna mention youtube premiers too. no single kpop artist used to premier their comebacks on youtube, they just dropped their music videos on the scheduled time. now literally ALL of them do it since bts started it :))

the important one is US shows, no show would have invited groups who have debuted after bts if it weren't for bts

the incredible thing about bts they promoted themselves with the help of the army, they were their own spokespersons, people began to follow him because of his message and personalities, and not because they had more publicity and resources, it was organic and gradual

BTS PAVED THE WAY. People should stop arguing about this.

now do a trends army has created, the impact of our fandom is huge, deserves a video

I actually think that the reason for BTS having created so many trends has to do with the fact that they didn’t have much back then. In order to survive as a group of a small company they had to stick out somehow and gain fans by means that didn’t require much money or reputation. What I am trying to say, if you don’t have much, you have to be creative to get by and that’s exactly what they did.

More and more people I know are saying BTS are overrated simply because it’s a buzz word and they want some way to invalidate the success of BTS since they can’t wrap their heads around it. Seeing this kind of content makes me so happy because it shows the things they pioneered for Kpop (and now the western music industry too) and how hard they had to work to make a name for themselves 💜

i remember when bts react to their own music video and i thought “woah, no other artists does this right-“ i need to check again if it’s bts themselves reacting to their own music video. it was a wild ride, as i’m a fan since fire era. and how they hype each other is so amazing: always seen reactions from fans but never the artists until bts. and also, when suga unboxing the group’s album. i thought it was a big hit staff unboxing it. never can’t think of any other artists that would do this. most artists would think it was “spoiler” but it’s actually not. it’s good marketing. as for having youtube channels, i was a hardcore fan of a kpop group that i don’t want to mention as it will start fanwars and still is. but i only got to see the group more when they are on variety shows which is kinda sad because i want to see more. and then i found out about bts through their KZfaq videos and then i just wait for their comeback fire, as the trailer premieres. at first i thought bts are just people who want to make it in kpop, never thought it’s the artists themselves that documented their everyday life as artists in the industry. another thing is that i notice bts has a lot of extra variety shows that are made only for them and no other artists are guests in those shows. i thought it was so cool. as bts can actually be their 100% self without these “hosts” get in their way with them playing the game and just having fun and sometimes break the rules. it was so cool to see. i used to hate halloween dance practice and thought that bts are just silly ass street performer that are practicing for a show at a party. never again thought it was bts. i love the halloween dance practice more as it showcase their talent as well as them having fun doing so. when bts reveal their new logo, i thought other artists has their fandom’s logo too. it was so sweet of them to include us. - all these trends are honestly a shock to me because i never seen any other artists does it before. and actually we’re jealous of army because they got that much content of bts. my hatred and jealousy turns me into an army that streamed their music all the time as well as understanding their lyrics and connect with it and someone that sees how BTS PAVED THE WAY for the industry, the most things bts does casually without the intention to gain popularity, i notice all of that and that’s why i’m an army. (even during fire era, i hate them. i started become REAL ARMY that listen to their music without prejudice is after fake love. deep down i know how catchy their music is- just don’t want to admit it- but now damn, they’re the only artist i can see why stanning them is a right choice)

Also, although they might not have invented the fairy ending on kpop music shows, I truly believe they were the ones to have popularized it in the kpop industry. Jungkook even said it himself.

BTS truly paved the way for entire kpop industry 🤍

BTS really made a lot of trends, even they writing sincere lyrics has made many groups having more freedom in their music and before BTS kpop idols were expected to be perfect and serious but now they can be more themselves, also as the video said now many kpop artis are more active on social media and try to conect with their fans. I know because i've heard of kpop for about 13ys

Putting subtitle in their content, specially MV´s, was something they made popular in kpop. I still remember waiting DAYS for the translations. They started translating all the content in 2020 i believe...

BTS has shown their own individuality and the rest followed suit. Great example of what happens when you’re not afraid to step outside the typical box. They took the risks despite all the unknowns. Also amazing how one small company is now taking over everything.

let me just take a moment to say how much i admire you. your topics are so well researched, your script is written in such a fluent and interesting manner. i tried to make a video essay on jhope's songwriting, but i gave it up half way because i'm so lazy. Then you uploaded your video on j hope's growth, and after watching it I felt like it was exactly how I would have wanted my video to be like if I had finished it. I hope you gain many more subscribers in the future, you deserve it. Meanwhile, please keep these videos coming!

they were also the first ones to put english subtitles on their music videos.

bts is the blueprint!

they did so much for kpop and kpop fans are always taking it for granted. kpop before bts was just not that easy to follow groups were only releasing content when they were doing comeback promos, everything was manipulated by big broadcast stations a lot of extra content like behind the scenes were being gatekeeped in DVDs. absolutely insane.

i opened the comments expecting kpoppies and multis disagreeing but its just armys rightfully saying bts paved the fucking way iktr!

let's also not forget english subtitles. i remember years ago hearing from someone that bts were like a first when it came to that stuf. like international fans would always find a way to understand. now we got army translators haha

lets not forget armys making albums available in the US!

theres a reason why they have such a big and dedicated fandom, i still remember the times when they did these and groups followed even still now

Literally half of the kpop trends are set by bts! Now if blinks and sm stans tries to shade us by saying "sm and yg are the real trendsetters bts only has views and bluh bluh" then I am gonna show them this!

I just want to point out, even though BTS is amazing, their MARKETING TEAM IS EVEN MORE AMAZING!! For real, every person working for Big Hit/Hybe during early days was a genius. Bang PD has a very good eye at noticing talent.

I see two major driving force for all those points: connecting with ARMY and counterbalancing the lack of big3 privilege

i know other fans gonna be a liiittle bit mad bc their faves did smth similar but seriously look at the effect bts have groups did not care about facial expressions before they did not have elaborate dance breaks in award shows now its a must for every award show performance also the remixes, no one released friday music etc while it was a tradition in bts content

They also made working for a greater cause, through their music, healing fans and promoting good causes for the world a trend in kpop too. Lol. They went to white house recently, appointed as presidential envoys, and have gone many times to the un. They did it all with their own courage. No support from outside I want yo be like that too....

bts is the standard

their strategy makes my mind blown.

I'm so so so glad I got to know bts around 2016, because I got to see it with my own eyes the every trend you mentioned being passed to other idols, and there are so many other trends yet not mentioned and it just makes me feel proud of bts and I really admire the team behind them

BTS absolutely popularized online variety show. And that's one of the reason why Army stay loyal. We have free content every weeks. So, we didn't get bored. Also the reason why they got international army ( early 2015) because bts run have English subtitles, and we can watched whatever time we want. Unlike other idol launch their variety shows on national TV, we didn't get eng sub, we can't watch it for free, we didn't know where to watch it. BTS isn't the first group i stand but i didn't get any content to watch except their MVs, and dance practice, so it's kinda boring to watch it over and over and over again. But BTS always gave new content, the old bangtan bomb is the best, bighit gave free content with good quality (if I'm not wrong since 2017 they start doing it on VLIVE+, and that's need money) so the bangtan bomb nowadays is kinda just to follow the tradition. Somehow I'm glad they didn't come from big company, because if they did I'm pretty sure, bts run wouldn't ever happened.

BTS popularised kpop for their era like no one else's business, what legends! love them foreverrrr

It was actually bts that first did those special comeback countdown opening shows in mnet, vlive, and again other groups followed them

I've been an army since 2016 but I used to listen to other groups like 2NE1, SNSD and Big Bang way before and yes, I can confirm. We saw a lot of changes and similarities, especially since 2017 that was when Bangtan won Top Social artist on the BBMAs. BTS will be always trendsetters 🔥 I really admire all the creativity and hard work that BigHit, the staff and the members put to survive. They literally made k-pop more fun interactive with fans. For a reason, there's no bigger connection and affection than BTS and ARMY. The guys genuinely care about their fans and want to be close and just natural. 🥺💜💜 btw They also popularized characters goods (like BTS HipHop monsters, BT21, Funko BTS POP, TinyTan..)

being an early army i remember everything but never realized why, I tried to listen to exo upon someone's recommendation in 2012 & only korean & chinese videos popped up so it didn't piqued my interest but when I listened to bts in 2015 there was so much content out there, I was sucked into it, I fell in love with the boys personality before listening to their discography. BTS's success isn't a fluke, it came with the ahead of time marketing & bts, staff, & army working hard, putting more & more content out there so it can reach more ppl & what can I say the boys charisma & music wins us all, it's light in the end of the tunnel.

This is what paving the way means cuz BTS made the road more smoother to be accessible to other groups. It's not Who did it 1st, it's about Who made impact.

You have to praise both the members and the staff behind them. They have managed to somehow make the impossible, in a very closed industry, not only possible, but the standard. This truly happens once in a lifetime and I am so happy that it’s happening to them, they deserve everything good and positive in this world 💜

and people still say bts didn't pave the way... like yeah there are other great groups but bts really did make it possible for fandoms to get more casual content from there faves

what I liked suga doing unboxing than doing a real review being honest and you couldn't see his face, almost as he cared more about advertising his music than his image as a celebrity

a little unrelated, but army has set some trends as well! 🙋‍♀️ one notable example being that an army was the source of the “source(s): dude trust me” meme. both army & bts are trendsetters fr 😌

the tiny seven on twitter is my favorite, also i love army never delete (or change) the symbol like other fans change it when their idol is comeback, i never delete my tiny seven too💜 *sorry for the broken english*

man I've been a fan of BTS for so long and been in the kpop community even longer. But this video is finally making me realize how many things BTS started/evented/trended just bc they didn't have the resources or power to make themselves known otherwise. I mean, lets be real, promoting kpop on youtube (other than MVs & performances) itself was done by bts. It baffles me to see how future-forward Bangtan & BigHit were despite having SO many other shits to worry about. They thrived to make themselves work instead of sitting back and waiting for results of only music shows/album sales to come in. Honestly, I'll always give kudos to BTS members and their management team for making this much effort despite having no concrete hope in the early days. Another thing I've always applauded BTS for is how astonishingly they've been free of ANY scandals as individuals or a group. The only other artist I know which was THIS transparent and loyal is SVT and maybe SHINee (excluding dating scandals bc those should not be called scandals at all).

came here for a fun watch but was surprised because this video was very informative and accurate! of course i don't expect this video to be an exhaustive list, but i'd like to add another trend (perhaps the biggest) - which is the whole 'love yourself' agenda in kpop/kbiz! i've been involved in kpop as far as 2009, so i'm pretty sure no one before bts has promoted self-loving as much as they do. since the release of the 'love yourself' series, many kpop idols start to gear their focus to loving oneself, opposing to the previously dominant concept of romantic love. a sub-trend to this is the emphasis of psychological concepts such as self, persona, etc. it is certain that this stems from namjoon's own extensive knowledge and interest for these subjects, and that's why no one before bts has really paid attention to this concept, only in recent years (i won't name any idols here but this is evident looking at vcrs, concepts, songs these days!). other trends that i can think of are the promotion of hanbok/korean culture, the concept of an alternate universe and connected worlds, collaboration between kpop and western idols, etc.

I love your explanations and examples of all of the ways that bts paved the way for current kpop idol trends and content! I'd just like to add on to your explanation about bts and variety shows from their early days and why they started making run bts. When they first debuted it was really difficult for bts to get a spot on Korean variety shows, and when they /were/ invited, they didn't get much screen time so it was hard promoting themselves that way. As bts started to gain popularity around 2014/2015, and especially in 2015 after they got their first music show win with I Need U, bts were invited to a bunch of variety shows. But because they were from a small company, and their group concept was so different from other groups at the time, they got a lot of mistreatment and disrespect from the hosts of some of the shows and given how they were treated when the cameras were ON, I'm sure they were treated even more poorly behind the scenes. So when vlive launched and they were chosen to help promote it, they came up with run bts as their own variety show where it would be just them and they wouldn't have to put up with the same hosts that looked down on them when they started out anymore. 💜

BTS paved the way and that's on periodt

Also, bts was the first one to reveal an anthology album(proof)

Antis should really watch this before bashing on BTS and ARMY. It’s like they don’t want to accept the fact that BTS created their own success by thinking outside the box and when other artist follow suit they want to call BTS overrated.

I wouldn't call myself an Army, but I have followed BTS since their debut. I used to be Baby (B.A.P's stan) and since their disbandment I don't follow Kpop much anymore including BTS. I know very well about their popularity growth and how different it is from their early days. Back then, I wasn't mature enough to actually understand the hardship they're going through (they're just another talented boy groups that I like back then). Now watching all your videos gave me understatement about how harsh Kpop was back then to non-big 3 and how BTS striving through all of it. I somehow realized that's maybe why B.A.P didn't last, as they weren't from Big 3 as well, and their company was being unfair. So I believe that another reason BTS is holding on, is also because BigHit do whatever they can for BTS. They really invest wholeheartedly for BTS and it shows. They really look for ways for BTS to promote even in harsh media environment you mentioned. I can't help but feel a little bit emotional. I remembered boy group I used to like, and I'm also touched with all the hard work BTS and their company have put for this. Come to think of it, It's so easy for non-fan to say that BTS is overrated and became mainstream. Disregarding BTS' hardships and whatsoever. But god, if you look at it from this perspective, I can't think of any other group that deserves this. Opportunity comes to those who prepared for it... they're completely prepared, creative, and hard working.

This is literally another proof (wink wink) that bts fr paved the way

i can’t believe people are still denying that bts paved the way.

0:43 About big performances, I remember in the video with Suga and Woozi from Seventeen he mentioned how when BTS started doing big performances they had to start doing them too.

Nowadays just because bts is popular kpopies always calls them "overrated" but they ignore how much bts has gone through and still going through!

Tbh I didn’t notice how much BTS, ARMY, and their production/marketing team influenced and shaped the kpop industry and fandom culture until I watched these videos from boracity… because, as someone else has mentioned, all the social media engagement, free personality content, performance direction, and album marketing (pre-releases/release dates/music chart and award priorities), etc. are now so integrated into and standard to the structure of kpop, that it seems like the industry has always been this way, since the beginning. As if all of it had long been established before BTS, when in reality, it’s quite recent. I finally get what Hoshi meant in the Suchwita episode… I’m grateful for the content and performances the trends have brought us, but I honestly feel bad how much more groups need to do now as the norm… BTS be the overachievers who set the curve, and now everyone else gotta do a crap ton more stuff if they want to meet the grade 😭

BTS is paving the way!! I didn't know the normal thing now day in Kpop starting or popularised by BTS wow......BTS and their team are brilliant 💜 I wonder if all of those other Kpop fandom know ths fact? Or they just refuse to admit it, because usually they like belittle any BTS achievements or impacts lol

gosh this was satisfying, if other famous groups tried they couldve made these trends but our bangtan boys are so creative my gosh i love them

SO TRUE BTS PAVED THE WAY

Old Army's remember "Bangtan Gayooooo"

Also 'Comeback Maps'...

No but still some kpop fans refuse to accept that the some fun stuff their idol is doing is because of BTS like honey those own variety shows and yada yada was not done was anyone around that time , BTS were the one that started that and now your own idol is doing those so just accept the fact that BTS paved the way

BTS the kings. BTS the real princes of pop

BTS is the blueprint is all I heard throughout the video

BTS paved the way, exactly

in conclusion: BTS PAVED THE WAY

everyone say thank u to bts!!!

BTS and Army also popularized about 1st 24 hours MVs views. Back then Army didn't have many to show off to other fandom, so we kinda said "BTS has the most 24 hour views if we combined 1theK and bighit ent views (Fire mv). And then they try to break the record which succeed. But then ARMY take it back with BS&T (only 3M, that was a big deal back then, that was our pride) but then BLINK break the record and then ARMY took it back, BLINK break it again, but ARMY took it back again and has never been break until now. That's how it's kinda BTS vs BLACKPINK views war until now.

I'm so proud of BTS and us!!!

I really recently came across the twt acct fact and it's really funny like bts were tweeting since 2012 like even before debut and then big3 rushing to do it after bbmas like lmaoo

Thank you for this video, Kpoppies know BTS paved the way but after they have shamed themselves so much by hating on them unnecessarily, they now only know hate. BTS paved the way

BTS' work ethics and ARMY's love and dedication is the true baseline of all this. BTS FOREVER!!!

Wow. Amazing as always. 💜 It make me sad though when people don't acknowledge these things about BTS because of jealousy.

Truly icons legends paved the way and always the moment my bangtan boys

Amazed with the amount of research that you did! I thought that I knew many things about BTS, but when I watched this video, my jaw dropped. This video definitely shows the HUGE impact that BTS has on the K-pop industry. 💜 Already subscribed to your KZfaq channel. Looking forward to more interesting videos from you.

2:38 yep glad u put Yoongi's unboxing cos his hands alone😍

about the little 7s... we DID invent this kind of 'promotion' by putting symbols in our twt names, it started on ly:her with the '承 ' symbol in 2017, then we kept doing it for the other albums when they came out but the 7 stayed... other fandoms just copied us in their own ways (like putting the numbers of members in the group and other variations)

ohhhh i like this type of channel where we can discuss the boys and the impact they made in many different ways. i love memes and funny vids but it’s oversaturated here on youtube and often times too corny. great video! bts and armys paved the way 💜

it's disgusting that these other fandoms don't want to admit BTS PAVED THE WAY

I didn't knew about releasing single on friday thing , oh wow

BTS always is on the top and paving the way for other groups, love you guys! 😍🥰💜💜💜💜💜

I've always wondered what are the things bts did first before other idols followed. This is very informative. Love your work. Thanks

BTSARMY PAVED THE WAY 😋💅🏻

Super interesting! So many of my favorite things in Kpop are actually in this list ahah I never realised the impact BTS had on them! Thank you for this video and taking the time to explain it all :)

BTS PAVED THE WAY!!!!!! 💜💜💜💜

so glad u include the fan made run bts intro

let's not forget that it was bcoz of bts that these american tv shows are now the inkigayo for kpop acts.

literally evr1 has their own variety shows now. twt evrything. now every1 wants 2 do it like us. thats a bit annoying but really flattering as well. we are their inspo lol. the originals.

THANK YOU FOR CONTINUING TO PRODUCE QUALITY CONTENT!

RUN BTS ON COMMING TUESDAY 😭😭😭😭😭

thank you so much for this video. i feel so incredibly proud and warm. they're such pioneers. they've come such a long way. i love them sm.