Boy on the Bike - Hovis advert's 2019 restoration

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Boy on the Bike - Hovis advert's 2019 restoration | BFI

Рет қаралды 88,938

Күн бұрын

Old Ma Peggoty's house at the top of the hill in a fictional 'Northern' (actually South-Western) town is the last delivery in Ridley Scott's 'Boy on a Bike', voted one of Britain's best-loved adverts ever. Freewheeling down the cobbles of Gold Hill in Shaftesbury, Dorset, our young hero rides into the sunset in what is one of the most iconic moments in TV advertising history. There's wheatgerm in that there bread - but also a claim that falls foul of today's advertising standards, so the 2019 reboot had to re-record the narration. This restored version preserves the original in all its glory.
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Пікірлер: 126

@lowesonia8551 5 жыл бұрын

Admiration respect for the tireless work that has given life back to the degraded films through time. Thank you My father was a Hovis man

@frankkolton1780 3 ай бұрын

I was going back through the career of Ridley Scott, his, drive, ambition, and talent enabled him to work his was up from obscurity to one of history's greatest directors. It's amazing to be able to find many of his commercials here on KZfaq, being a Yank, I've never had been exposed to them. Commercials can be art form, they reflect the era and times and give insight to a country's culture and heritage. These petite masterpieces such as this beautiful bread commercial deserved to be restored and preserved for future generations

@steve9084 Жыл бұрын

I was there yesterday May 22 2023. Brought back many memories. I walked down then back up. 51 years ago it looked easy but now at 64, not so easy. And yes, the boy joined the london fire brigade and served at Islington while I did my time at Knightsbridge.

@elijahheyes9061 3 жыл бұрын

Bravo...Beautiful restoration...Brought tears to my eyes...Fond memories of my childhood, and I still eat Hovis 😋

@franceskronenwett3539 3 жыл бұрын

I remember this advert for Hovis bread and found it really charming. The music played by the band was the second movement from Dvorjak's New World Symphony. However in the original version the speaker spoke with a northern accent- Yorkshire maybe. In the revamped version the accent sounded like a West Country one.

@brettchittickou 2 жыл бұрын

This may be to correct the common misconception that this advert was filmed in Yorkshire, when in fact it is Gold hill in Shaftesbury, Dorset

@Ass_Burgers_Syndrome 2 жыл бұрын

I thought the same, but I'd forgotten about the other two Hovis adverts, one with a Geordie accent, and one with a Yorkshire accent. So long ago it's easy to get them confused I think. kzfaq.info/get/bejne/irWHfah0ydXGoZ8.html

@thecinematicmind 5 жыл бұрын

That’s nice to see a classic advert restored.

@savedfaves 2 жыл бұрын

It’s not restored in the sense they change they voice actor and changed the ending script entirely and threw in a modern tea pouring clip to cut off the end of the ad people knew and loved. Cleaned up and changed more than restored. Pity. Even if the original audio wasn’t perfect audio can be cleaned up some. Authenticity > audio perfection.

@abelardoruiz5544 3 жыл бұрын

This was quite heartwarming.

@stuartbroome1258 3 жыл бұрын

Oh how I wish I could put my 8mm cine films through that machine. Lovely ad 🌟

@marieascot 7 ай бұрын

Have you tried calling Talking Pictures TV, they can sometimes take home movies.

@1258-Eckhart 3 жыл бұрын

Whyever go to all that trouble to restore the film, only then to destroy the original soundtrack? There are two separate issues: 1. Rereleasing it as an actual advert - then the content needs to be adjusted; 2. Restoring the film (the subject here) - then the original soundtrack should also be restored, warts and all.

@revolutioblog 3 жыл бұрын

Such an AMAZING restoration work 👏🏼

@QueenBeeKeepers 9 ай бұрын

Concieved, written and directed by a young Ridley Scott - no wonder it's so great!

@dibbla 2 жыл бұрын

This was so interesting! Thank you for uploading! ❤️❤️

@laoclassics 3 жыл бұрын

I went there 2 days ago. Wow it's a truly magical place!

@1t_wasnt_me 3 жыл бұрын

How could you be there two days ago and write that comment 6 months ago? Have you got a time-machine? lol.

@sonofedmund5004 4 жыл бұрын

I love seeing people who love their work!

@JonnyInfinite 5 жыл бұрын

I saw this on tv the other day, glad to see it restored

@vincentturner2 3 жыл бұрын

It brings a lump to your throat great work

@peterdarby1445 8 ай бұрын

Beautiful. The quintessence of nostalgia.

@RonLaws 7 ай бұрын

Amazing restoration, i'm so happy that it could be restored from film directly and not just a crusty old Video Tape Reel, So much more detail could be captured on film even back then that was impossible with conversion methods when this would have originally been converted for TV Broadcast in the 70s that modern equipment can finally capture today.

@steveeglintine 3 жыл бұрын

Its so interesting looking back. Ridley Scott and Dvorak only just about does it justice

@JROrg2009 4 жыл бұрын

The beautiful background music comes from Dvorak - Largo - New World Symphony Full Symphony No. 9

@thefurrybastard1964 Жыл бұрын

Excellent restoration. But they messed up the dialogue at the end slightly. It should have been, "Get it in you boy, and you'll be going up that hill as fast as you came down." Instead of, "You must have gone up that hill as fast as you came down."

@gordonmcmillan4709 Жыл бұрын

See the note at the top about why they had to re-record the narration - that original text would be 'misleading advertising" today (sigh)

@EvelcyclopS 5 жыл бұрын

Incredible remaster

@crabbymagnolia6035 3 жыл бұрын

Beautiful!

@Poliss95 5 жыл бұрын

Picture is wonderfully restored, but changing the words ruins it. The rich tones of the original narrator have gone. What's the point of restoring the audio track if you're not going to use it? Surely this should be treated as a historical document and not an advert? (It's falls foul btw. It's not a chicken.)

@Coxie61 4 жыл бұрын

I think it was updated, the words have only been changed slightly towards the end, perhaps advertising standards have changed, I would say 95% is the original voice over.

@andypandy3635 3 жыл бұрын

@@Coxie61 No, it's a different actor. The original voice-over was provided by Howard Lang (who played William Baines in 'The Onedin Line'), who died in 1989.

@johnreynolds6369 3 жыл бұрын

I agree.

@monkeytrumpet11 3 жыл бұрын

They shouldn't have updated the music either. I know it's the same symphony but the original was played at a slower tempo and just sounded better

@savedfaves 2 жыл бұрын

It takes a fine eye and ear but when you notice the changes you can’t help but feel the opportunity to actually restore an old ad has been lost.

@bunnylove273 3 жыл бұрын

Hi guys thank you for the memorises l still love this ad ❤

@justinezafra 28 күн бұрын

'Grandad used to say, 'It's a bloody long way to go for a loaf o' bread.'' 🍞😊

@finanzferdinand9874 9 ай бұрын

Non traditionalist, non conformist etc etc here, but this is history. Nobody can argue with it. What a job they did on this.

@davidhollins870 3 жыл бұрын

Now watch the Two Ronnies version.

@sogwac1435 3 жыл бұрын

The "Hovis Ad" I remember was a Northern voice saying how his father had returned from the war and given him a piece of real liquorice similar imagery same punchline ... Hadn't seen this one before.

@Ass_Burgers_Syndrome 2 жыл бұрын

kzfaq.info/get/bejne/irWHfah0ydXGoZ8.html

@savedfaves 9 ай бұрын

In the original version of this ad the voiceover had a northern accent. They literally recast a new voice actor for this “restoration”, if you could call it that. An abomination of a restoration.

@podington 4 жыл бұрын

The Baker doesn't say what i thought was the original one, originally he said "Get it inside ya, boy, and you'll be going up that hill as fast as you come down." here he says "Get it inside ya, boy, you must have gone up that hill as fast as you come down." or was there several versions?

@COIcultist 4 жыл бұрын

You are right and the BFI have messed up and not for the first time. Re dubbed narration with a change of words for the advert that is OK but why no cleaned up original as well? Also the music is wrong in both speed and pitch which kills the mood. Great job BFI! What it really was kzfaq.info/get/bejne/bLOhaJyq0LbScXk.html

@DaveandGinny972 4 жыл бұрын

I’ve just watched this remaster but didn’t initially notice the change in narrative. Why oh why change from the original, makes no sense.

@philburke9530 4 жыл бұрын

Probably trading standards - you can't get away with implying that a loaf of bread will turn you into an elite hill-climbing athlete any more.

@savedfaves 2 жыл бұрын

@@philburke9530 it’s not trading standards. It’s a cultural document. There are exceptions. They should have did the right thing.

@chaimafaghet7343 2 жыл бұрын

@@philburke9530 I believe it was originally "doorsteps", not "slices". Nobody knows what a frigging doorstep is any more, apparently.

@cavetreasures5475 5 жыл бұрын

Splendid

@RetroRegan Ай бұрын

Carl Barlow was the young lad on the bike. He was paid around £60 for the two days filming. He's now in his fifties and a retired fireman. The baker was the late, great actor Bill Maynard. Such an iconic advert and a great slice of British history, even though I'd have much preferred the original narration of Howard Lang and soundtrack. Ashington Colliery brass band playing Dvorak New World Symphony. To me this version is not so much a restoration as a make over.

@krazykat1977 5 жыл бұрын

I bet the restoration cost a lot of bread.

@lowesonia8551 5 жыл бұрын

Priceless. English Heritage

@COIcultist 4 жыл бұрын

its OK the BFI have plenty of dough!

@richbuilds_com 4 жыл бұрын

I kneaded to hear that.

@geoffreyadlam1300 4 жыл бұрын

LOT OF BREAD THAT'S A GOOD ONE

@savedfaves 2 жыл бұрын

Your humour is gone bad you old loaf.

@savedfaves 2 жыл бұрын

What the hell? They recast the voice actor and changed the ending script and cut off the ending to insert a modern Hovis product. That’s not restoration, that’s changing the advert… and it’s not how the pubic would want an ad that’s part of the public consciousness restored. Stop trying to rewrite history by changing the ad everyone knew and loved. Hovis corporate got involved, maybe? Seems likely. Bring back the original audio recording and if it has some cracks and pops it’ll just have to do. Less is more. Classic case of over-production.

@CalvinsWorldNews 2 жыл бұрын

"involved" ? Likely, I'm imagining paying for the restoration costs (and then some) was cheaper than fresh advertising. Maybe £200k? As for rewriting history, I'm genuinely surprised this hasn't been remade yet, retaining the 1910 time period, but with an ethnic minority female getting the role, to promote "the message"

@chaimafaghet7343 2 жыл бұрын

@@CalvinsWorldNews I knew t'baker'd 'ave a naan in the tandoor when I got back, she'd say ਮੈਨੂੰ ਪਾਕਿਸਤਾਨੀਆਂ ਨੂੰ ਬਹੁਤ ਨਫ਼ਰਤ ਹੈ

@TANTRUMGASM Жыл бұрын

@@chaimafaghet7343 LOLOLOLOL nice

@savedfaves Жыл бұрын

😂

@erykfreethinker7147 5 жыл бұрын

Eee sithee lad, they doan't mek hills loik that any more. One has to wonder whether the road surface has also been re-mastered since this advert.

@richbuilds_com 4 жыл бұрын

As a Yorkshire-man borne and t'bread. That was dreadful :) We don't do 'loik' (that's well southern - practically Cornish!) "like that" is shortned to "li'tha'" (l - eye tha) e.g. Does tha' li 'tha' Shandy tha 'suthun puff? (I am surprised you seem to enjoy your southerner's drink of Shandy (beer or lager diluted with lemonade). Is my observation correct?)

@BW-xe2zk 4 жыл бұрын

Gold Hill, Shaftesbury, Dorset

@arguspanoptes9510 5 жыл бұрын

Thanks for this BFI. No Reginald Molehusband yet?

@eliotreader8220 3 жыл бұрын

Hovis make nice bread

@damo220 2 жыл бұрын

That behind the scenes photo shows a dolly track? But it looks like they never used one 🤷🏼‍♂️

@amplify3735 3 жыл бұрын

fantastic

@scottpannell2286 2 жыл бұрын

As if Ridley Scott directed it?! Haha. That’s great

@savedfaves Жыл бұрын

Yes he did. But he cast a different and much more suitable voice actor for the part and they changed the music tempo/feel and the ending. This isn’t restored it’s ruined

@paulwoolley4957 2 жыл бұрын

Eeh tha knows, it were really great when I were a lad, we’d get up on a cold frosty mornin’ after t’ baker had bin, and there it were, all brown and steam in’ on t’ doorstep- HOVIS! Aye tha knows, nowt lahk it..

@elmobolan4274 3 жыл бұрын

I'm an American who's family was stationed in England back then, I remember this commercial, crazy!!!

@paulwoolley4957 2 жыл бұрын

Didn’t they shoot an advert for bread on Exchange street in Colne Lancashire?

@elchasai Жыл бұрын

I have read that this was the last in a series of five commercials Scott made for Hovis, are there any of the other four extant?

@ThatTallGuy0 Жыл бұрын

Grandad always said it was a long way

@jameslong3509 3 жыл бұрын

Grandad used to say, it was a bloody a long way to go for loaf of bread.

@Ass_Burgers_Syndrome 2 жыл бұрын

Hahaha. T2R.

@therealcaldini 11 ай бұрын

The version with the slower tempo music!

@DarrellMinards 2 ай бұрын

God's country... Beautiful Dorset

@stevesteve8098 Жыл бұрын

It is a Bastardisation..... on the dialoge... The original was talking about "doorsteps" of hot Hovis.... that is NOT the same asthe word "slices" used in the bastardized version. so it is NOT a preservation, but a revamping of an original that has been racially sanitized...

@justinezafra 28 күн бұрын

''Get it inside yer, boy!' he used to say. Afore he went t' prison, this was.' 😳

@grzegorzkaczmarek8513 Жыл бұрын

What is the Box size I need it for shipping calculation

@joannetelling 5 жыл бұрын

This was never intended to be a 'Northern' town. If it was, then why does the narrator have a West country accent? It was the second Hovis advert (Boy runs away from home) that was based in Yorkshire. Next the BFI will restoring Seaman Staines and Master Bates to Captain Pugwash.

@1t_wasnt_me 3 жыл бұрын

These characters were NEVER in Captain Pugwash, so something that never was, cannot be restored, idiot! That was an April fool's started by the Media who went on to be successfully sued by Captain Pugwash creator John Ryan. The REAL characters were Master Mate, Tom the cabin boy & pirates Barnabas and Willy along with Captain Pugwash himself, which isn't Australian slang for oral sex as the tabloids had claimed.

@Ass_Burgers_Syndrome 2 жыл бұрын

@@1t_wasnt_me Whooooosh !

@laganas2008 Ай бұрын

Bread Runner.

@TechTins_Projects 11 ай бұрын

That is not the original sound track! The voice is completely different. And the script is incorrect. It was not 'You must have gone up' it was 'You'll be going up that hill' Why was this not explained!!

@davidbowen60 Жыл бұрын

Was the baker green grass ( bill Maynard)

@ynotnilknarf39 9 ай бұрын

no, it's kinda like him but isn't.

@gavinbardon9622 5 жыл бұрын

Maybe you should have Mike Kohler restore the audio on this KZfaq film?! Ouch, that's a lot of sibilance!

@camptube7621 3 жыл бұрын

Is it me or was the music faster?

@Ass_Burgers_Syndrome 2 жыл бұрын

It was.

@savedfaves Жыл бұрын

Music was faster and voice actor was different. It’s the equivalent of ‘restoring’ the Mona Lisa by painting something else over it.

@allieandmaria 3 жыл бұрын

I wonder what the boy is doing now... 🤔

@kegofglory 3 жыл бұрын

Here he is...doing an ad for Evans Cycles on the same hill...: kzfaq.info/get/bejne/a5uRgbaYtq63dmg.html

@cheekyllamacreations 3 жыл бұрын

The young boy is Carl Barlow and he was in my class at school. He later became a fireman. That really is him in that link you posted, Kegofglory! 👍🏻

@laro1002 3 жыл бұрын

Why change the music! It needs to be slower as per the original - the music is 90% of the performance! It should be played with ‘feeling’ … agghhh

@Ass_Burgers_Syndrome 2 жыл бұрын

The original advert had faster version of the music.

@laro1002 2 жыл бұрын

@@Ass_Burgers_Syndrome yes you are right - my mistake. Much prefer the music slower though.

@Ass_Burgers_Syndrome 2 жыл бұрын

@@laro1002 Oh me too, for sure. The proper version gets me a bit emotional actually. Dunno why. Just one of those pieces of music that has that effect. Maybe it's nostalgia, I don't know, it's weird.

@stevefoster7233 2 жыл бұрын

Is the baker Bill Maynard.?

@deanronson6331 Жыл бұрын

This street and its houses don't look much different from those that could be found in the hilly parts of of my native Sarajevo's old town at that same time period, and I'm sure the same is true of many other towns across the world. If you're old, as the Two Ronnies send-up of the commercial shows, living on a hill is extremely inconvenient. I'd be much more inclined to be nostalgic about the flat-land villages of Britain if I hailed from there.

@25pappy 4 жыл бұрын

What's the name of the piece of music in the advert?

@bonzoboots 4 жыл бұрын

It's from Dvorak's New World Symphony, but this is a Colliery Brass Band version. Possibly: kzfaq.info/get/bejne/ndmIbKiB2bGclok.html

@MusicFanatical1 4 жыл бұрын

I've just had a thought: why did the boy push his bike all the way up the hill for anyway? Making more work for himself. Leave bike at bottom of hill, take basket off bike, take it with him & deliver bread then walk back down. Easier or no? Yes I know it's only an advert.

@glorfindel72 3 жыл бұрын

He's a kid....surely you understand and remember the joy of wheeling down a big hill on your bike?

@Ass_Burgers_Syndrome 2 жыл бұрын

No. Easier to push the wheeled object than to carry dead weight.

@savedfaves 2 жыл бұрын

The bread.

@TANTRUMGASM Жыл бұрын

he knows better than to lay his bike down and walk away.

@gentmartin 4 жыл бұрын

What a shame about the soundtrack!! It just sounds wrong. The narrator sounds dreadful and the script has been altered.

@iVenge 5 жыл бұрын

‘Going Home’ should always be in E flat, not A flat.

@EvelcyclopS 5 жыл бұрын

iVenge it should always be played ‘largo’ too. Slower the better

@dorothyallspice1862 4 жыл бұрын

The original key is actually C# major.

@findingtv2entertan 2 жыл бұрын

restoration version, music to quick,listen to new world Symphony properly

@markxist 5 жыл бұрын

No Joe Gladwin. No good

@adrianridgway4333 2 жыл бұрын

Roses are red Grass is so green The content you want Is at 6:13

@michaeldonovan6076 3 жыл бұрын

Ah by gum lad, those where the day's with a warm loaf straight from oven sure would bring home awakinging of any morning and closing of any day owe those where the day's never a hunger always a full belly and a warm bed by gum those where the day's.