Brand Identity Design Presentations and Critique

Brand Identity Design Presentations and Critique - Young Guns EP 10

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How did the Young Guns do on the airline design challenge? Who did the best job on branding a premium class for an airline? Find out, on this episode of Young Guns.
Did you miss Episode 9?
Catch up here: • Brand Identity Design ...
How do you design a brand identity system for sub-brand? How do you present your ideas to a stakeholder or client? What is a design critique like and what is the process?
In this episode of The Young Guns, the designers present their final projects for the last design challenge of the season - The First Class Airline Branding Design!
Chris Do provides his critique on their work, presentation, and process while he delivers the hard truth and advice. See how the Young Guns complete this difficult assignment after the mid-point check in and learn along the way.
Want to see an experienced designer take on the challenge? Check this out -
Emerald by Emirates brand design - Adobe Live Stream with Emily Xie.
EP 1 - • Live Graphic Design wi...
EP 2 - • Live Graphic Design wi...
EP 3 - • Live Graphic Design wi...
See the past Young Guns Series 1 Episodes - • Young Guns: Season 1
Learn to Create Stylescapes with our course - academy.thefutur.com/p/styles...
Check out our logo design course - academy.thefutur.com/p/logo-d...
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Пікірлер: 376

@sarthakrawat9488 5 жыл бұрын

this is friggin netflix material. cant wrap my head i am watching it for free

@andomaker 5 жыл бұрын

I genuinely learn more from this channel than I do at a $40,000 university bachelors degree.

@RodrigoTasca 5 жыл бұрын

Ando totally agree!

@JackGSF 5 жыл бұрын

Same here

@MioLawliet 5 жыл бұрын

@@JackGSF same

@onerazza8464 5 жыл бұрын

Ando you're completely right!!

@RomboutVersluijs 5 жыл бұрын

Yet they do look at that paper from school when job hunting.

@ultimaokami 5 жыл бұрын

What I learn is don’t be lazy even if it is just a personal project. Always try to go above and beyond in everything

@sharifelkomi 5 жыл бұрын

Unfortunately missed the live premiering of the episode. It was very sweet seeing all the love and support in the chat when I later watched it. Thank you guys! It was a lot of fun working on this, I learned as much from my own process and Chris' feedback as I did from seeing everyone's way of approaching the challenge and producing amazing work!

@kajalbaliyan2010 5 жыл бұрын

great job! 👏

@sharifelkomi 5 жыл бұрын

@@kajalbaliyan2010 Thank you, Kajal!

@May-ei5nb 5 жыл бұрын

Loved your work Sharif!

@sharifelkomi 5 жыл бұрын

@@May-ei5nb Thank you very much!

@sumitjain6802 5 жыл бұрын

that was amazing.

@1OTDM 5 жыл бұрын

I think the Ace design was beautiful, but he missed understanding the end user. It didn't feel luxurious at all. It felt youthful and vibrant, and might work as a program for young hustling professionals. The Swiss Airlines work was the strongest by far at capturing the intention of the design exercise.

@alejandrovillegas1324 4 жыл бұрын

Completely agree

@strewberta 3 жыл бұрын

Omg that’s exactly what I feel!!!!!

@marjurihoney2728 3 жыл бұрын

Agree

@tasu3769 Жыл бұрын

I totally agree with you

@shern92 5 жыл бұрын

I am exactly like Conor when I am in school. I did well in CGPA and my porfolio were WILD and all over the place. All together they don't make a good portfolio, they looked like experimentations. I take your compliment at Conor on him being confidence and wild, no teachers told that to me. I was told that secretly the teachers hated me. Now that I am in 4th years of operating a studio I founded, I can say I tuned down a lot! And everytime I wanted to try something different new and go wild, I always take one step back and only be expressive on parts that I think is suitable. My general rule is to have a pinch of crazy ideas in a stew of practical concept. I used to be like you Conor! But trust me I grew so much when I am a good listener, and when I tamed my inner horses. Chris is kind enough to praise your confident, but the society might not be. I still not a good follower now, but I am getting better everyday.

@Felastinos 5 жыл бұрын

guy with Swiss airline did the best job in my opinion

@matheuslellis3793 5 жыл бұрын

And yet for some reason it appers that someone else won

@siqizhang3586 4 жыл бұрын

agree

@IStMl 4 жыл бұрын

Yup, created a solid clean subbrand for one of the cleanest brands

@danielkris96 3 жыл бұрын

Totally agree

@abdullayevfarruxbek 3 жыл бұрын

I don't agree, cause not feeling a luxury. Typeface also not good

@AndreyUrman 5 жыл бұрын

Sean's AAce pattern is really dope.

@sharifelkomi 5 жыл бұрын

I agree!

@eddykane2001 5 жыл бұрын

The Nest logo should stay the same. It's brilliant. The font could have been different but it's still gold to me.

@IsisMarques 5 жыл бұрын

I agree, I think the suggestion he made would have made it look cheap... The original fits perfectly to the brand, as the applications are really bold, the softeness of Didot doesn't feel disconnected to Lufthansa's identity.

@MrZxcvbnm22 5 жыл бұрын

@@IsisMarques In general, the suggestions that Chris makes are very bad imo. But he is good at pointing out what workd and what doesnt. I would love to see him in action, designing something.

@buyrightsellright 3 жыл бұрын

the NEST logo suggest to be incorporated in the word nesT the T is where its logo

@sinuwi 5 жыл бұрын

Crimson looks really good!

@sharifelkomi 5 жыл бұрын

Thank you, Nowy! Glad you think so!

@AbrianCurington 5 жыл бұрын

Thank you for posting these critiques! They help me tighten up my design in general and, more specifically, give me greater insight for my own StyleScape homework. Well done everyone!

@loliradotopper 4 жыл бұрын

I am watching this for free. What a great time to be alive .

@RodrigoTasca 5 жыл бұрын

Who needs school when you got the Futur dropping some 🔥 just learned so much about logo design in 15 minutes

@paritacontractor4452 5 жыл бұрын

This channel is my saviour. Can't thank you enough. It feels bad that we were not privileged enough to have professor like you to have this much open n detailed discussion on weekly basis. But I am so happy that this is happening on KZfaq. Man🙌🙌🙌. You have helped me so much let me know if I can help this channel somehow.

@thefutur 5 жыл бұрын

Thank you Parita

@ahmedelaidy4297 5 жыл бұрын

Sherif i'm really in love with your presentation!

@novirahmatika 5 жыл бұрын

another gold just dropped. never thought a critique on someone else's work is valuable! would love to see the video about mockups! thanks the futur!

@OCH22 5 жыл бұрын

I think that if i ranked them: 1. CRIMSON: everything was on point, i think chris should have given him more promps as he did with AAce, Sharif really set the bar since Ep. 1 and here he really puts himself at the level of emily with emerald.🔴 2. AAce: the pattern was the killer shot (in a good way) it was perfectly applied throughout the applications⏭⏬⏫ - Putting both of them side by side, crimsom wins on logo and refined quality and Aace wins on pattern and brand liquidness ... so for me at the end they both share the first place🏅 3. Nest, dispite the selection of Didot (it looks good don't get me wrong) and the critics from Chris, The Symbol was magnificent, really exceptional and the applications dont even say some 🙌🏻 4. Serenity ⚜ i think it just needed to go the extra mile and another 10-20% beyond the 100% because the concept & the logo were good but they appeared to be the 'final-brand.file' instead of the 'final final brand.file' 5. JET2VIP🚄 i think it was a bad choose to begin with because despite understanding the challenge & difficulty behind the selection, just the main logo, compared to the others, lacks professionalism and he even said on the part 1 that he wasn't happy with some details ... the other four selected airlines had well designed logos so thats a plus when it comes to looking if, at the end, your proposal achieved the level of those brands.

@ScientistX 5 жыл бұрын

That's exactly where I fell short, didn't put much in the applications and focused too much on messaging

@thefutur 5 жыл бұрын

Thanks for the input.

@connorfowler2573 5 жыл бұрын

I love this summary, thanks Luis! I really appreciate it! I'm super grateful for feedback like this. I picked up the project in the midst of my busiest period in business yet and reflecting on it now I can completely see where I went wrong. Unfortunately I had to prioritise other things at the time so I didn't put all of my effort into this project, leading it to feel lacklustre. But we all learn and move forward!

@lilycrin 5 жыл бұрын

I miss working on something like this. That's the downside when working on a retainer that takes up all your time. There is no time to try something else. Love your videos. I put my headphones on, and listen to your videos while working :) Thanks for the entertainment ❤️

@fredbrown6951 5 жыл бұрын

Love the show! This is just so helpful for this young guns and US we get to learn so much from these video's and I want to just give a little appreciation post to Chris and the WHOLE team! Love ya peeps

@pepejeans000 5 жыл бұрын

I agree on most of the critique with your Chris. The luxury part is absent for me in most of the designs. On the contrary, there is a low-cost feel in some. Perhaps it's a cohesiveness with the parent brand thing, but American Airlines one does not feel premium either. It looks young, playful and fun, rather than luxurious and professional. That faint grunge pattern on the front of the business card does not help the cause either. Think I like Crimson the most

@laurak3164 5 жыл бұрын

I definitely agree. Sean's work is beautifully done, but it doesn't have the luxurious feeling the sub-brand is striving for.

@connorfowler2573 5 жыл бұрын

I definitely agree with the Crimson being the best! Thanks for sharing your thoughts

@Arpit482 5 жыл бұрын

I learn so much from your videos. I wish I never had to worry about earning money, could just be there and learn and explore..

@SimpLeeBeth 5 жыл бұрын

I really, really enjoy this series! I think it is perfect! It has everything...it gifts the participants with a hands-on education most of us would kill for; it gives the rest of us the virtual experience of such a mentorship; it's highly educational; it showcases Chris, his design expertise, his thoughtfulness, his elite teaching skills, and the company and staff. And, most importantly, Young Guns inspires!!! 😊 I think it has real longevity potential. I hope the all-female Young Guns is not the last Young Guns! Keep it going! xo P.S. I think Arun's mistakes were the easiest to correct. They were flagrant...but fixable. But, after saying that, you could likely argue that about any one of them. As good as the Young Guns all are, they, too, have quite a bit of room for improvement. It is very hard to judge, and everyone has their own grading biases. I appreciate Chris and the futur for giving guidance to these young talents!

@thefutur 5 жыл бұрын

Thank you. I saw your comments live.

@08Sasasa 5 жыл бұрын

Would be amazing to see Chris Do 'do' a brand redesign. 😏

@thefutur 5 жыл бұрын

Did you watch Trojan storage?

@08Sasasa 5 жыл бұрын

@@thefutur I did but I mean like a hands on, photoshop, illustrator, mockups kinda brand redesign by the one and only Chris Do ;-)

@DaftWolfie 5 жыл бұрын

Amazing video! Super informative with really constructive criticism. I can see myself applying a lot of what has been gone through here. Keep up this series guys!

@polkmusic 5 жыл бұрын

Some really great work here. Congrats to all the designers. You should be very proud of yourselves.

@jamisongarner5841 5 жыл бұрын

The Nest logo: the three lines in the feather are different through out the video. Consistency in the brand is very important, especially in the logo/icon.

@TristanBailey 5 жыл бұрын

Great coving on them Chris. I’d agree that the jet2 is a hard choice and needs to be tighter. The middle one was very nice and the first he did good to pull it back and get something working from the first week. Wish I could go back to uni and do some of these ideas for presentation and putting things in the real world I don’t remember people on my course doing. We knew our design felt flat but not seen how to make it pop with these simple ideas.

@MeelaPaloma 5 жыл бұрын

Great job guys very brave challenge. My top two are the AAce brand and Swiss rebrand.

@SaifArabb 5 жыл бұрын

Thank you for these, please keep doing more of it.

@EthanRom 4 жыл бұрын

dude the presentation on the Crimson is just really good. Really good photoshop made the project feel more "real."

@Storyraymond 5 жыл бұрын

Nice episode. Love to watch both the presentations and the feedback. Would have been fun to see what some old guns would have done:)

@nindatika 5 жыл бұрын

I enjoyed this series so much and learn a lot from it. Thanks a lot futur teams. By the way it's really interesting how they created mockup. I'd like to learn some technique on how did you guys created some mockups. Perhaps some tutorial on the futur academy channel or share it as a course on the futur academy site. Kudos to you guys:)

@avincentzo 5 жыл бұрын

These are amazing 'learning rooms'. I feel like I'm taking a Designers MBA out here. Thank you!

@Penfinity 5 жыл бұрын

Piouuuuuf damn Sean, this is killer. It is not even beyond you take this challenge out of space. Winner for sure! I really love this series Chris you should think about doing old guns too, people starting very late in the graphic design field. It will be very interesting to see.

@AZTigerMMA 4 жыл бұрын

I’m a modern self defense school owner who doesn’t have enough capital to pay someone to do marketing and branding - so I put on my big boy pants and I’m learning all aspects of funnel systems and “ packaging “ because packaging sells it . Our instruction is top quality and our look should reflect it . I have a whole NEW approach to branching and online coaching . Tried and true proven things with some minor tweaks to improvements that will mean better service and more $$$$ I’ve been an artist all my life so it’s fun to learn from and be exposed to things I would never be able to live another life to go back to school - you give me a chance to grow !!!!

@thefutur 4 жыл бұрын

Bravo

@marioronci5338 5 жыл бұрын

here's my ranking , Sean- best rebrand strategy, and best fit overall, Sharif- best design overall , Connor- Best presentation and pitch

@connorfowler2573 5 жыл бұрын

I guess I'm a sales guy now :')

@marioronci5338 5 жыл бұрын

Connor Fowler it’s a very important skill

@May-ei5nb 5 жыл бұрын

LOVE THIS EPISODE! thanks Chris and the Futur team

@lucianaannelia9901 5 жыл бұрын

i just watched this and seeing how good these guys make me feel like quitting art school lol

@seancampbell4648 5 жыл бұрын

That ain't it cheif

@marvinmejares9219 4 жыл бұрын

same

@jessicapoole6972 5 жыл бұрын

Love all the young guns episodes! so good to see the process and the feedback on all the projects. Quick question, unrelated to the episode. What are all the books under the table that look the same?

@Ml.June197 3 жыл бұрын

These process and ctitiques are so helpful to me that I wanna cry.. Thank you so much for all this free, rich content!!

@powerbookjim 5 жыл бұрын

Great work on those submissions! Chris has provided some really good comments that I hope you will consider further and apply to your future work. I have not seen the previous videos, but it would be interesting to get an idea of how much time was spent on each.

@thefutur 5 жыл бұрын

they had roughly 2 weeks in between their own work.

@JonnyRoss 5 жыл бұрын

Love this series! So much Value, thanks Chris! Also, when you're designing a stylescape and applications, are you using whatever images you can get your hands on? (Within reason, graphically) or are they all creative commons sourced? Just curious!

@josequiles7 5 жыл бұрын

This is great I really need the how to's on manipulating photos to better up the mockups that are readily available

@dungnguyen3458 5 жыл бұрын

I really want to learn how they do mockups that are so perfect and aligned with the brand. Normally, the way I do it is to go online and find some available template mockups that fit the stylescape to put my design in with some tweaks and color corrections here and there. If I couldnt find any, I would try to find some photos to do the mockups from scratch. What would be the better workflow? Since I personally feel it takes me way too much just to find the right mockups. I actually would want to see how Sharif makes his mockups since I am really curious how he made Swiss' ticket in passport mockups from scratch with only photos. Love this ep!

@keishawn 5 жыл бұрын

I'd also like to get some insight on this as well!

@maarten_ 5 жыл бұрын

Use a paid membership website like envato. 15 euros for a month. This mockups are 10x better than the free ones online and you get many more things like fonts and photos for that 15 euro

@dungnguyen3458 5 жыл бұрын

@@maarten_ I also notice that. But I'm talking about how to make the mockups like that of Sharif's work where he used existing photos and made them into a mockup. So that when all the resources online are not qualified, I still have something up my sleeves to pull out.

@lilyanguyen483 4 жыл бұрын

I really like the AAce design. So thoughtful and the patterns on applications... those were incredible

@TheRogorious 5 жыл бұрын

Waiting to learn some tips and design wisdom! This channel is so interesting!

@rdn44 4 жыл бұрын

I think I am one of the few who actually watched the whole video. (I took 5mins break 3 times) I have nothing but gratitude for you guys. It's been a pretty long time since last I watched something beneficial to me. Usually, I run into repeating, exaggerating, or crap-information videos. And good job marketing yourselves! Now I really am planning to buy your VIP tutoring xD

@Drim_sword 3 жыл бұрын

Chris is amazing teacher, pure gold

@wanpotutu1285 5 жыл бұрын

They are all fantastic work. I do feel sympathetic for the indian designer. In constrast to other designers the color palette totally was different. Might have to do with the culture. India perceives colors different from the way we do. Prob thats why we related his aesthetic design to a spa or feminine vine rather than luxurious. But very impressed.!

@luciechartin894 2 жыл бұрын

I totale thought of that as well!

@joemax. 2 жыл бұрын

2022... And still amazing.

@benbechor6838 4 жыл бұрын

I am a pro 20 years experienced designer. Wow, a lot of gold here. Thank you!

@Alolboba 4 жыл бұрын

This is sooooo amazing, what an ambitious channel this is. Thank you so much for sharing your knowledge.

@UniquedesignzNetHMKGroup 5 жыл бұрын

Blown away by Crimson, Aace and Nest! Phenomenal job fellas!!

@thefutur 5 жыл бұрын

Thanks Henry.

@sharifelkomi 5 жыл бұрын

Thank you very much!

@thehsda 5 жыл бұрын

Sherif should have won tbh, not because we share the same name, but I really loved his work. Very impressive!

@ivanaandersson Ай бұрын

Absolutely, Crimson is the winner, it was well presented and well designed, it looks and feels luxurious and it's easily recognized as a sub-brand to Swiss airlines. Sharif did an incredible job and it was super inspiring.

@strewberta 3 жыл бұрын

Really love the Swiss design! Also understand what he means with the AA identity. Thanks for sharing Chris

@ed7731-s4s 5 жыл бұрын

💯 Percent agree with you Chris, it's important to learn from feedback, take it on board, only stick to your gun if it will do a better job of producing great high quality work with a different direction that fulfills the criteria. But overall all the young guns have talent, some truly amazing work. Chris that ending though left me hanging 😮😶💔

@breppbrepp 5 жыл бұрын

Very good critique Chris, really thorough and well said. Thanks, appreciate it as always.

@eshwargetenv1 5 жыл бұрын

Budding designers. Enjoyed watching this episode!

@ky1e000 4 жыл бұрын

the nest icon is genuinely incredible, really great thinking behind it

@LARGERTHANLIFE21 2 жыл бұрын

The concept and execution of this channel is flawless surprised it took so long to hit my radar

@kevingeorgiades4879 5 жыл бұрын

Great video and good job to all the guys that submitted their designs. Loved the constructive criticism. My favorite note is about kerning and how you need to look at the volume between letters and not just the spacing. Side note, can you please not use the phrase "play with it"? That is one of those infuriating phrases that clients say all time.

@frodhor1111 5 жыл бұрын

Personally, I love to see the way they explore and put lots of thought on their design. The first one done a good job on creating branding but yes, when we take it to airways system, it seems not fit and too "spa" look. But the way he integrate the color is nice. The "Crimson" logo took me immediaterly to the old citibank logo. But He did good with the application. The AACe one in my opinion practically the best on both design and application. The one with "nest" idea, done good with the presentation. And I agree that it might not fit with german style. Unless he can convince the client to take the risk for having out of the box style and get more modern. The last one is the risk taker. And somehow this kind of approach could work with the client but not in real application or vice versa.

@TonderayiKanoz 5 жыл бұрын

Wow this is amazing, this can even be a TV series.

@Fostit 4 жыл бұрын

TV is overrated

@adhidassler 4 жыл бұрын

Man, god bless you for making this channel..

@doggymustdoo 5 жыл бұрын

Got dang young guns. Awesome job. I hope you guys are still doing well in your design careers!

@mahlina1220 5 жыл бұрын

Your analysis is spot on!

@heynibras 5 жыл бұрын

Would you consider doing a series like Young Guns but for self-taught career switchers? Would be interesting to see what those with different career experience bring into design! (and from a selfish standpoint, I'd love to apply to be part of it!). Amazing work by all the Young Guns :)

@thefutur 5 жыл бұрын

Of course. Educational background is not considered.

@maia3058 5 жыл бұрын

What an interesting idea! When are you taking applications ?

@lifeofameji 3 жыл бұрын

If the Swiss airline guy and the American airline guy join forces, they would be unstoppable, Swiss airline is good at story telling and presentation meanwhile the American airline is super creative and original.

@planetarta 4 жыл бұрын

Great video! Loved watching all the designs and ideas and execution. I thought the Didot font looked great and dont agree that your design was better but totally agree that the pattern doesnt tie in. Perhaps if he made a pattern from the feather some how that would have been better but overall my favorite designer so far.

@johanaguirre9805 5 жыл бұрын

holy moly. This is gold, learned so much

@juliajakubczak3619 5 жыл бұрын

Would love to see an UI challenge in Young Guns 2! :)

@JamesDrake2 5 жыл бұрын

Julia Jakubczak id sign up for that

@fktoons3064 4 жыл бұрын

Amazing designers,I really love how they take this project beyond expectations.😍😍🥰🙌👍🤝

@semiire6800 3 жыл бұрын

This channel help me a lot on my works. Big THX!

@tobiaswe5483 4 жыл бұрын

My first thought about the brand name "nest" and its color concept was the association with the brand Nestlé. Here in Germany, Lufthansa has a very good reputation, while Nestlé has a quite bad image. So my guess would be that the name choice would cause a rather difficult start for the brand to work.

@terris3662 5 жыл бұрын

Holy mother of designs, all of them are really impressive.

@thefutur 5 жыл бұрын

Yes they are.

@smr2198 4 жыл бұрын

Thank you so much for this! I am 2 minutes in an already am learning. Gratitude :)

@Madosheet 5 жыл бұрын

Chris is much harsher on Arun each time, but lighter on Connor. I think Sharif killed it!

@thefutur 5 жыл бұрын

I am?

@ScientistX 5 жыл бұрын

Hahaha cuz he expects me to do a lot more than I do and I fail to do it but I learn and overcome my shortcomings in the next challenge. Chris is the last person I'd expect bias from, towards anything

@ankush1ghatak 4 жыл бұрын

@@ScientistX Good job Arun, Critique is a gift for them who knows how to perceive it. Keep improving, Kudos to you

@sarathrsravindran6114 4 жыл бұрын

I love this Channel ♥️ I don't know how to make Brand Design, Magazine Layout, how Colour theory Works, I get Basic information

@RomboutVersluijs 5 жыл бұрын

I bet if the first guy would put an older lady it would make the mark. As the soft colors would match better with a female. I think it was nice, its still personal flavour. One would like the other wont. I was thought a trick at school for checking kerning, squint your eyes a bit and the bad spaces will become clear. It works like a champ. Also they are certain spots like the man showed which always show bad kerning in standard type setting. Why didnt he say anything about the I and T, they had bad kerning as well???

@tommyjayfx9269 2 жыл бұрын

shaun was great, i'de recommend flipping the logo so the lines are running up to the right instead - we associate right as moving forward or progression... (or taking off)

@AheartFixedInChrist 4 жыл бұрын

i always learn in all your videos.. Thank you so much

@digitalguru24x7 2 жыл бұрын

I loved this video. Learnt a lot of things on brand identity design

@oliviamaina8255 5 жыл бұрын

I really enjoyed this...quite insightful 🇰🇪

@helldeirch 5 жыл бұрын

I like Arun's work, it retains a certain indian desgin element which makes it recognizable

@bielsabas4407 5 жыл бұрын

Do we have to use royalty free images when creating stylescapes? For customers and for portfolio?

@inevergohungry 5 жыл бұрын

Regarding Connors design - there is nothing I respect more than a designer who sticks to their guns. It’s bravery and the only way design will be pushed forward. The trick is that is has to work and his design just didn’t work. It’s like driving backward in Mario Kart... you might hit every lap twice as fast as the next player but if you’re driving backward, it doesn’t matter. You have to be heading in the right direction.

@connorfowler2573 5 жыл бұрын

I appreciate your comment thank you for the feedback! I'm probably going to end up making my own video on this experience but for now here's my thoughts. At the time of this project I was and still am in the busiest period of my business to date. This project came on top of all of that and unfortunately I had to prioritise my time elsewhere which meant I didn't put 100% focus into this. I know it could have been better, some people might say I "half arsed" it but, ultimately at the end of the day I was never in this series to be the best. I was never in Young Guns to "prove my worth" I was here to grow and learn as a designer and charge my path forward. So from a personal perspective, in comparison to where I was when this series started, this lacklustre project is a blip on my timeline.

@joshl.772 5 жыл бұрын

So what does sticking to your guns when your guns are wrong get you? I suppose a learning opportunity! ;)

@paritacontractor4452 5 жыл бұрын

This is pur gold quality knowledge.

@MaxJones123 5 жыл бұрын

Lufthansa recently did a redesign. Definitely take a look at that guys!

@rsccoverage-tv5756 3 жыл бұрын

There's so much learning in here😍

@AicxMedina 5 жыл бұрын

Great reviews.. different personalities..

@AZTigerMMA 4 жыл бұрын

Thank you guys thank you Chris do “ futur”

@AlexPallaresN 5 жыл бұрын

I agree with everything you said, except with your attempt to join the N with the feather. The AAce pattern is nice but not as good as you say, it's something I've seen a lot. It seems to me that the Crimson symbol is excellent. The color of the lotus flower of the first case does not work for me. Nest name does not reflect very well the values and origin of the mother brand. And the case of Jet2 is very disconnected and little developed. In general, I have enjoyed watching the video, the work behind every case and your comments.

@AggroSkater79 2 жыл бұрын

awesome! this is such a great tutorial. Wish I was in your class.

@Pompnumber 5 жыл бұрын

14 Minutes into this video and its gold coins being thrown into the air to all of us peasants of the design world who's watching this video, lol! Thank you guys!!!!

@RomboutVersluijs 5 жыл бұрын

I like that nest proposal as well. Though the 3 cutins should point up like how feathers are build. Also the TM is distracting. Did you also check how the feather would look at the tail of the letter T? I tthink now something is off with the sizing. I thin it would look more catchy at the end of the word. Love the dark blue, very nice style. Im not inline what Chris proposed making abstract shapes, it doesnt connect to the brand i think. Another method could be the feather as the T.

@anyalake 5 жыл бұрын

I disagree with your critique of Nest - it looked really professional, luxurious. The deconstructed Nest would have looked too modern, whereas his overall system speaks to European timeless luxury. Its a tie between The Nest and Crimson. Based on overall presentation, I'd probably say Crimson.

@downo 3 жыл бұрын

You really don't seem to understand German Lufthansa in light of his critique. Nest did have consistent elements, but wasn't as well of a fit.

@SaltLake180 5 жыл бұрын

Awesome learning experience. The only thing I don’t agree with is integrating the feather with N. Made the icon too complicated. I think the feather icon needed to be closer to the word nest. There was also not much consistency in spacing on different applications.

@leonbode1748 3 жыл бұрын

Maybe a litte off topic but i really like the typography/style of the new Dune movie, both minimalistic but still recognizable

@MouradMokrane 4 жыл бұрын

I think Didot works very well for the nest logo, and its serif look actually makes it stand at a higher, more premium step above the rather simple Lufthansa Helvetica. What I noticed, is that in some iterations of the logo shown in the presentation, the notches of the feather point down, while in other iterations, they point up. The latter is IMO the one to go with. One suggestion I would actually have on the design of the feather in order to bring it even closer to the Lufthansa crane from which it is derived from, it to incorporate a little curvature, just like the one used in the Lufthansa crane's body. It'll add movement and elegance to the feather, and inject an extra drop of shared DNA with the crane. Also, I think that the pattern needs to be rethought, it bare no real connection to the Lufthansa or nest brands. Other than that, nest is quite brilliant!