🔴 Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

Рет қаралды 127,638

6 жыл бұрын

The Dropbox logo sucks! It doesn't look like a box anymore. Why did they redesign the Dropbox logo? Who designed the Dropbox logo and why did they change it? The internet was a little crazy when Dropbox decided to update and refresh their brand. They called upon design veterans Brian Collins and his team to help them grow their business beyond "storage". In this livestream, Brian explains the creative brief, the strategy and rollout of the new Dropbox logo, and why he embraces the "backlash" and criticism as did his client.
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Пікірлер: 341

@bharatnarang8811 6 жыл бұрын

Brian Collins needs his own youtube channel

@JanneWolterbeek 6 жыл бұрын

I agree!

@fengarm 5 жыл бұрын

More like, we need his channel.

@madhavsona1696 5 жыл бұрын

damn yes

@mattcurrie1768 5 жыл бұрын

this is so true

@ThisDesignLife 5 жыл бұрын

He really does

@randysombowadile9876 6 жыл бұрын

"Mastery is earned and mastery takes time mastery stays until nine, ten, eleven ,tweleve o’clock to make sure the kerning is perfect, mastery stays until midnight to make sure it’s the right word to bring an idea to life, mastery stays until one o’clock at that point to make sure that the strategy is perfect and mastery stays later to make the operations of the company make sure it all works together, mastery doesn’t come overnight." - Brian Collins

@erickk121 6 жыл бұрын

"Design is a plan for Action... to make stuff happen." "A Designer is like a good host, anticipating the needs of their guests."

@thefutur 6 жыл бұрын

#boom

@djstarsign 5 жыл бұрын

This is one of the most illuminating talks.

@thejamescaddy 6 жыл бұрын

I dont know how you do it, but these videos and lessons just get better and better. Thank you.

@thefutur 6 жыл бұрын

maybe we are growing and learning and booking guests who keep setting a new bar.

@thejamescaddy 6 жыл бұрын

Its so so so good : )

@maeceseirafi3177 6 жыл бұрын

Great one! Brian is indeed big on storytelling and how bring out that truth about a cause or brand to shape the narrative. I met Brian at the Aspen Design Challenge back in 2008 when my team and I at CalArts were pitching our deck about the global water crisis. Learned alot from him.

@codyreibold7824 6 жыл бұрын

Hey Futur! Loved this show, so much knowledge, charisma and energy to handle. Always staying tuned in and dialed up. Thank you everyone for all that you do.

@phoemela2457 4 жыл бұрын

Brian is a gem! Growing up among the extraordinary to bringing out the extraordinary in others. I've unlearned a lot of boundaries that were hammered in from outdated teaching in college and will hopefully step out of the box of language cliche's. Here's to constructing more creatively with authenticity and poetry. I've always feared burn out with deisgn but a creative career fuelled by a colorful montage of inspiration proves it can be avoided. Thank you for making all of this possible!

@Mokkel73 6 жыл бұрын

I´m standing here in Sweden, Scandinavia folding my kids clothes and really enjoying this. The vibe and the meeting between generations. Thanks a lot!

@thefutur 6 жыл бұрын

You're a boss at multi-tasking!

@helmet212 5 жыл бұрын

There are only 5 videos of this legend on youtube. I've watched this one multiple times! Brian Collins get on youtube!

@oncle_loutre 6 жыл бұрын

Fantastic interview as always. I was going to do some client work this morning, but I decided to watch this, and I believe it was a great decision as it will inform some of the work I'm going to do right now. Thanks Futur Team !

@vikazheng948 5 жыл бұрын

Remind me of one of my favourite interior designer Marcel Wanders' quote "Designs the presence celebrates the past (in Dr. C case: familiarity/being authentic to the brand) and creates the future (in Dr. C case: sth new/surprising)." Another beautiful way of saying

@mr5811 6 жыл бұрын

Very impressive lineup of guests recently. Great discussions. Super inspiring content. Thank you!

@thefutur 6 жыл бұрын

straight to the top baby!

@msshana3292 5 жыл бұрын

This interview spoke to me in a deeper way than just design. Mastery is a life long adventure, poetry is a seed for creativity and what is the truth about you and your brand, the REAL truth, your authentic self.

@uTubeNessi 6 жыл бұрын

Such a great video, and guest! Wow. One of your best videos so far in my opinion. Thank you from the bottom of my heart. Pure Quality.

@gridhop 6 жыл бұрын

Wow. This show is a real treat. First thought. Then I had to remind myself- no, you mean this KZfaq channel is a real treat. This channel really blurs the lines of traditional KZfaq and makes it so much more that what it is. The Futur is truly a prime example of using social media in a powerful way with such great impact. I can't even begin to explain how much I've benefit from this channel but soon enough my monetary contribution will come as I really do support what you're doing. So many people are missing out on the great abundance of knowledge and inspiration here and it is truly baffling. There should be way more likes but then again not everyone is as crafty or self motivated to find and soak up golden FREE information. Truly golden. What I love is that it's not one perspective and I have always appreciated that The Futur is open to letting people with various viewpoints come on and share what they have learned and experienced as well. Excellent work everyone.

@thefutur 6 жыл бұрын

Thanks Micha!

@alexlneto 3 жыл бұрын

This is my favorite interview from The Futur

@creativerascals 2 жыл бұрын

Are we having him back yet? also Jonathan Stark if we are at it!!!!!!

@mrmashobane Жыл бұрын

me too

@maxzinUX 6 жыл бұрын

Wow.. incredible. Thank you Chris, Futur team for bringing this in front of our eyes and giving us the opportunity to listen to this videocast.

@albertomachinolmeda1061 4 жыл бұрын

This doesn't get old. Rewatched after a few months and still so much to digest. Thank you.

@JaneivyHilario 6 жыл бұрын

this was refreshing! well put together loved the energy of Brian Collins, everything else was a bonus!

@phillynash 6 жыл бұрын

17:03 was a real "Ah-Hah" moment for me. Great perspective!

@Pompnumber 6 жыл бұрын

Thank You!! Watching this in Cape Town South Africa, appreciating all the gold from this interview. :-)

@zhiwei50 6 жыл бұрын

The mastery segment could actually be a good cut for motivation quotes. Loving this stream!

@joshuamcnutt8348 5 жыл бұрын

If you guys are coming to Ireland you can stay at my place, I now all the great pubs. Love what you do, the design community is one of the friendliest and supportive and you are a prime example of what makes it great.

@jayemarsh6231 6 жыл бұрын

"Books are rockets." OMG!!! I love this guy. Thanks for bringing him to us, Chris!

@guilhermescbl 6 жыл бұрын

This man is amazing, i'm stunned by something in his energy. Been following you guys for a short time but watched previous episodes, this is my favorite so far! Keep it up with the great work, Love from Brazil

@thefutur 6 жыл бұрын

obrigado

@MrCaptaincani 4 жыл бұрын

You guys nailed... Clarify of the”whys”. True Legend... Mr. Collins...

@DarshanGajara 5 жыл бұрын

Chris' summary at the end of session is always right on money and so damn useful. Thanks for bringing in such amazing guests, The Futur team.

@thefutur 5 жыл бұрын

The short cut summary.

@r1pcurl24 6 жыл бұрын

I just started at 36, switching from programming to design and I adore it! Same as I did adore Photoshop back at 2000. There is no age limit! Love the futur, love the vibe and love the psychological side of the show! Ty for everything!

@thefutur 6 жыл бұрын

You’re very welcome. Please hit that like button and thanks for commenting.

@dominicsternitzke 6 жыл бұрын

Great talk! Thanks @thefutur team for making something like this happen. So valuable!

@itsme_hyoja 5 жыл бұрын

Thank you Collins for the great conversation you had with many different people. It gave me much more understanding and I really enjoyed it!

@kevinbishop_ 6 жыл бұрын

I think this was one of my favourite episodes :) thanks for producing this kind of content

@thefutur 6 жыл бұрын

You’re very welcome.

@fauramusic 5 жыл бұрын

Such a great talk! Thanks, everyone involved!

@jsmith9213 6 жыл бұрын

Incredible Interview!! You really are providing a good measure of value to the design community that does not already exist! Thank you so much!

@thefutur 6 жыл бұрын

thanks J!

@AlexanderSetiaUtama 6 жыл бұрын

Wow. Learned a lot. Thank you so much for sharing this!

@carlconway3579 5 жыл бұрын

This was incredible, Thank you! - so much “design wisdom” it felt like a masterclass.

@thefutur 5 жыл бұрын

it was. best part? tuition was free.

@NicoleGraphix 6 жыл бұрын

His enthusiasm and passion for his work and design is unbelievably contagious!

@thefutur 6 жыл бұрын

#BrianForPresident

@NicoleGraphix 6 жыл бұрын

The Futur he'd have my vote!

@JanneWolterbeek 6 жыл бұрын

What a blessing to listen to Brian, this is amazing!

@gregpdavenport 6 жыл бұрын

I saw him speak at HOW Design Conference. I want to hear everything that he says. This guy is brilliant.

@thefutur 6 жыл бұрын

He is.

@georgebush7761 6 жыл бұрын

Thoroughly enjoyed the video. Really Insightful, had to go through this 3 times to capture the points Brian mentioned. A lot of new perspectives to gain more inspiration. Thank you, Chris and team, for this fantabulous session.😀

@thefutur 6 жыл бұрын

You're very welcome!

@bespokebackdropsbranding1942 4 жыл бұрын

I never tire of this interview - always more to notice and learn. Thanks

@NJ-vk1dg 5 жыл бұрын

"people who use the word - lifestyle - do not have one" comment really cracked me up. Such a fast and precise observation. :)

@mangazico 2 жыл бұрын

This is Amazing!!! thanks Cris and the futur team and of course Brian.

@wizdom10000 6 жыл бұрын

So informative. I like the talk about his library.

@thefutur 6 жыл бұрын

yeah. that was super cool about how he uses his library.

@BaronCorve 5 жыл бұрын

This was an amazing episode. Every single stream teaches me something. Thank you.

@thefutur 5 жыл бұрын

You’re very welcome.

@mountainman6172 6 жыл бұрын

Very intriguing episode, Chris. Cheers!

@hugobertiepickles3372 6 жыл бұрын

Rewatching multiple times, I think I’m on the eighth view! Best conversation ever, wonderfully narrated with a delightful/fluid pace. Keep inspiring, be well x ta

@thefutur 6 жыл бұрын

Thanks Hugo.

@EhsanGholami 6 жыл бұрын

finally fish this talk after 5 hour of watching searching taking note and it blows my mind. chairs I watch your content for 3 weeks now and I search internet to find way for pricing and preseing and challenge with big company I found pricing proposal writing questioning and lots of thing in your page I negotiated with two new clients for price of 4M$ and 2.5M$ and I hope soon this project start. I'm the person that changed and part 1B people you want to change & I promise I will change lots of lives and guys tnx man for creating this content I hope can see you soon, hande shake with you, embrace you and tnx you a lot I don't forget your sons' private school if I get this jobs I will send you money :)) keep going and make the futur

@thefutur 6 жыл бұрын

Thanks for sharing. Good luck.

@dianec7187 6 жыл бұрын

Really loved this interview, so inspiring! Thanks for providing such great content.

@thefutur 6 жыл бұрын

our pleasure.

@siya_the_brother Жыл бұрын

Brian Collins, Is truly legendary. Thank you to The Futur for bringing him on board.

@stinkleaf 5 жыл бұрын

I studied art abroad in Ireland, Gallway Bay in 1992. I know what he is talking about. Storytelling geniuses of the world. Pub conversations and amazing land.

@sabhez 5 жыл бұрын

This is pure fucking gold. Amazing performance by Chris leading the themes, Brian is a genius...

@veereshpatil2850 5 жыл бұрын

Thank you guys for the amazing video!

@daniel.adeyemi 6 жыл бұрын

Amazing piece of content. My key takeaway: Don't confuse Fame with Mastery. Go back and find the Origin story.

@harnoorbhullar 3 жыл бұрын

This is 🔥 Thank you The futur. I can't imagine my design career without you.

@j4zzx297 5 жыл бұрын

Iam not a designer, nor do i work in the industry. But i loved this interview. Brian is a good story teller, and i love origin stories which shows what makes people tick. Ive subbed to the channel and will be going through your past videos to look for some more gems

@thefutur 5 жыл бұрын

Welcome.

@JanneWolterbeek 6 жыл бұрын

This is soooooo good. Love the bit about poetry as a basis for strategy! (at 36:00)

@traitrejoe5484 5 жыл бұрын

43:08 "I once climbed a mountain in Switzerland, not far from K2." Legend.

@briancollins9916 5 жыл бұрын

I am, often, an idiot. I got it confused with Mt. Eiger. And I para-sailed, not climbed, near Mt. Eiger. My guide had called Mt. Eiger Switzerland's version of K2. I got it jumbled up.

@traitrejoe5484 5 жыл бұрын

@@briancollins9916 sets the record straight for a nobody like me. Legend.

@thechisensei 6 жыл бұрын

WOW this episode is super premium! :) it really blew my mind! :) Thanks Chris and the dream team and especially to the Design Master Brian Collins! :) (watching it again right now hahaha)

@thefutur 6 жыл бұрын

This one is a reference video. Go back. Watch. Learn. Repeat.

@Asanfilms Жыл бұрын

1:00:50 It killed me when he flexed his inch-thick printed brand book of Vitamin Water😂

@johnchristopher2750 5 жыл бұрын

This thing is MASTERMIND level Genius. I love the hidden messages, it's really strange that so many didn't catch on to the joke. FYI you can prevent have a low-res graphics by using DropBox to translate your vision correctly XD

@justinhoerner84 5 жыл бұрын

Fantastic. Making my team watch this immediately.

@helmet212 6 жыл бұрын

I could not have anticipated Brian Collins on this show! A big applause to the Futur. Brilliant show, brilliant guest, & brilliant discussion.

@thefutur 6 жыл бұрын

It took some teeth pulling.

@molpbr1604 6 жыл бұрын

This was phenomenal. New to the world of design and design theory and am loving your content- so informative!

@thefutur 6 жыл бұрын

thanks. please sub and hit that like button.

@molpbr1604 6 жыл бұрын

The Futur done

@acfosterpost 6 жыл бұрын

One of your best videos to date. Thank you!

@thefutur 6 жыл бұрын

we keep hearing that with each new video. I think we are doing something right! thanks.

@Borntooearly 6 жыл бұрын

Brian mentioned the controversy of the BP project (which I loved), but it raises the question... should we as designers have morals? Where do we draw the line on who we design for? Coca Cola has a long and current history of ethical stains, concerning the environment, human-rights, tax avoidance, lobbying (nearly $8million in 2016) etc. They also sell a product linked with diabetes and dementia (to name a few). And we're all familiar with BP's environmental calamities... So this clearly does not bother Brian (if the money comes in?). Should we take more responsibility as designers? We have a lot of power after all, maybe we should use it. I would like to think if it was my company I would retain principles and morals, but who knows. Fantastic video by the way. Really great insight and Brian seems great.

@MrUtoobee 4 жыл бұрын

The only time we get Coca-Cola at home is when we have to wash the tough stains around the sink area. It works like a charm. Now, what it does after you have that whopper? Hmmm....

@hui975 5 жыл бұрын

The coke branding(especially using the bottle) is just inspiring!

@fredmand 2 жыл бұрын

Still coming back to this one!!!... quality interview

@henrikasteberg1218 4 жыл бұрын

Fantastic interview, incredibly inspiring!

@RyanMayer 6 жыл бұрын

I simply bow down... Incredible interview on both parts.

@thefutur 6 жыл бұрын

thanks Ryan!

@comicalfoods6625 6 жыл бұрын

Inspiring Talk & great summary by Chris! Thanks!

@thefutur 6 жыл бұрын

thanks!

@alexandrelamarre7586 4 жыл бұрын

Guy blows everyone’s minds for 90 minutes. Thanks the host with heartfelt gratitude at the end. What a fucking legend.

@mariofranco2814 5 жыл бұрын

I can’t believe I’m just finding this. His philosophy is what most attracted me as a viewer. He hates certain words in our vernacular, and that’s something i hear a lot from executives and creatives as we move through difference stages of collective consciousness. We will only evolve (as a society)if we adopt different language in our expressive vernacular. It’s vital.

@nullito 6 жыл бұрын

This channel is pure gold.

@thefutur 6 жыл бұрын

make sure to hit that like, subscribe and bell.

@matiasginestet 6 жыл бұрын

Both interesting and beautiful talk. Great work, guys!

@thefutur 6 жыл бұрын

agreed

@facundogimenez1679 5 жыл бұрын

This video NEEDS to be viral

@cubworld 6 жыл бұрын

Love this guy! Thanks for creating this.

@thefutur 6 жыл бұрын

You're very welcome!

@ednavaleriaconstantino3372 4 жыл бұрын

This man exudes design joy, super inspiring.

@thefutur 4 жыл бұрын

Couldn't agree more!

@domadibo 6 жыл бұрын

really love this episode ! Thank you so much ; D

@thefutur 6 жыл бұрын

Brian is a keeper.

@patriciopomies 6 жыл бұрын

Ascots, Poetry, Ireland. Love this guy.

@brianfong5711 6 жыл бұрын

29:52 Erica's motions are silky smooth.

@RobertoGonzalez-os1vp 6 жыл бұрын

Always a very great content guys! Chris, we also need this conversation with Sagmeister :P

@thefutur 6 жыл бұрын

When I meet him I’ll ask.

@Freebyrd7 5 жыл бұрын

Excellent episode, fantastic guest!

@crewzta 6 жыл бұрын

Amazing. Thanks Chris and Futur team!

@thefutur 6 жыл бұрын

You're very welcome!

@krakatoom 6 жыл бұрын

Thank you for this amazing interview. Just WOW! Hi there, can anyone tell me name of the designer nun Brian mentions in the clip? Zhe audio is distorted as he says it.

@PavolJr 6 жыл бұрын

Thank you so much for this!

@alexandrelamarre7586 4 жыл бұрын

What a passionate guy. Very inspiring.

@dhanushchandrabose6505 6 жыл бұрын

Overwhelmed. Loved the recap.

@thefutur 6 жыл бұрын

Thank you.

@mallenkb 6 жыл бұрын

You guys made my night.!

@csgoodies 5 жыл бұрын

This is one of my top favs!

@Cenario3dbrasil 4 жыл бұрын

Excellent content, Futur! Excellent!

@iHeartPaolaDayra 6 жыл бұрын

Omg I learned so much, I would definetely go, sign me up.. I’m an industrial designer but this type of talks give me LIFEEEE

@thefutur 6 жыл бұрын

let's go to Ireland w/ Brian

@iHeartPaolaDayra 6 жыл бұрын

The Futur sure

@karthikkandoth3945 4 жыл бұрын

@36:30 that is just brilliant

@vikazheng948 5 жыл бұрын

Forget to say, Thank you so much for providing the great content! and..is it possible to bring in designers from other disciplines (eg. interior, architecture)?

@thefutur 5 жыл бұрын

sure. but I don't know many.

@omairways Жыл бұрын

awesome speaker. so much wisdom

@riledmouse4677 2 жыл бұрын

33:30 damn, this description of the library is actually 😱 making me think it’s might not be totally awful to actually be someone’s employee, if I got to work in a place like that . . .

@shannlarsson5126 6 жыл бұрын

wow did the East Cut work - loved that!

@thefutur 6 жыл бұрын

Genius.

@funnyvideosforlife 4 жыл бұрын

It struck me when he said try to mimic or emulate what you learn from your inspiration but find your own style.. What i had observed over the years from the greatest in any field is find a mentor and learn from them but don't make them your god..

@bb_4488 Жыл бұрын

Rewatching this in Jan 2023. What Brian said about AI 4 years ago in this interview has always stuck with me.

@ericplyler5874 6 жыл бұрын

This is gold. Thank you!

@thefutur 6 жыл бұрын

24kt. Brian brings it.

@bryanj.1218 6 жыл бұрын

Absolutely love this livestream QA - amazingly influential crafter of the industry. However, K2 isn’t on the same continent as Switzerland...

@briancollins9916 6 жыл бұрын

You're right. What a dope. I meant to reference a trip I had and got it conflated with some para-gliding I did off mountaintops near Lucerne. And yes, at the top of those places Coca-Cola products were everywhere. Clearly, I had too much Coca-Cola myself that day. 1000 apologies.