Brand Promise vs Tagline [How These Strategic Branding Tools Differ]

  Рет қаралды 2,089

Brand Master Academy

Brand Master Academy

Күн бұрын

In this video, I’ll break down the difference between brand promise vs tagline, how to use each of them effectively and how to influence your brand in the mind of your audience.
Brand Promise PART 1:
• How To Write A Brand P...
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
brandmasteracademy.com/brand-...
#brandpromisevstagline #brandstrategy #brandtips
So, you know the difference between brand promise vs tagline… or do you?
You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy.
In fact, this video goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy.
By the end, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience and how it does this at every touch point
Want to dive deeper? Check out the full article below.
brandmasteracademy.com/brand-...
0:00 Brand Promise vs Tagline [How These Strategic Branding Tools Differ]
1:13 Brand Promise Definition
3:40 The Job Of A Tagline
6:03 3 Types Of Brand Promises
---------------✅ FREE BRAND STRATEGY RESOURCES ✅-------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
brandmasteracademy.com/brand-...
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
brandmasteracademy.com/brand-...
✅ INSIDE BRAND MASTER SECRETS
brandmasteracademy.com/brand-...
✅ BRAND MASTER ACADEMY
The brand strategist training ground
brandmasteracademy.com/?...
-------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - / stephenhouraghan
Facebook - / brandmasteracademy
Linkedin - / stephen-houraghan
KZfaq - / @brandmasteracademy
Twitter - / brandmasteracad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
/ brandmasteracademy
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
brandmasteracademy.com/subscr...
Get on the list for exclusive brand strategy tips and techniques
--------------- 🎧 LISTEN TO THE PODCAST 🎧 -------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
brandmasteracademy.com/brand-...
---------------🙏 SUPPORT THE CHANNEL 🙏-------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | bit.ly/3cyGPso
🙏🙏 WEBFLOW | webflow.grsm.io/bma
🙏🙏 CONVERTKIT | convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | bit.ly/3rWpzDR

Пікірлер: 2
@brennana.murray68
@brennana.murray68 2 жыл бұрын
Great Video. Helped me decide between two statements I had developed for a client. I knew one was a promise and one was a tagline but after listening and thinking about the "overall experience" of every touch point whether physical or digital I quickly realized which was my promise and which was my tagline.
@BrandMasterAcademy
@BrandMasterAcademy 2 жыл бұрын
Great to hear :)
Tagline or Slogan [Which Brand Strategy Tool To Use]
4:59
Brand Master Academy
Рет қаралды 16 М.
Branding & Marketing In The Age Of AI with Seth Godin
41:58
Brand Master Academy
Рет қаралды 187 М.
This is not my neighbor  Terrible neighbor! #funny #zoonomaly #memes
00:26
Каха и суп
00:39
К-Media
Рет қаралды 6 МЛН
Generative AI in a Nutshell - how to survive and thrive in the age of AI
17:57
80 Year Olds Share Advice for Younger Self
12:22
Sprouht
Рет қаралды 1,4 МЛН
30 Years of Sales Knowledge in 28 Minutes
28:15
Simon Squibb
Рет қаралды 803 М.
How to Develop a Strategic Plan | Easy Step by Step Guide
22:31
Edward Shehab
Рет қаралды 167 М.
Seth Godin - Everything You (probably) DON'T Know about Marketing
46:35
Behind the Brand
Рет қаралды 2,6 МЛН
What Is UX Design? - A Full Overview
12:21
AJ&Smart
Рет қаралды 785 М.
How AI Could Empower Any Business | Andrew Ng | TED
11:17
Think Fast, Talk Smart: Communication Techniques
58:20
Stanford Graduate School of Business
Рет қаралды 39 МЛН