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Brand Strategy Explained & The Process Revealed
Рет қаралды 21,656
Күн бұрынWhat is brand strategy and what does the process look like when working with clients? How much does brand strategy cost? How can you get brand strategy clients? Fabian Geyrhalter reveals all.
Fabian Geyrhalter (not Gay-rhalter 😅) and Jacob Cass discuss all that is “brand strategy”.
Learn for the master himself! Fabian has been a brand strategist for a number of years and has conducted hundreds of workshops with brands all over the world, including for Fortune 100 companies. He the founder of the brand consultancy FINIEN, an author, a podcaster and is a regular on The Futur.
I recently completed his Brand Strategy course (justcreative.c...) which includes worksheets and videos to help you conduct your own brand strategy sessions.
In this video we discuss:
- What brand strategy is and what the process looks like when working with clients.
- How much does brand strategy cost?
- How can you get brand strategy clients?
If you want to learn brand strategy, check out Fabian's excellent Brand Strategy course:
» justcreative.c...
It’s quite the commitment and is tiered towards designers who want to take the leap from designer to brand strategist.
Follow Fabian's agency, FINIEN:
@_finien_
finien.com/
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@sidwann8905 2 жыл бұрын
Fabian is the next Marty Neumeier. I say Marty Neumeier as a top reference, I say next just because Fabian is younger, and what's coming is bigger. We are safe with this kind of communicative, experienced leaders like Fabian. Thanks for this video bro. I am following.
@JUSTCreative 2 жыл бұрын
Thanks Sid, glad you got value from it!
@FabianGeyrhalter 2 жыл бұрын
Big compliment, thank you, Sid!
@MohamedShaarawy 4 жыл бұрын
amazinglyyyy said hahahaha "go in, solve a problem, leave as a friend" :D :D staying for long has its downsides of course
@pewdoodles 4 жыл бұрын
amazing interview! pleasantly surprised that Fabian is running FINIEN lean and nimble with just 2 people in the company! thank you two for making my morning
@JUSTCreative 4 жыл бұрын
Thanks, the interview was quite off the cuff but sometimes informal just works. And yes, quite a nimble way to run a company heh! You're welcome!
@FabianGeyrhalter 4 жыл бұрын
Lean = stress-free. Absolutely loving it! Glad you enjoyed the interview.
@ThisDesignLife 4 жыл бұрын
@@FabianGeyrhalter one quick question. At the end you said it took you a long time to become a strategist. Until you were ready, did you stick with the title "designer"? Thanks
@FabianGeyrhalter 4 жыл бұрын
@@ThisDesignLife Here is how my title journey was: Creative Director > Creative Lead > Creative Director > Principal (I describe myself as brand strategist, but my title is Principal of FINIEN) - definitely do not call yourself a brand strategist unless you are 100% convinced that it is what your clients come to you for and you are solving business problems.
@charleyarrigo 3 жыл бұрын
Great interview and questions! Felt really good about some of the advice here. Thank you
@JUSTCreative 3 жыл бұрын
Glad it was helpful! Thanks Charley!
@andreiabovezfold7247 11 ай бұрын
Cool. Fabian is privileged to talk like he does, that's an achievement indeed.
@otmea1 4 жыл бұрын
I would love to hear more about specific exercises to do with clients to help along the brand strategy process.
@FabianGeyrhalter 4 жыл бұрын
You can find them here: justcreative.com/go/eresonaid
@JUSTCreative 4 жыл бұрын
That's really what Fabian's eResonaid course is all about, it has all the worksheets and videos to guide you through the brand strategy process.
@lidiyazabrodska5577 4 жыл бұрын
Thank you both for a brilliant thought share! Very inspiring, loved it
@JUSTCreative 4 жыл бұрын
Glad you enjoyed it!
@FabianGeyrhalter 4 жыл бұрын
Thanks, Lidiya!
@asitsaha2600 2 жыл бұрын
Very informative
@MrEmo761 4 жыл бұрын
Awesome interview expect more :) just subscribed
@JUSTCreative 4 жыл бұрын
Thank you, more in my channel and podcast!
@ThisDesignLife 4 жыл бұрын
Really interesting approach in terms of get in, get out
@timothykavermann3911 4 жыл бұрын
Loved the podcast, so this course, is suitable for a creative director, wanting to start running strategy sessions with clients?
@JUSTCreative 4 жыл бұрын
Hey Timothy, I've revised a number of brand strategy courses here... you can choose what works best for your team: justcreative.com/2020/01/25/best-brand-strategy-courses-resources/
@timothykavermann3911 4 жыл бұрын
JUST Creative awesome is there one you would suggest as being best for a creative director wanting to learn to run strategy sessions with new clients
@JUSTCreative 4 жыл бұрын
@@timothykavermann3911 This depends on your knowledge. If you're up to speed with strategy in general then eResonaid is a great choice but if you need the background knowledge, tools, processes and more content, then Brand Master Secrets. eg. eResonaid is about 12 or so videos vs 120 in Brand Master Secrets.
@timothykavermann3911 4 жыл бұрын
@@JUSTCreative Brilliant thank you!
@jermaine2712 4 жыл бұрын
I don't understand what Fabien meant when he said about strategy that it's "nothing based on value". Did he say strategy isn't valuable? Or did he mean that he doesn't charge based on value based pricing? 22:20
@FabianGeyrhalter 4 жыл бұрын
I meant that the money they spent is nothing compared to the value they will receive.
@mohamedaljesry9264 4 жыл бұрын
I'm a bit confused regarding the (3 monthly payment)! is it $319 divided by 3 installments, or is it $319 x 3 times which is $957 in total?
@FabianGeyrhalter 4 жыл бұрын
$957 in total
@JUSTCreative 4 жыл бұрын
Hey Mohamaed, it is the latter. $319 x 3 times which is $957 in total
@JennVioletCreative 5 ай бұрын
He charges that for strategy?
@hollieprescott2859 4 жыл бұрын
Do you have a link to the course?
@JUSTCreative 4 жыл бұрын
justcreative.com/go/eresonaid
@CoreyZeiman Ай бұрын
Hey Jacob, great content! I've sent you an email.
@ThisDesignLife 4 жыл бұрын
You look like long lost brothers.
@bannacis 3 жыл бұрын
Sounds like Elon Musk 😅
@FabianGeyrhalter 3 жыл бұрын
I do? That's a first! 😅
@bannacis 3 жыл бұрын
@@FabianGeyrhalter Jacob sounds like Elon 😅😉😅
@FabianGeyrhalter 3 жыл бұрын
@@bannacis Phew 😁
@thedesigner2299 10 ай бұрын
@@FabianGeyrhalter you're so well spoken, learned so much from this and i would love to listen to your process and brand strategy more why not post videos of your own on your channel? im subscribing incase you decide to post, you have my support 👍🏻
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