Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.
0:00 Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)
0:41 What Is A Brand's Key Differentiator?
1:18 Key Differentiator Definition
1:43 Product Differentiator vs Brand Differentiator
2:23 Characteristics Of A Key Differentiator
2:37 #1. Unique
2:50 #2. Valuable
3:08 #3. Defendable
3:22 Using A Key Differentiator Template
4:26 Ways To Differentiate Your Brand
4:51 Example #1: Specialise In Your Market
5:08 Example #2: Role Specialisation
5:29 Example #3: Unique Sales Experience
6:00 Example #4: Niche Service Specialisation
6:19 Example #5: Alternative Approach
6:44 Example #6: Hyper-Targeted Audience Messaging
7:10 Example #7: Business Size + Sector Combination
7:39 Example #8: Share Value Processes
8:02 Example #9: Unique Distribution Method
8:23 Example #10: Highlight Your Shared Journey
8:48 Example #11: Specific Business Challenge
9:12 Example #12: Industry Recognised Expertise
9:51 Example #13: Unique Pricing Structure
10:14 Example #14: Rapid Market Responsiveness
10:39 Example #15: Location Exclusivity
11:05 Example #16: Unique Information
11:25 Example #17: Unparalleled Relationship Networks
11:47 Example #18: Partnership Specific Alignment
12:06 Example #19: Quality Focused Differentiation
12:39 Example #20: Show More Love
13:09 Example #21: Leverage Customer Status
13:36 Example #22: Emphasise The Size
14:05 Example #23: Accomplishment Alignment
14:25 Example #24: Align Through Your Brand Personality
14:52 Example #25 Result/Outcome Focused
15:32 Example #26: Go Against The Grain
16:00 Your Key Differentiator May Be A Hybrid
16:31 How To Evaluate Your Key Differentiator
16:48 Evaluation #1: Value To Your Audience
17:01 Evaluation #2: Difference To Your Competition
17:15 Evaluation #3: How Achievable Is It?
17:28 Evaluation #4: How Defensible Is It?
17:49 Evaluation #5: Does It Align With The Internal Brand?
18:08 How To Find Your Key Differentiator
First you’ll learn what a key differentiator is with a definition and why it’s so important in positioning your brand.
Next, you’ll learn how differentiation applies to different business levels and discover the difference between product differentiations vs brand differentiation.
Then, you’ll learn the key characteristics to an effective differentiation strategy before discovery Marty Neumeier’s differentiation strategy template, the onliness statement.
Then we’ll dive into 26 key differentiator examples to inspire the development of your brands positioning strategy.
You’ll also discover key differentiators examples for brands such as Tesla, Dollar Shave Club, Birchbox, Amazon, Apple, H&M, Zara, Chipotle and Chubbies Shorts
Finally, you’ll learn how to combine differentiation strategy ideas for the best results before learning to evaluate your key differentiator concept.
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