How To Create A Brand Strategy [Proven 14-Step Framework]

Рет қаралды 130,619

Күн бұрын

In this video, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.
#brandstrategy #createbrandstrategy #brandstrategyframework
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So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?
This framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.
Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.
By the end of this video, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients.
Want to dive deeper? Check out the full article below.
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0:00 How To Create A Brand Strategy [Proven 14-Step Framework]
1:40 Step #1 - Develop Your Internal Brand
2:30 Step #2 - Define Your Target Audience
3:08 Step #3 - Map Your Market Landscape
3:47 Step #4 - Uncover Your Market Position
4:33 Step #5 - Shape Your Brand Personality
5:31 Step #6 - Identify Tone Of Voice
6:29 Step #7 - Develop Your Messaging Strategy
8:04 Step #8 - Craft Your Brand Story
9:01 Step #9 - Develop Your Name And Tagline
10:24 Step #10 - Design Your Brand Identity
11:44 Step #11 - Craft Your Brand Collateral
12:34 Step #12 - Devise Your Brand Awareness Strategy
13:46 Step #13 - Launch Your Brand
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Пікірлер: 280

@Bavubuka Жыл бұрын

1 - Develop your internal brand. Purpose, Vision, Mission, Values. This comes from the leadership of the brand. 2 - Define your Target audience. Demographics, psychographics, their emotions, pains, dreams, desires, fears etc. 3 - Map your marketplace landscape 4 - Uncover your market position 5 - Shape your Brand personality. What you say and how you say it. 6 - Identify your brand's tone of voice. 7 - Develop your messaging strategy 8 - Craft your brand story 9 - Develop your Name and Tag line 10 - Design you Brand Identity 11 - Craft your brand collateral 12 - Devise your brand awareness strategy 13 - Launch your brand 14 - Analyse Optimize Evolve

@jimhopkins6033 3 жыл бұрын

I've been an advertising and marketing professional for nearly 30 years and I have to tell you that I have never seen a more rich and concise presentation on brand creation. This is many years of study and about seven texts distilled into a 17-minute video. This is literally all you need to know to develop a successful brand strategy. Actually doing it is another hill to climb... Bravo, sir.

@BrandMasterAcademy 2 жыл бұрын

Thanks Jim 👍👍 Much appreciated from someone with such.experience 🙏🙏

@yourcreativeleader 2 жыл бұрын

Dude - you don't stop and are so clear on this sh*t. Well, well, well done. Providing me a ton of value and your style and how you break it down simply, is some of the best I have ever seen. Keep it up!!

@BrandMasterAcademy 2 жыл бұрын

👍👍🙏🙏

@thomastalksabout2870 3 жыл бұрын

Great videos, straight to the point, you rearely see this nowadays. Everyone thinks that dropping 3 tips that everyone already knew and then talk 15 minutes about their services and courses is the way to go, so this channel is really refreshing, thanks! New sub!

@BrandMasterAcademy 3 жыл бұрын

Cheers Thomas... 👍👍👍

@joemanojlovic Жыл бұрын

You really know how to put a message together with your words. Great video man 3 years later!

@BrandMasterAcademy Жыл бұрын

Thank you

@ravenrising 3 жыл бұрын

Love it. You could break that all down for each platform.

@BrandMasterAcademy 3 жыл бұрын

Great to hear 👍😀

@manespace 2 жыл бұрын

Really amazing! You so perfectly summed it up in a 17 minute nutshell. Now the hard part, finding the branding agency that you really connect with and that fits within your budget...

@BrandMasterAcademy 2 жыл бұрын

👍👍👍👍

@donjtrump Жыл бұрын

Man your videos literally uncover paths in my brain and helps me understand where I'm headed with my business it's crazy, exactly the content I was looking for.

@BrandMasterAcademy Жыл бұрын

Much appreciated

@user-fg4ts3eo3u Ай бұрын

Great video! More content in 17 minutes than I ever hoped for!

@BrandMasterAcademy Ай бұрын

More to come!

@magicwandm Жыл бұрын

Thanks a lot. Cleared a lot of things for me. The step by step approach was the best. Thanks for detailing everything out!

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@gc7304 3 жыл бұрын

By far the best and most organized branding video I have watched. Good job. Thanks for your work

@BrandMasterAcademy 3 жыл бұрын

Wow, thanks!

@CrossFitFibre 3 жыл бұрын

My mind is blown. Awesome content. Will hv to watch this a few times more. 👍🏼

@BrandMasterAcademy 3 жыл бұрын

🙏🙏 Delighted you got value 😀

@reevl Жыл бұрын

Talk about value! This video is one of the best pieces of content on brand strategy that I have seen. Well done!

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@harveywabo 2 жыл бұрын

Great video thanks for the deep-down explanation. I will now follow these steps in my process.

@BrandMasterAcademy 2 жыл бұрын

Excellent!

@vglab5957 4 жыл бұрын

Man ur content is a treasure for free , i can't wait to afford ur masterclass

@BrandMasterAcademy 4 жыл бұрын

Cheers Oussama Can't wait to have you on-board - Enjoy the free stuff for now and we'll see you on the inside later :)

@cassa8640 3 жыл бұрын

You gave me clarity, so grateful for this video.

@BrandMasterAcademy 3 жыл бұрын

Glad it was helpful!

@UnrealTournamentIII Жыл бұрын

I would also specifically add "Analyze & Adapt." As in measure data, page views, social media engagement, clicks from newsletter, customer satisfaction etc. Try to integrate that into a dashboard (there are different services for this, like PowerBI etc.) If necessary adapt your strategy.

@robertbibong1040 2 жыл бұрын

This channel is going to blow successfully! The knowledge we gain from listening your videos is priceless!

@BrandMasterAcademy 2 жыл бұрын

👍👍🙏🙏

@shellymayers8685 3 жыл бұрын

I loved this format of delivery. Very digestible for everyone.

@BrandMasterAcademy 3 жыл бұрын

Great to hear 👍😀

@giselle-cursosonline7578 Жыл бұрын

Thank you you explain everything with very clear steps!! Ready to apply!!

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@paulinemorare5509 2 жыл бұрын

Thanks for a complete list of how to grow my business brand. It's interesting and educational.

@BrandMasterAcademy 2 жыл бұрын

Glad it was helpful!

@SevSevvSevvv 2 жыл бұрын

I have an interview coming up for brand strategy research position.. I got the research part but needed some brushing up on branding and I must say .. this was EXTREMELY helpful and concise. Thank you so so much!

@BrandMasterAcademy 2 жыл бұрын

Glad it was helpful!

@carlosvillasenormendoza618 Жыл бұрын

This was great! Thank you for all this information, great way to learn all this.

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@rodrigocarvalho6681 3 жыл бұрын

Thanks a million I haven't words to say that your content is amazing

@BrandMasterAcademy 3 жыл бұрын

Much appreciated 🙏

@khaledlab8121 9 ай бұрын

we apperciate all these efforts..huge thanks

@BrandMasterAcademy 9 ай бұрын

It's my pleasure

@refentsemalatjie3698 4 жыл бұрын

Very insightful, love this and looking forward to learn more from your content as a prospect brand strategist starting out

@BrandMasterAcademy 4 жыл бұрын

Plenty to learn on the channel and BMS will give you the systems tools and structure 👍😊👍

@lananistx 3 жыл бұрын

This information is pure gold ! Thank you so much

@BrandMasterAcademy 3 жыл бұрын

Glad it was helpful!

@kanekossew2614 3 жыл бұрын

Amazing and helpful content (all of your videos) thank you.

@BrandMasterAcademy 3 жыл бұрын

Thanks Kane 🙏

@hermancoutinho 2 жыл бұрын

Thank you for this wonderful session. It gave me a much required kick start towards forming a framework for my brand strategy. Also, now I am quite confident and well informed with the concept if and when I talk to a brand strategist.

@BrandMasterAcademy 2 жыл бұрын

Fantastic!

@eonipuspa852 2 жыл бұрын

I don't know what else to say other than thank you!! i learned a lot from this video!

@BrandMasterAcademy 2 жыл бұрын

👍👍👍👍 Glad to hear

@nang2000 2 жыл бұрын

Really really good information. I have come back to this video 2 times and taken notes. Thank you

@BrandMasterAcademy 2 жыл бұрын

Glad it was helpful!

@stephenrobertson9732 8 ай бұрын

Thanks for this great information, you deserve to present this nationally and internationally to live audiences.

@BrandMasterAcademy 8 ай бұрын

Wow, thank you

@ianfleming3768 3 жыл бұрын

The Irish Chris Do. Nice one man. Subscribed and wishing you all the success. Great, great channel.

@BrandMasterAcademy 3 жыл бұрын

😂😂😂 - Love that Ian... Big fan of Mr Do right here 👍

@GregPreece 3 жыл бұрын

Great video, just what I needed. Thank you very mich for this

@BrandMasterAcademy 3 жыл бұрын

You're very welcome!

@vdysrp Жыл бұрын

Excellent presentation with amazing simplicity. Thank you so much.

@BrandMasterAcademy Жыл бұрын

Glad it was helpful! 👍👍👍👍

@XBH3 4 жыл бұрын

Wow you deserve so many more subs and views. Pure value

@BrandMasterAcademy 4 жыл бұрын

Xhoni Bora the subs and views are coming 😀 you’re early to the party 🎉👍

@kievinay9632 Жыл бұрын

Anything I've learnt? There are 14 steps of things I've learnt! I'm a motion designer and have been self employed for 6 years now and as you said, I knew a brand wasn't just a logo but not to this u derstanding. This was so valuable and helpful to learn. Inspired to learn a lot more about each point! Really grateful that you made this vid. Thank you.

@BrandMasterAcademy Жыл бұрын

Most welcome

@sbgsolutions9949 3 жыл бұрын

Man that's good! Thank you Brand Master!!

@BrandMasterAcademy 3 жыл бұрын

My pleasure!

@peramsrihari5146 2 жыл бұрын

phenomenal inputs on the brand strategy .... keep rolling mate...

@BrandMasterAcademy 2 жыл бұрын

Thanks

@marina.artoflife 10 ай бұрын

It was nice listening to you. Thank you for this video and everything you shared.

@BrandMasterAcademy 10 ай бұрын

Glad you enjoyed it!

@IDontTalkToCops 3 жыл бұрын

This does not seem like a 17 minute video. There is more valuable information staked into this vid than many others that go for over an hour. I like that! Thanks for posting 👍

@BrandMasterAcademy 3 жыл бұрын

Great to hear 👍😀

@zadrenprintup1804 2 жыл бұрын

Thank you for the knowledge. Just subscribed!!!

@BrandMasterAcademy 2 жыл бұрын

Awesome, thank you!

@paulapoetry 3 жыл бұрын

Excellent video. Some great insights here - thank you. 😀❤💝

@BrandMasterAcademy 3 жыл бұрын

Glad you enjoyed it

@aaronross6956 10 ай бұрын

Man, amazing video, great value! Thanks!

@BrandMasterAcademy 10 ай бұрын

My pleasure!

@meganjayne 2 жыл бұрын

I've been struggling with my niche / message / market fit for years and have spent a small fortune on "courses and experts" to help me, to no avail. I've learned more in binge watching your videos in the last week since finding you then all of them combined. Thank you from the bottom of my heart for sharing your knowledge, insights and passion on this topic 🙏♥️

@BrandMasterAcademy 2 жыл бұрын

Thank you Megan 🙏 That message made my Friday 😊

@mariamendes156 2 жыл бұрын

Sou do Brazil e estou amando seus conteúdos, são sensacionais! Obrigada! 🇧🇷

@BrandMasterAcademy 2 жыл бұрын

Que bom ouvir, obrigado 🙏

@minalirajapakse5746 3 жыл бұрын

Wow! Super amazing content. Thanks for sharing.

@BrandMasterAcademy 3 жыл бұрын

Minali Rajapakse Most welcome 🙏

@tonykaizen Жыл бұрын

Thank you so much for this in-depth video. It was so insightful.

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@kaybrown8493 3 жыл бұрын

I am going to use this as a starting point . Thank you so much

@BrandMasterAcademy 3 жыл бұрын

You're so welcome!

@onyekanwobu8977 2 жыл бұрын

Stephen, YOU GENIUS!

@BrandMasterAcademy 2 жыл бұрын

👍👍👍👍👍👍👍👍

@MariPolyglot 4 жыл бұрын

This video is so good! I wish I had this video 3 years ago!

@BrandMasterAcademy 4 жыл бұрын

Mari Polyglot 😁 This information has been too hard to come by for a long time.

@reveddie2023christAv 2 жыл бұрын

I'm learning more and more each and every day

@BrandMasterAcademy 2 жыл бұрын

great to hear!

@giaenergia Жыл бұрын

I pray for your omnipresence on the internet Stephen!! 🙏❤️👍👍👍

@BrandMasterAcademy Жыл бұрын

Much appreciated 🙏

@its_smac 3 жыл бұрын

Amazing as an artist my musics evolved and so had my brand. Now going back to the drawing board this makes me feel way more confident in myself and my brand. Your amazing bro 🖤🤘🏻

@BrandMasterAcademy 3 жыл бұрын

Cheers my man... Well done pursuing your passion 👍

@ramzbook 2 жыл бұрын

Hey Brother! Im keeen to know how and what your brand is about. And if its around music, it would be super kind of you to tell me how you promoted music using these handles/websites. Hopefully i get a reply

@jsejati9155 3 жыл бұрын

This is so impactful!

@BrandMasterAcademy 3 жыл бұрын

👍👍🙏🙏

@mpgraphix 2 жыл бұрын

So grateful to have found you. I am freelance designer exactly at that point of inflection where I have realized I have ignored Brand Strategy completely 🤯 I am honestly scared but I will make adjustments to my game. Question: how do I go about “convincing” clients that Strategy is important. As you say, they normally go for a Brand Guide a the most. Thanks so much, I am officially a fan 👊

@BrandMasterAcademy 2 жыл бұрын

Don't convince them... ask the right question for them to question their own logic about what they really need - check out this video - kzfaq.info/get/bejne/iapmZbph36mUiJ8.html&&ab_channel=BrandMasterAcademy

@Skylightatdusk 3 жыл бұрын

Thanks for this upload. Really great content.

@BrandMasterAcademy 3 жыл бұрын

Glad you enjoy it!

@Vidorraofficial 4 жыл бұрын

Love your teaching style

@BrandMasterAcademy 4 жыл бұрын

Happy to hear that! 👍

@justchill4346 2 жыл бұрын

Thanks, man

@GoddessBB 2 жыл бұрын

Sir, listen...If you didn't break this down the way my mind needed it to be broken down! LOL This was so good and makes so much since to me now. Thank you & as soon as my budget allows, I definitely will sign up for your courses. This was amazing!

@BrandMasterAcademy Жыл бұрын

Glad you enjoyed it!

@kimdube2440 2 жыл бұрын

I hope to meet you one day. This is a thankless job. God bless! Thank you so much!

@BrandMasterAcademy 2 жыл бұрын

Your welcome

@martinmuriithi9087 5 ай бұрын

Great Insights!

@BrandMasterAcademy 5 ай бұрын

Glad you think so!

@101exex101 3 жыл бұрын

Great Information!! I am pursuing a career in Brand Strategy after I graduate in May! Your information is so valuable!!

@BrandMasterAcademy 3 жыл бұрын

Great to hear... good luck 🙏👍

@user-vf4hs9no3x 2 жыл бұрын

Great times and great job Sir ..

@BrandMasterAcademy 2 жыл бұрын

Much appreciated 🙏

@wimukthidilhara7097 2 жыл бұрын

Dear Susan maam, Plz promote this video more & more. Underrated channel. Good Job Brand Master Academy...

@BrandMasterAcademy 2 жыл бұрын

👍👍🙏🙏

@pyko04 3 жыл бұрын

Amazing information, I'm doing online marketing and looking to add some branding principles into my work, thank you

@BrandMasterAcademy 3 жыл бұрын

Awesome... This videos on this channel will help you out for sure

@calcodez Жыл бұрын

Really helpful video 👏🏼👏🏼

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@Bicklehoff794 2 жыл бұрын

Remarkable content, thank you!

@BrandMasterAcademy 2 жыл бұрын

Glad you enjoyed it!

@sheenagadon7111 3 жыл бұрын

Gives me a clearer idea how the brandimg works and the strategic relationship with marketing

@BrandMasterAcademy 3 жыл бұрын

Cheers Sheena 👍

@malikapollard3618 3 жыл бұрын

I have to do this for work. Thanks man

@BrandMasterAcademy 3 жыл бұрын

Any time

@ledgebrandmarketing3872 2 жыл бұрын

My Monday refresher - Thank you Stephen, you’re becoming my virtual coach!! - Jason Lennie

@ledgebrandmarketing3872 2 жыл бұрын

I’m taking my most difficulty client through the brand strategy process - he’s really hard to pin down… being me of course! But this simple refresher is helpful, as once you dive deep the shutter do close in to help you focus, so this 10000ft overview is helpful to get that broader perspective again.

@BrandMasterAcademy 2 жыл бұрын

My pleasure!

@BrandMasterAcademy 2 жыл бұрын

👍👍👍 Glad you enjoyed

@godwin_njoroge 4 жыл бұрын

Wow, this was a priceless session man. So inspired to save up for the masterclass

@BrandMasterAcademy 4 жыл бұрын

Awesome - See you on the other side Godwin 👍

@Oluwatoyosi.A Жыл бұрын

Thank you so muchh

@BrandMasterAcademy Жыл бұрын

Most welcome 👍👍👍

@thepalmerstongroup 3 жыл бұрын

Really great content. (Also, true)

@BrandMasterAcademy 3 жыл бұрын

The Palmerston Group cheers 👍

@tomevans4902 2 жыл бұрын

I can't explain how helpful this s

@BrandMasterAcademy 2 жыл бұрын

Great to hear

@subhashnisarta8475 2 жыл бұрын

I am very appropriate that you have experimented 🔬 in commerce and deep knowledge 📕 at this young age, that's the attention to me So you always connect with my channel thanks for sharing your experience with me.

@BrandMasterAcademy 2 жыл бұрын

👍👍

@NaeemIsmailYT 3 жыл бұрын

Too crisp and yummy. Means it is just to the point and is very very beneficial... Thanks

@BrandMasterAcademy 3 жыл бұрын

Thanks Naeem... Crisp and yummy us exactly what I was going for 😁😁. Did it give you anything new to work with?

@coucou.marketing Жыл бұрын

Great video!

@BrandMasterAcademy Жыл бұрын

Thanks!

@tomtafolla7595 2 жыл бұрын

This was an excellent overview and valuable to for my business which is called the Silicon Valley Tech Hub. You gave me a lot to think about, but you have also provided me now with a reference that will help me work through the process of analyzing and building my brand strategy. Thank you. Tom Tafolla, J.D., Professor of Business and Technology Management

@BrandMasterAcademy 2 жыл бұрын

Cheers Tom... 🙏 Delighted you got so much value... Good luck with your brand :)

@CharliePayne1 Жыл бұрын

This was absolutely brilliant

@BrandMasterAcademy Жыл бұрын

👍👍

@AjaySNair 3 жыл бұрын

Well crafted video my friend. I think these 14 steps can be summarized to WHY, WHAT & HOW. Keep posting....

@BrandMasterAcademy 3 жыл бұрын

We cant forget WHO 😀👍

@AjaySNair 3 жыл бұрын

@@BrandMasterAcademy Oh yes!

@bodypurposeyoga3380 2 жыл бұрын

Brilliant thanks! Learned a ton!

@BrandMasterAcademy 2 жыл бұрын

great to hear!

@bodypurposeyoga3380 2 жыл бұрын

@@BrandMasterAcademy coincidentally I also stumbled upon your 2-part course on Udemy. About to sign up. And will be saving for your brand strategist course. By the way, your freebie doesn’t seem to work. I signed up a couple times but didn’t receive it and no working link on your website. Not a biggie, just mentioning

@abolajimuyiwa5788 3 жыл бұрын

This was super helpful

@BrandMasterAcademy 3 жыл бұрын

Glad it was helpful!

@cutenony87 Жыл бұрын

thank you for this video i'm a starting out brand designer and this has made it easy to understand how to create a brand strategy which iv been struggling with. my question is how do i implement the brand strategy visually to show the client?

@BrandMasterAcademy Жыл бұрын

That's a big question... In short... Attributes. If the strategy is comprehensive it will have a method of communication including personality and attributes.... weave these throughout your viduaals to demonstrate alignment with the strategy

@navalta_gfx 3 жыл бұрын

I wish I could get my boss to listen to this kind of advice 😓

@BrandMasterAcademy 3 жыл бұрын

😂😂😂 love this comment. Subtly share some videos with them 😁

@newarra_ 2 жыл бұрын

u a g, thanks buddy

@BrandMasterAcademy 2 жыл бұрын

Happy to help

@maddiemover5894 3 жыл бұрын

Very informative! New subscriber :)

@BrandMasterAcademy 3 жыл бұрын

Great to hear thank you 🙏

@cafeblancastudio Жыл бұрын

Thanks bro

@BrandMasterAcademy Жыл бұрын

Most welcome

@kayodeakinosi7248 3 жыл бұрын

this is brilliant

@BrandMasterAcademy 3 жыл бұрын

Glad you like it :)

@HAFOYA1 Жыл бұрын

Thank u ❤❤❤❤❤❤

@BrandMasterAcademy Жыл бұрын

You're welcome 😊

@febixmusic2994 3 жыл бұрын

💪💥thank you

@BrandMasterAcademy 3 жыл бұрын

Your Welcome

@raymondgodsman5572 2 жыл бұрын

I love this

@BrandMasterAcademy 2 жыл бұрын

Glad you enjoyed it!

@marielleison574 3 жыл бұрын

This is very informative. It can really help me in my branding business. I really want to enroll in your course someday 🥰

@BrandMasterAcademy 3 жыл бұрын

Hi Marielle... I hope to see you in there 😊

@marielleison574 3 жыл бұрын

@@BrandMasterAcademy looking forward to it 🥰

@faizalmazlan 2 жыл бұрын

This is an absolute goldmine.

@BrandMasterAcademy 2 жыл бұрын

Much appreciated

@faizalmazlan 2 жыл бұрын

@@BrandMasterAcademy Stephen, just to check. Is your 21-step brand building video the updated version of this one? Should I follow that one instead?

@kesaobakatayane5440 2 жыл бұрын

Awesome

@BrandMasterAcademy 2 жыл бұрын

👍👍🙏🙏

@samuelfelicio9545 2 жыл бұрын

fantastic man! Great explanation.

@BrandMasterAcademy 2 жыл бұрын

Glad you liked it!

@samuelfelicio9545 2 жыл бұрын

@@BrandMasterAcademy i have a online shop (punk/goth accessories online shop). So an online store could be considerated as a brand? The name of my store cold be considered as a brand? What should i learn for online shop manager? Is that Brand Manager the best solution to learn? Thank you 😍

@amjads202 2 жыл бұрын

Great session

@BrandMasterAcademy 2 жыл бұрын

thank you 🙏

@joaobrocatto6873 3 жыл бұрын

Awesome content

@BrandMasterAcademy 3 жыл бұрын

Glad you’re enjoying it Joao

@shawnfrank5303 3 жыл бұрын

Thank you Steven for this valuable guide. I did have a few questions that came to mind after watching this. The first one being, can this be applied to an individual / freelancer offering themselves or do you think something would change ? As a freelancer, I definitely would not have the awareness budget of larger organizations. When developing the brand collateral, where do I stop ? For example photography, website, brochures, social (YT, IG, FB etc) - because there can be so many touch points potentially. Finally I wanted to ask about step 3, map your market landscape - you mention a good concept of being different to your competitors, I am in the design and development business and the competition is high, would it be too much to ask to get an example of how would one position themselves as something fresh / unique to their competitors ? Thanks !

@BrandMasterAcademy 3 жыл бұрын

Yes it can be applied to and individual / freelancer. You need to identify your capabilities to determine the services you offer. This video will help you identify your position / niche within branding kzfaq.info/get/bejne/brx_apmTyqmygmg.html&ab_channel=BrandMasterAcademy