Brand Promise vs Tagline [How These Strategic Branding Tools Differ]

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Brand Master Academy

Brand Master Academy

Күн бұрын

In this video, I’ll break down the difference between brand promise vs tagline, how to use each of them effectively and how to influence your brand in the mind of your audience.
Brand Promise PART 1:
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So, you know the difference between brand promise vs tagline… or do you?
You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy.
In fact, this video goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy.
By the end, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience and how it does this at every touch point
Want to dive deeper? Check out the full article below.
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0:00 Brand Promise vs Tagline [How These Strategic Branding Tools Differ]
1:13 Brand Promise Definition
3:40 The Job Of A Tagline
6:03 3 Types Of Brand Promises
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Пікірлер: 2
@brennana.murray68
@brennana.murray68 2 жыл бұрын
Great Video. Helped me decide between two statements I had developed for a client. I knew one was a promise and one was a tagline but after listening and thinking about the "overall experience" of every touch point whether physical or digital I quickly realized which was my promise and which was my tagline.
@BrandMasterAcademy
@BrandMasterAcademy 2 жыл бұрын
Great to hear :)
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