The interview features Morten B. Reitoft from INKISH speaking with Bruno Müller from Müller Martini about the significant transformations the company has undergone over the past 35 years. Bruno Müller discusses the evolution from his early days in the newspaper division to adapting to major shifts in the industry, particularly the decline in newspaper production and the rise of digital printing technologies.
Bruno highlights the company's focus on listening to customer needs and adapting its culture, products, and strategies to market demands. He emphasizes the challenges of managing spare parts for older machines, which were not originally designed to last as long as they have. This has necessitated a shift in the company's approach to production, moving towards modular designs that use common components to streamline operations and reduce complexity.
The interview also touches on the recent acquisition of Hunkeler, describing it as a strategic fit that complements Müller Martini's strengths and enhances its product offerings. Bruno Müller notes the importance of evolving business models in response to digital technology advancements, which is crucial for staying relevant and competitive in the printing industry.
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