Nawal El Masri is an empathy-focused leader on a mission to open the hearts of humanity. She is an ex-Unilever entrepreneur, storyteller, brand and community builder, art and creative director, and mental health activist. She is a speaker at various universities and summits for mindfulness and personal growth, and she was awarded the Most Admired Brand of 2020. Additionally, she has co-founded a second start-up supporting other entrepreneurs and organizations towards growth through aesthetically driven strategies and purposeful content.
In this interview, we discussed:
00:00 - Introduction
00:48 - What inspired her to become an entrepreneur?
03:20 - Defining moment of her entrepreneurship journey
03:55 - What is our true purpose as humans?
04:31 - Purpose of exhale
07:42 - How to integrate community into your business?
11:16 - What is the intention behind the business?
12:14 - What inspired you to offer your talent and skills to other businesses?
15:17 - 3 most effective marketing strategies
17:14 - What is an impactful campaign?
20:00 - Did you recently move to Dubai or have you lived there your whole life?
21:59 - Are there any management or operational benefits to being in Dubai?
23:24 - Entrepreneurial ecosystem in Dubai
24:45 - Entrepreneurial ecosystem in Montreal
27:04 - What drives her to stay in a muslim country?
28:26 - What's the mission of Nawal?
29:17 - What are the benefits of pop-up shops?
30:00 - What are the positive effects of doing physical pop-up shops?
33:42 - What advice would you give to your younger self?
36:13 - Connect with Nawal
Connect with Nawal El Masri:
/ nawallmasri
/ nawal-el-masri-25888439
www.exhale.ae/who-is-exhale
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