Why Olive Wagyu Is So Expensive | So Expensive Food

Why Olive Wagyu Is So Expensive | So Expensive Food | Insider Business

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Күн бұрын

Olive wagyu has been called the rarest steak in the world. At over $500 a pound, it's one of the most expensive meats you can buy. In Shōdoshima, Japan, Masaki Ishii creates olive wagyu by feeding his cattle the waste from local olive groves. An olive-wagyu cow is worth 1.2 million yen, or over $9,000. So, what makes olive wagyu different from other varieties of wagyu? And what makes it so much more expensive?
0:00 - Intro
1:30 - Shodoshima Island's Olive Groves
2:52 - Recyling-oriented Agriculture
3:36 - Drying Olive Pomace
4:30 - Feeding The Cows
5:52 - Cooking Olive Wagyu
6:57 - Overcoming Obstacles
7:51 - Olive Cow Population
8:29 - Local Olive Industry
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Why Olive Wagyu Is So Expensive | So Expensive Food | Insider Business

Пікірлер: 480

@user-gq4ht1jf8w Жыл бұрын

We, Toyo Olive, are the Japan's small company who dry the olive pomace and harvest the olives that appear in this video. Thanks to Masaki Ishii, the waste discharged from the factory has become valuable feed, and is now circulating around Shodoshima island. Everyone who watched this video, Please come to Japan to eat Olive Wagyu beef someday! Thank you! ARIGATO!

@LindseyLouWho Жыл бұрын

Thank you for showing the world your craft and trade and dedication. My family is planning a visit to Japan in a few years and this is now a TOP priority as my husband greatly enjoys the best beef. Your role in this process is fascinating and I hope to support your local economy soon. Love from the United States (me) and Colombia (my husband). Domo Arigatou!

@brtecson Жыл бұрын

I think you all are doing wonderful work. Cheers from the USA :)

@user-gq4ht1jf8w Жыл бұрын

@@brtecson The reaction from USA is very encouraging. thank you!

@user-gq4ht1jf8w Жыл бұрын

@@LindseyLouWho Local industries in Japan are supported by many tourists from overseas. Please come and eat olive beef someday. Of course, please come to Shodoshima island as well. I hope you have a wonderful trip. thank you!

@aa-bk5im Жыл бұрын

@@user-gq4ht1jf8w how do you people even enjoy killing animals? shame on folks like you who promote this cruelty.

@rollin340 Жыл бұрын

You can tell how much he loves his chosen career by how he still consistently checks on the cattle and other parts of his business despite walking clearly being a challenge for him.

@riptear Жыл бұрын

One can say it's what keeps him walking

@wrxgeneration Жыл бұрын

He just values his profits more than you.

@lovingtennessee7726 Жыл бұрын

@@wrxgeneration you've obviously never lived or worked on a farm

@willowoodz Жыл бұрын

@@riptearso true

@cainmathewson1857 Жыл бұрын

It's where he gets his money. You would consistently check on your money tree too. I hope

@HorizonOfHope Жыл бұрын

Never gets old that every single episode of "So Expensive" answers the question of stuff being expensive in the first ten seconds.

@leocossham Жыл бұрын

First 20 second but yeah

@oldkingcrow777 Жыл бұрын

@@leocossham first 17 seconds but yeah

@peterfrancisnuevo6393 Жыл бұрын

This is why its one of my fave yt channels

@Brandon-fr9nl Жыл бұрын

Is the title for me

@oxanakovalenko9968 Жыл бұрын

@@oldkingcrow777 first 15 seconds to be precise

@triciaboulton5880 Жыл бұрын

I really admire Masaki Ishii’s dedication to sustainability and helping his community!

@Jumper4ever93 Жыл бұрын

But is such meat healthy? Cows didn't want to eat olives and ate them dried only because they\ve become caramelised aka candy.

@thetruthisthis7736 Жыл бұрын

Masaki Ishi means in Korean...I will GO to my Noble Korean Mother, when I Pass, lol;. I dont think SO. "Japan" in Korean Means..GUILTY. Judged As..

@shadowkillz9606 Жыл бұрын

@@Jumper4ever93 Healthy? The grass a normal cow eat is literally close to nothing in nutritional value, that's why they eat so much of it. Besides, what does it matter to you when they'll get eaten anyways XD

@Jumper4ever93 Жыл бұрын

@@shadowkillz9606 You are of a very poor educational background to not know the grass is herbivores the only one and primarly source of nutrition and not to know the impact of animal's feed on human health. It's better sometimes to keep your mouth shut than to show your ig norance.

@informationyes Жыл бұрын

@@Jumper4ever93 Apperently their fine and as for suger farmers appaerently feed them candy even as its can be beneficial to cows due to the microbes in their stomach

@blitzwolfer4154 Жыл бұрын

We need more people like Masaki who genuinely cares about the cattle and environment, and shows that you can still make a good profit using methods that recycles waste.

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@cW-kp5jd Жыл бұрын

We should try valuing those things before profit in the first place, it could be like this everywhere!

@CamAteUrKFC Жыл бұрын

Its 500$ a pound. Ofcourse hes making a profit. What normal person can afford that?

@ragganmore6113 Жыл бұрын

@@CamAteUrKFC Any normal person can afford that. All we have to do is to limit how much we consume. This is not an every day product. But a once in a lifetime specialty.

@marcellogenesi6390 11 ай бұрын

I am sorry, but did you say that we need more people like Masaky? Do you actually think that keeping those animal indoors 24/7, denying them the freedom to roam in the field, the taste of fresh pastures, the smell of the open air , the sun on their body is good for the animals? Stroking the animals will not compensate for the cruelty, of the lack of freedom, and unnatural diet. I WOULD NOT EAT THAT MEAT IF IT WAS GIVEN TO ME FREE.

@hoilst Жыл бұрын

"This is one of the rarest steaks in the world". I'll say. It wasn't even cooked when she said that.

@cloverhighfive Жыл бұрын

bah-dum tssss

@HybrydATP64 Жыл бұрын

Good one

@GroovyDre44 Жыл бұрын

Lol okay get out of here Dad

@tingaling77 Жыл бұрын

Low hanging fruit

@clemayk Жыл бұрын

Trying hard yeah 😂

@kunogi09midori Жыл бұрын

I live in Kagawa Prefecture and seen the Olive field scene several times, breathtaking as always. Despite living in Oliveland I haven’t tasted the famous Olive Beef because it’s expensive. So far I’ve eaten Olive Hamachi (Yellowfin Tuna) and it is exquisite. Olive Hamachi consumes dried olive leaves before consumption. Kagawa is one of the lesser known prefectures but we have great Udon noodles, lots of Bonsai, of course Olives and world class quality Gloves (which where I am working).

@MADuranDude777 Жыл бұрын

What type of gloves?

@kunogi09midori Жыл бұрын

@@MADuranDude777 Fashion gloves and sports glove (golf and batting) made with genuine leather and faux leather. Kagawa used to produce gloves for soldiers during the war.

@ricklopez8431 Жыл бұрын

I've heard of Kagawa Prefecture thanks to manga author Soichiro Yamamoto. I was not aware of the food culture present there. Thank you for giving more information about your prefecture! I hope to travel to Japan within the next 2 to 3 years!

@avemova Жыл бұрын

I used to live in Kagawa Prefecture, and sadly I just found out about this, but i might visit there again someday just to try the Olive wagyu on the spot. Oh and you are definitely correct about the Bonsai, there were lots and lots of Bonsai in one of the houses I passed by. The udon is 💯💯

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@rodneyhorsley8601 Жыл бұрын

Seeing someone who truly loves their work and has absolute respect for the cattle even knowing the end result is amazing.

@FinlayDaG33k Жыл бұрын

Mom: "Can we see your diploma?" Masaki: "Eh... No... But you can see my two cows!"

@NuggetOG Жыл бұрын

This is the guy who traded the magic beans for a cow.

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@naaish9161 Жыл бұрын

Made in Japan 😅 … 1000 years of experience to make one pound of beef.. the 🫒 olives are hand picked just before sunrise with just within 1 millisecond

@Hoggod Жыл бұрын

Greek olives and japanese expertise and traditions. Can't get better than that

@malibu_rum Жыл бұрын

"I asked for a cow instead of a high school diploma" in giving Jack and the Beanstalk vibes (ironically, the cows in the story = the diploma and the beans = his cows). The castle atop the beanstalk = his eventual cattle farm that carved out this niche.

@NoName-de1fn Жыл бұрын

I love these videos from Insider business, very nice footage, interviews and the length of the videos is great.

@stop08it Жыл бұрын

The cows look like they absolutely love all the pampering and they are beautiful

@jesusramirezlopez5258 Жыл бұрын

Someone needs to make an anime of this man on his quest of creating recycling-oriented organic farming, it would show all the struggles he faced but in the end show that he created the best and most expensive meat in the world. All while representing Kagawa prefecture and making them proud.

@zeeblue1220 7 күн бұрын

They did that with Momofuku Ando! So I agree, they need to make an anime of this guy.

@philipejeuceoututkache Жыл бұрын

This man was an absolute visionary at his time, and its rewards today is to produce the finest cow meet ^^

@thetruthisthis7736 Жыл бұрын

why dont YOU Boast about your Black Angus? in all the "White' supermarkets..Its the Same COW... The Black BrahMa Bull, Sacred Cow..Stolen From KOREA. THAT is Morality, Creation that gave Birth to the Golden Calf...Civilization. But then again, YOu MURDERED, Slandered 4 Korean Mothers..the Omassiah. SEOUL? Means..BirthPlqace of the Sacred COW.\ Wagyu? in Korean? STOLENB, From another Place. YOuir Name is in KOREAN. like All NAMES... it means...I am the Wealth of My Noble Korean GOD. Thats YOUR Name. Amereican? NO..its Ar,maGeddon..Thats Korean Too. GOD..Korean Too..Goreyo Oori Da. Your Memories are NOT your Own.. but OURs. Youre a Chosen JEW? Impersonating, the Chosun SunJOO. Grand Children of the Korean GODS. Dont DARE have a Funeral. Erase EVERYTHING with Your Name on it. Korean GODs Destroyed a Country called 'HusaTan, next to Afghanistan. You "Whites" SOLD your Chuildren and creat6ed Mongols, Chinese, Japanese from the Remains of HuSaTan. YOU are the MIxed Race Children of the HuSatan ..White Ninja. Black China. Tokyo Toni. Latino Chino. Arab Ninja. Hindu Cghina, Arab Ninja...See a Pattern> ALl "JEWS". Philioe..YOu have No SEOUL. Why did You remove the E.

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@dioniciotorres4290 Жыл бұрын

This gentleman treats his animals with the best of everything, and the cows are the best to eat. I took this philosophy with my chickens also. I applaud you sir.

@colecraggs8147 Жыл бұрын

I'll be honest, keeping cows in a pen and forcing them to eat dried olive powder only to kill them doesn't feel like the best of everything.

@Greg_Twistedwizardpro 10 ай бұрын

@colecraggs8147 bruh that's life its like you send your child to school and for 12 years your child has to be in the school suffer from school shooting and get loads of homework so you call that too worst part of life

@foodiesglobal101 Жыл бұрын

What a sweet (and very smart) farmer taking care and brushing his cows 🐄🐄 Pretty cool, didn't know this form of Wagyu existed. Props to Japan for coming up with those things 🤜🤛

@gaveintothedarkness Жыл бұрын

Anything Japan: "It takes years to master picking the olives to feed to the cows"

@zxb995511 Жыл бұрын

It probably takes years of training for the guys who spead the manure on the olive trees to master putting it in the optimal location for perfect growth.

@darylfortney8081 Жыл бұрын

Great series... I watch and have thoroughly enjoyed every single episode

@VeganSemihCyprus33 Жыл бұрын

Find the secret! 👉👉Dominion (2018)

@nawa3236 Жыл бұрын

A life well lived for this man. A legend for sure.

@wolfman3295 Жыл бұрын

Very interesting. And I really like what Mr. Ishii has done. I didn't know there were different types of Waygu.

@waszkewicz Жыл бұрын

Looks amazing! ❤

@MrNobbless Жыл бұрын

7:27 Instead of keeping this amazing method to himself, he decided to share his methods to help his community 👏

@pudanielson1 Жыл бұрын

COllective strength to sell to the world vs selfish pursuit of profit.

@xihua12370 Жыл бұрын

@@robertlee6338 lol, by this logic, diamond is a novelty 🤔

@xihua12370 Жыл бұрын

@@robertlee6338 he could have scaled up by himself. All trendy begins small... like fast foods.

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@thehangmansdaughter1120 Жыл бұрын

It's wonderful to see how hands-on he is with his cows. It's clear they have a bond.

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@calvinooi1407 Жыл бұрын

I too bond with them on the plate

@nahor88 Жыл бұрын

I was just commenting in another thread... it's one thing to care for their well-being, its another to create a bond with an animal you're planning to slaughter... it's morbid.

@lasersbee Жыл бұрын

Great info presentation... Really enjoyed that.....

@lawrencewon3805 Жыл бұрын

Amazing!!

@DefaultDanielS Жыл бұрын

I learned something new today, thank you

@brucewayne853 Жыл бұрын

I just love the ambience ☺️

@melwynsaldanha3201 Жыл бұрын

Finally something about Food! It was about time

@LittleThingsinJapan Жыл бұрын

Amazing video, very interesting story.

@cyt3771 Жыл бұрын

Beautiful creatures. Glad he takes care of them.

@trisharath8204 Жыл бұрын

this man >>>>>>>>>>>>>>>

@farmplantsandseeds 11 ай бұрын

I love all the food videos coming out but inside business. Thanks very much. You know what I’d like to see; a tour of the Angus Park factory. Those dried apricots are better than any other brand of apricots.

@egg_inc_4_life535 Жыл бұрын

Been waiting for this episode since i first discovered the series

@theanimalshowyt Жыл бұрын

Oh Wagyu beef, so rich and fine, A taste sensation, oh so divine. Marbled texture, so tender and sweet, A delicacy that can't be beat. From Kobe to Miyazaki, This beef is truly quite unique. Raised with care and fed with grain, A culinary delight, it's not in vain. Savor each bite, let flavors dance, Wagyu beef, a cut above the rest by chance.🥰

@blackjack21x Жыл бұрын

😂

@Ass_of_Amalek Жыл бұрын

1:33 smol bean island 👉👈🥺

@MasterCommandCEO Жыл бұрын

So interesting

@vojislavbelic896 Жыл бұрын

Most wholesome man found

@thoughts_empty Жыл бұрын

This man is really smart and he put it to good use! May he be successfull for ever, he deserves that!

@GeorgeEstregan828 Жыл бұрын

I'm more suprised that there are olive farms in japan than the olive wagyu itself.

@JinMori07_ Жыл бұрын

same lmfao

@andymingni 11 ай бұрын

Dry olives are very popular in Asia

@Fightrec Жыл бұрын

The Japanese are true to their craft whilst always looking after the environment around them

@philtorrez4198 10 ай бұрын

Except when it comes to fishing Bluefin Tuna 😬

@revertedakhi Жыл бұрын

He used that olive waste to make the most expensive steaks! As the saying goes, "one man's trash is another man's treasure".

@tyrone2937 Жыл бұрын

God bless this man

@arttrash1536 Жыл бұрын

4:22 that "Oy Yatta" is the funniest and cutest thing I hear today

@SevenDeMagnus 9 ай бұрын

Yum

@keluargamubarok Жыл бұрын

OMG i like Wagyu 🤤🤤 from 🇮🇩 INDONESIA 🇮🇩

@JohnHausser Жыл бұрын

You’re not a real 🥩 lover until you try it Cheers from San Diego California 🇺🇸

@sbac00 Жыл бұрын

"I ask for a cow instead of a High school diploma" Remarkable decision for this man to follow his guts

@VeganSemihCyprus33 Жыл бұрын

Find the secret 👉👉Dominion (2018)

@mooncake8254 Жыл бұрын

Interesting

@raycarter4030 Жыл бұрын

loving this guy, what a chad. well done sir.

@Hiyfin Жыл бұрын

Love this content! The beef is pricy lol

@debbiecurtis4021 Жыл бұрын

Wagyu is delicious. I've had it a few times in Japan. It melts like butter.

@finfan83 Жыл бұрын

I heard of wagyu, but never of olive wagyu, thanks for introducing it to wider public.

@RalphBellairs Жыл бұрын

That man is a genius.

@LowOfSolipsism Жыл бұрын

Amazing story, thanks! One day i wish to eat wagyu steak.

@JF-xq6fr Жыл бұрын

So interesting. I remember about 50 years ago learning of wagyu beef production from a Time Life cookbook, showing the cattle being massaged and fed Sapporo beer. Also, I had no idea Japan raised olives! Thank you for this wonderful video.

@Heejinstar23 8 ай бұрын

the olive man is a genius

@safaa9654 Жыл бұрын

This is how cows should be raised. Their stables are clean and they have a wide space

@44264 Жыл бұрын

Cattle raising in Japan is a high level form of artistism and science.

@davidvenegas6401 Жыл бұрын

New Wagyu just dropped!!🙌😲😲

@Youknowmeozone Жыл бұрын

That’s some good eating ..

@rookincharge2780 Жыл бұрын

Those cows look so cute

@bananasenpai 11 ай бұрын

Find yourself a partner who looks at you the way the cows look at Ishii when he brushes them. Like, man, those eyes.

@chinesecabbagefarmer Жыл бұрын

This was a really good episode.

@nomore-constipation Жыл бұрын

Tasty episode... 😆

@mhamedkhattabi5863 Жыл бұрын

in Morocco we have argan trees which grows only in Morocco and no where else in the world . they gave the waste of argan nuts after they take oil from it to goats. the meat of those goat takes soooo good because of the argan nuts

@CrimsonAlchemist Жыл бұрын

Japanese products are always the BEST

@bo2.4u6 Жыл бұрын

One word. "Passion". ❤️

@user-ux2zu5mx4c Жыл бұрын

一生に一度は食べてみたい和牛ですね卒業証書の代わりに牛をくださいは笑いました(笑)

@mohamadaminlaidin Жыл бұрын

I still remember Mr. Onizuka's friend who wanted Mr. Onizuka to invest in this expensive beef field. GTO comics are always in the memory.

@holyek7892 Жыл бұрын

Oh to be a cow eating olives in Japan. I absolutely love this video. So wholesome.

@varundivi7383 10 ай бұрын

Until it’s time

@camerongray7767 Жыл бұрын

Sooo who wants to team up and steal a cow 😂

@Zlakrat Жыл бұрын

What is the music you use at 7:55?

@Sjalabais Жыл бұрын

Super interesting video. So the 20 cattle shown in the video stay inside their shed and are being fed even during summer? Do they ever free roam, eating uncontrolled pasture? Is there even space for one producer to raise 3000 cattle on an island like that?

@Poonamsmartkitchen Жыл бұрын

Amazing

@AkPK369 Жыл бұрын

How many different type of olives 🫒 are there?

@prashmohansoni Жыл бұрын

The Japanese people. Takes anything (a simple product), master it, takes it to as high quality as possible

@RampagingPixie Жыл бұрын

"what makes olive wagyu different from other wagyu?" Me, a genius: "the olive"

@karthikrao9289 Жыл бұрын

The cows must feel so proud.

@gregst.martin4889 Жыл бұрын

Never have tried it but I've had some of the best lobster and seafood here in Boston. That people have shipped to there house all over world and some fresh striped bass. Which is like 40 bucks a pound here at coast.

@axel3093 Жыл бұрын

Never taste olive wagyu beef, but I assume the beef when cook smell and taste like olive oil??

@zion3335 Жыл бұрын

This is not the most expensive beef, the most expensive beef is the one where cows go on a vacation and live in a 5 star hotel, enjoy aromatherapy spa treatments and only eat truffles and caviar...then then go for meditation..and the best part is u can taste all of this in the meat itself

@PyroAR15 Жыл бұрын

so your mom?

@vanoknt Жыл бұрын

old guy is talking about drying olive waists under sun, but showing electric ovens, is the biggest prove of that stake overprices cost!

@mylesisthename Жыл бұрын

This series of so expensive should now be called why Japan is so expensive 😂

@losttaoist4209 Жыл бұрын

Artifical value

@needtau4138 Жыл бұрын

Wagyu is so good 🤤

@Necr0Mancer666 Жыл бұрын

He really love those cows!

@milonnaturalsinaryinbangla5318 Жыл бұрын

wow nice video

@myrandomlife8881 Жыл бұрын

At first, i was thingking about 100% olive fed. Wow

@KeyserSoze23 Жыл бұрын

You can tell this guy loves the cows and they love him back.

@losttaoist4209 Жыл бұрын

Lmao

@mohankarki07 Жыл бұрын

"I never thought I'd see the day when I had to take out a mortgage just to afford a steak, but here we are with Olive Wagyu - the ultimate in bovine luxury!"

@hossbeki9266 Жыл бұрын

In my opinion rich people just make things expensive because they don't want to be associated with working class,it's pure vanity,I don't think there is that much difference with Angus beef but for experience do anything

@jasoncoleman7257 Жыл бұрын

@@hossbeki9266 you're delusional if you think that there's no difference between wagyu and angus beef

@ZenoRyu0807_ 11 ай бұрын

@@hossbeki9266please try real wagyu not fake ones, then come back and edit your comment