@@CamrynSuzanne Unfortunately music nowadays depends on not only talent of an artist but looks and personality. I feel like artist need to brand themselves to be a product that can be recognisable and have pull before even presenting music to be successful and retain an audience

This I think is because streaming does not pay but instead concerts and live shows. People also stream alot of content and old catalogues to feel their need for good music. But when they want to go see an artist it is not what they necessarily listen to but the experience they will get from the event

can u do a video on music videos and branding?Is the music video & art of branding dead?

Some people need to grow up and start respecting artists, its insane how many people directly attack artists like Taylor swift or billie ellish just because they don't like their music. Criticism towards music is great, trying to bring an artist down over you not liking their music is kind of stupid. This also applies to genres of music, why cant we all just respect other genres for what they are?

I dont believe in separating art from the artist Yall say that "i dont support what x has done but i listen to them because the music is good" Like you streaming that music is literally putting money into their pockets. Even tho its a little bit it still adds up with many people streaming multiple times. Its like giving money to a criminal.

Agreed

🗣️

Yall really forgot about Britney spears interviews huh? The media has always been disrespectful in this way. Stop pretending this is a new phenomenon

THIS!!! As a kpop fan, I can only take shallow stupid questions few times, not ALL THE FREAKING TIME.

I mean they rarely ever existed honestly. It's why Beyonce stopped doing interviews.

They’ve been wanting relatability for over a decade now…

Right?! We're expecting these people to expertly navigate a minefield whose landmines are constantly, spontaneously shifting positions. An explosion can go off at the slightest disruption. You might as well just sit there and not move a muscle 🧍🏽‍♀️ so you don't get hit in the chaos.

I think the general public is demanding celebrities to be more relatable because KZfaqrs and Influencers can do it pretty effortlessly so we’re starting to expect that relatability and openness with the higher tier celebs because it’s what we’re used to at this point.

​@ciararara4759 Yes. Although its majorly unrealistic seeing as higher tier celebrities are always richer. How relatable can millionaires be to the average person? It's rare.

And when they are relatable (or try to be) they are hated on for trying to hard or get labeled as annoying.

There has to be a balance somehow lol

the difference is, as you’ve mentioned, the age of the target audience. the old generation misses what they used to see - authenticity, media being supposedly less controlling and allowing the artists to express themselves more. Whilst the younger generation is easily offended, often don’t respect other people’s opinions and expect their “idols” to be almost lab-curated.

​@@max-tr8nt you nailed it with this, its the extreme of the rock artists from the 80s and 90s being unapologetically themselves in every environment, now coming back around to where you have to keep everybody from being offended. theres bad in both extremes though.

cause people love to complain.

@@max-tr8ntactors play a role while music artist show their personalities through music that’s why

@@yvesvixxen 1000%

I never seen Tyla as cocky. To me she seemed like a fully developed idol and she's just naturally charismatic and extroverted (I guess that's her South African hospitality and mannerism).

clock it

You know it's cuz she's a light skinned mixed black girl that they give her so much grieve over not wanting to be folded into the mix.

@@Greybell that’s what I think too, I think it’s just a cultural difference, but I’ve never seen Tyla as cocky either. Over here in America some may see it that way though.

Very true!!

Agree 100%

they never understood why foreign idols are different! see: kpop

people hate this about her, esp those in the US it seems

truly an ignorant people hell bent on forcing american superiority on the rest of the diaspora

@deszu that’s true, but you’ve gotta remember that she’s going out of her way to promote herself to this u.s. audience. she’s going on the breakfast club, nobody asked nor forced her to, so it can’t be surprising that when people want to play ball, she’s not hitting it back…like what you said is very true, don’t get me wrong! but her team is gonna have to be smarter with who they’re marketing towards and understanding that audience that they want money and attention from. not just that, but if charlamagne is telling her team he will ask those questions and doesn’t care to avoid them, then what did you think would happen?

she's being so heavily pushed onto the north american audience, they have the right to apply some scrutiny to who she is and she needs to learn how to navigate the murky media waters in the u.s. if she wants to play ball there. if she can't handle it then she can just stick to the african and african diaspora market in other parts of the world.

I agree

Yes but 80% of those critical mean comments come from woman too ..

@@aylinciccc well misogyny comes from women too...

There's a Robert Downey Jr. interview that was conducted sometime in the 2000's in which the interviewer refused to respect the agent's request to avoid the topic of RDJ's former drug use. Robert Downey Jr. walked off-set mid-interview. The comment section of that interview video is littered with people praising how 'composed' he was and how he did the right thing in that situation. If this is how Charlemagne reacted to her just being like 'no, i'm not answering that', then imagine how mad he'd be if she had done the same as Downey Jr... imo this is one of the most clear-cut cases of a woman of color being put on blast for the same behavior that a white dude is applauded for that I have ever seen.

Women, not females

​@@aylincicccyeah, because women have internalized misogyny and the patriarchy effects and hurts us all, including men. this is basic 101 stuff

@@claudiabampoh2450 i completely agree! kanye, (and more male artists) say the most out of pocket things and get wayyy less backlash

Misogyny at it's finest.

@@maebelleine Way less backlash? You put Kanye and less backlash in the same sentence? That man suffered alienation in the industry, He suffered great loss in his value, Several deals were cancelled, His family got more fractured At this point, you must want his head on a pike Stop making it gender based, everyone and anyone get cancelled so easily

@@claudiabampoh2450 youve never seen Kanye face media scrutiny for his outlandish statements? 🤔

@@claudiabampoh2450 not really that deep considering Kanye been like this. Just because you’re brand new doesn’t mean the media is. He has had media training for decades why start asking now? Nothing to do with misogyny

I was quite sure that marketing and PR are essential points of one career, but I didn't know the extent of it. Thank you for sharing your experience as well as your professional perspective on this subject. This is so interesting 😊

Any book of your career that you would recommend for someone trying to self-learn PR?

Only if you work for the White House! Other than that? Nope

I massively agree. I also got my degree in PR too. Literally relations is in the name and I also wish more people/companies saw how important maintaining a relationship is with people/the public.

I too have a degree in PR and totally agree with this!

Wow! I didn’t know the media was fixated on her being weight… I never watched her interviews, I would just see the GIFs on Tumblr and assumed she was being genuine.

@@lalaland2107 she probably was, but her pr took what she was naturally good at and used to change the conversation from weight to her being down to earth

Great points but I think what you’re asking for is public speaking? which is abit different to media training where you learn to frame, direct conversations and pivot.

Loving this comment and perspective

@@BenCaesar Maybe. I feel like they're similar, just media training is more conversational has to do with maintaining your brand in front of the press, right? I think Public speaking has to do with learning how to make speeches

@@anthonymweti8564 cuz americans see themselves at the centre of the world n so everything and everyone must conform to their ideals of race and their understandings of it. like how a buncha americans got all up in arms over a Palestinian journalist n activist w a massiveee platform being able to leave gaza before an afro Palestinian. there were accusations of racism and anti blackness. like Palestine is not America. There r different systems in place there but certain Americans could not understand that.

.

You don’t have to understand you have to deal with reality of the situation and learn how to deal with it if you choose to participate

It’s lot that we don’t understand it’s just that here in the US coloured is an offensive term. Personally I respect Tyla and her coloured roots. And if I’m ever in South Africa, I will call her coloured till my face turns blue bc that’s their culture but when she’s here we’re calling her bi-racial or mixed cause that’s technically what she is

@@christelleilmet3601 if it’s such a thing to you then you shouldn’t refer to her as coloured no matter what part of the world you’re in. Coloured is an ethnicity and should be respected

Bc it’s really like that😂

i think this is because 1. tyla has a vastly different audience compared to Chappell, who may be more offended by tylas comments than Chappells fans, and 2 the way tylas team handled the interview situation may come off as quite arrogant + thinking she’s “too good” to answer certain questions

​@@kimendable to add onto u the topic tyla was discussing is deeper and seen as a serious thing (race in america)

@@kimendablealso the differences in interviewers. jimmy fallon is known for his light-hearted, not serious interviews. he wants it to be fun for the person and wants them to feel comfortable. while the breakfast club is known for drama, hard-hitting questions. sometimes the person may feel uncomfortable being in the hot seat yk?

correct me if I'm wrong but aren't fallon interviews scripted. like they both actually know most of the questions and answers ahead of time

@@serafinvozmediano I think it also comes down to the artist and the vibe they are giving off Chappell’s unpolished vibe would suit that interview answering style

Ignorance of Americans we still think everyone revolves around us. But it’s still messy on the pr team. Let’s hope she continues to make amazing music and eventually it just passes lol

This!

EXACTLY, they hear colored and ran with it even though she explained her identity multiple times

She's trying to get popular IN America, its ridiculous to think she wouldn't have to answer, it doesn't matter if she's answered it before, she didn't answer it there. The context in the US is its an offensive term, and as a new artist she has to repeat herself. Her career is brand new and just because she's tiktoks golden girl, it doesn't mean other people are familiar with her. Interviews aren't charities, artist do them to get exposure and interviewers are going to ask question they think their audience will be curious about. People aren't going to behave like fans to artist they don't know and slug through their tiktok to find out answers. She did not have to do this interview, her team wanted her to because it gave her a bigger platform. Interviews are about marketing and not even wanting to answer a question about an injury that's impacting her shows is stupid. People who have never heard of her and this is their introduction - its completely fair that they think she comes off arrogant, because they don't know her. We tell Americans off all the time for going to other countries and not bothering to learn or understand that country. This is exactly the same thing but on the other foot. Her team wants American fame but a South African understanding of what she is. It doesn't matter if its her teams fault because she's the front woman. I don't like Charlemagne but for once i agree with him. He has to ask questions that he knows people want the answers to or what's the point having the interview? I think its ridiculous to expect people to simply know things about Tyla as a new artist, they aren't fans. That's what interviews are for. People generally do not extend understanding to people they aren't familiar with and she did not come off well.

But she’s trying to market to an American audience… that’s heavily influenced by hip hop and black culture.. maybe research should’ve been done about American music culture and how to connect to various audiences. Sending a foreigner to the Breakfast Club is a choice.

Precisely 😮

No the Charlemagne told them in advance he was going to ask those questions (he did an interview talking about it) . Her team should have prepared her or pulled the interview. In general her team should have done more research on the breakfast club they are known for causing controversy and they shouldn’t haven sent her there

literally

@@kennyb1588you really believe that 😂

Right Americans say they want the answers but they jsut want drama

Clock ⏰ That Tea 🍵 😮

U really ate with this take ❤

Tyla might also just not be suited for interviews. There are stars like her, who don't have the best chemistry in interviews. Beyonce is like this imo because she's just introverted and can come off awkward. Tyla might need to limit her interviews appearances too if they don't allow her to present herself fairly. But shows like Breakfast Club thrive of negative publicity, and no one should be going there imo. It's esp not a good show for a new talent.

@DualPippa I totally agree with you. However, I've always found Beyonce's awkwardness to be cute and relatable.

I agree with your point mostly but we’re talking about communication in the context of an interview. It’s a give and take relationship. You accepted the interview at a cost, if you can’t bear the cost, which is exposure, like CTG said, pull the interview. Asking “why do you wanna know?” is crazy to say in an interview.

Facts, Nardwuar and Sean Evans are amazing.

@@Daniela-1999 yes i love Sean and the girl who does the chicken shop dates as well, i forgot her name😭

​@@slurpee4203 her name is amelia dimoldenberg and yes i agree, love all three of them

@@slurpee4203 her name is Amelia (I forgot her last name tho

@@absolutetragedy8567 amelia dimoldenberg!

The whole interview was hard to watch but that was the part that made me cringe 😬

She only canceled her tour shows other then that that girl has been performing on every other stage lately so yea she need to say what her injury is otherwise people are gonna say she wasn’t selling

I agree, BUT she's been doing award shows and then cancelling festivals. We don't know WHAT this injury is and if the injury is serious, she shouldn't be performing at ALL. Saying "I'm devastated to cancel xyz" but being on the BET Awards prior is weird.

@@sam-se4fe exactly I'm not even invested but when I hear people have this conversation, there's something that's not adding up and that's why people would have questions about that and her and or her team not having an answer for those is quite weird.

@@angelr5694 yeah it was also weird that she asked why they wanted to know what her injury is. I mean, that question isn't even weird or invasive, it's a question all the fans have been having since she cancelled her tour (cancelled, and not a rescheduled date in sight either). It was a valid question to ask someone who's been pushing that they're injured and can't perform, but simultaneously hanging out with Kai Cenat and going on televised appearances since. I think she just needs some media training or her team needs to start pre writing her statements

People always say they want relatability and I think you’re right about the charisma. For me, I’ve always liked someone charismatic and interesting. That’s all that matters. We can relate to different celebrities for different reasons all the time and people just don’t realize it.. Yeah, there’s outliers. At the end of the day, they’re entertainers and most of us are not thinking about them right when we lay our heads on our pillows.

Well. Jennifer Lawrence was all these things until people got sick of her. They can rarely be satisfied.

​@katgreer6113 I think with JLaw, it was too much of one thing. The constant stories about how awkward she is became a turn-off. It felt like she couldn’t go to a show without talking about those kinds of stories. That's why it came off as forced. Actresses, like Emma Stone, Aubrey Plaza and Dakota Johnson, managed to be relatable without seeming forced.

BINGO!! It's nothing to do with reliability - it's about Charisma. I think of folks like Cardi B - in terms of media training she is TERRIBLE! Yet....her interviews were actually super key to her becoming as famous as she is! She never answered the questions perfectly, but because she was funny, witty, laughed at herself, her Charisma won in the end. Tyla is such a beautiful girl, talented, she just needs to let herself shine through. But I guess her being so new to this game, she wants to keep her cards close to her chest as self defence, which I get - fame is a wild beast. I think it's best to giver her some time.

I think a good example of this is P!nk, especially in her early years. She outright said in an interview once that the media training person gave up on her. But she’s funny and generally entertaining in interviews, so it doesn’t matter as much if she comes across as less professional than expected. Her candidness and rough around the edges-ness is part of her brand.

Girl she’s BEEN explaining that discussion in all of her interviews but it’s like y’all in America don’t want to listen🫶🏽

i’m guessing the question was on the “no” list because she’s answered it a million times already. it does get exhausting to answer the same question for years

@@LifeOfLuckyy yall always say she’s answered it before but no one can pull clips of what she had to say. Also if you’re on a press tour you should be use to the same questions coming up more than once.

@BriJ-uz8oz she has to be tired at this point, she explained it several times and people are still mad about her saying she's coloured and not black.

She’s had SEVERAL interviews about it already and THOROUGHLY explained herself more than I can count. The breakfast club should try asking questions that HAVEN’T been asked before.

No literally and charlamagne wanted to make her as uncomfortable as possible

I think it’s good that she has boundaries but she’s gotta know how to answer a question without question actually answering the question. And that makes you look smart but also kind. Tyla turning her head and having her team speak for her unfortunately makes her look a bit arrogant. I don’t think she actually is but maybe she is idk I don’t know her, but being a celeb is all about optics and perceptions

@@chichilafemme6336tbh the interviewer is arrogant for asking questions she didn’t want to answer. She cane all the way here why would she waste her time and leave when she can just nit answer the question in she didn’t want to answer.

@@boredasf4856 oh he is don’t get me wrong, I agree. I don’t particularly care for him, BUT unfortunately it’s part of the business, his whole platform and brand is based on invasive questions (and tbh she’s allowed to have her boundaries but people have been asked much worse and much more invasive questions) so you either answer with grace and using the tactic of pivoting a question or you don’t go on the platform. You can’t control the actions of others, only yourself. And like I said this is a business, optics and perceptions matter. The problem isn’t that she didn’t want to answer the questions, it’s how she went about it. Turning your head to your team who is off screen and having them talk for you does come off as “I’m so above you, I’m not even going to tell you that I don’t want to answer the question, my staff will do it for me”. Not saying she is arrogant again, but it looks arrogant, especially since she and her team knew he didn’t agree to their boundaries and conditions.

People are crazy for being mad at her for that. It’s what her ethnic group is called. It’s not their fault that apartheid existed and they were called that in dark times and now they’ve reclaimed it. I feel like someone who isn’t even South African should do more research before asking. And you’re right the breakfast club specifically Charlamagne are truly not it. Also I love your channel! Been watching your videos for years ❤️

Yes she really has done the work!

Absolutely enhanced the strengths of her natural personality.

Exactly and they aren’t as professional or serious as they were back then. Artists do not take their craft or image seriously and they curse during interviews and it’s RARELY about the music but about drama.

@@SideEyeee_who cares about cursing during interviews💀

@@slurpee4203 It is not classy or professional at all. You are so used to mediocrity, it’s sad.

@@SideEyeee_ if you let somebody saying the f word ruin an interview for you, you’re soft asf lmao get some thicker skin bro

@@SideEyeee_ if somebody saying the f word ruins an interview for you, you’re soft asf lmao people are gonna curse get over it

To be honest, I've never thought about it, but you might be up to something❤

Absolutely! There still needs to be something engaging

her team is american

her entire team is american lmao

It’s more so the fact that she’s backed into a corner. Go into the interview where they’ll ask questions you can’t answer simply because they want to, or decide not to go to the interview because they declined your request and leave a bad taste in future interviewers mouths. I wish she had been trained to dodge around the question rather than what she did because she accidentally gave them more fuel to create more fire against her.

So, the BIGGEST problem is her team even being so specific about not asking SO MANY questions in the first place.

​@Szassiren Yeah, she's supposed to be able to handle those questions. She was not backed into a corner. Of course people wanted those very specific answers. Not being ready to appease in this instance is arrogance. She thinks answers are not OWED. I'm sorry, but her response, even if not direct, is owed.

exactly

@@bloodybardot I feel like it's also because actors can't show SO much personality that it overrides the roles they portray. Their job is literally to pretend to be other people. Music, however, is ideally supposed to come from the artist's heart, so knowing the artist helps us connect with their work. This is all black and white though; individual actors and celebrities are more nuanced.

I can understand the race question being iffy bc she got backlash previously, i still think they should prepare her for what to do in that scenario. I just think the other questions requested not be asked were a lil ridiculous

Honestly, I think the Ariana situation is just a reflection on how we as the general public consume stories like Dahmer's. Ariana is us. Humans have always been weird when it came to true crime stuff. But now that there's (fictional) TV shows and true crime podcasts/KZfaq channels (but with a twist! Like doing one's makeup, or eating a lot of food) over saturating and overtaking the actual story, it's so much easier to become desensitised. People enjoy getting serial killer colouring books, they're buying merch talking about how hot they think Ted Bundy was, there have been penny dreadfuls that made tales of terrible crimes fantastical, there's someone out there who's supported a rapist & murderer even during the retelling of his crimes, then went on to marry him *after* he was *convicted* of those crimes. Awful things seem very abstract & unreal when you hear about them in stories; it's not until it happens to/near you or you get an inside perspective that the gravity of it really hits you.

@@thecavalieryouth This is a really great point.

​@thecavalieryouth none of that is okay.

@@abbeymurray7810 I don't think she was saying they were ok I think her point was that when something awful happens it's easy to act like some miniscule thing. We don't understand fully until it happens to us and we realize why that mindset is dangerous. But since we haven't experienced it we don't truly get it. It makes it easy to detach yourself from the horrible reality of it all which is very human. However worshipping a serial killer like a celebrity is gross. Some of the stuff the first commenter mentioned is disturbing and shouldn't be normalized. I do think we should give Ariana some grace I also think she should be criticized to a certain extent.

@Emma_thebooknerd She has a fascination with dark stuff. I also found it disgusting and couldn't believe she actually was saying that, and her team allowed it! That's insane. Which makes me think: was this a PR move? In the midst of the scandals she's been in, no publicist would allow that to air unless they planned it. Especially considering Ariana's immaculate image of a political activist. She never had scandals related to social groups and has always been praised for taking a more active approach for social causes. Why would they jeopardize that? Could the scandal be more profitable than her clean image? Is it a coincidence that she made this statement after having cast Evan Peters, who played Dahmer, on her biggest MV of the new album? She also chose Penn Badgley, currently known for the psychopath he played in "YOU." It all seems too coincidental, especially considering the statement she made.

Americans are just sensitive

Yes he literally asked her did she use the bathroom so disgusting

He really has some major issues

Fr

He's really not , I want to know my atist politics. Ppl like tyla like to pick and choose when they want to be blk to benefit themselves

​@@amorelockster1023thst is gross though

yeah they need to keep her off shows like that and keep promoting her in the UK and Europe

It’s really not though

@@planetkhemical it is. You're not south african, this isn't your chat.

@@chante41 LOL you have no idea where I’m from, you’re just yapping

@planetkhemical okay president general among the nation 🤣

@@pamaerysovershares7373 honestly, they’re not the same ANYWHERE. It’s just African people are honest about it. And black Americans are willfully ignorant trying to force this everyone is black , one drop rule, honorary black card nonsense. But it’s really not “different” in SA. It’s just honest.

They are not the same people anywhere. African Americans just like to force the "black" label on anyone with a drop of African blood.

Not necessary because we’re nobodies and most of it is common sense.

forgive me if im wrong but didnt she say she'd like to interview him, not go on a dinner date?

@@2980hh kzfaq.infot7R7Ma9Ektw?si=nSCQG5R_AbSiFcHn In the clip she says she would have liked to go to dinner with him

@@Oberatous-Udurabas you got me there!

She disnt say dinner date. After this she said she wanted to question him and pick his brain apart. ​@@Oberatous-Udurabas

@@enternalmoonlight she DID say dinner date

yeah, I was cringing when she said that. I'm like girl, keep that in the drafts

Oh that's what she said. Arianna Grande sounds weird & strange. Why on 🌎 would Arianna wanna have dinner with a person like Dhamer..??

@@dashiajames1882 bc she’s always been a freak in one way or another

@@CamrynSuzanne I think it just shows her lack of empathy.

I admit it was bad timing but we all said and did dumb things like that when we were teenagers... give her a break! you guys don't call out Taylor swift for something like that but if it's ariana everyone's quick to jump onto the hate train 😢

I literally just commented about the comparison to kpop! And I agree. Some companies do training especially the ones that target more black audiences but think of kpop THEN and now. I hate to dim it down but they literally used to do black face, say the n word on KOREAN TV, etc. but now you never see that. You may see some grills, durags and the occasional idol (and it’s always one that speaks English 😭) say the n word but compared to the past, a complete 180. And guess why? They didn’t care to market TO America back then. Having that fan base was NICE but not the target. It’s literally the target now so they had to change. Not who they are as Koreans but they have to understand what’s culturally insensitive here isn’t in Korea and vice versa. Same with Tyla. Idc if Tyla identified as blue. I see her as a south Asian presenting coloured South African. Cool. But South Africans in general I feel like are new to the US. It’s not even about willingly being ignorant. Even if they aren’t that popular, then or now, we know Nigerians, we have Somali, Ethiopian models and a few Eritrean rappers. We have those south Sudanese models and a few North African rappers. Not new at all. But there aren’t a lot of South Africans here. Unless you count doja cat and I think Trevor Noah but both of them are biracial (idk anything about Trevor so I could be wrong) they have one white and one black parent. Tyla does not. Her dad looks south Asian and her mom looks south Asian and African mixed (to me-idk which is which but they’re both more than two things). Her sister definitely got more African genes than Tyla. And I think it’s not even that the girl isn’t saying she’s black, is the WORD coloured. That’s throwing people off. A lot of people are having a hard time understanding that it’s an entire culture. And I feel like she could’ve said that. I was already personally aware of this, but technically being just mixed and being coloured aren’t the same. Technically AAs are mixed. I have a good bit of European in me as well as some indigenous and Asian alongside the main African. That’s mixed. Latto is mixed. Cardi is mixed. Nicki and Beyoncé are technically mixed (beyonces mom is mixed) but that’s really all it is in America. If you have a black parents, you grow up in the culture, same with Asian or white or whatever. But coloured is its own culture in itself. It’s not just black and white, it’s a whole separate thing. And I think it would’ve been nice for her to elaborate on that aspect of why she says coloured other than mixed. Because I’m 100% positive that people think coloured = mixed and that’s why they’re upset. Why not just say mixed? Because colored is derogatory here? Then she could’ve explained the culture but whatever

​@@kiki13451you make a good point with that last paragraph. In South africa, mixed doesnt really include anyone further than your grandparents. If they are black and your parents are black then you are black. If they are black and you have one black parent and one parent from another race, then you are mixed race. If they are coloured, and your parents are coloured then you are coloured. Also, trevor noah identifies as coloured even though he has a black mkther and a white father. It does eventually come down to what YOU want to identify as since race is a social construct and south africa has a messy history. Also, being coloured does also depend on what time period you were born. Before apartheid ended, if you weren't black or white then you were coloured. But now you could classify as mixed. Its very confusing and there are no set rules so I understand that Tyla could have been afraid of offending certain groups in south africa

This sounds extremely American centric. Tylas music is influenced heavily by her coloured and African culture, I don't see her marketing to any specific race but following what she grew up with and what influenced her. They are black and mixed cultures that exist outside of America so if she happens to be popular to the american black community that should not mean she is now be required to follow American ideals. Tyla is mixed with black Zulu in South Africa aswell as white and Indian however the mixed community in South Africa has a vast and diverse culture with heavy influences towards the black community here. She's stated multiple times that she is aware of the racist labeling of term colored that is embedded in American history and she accepts being labelled a black woman in the USA but you cannot strip someone of their cultural and racial identification regardless where they now are. If a mixed American celebrity came to South Africa which has happened, even though legally they're colored here, we still respect their American understanding to call themselves black even if it's not what we culturally and legally identify as black. Beyonce has incorporated alot black South African culture in her music and dances and although Beyonce would be considered coloured here there was never a narrative that she's appropriating black African culture as a mixed coloured women. I feel as if many Americans don't understand the racial nuances when it comes to the connotations of race here and end up saying things such as "Tyla is appropriating black American culture" it seems very tone deaf. Aswell as the sentiment of that all foreigner celebrities if they want an American audience should strip themselves of native understandings and conform to American standards. Tyla has shown grace to the black American community when letting them racially categorize her but I do think grace needs to be applied to her aswell when it comes to her american audience.

@@kiki13451correct me if i misunderstood but i feel like as a black person in america it really makes more sense to identify as mixed if you have very recent non black relatives. Or if you’re very light and have more eurocentric features and have a more equal percentage of black and non black ancestry. Like Robin Dixon from real housewives of potomac who does not have a white parent but her ancestry test results showed that she was 50% white 50% black. She’s a light skinned green eyed black woman. A lot of black people in america who don’t have recent racial admixture are about 90% black or a little less. Non black latinos are a different story and a lot of them aren’t at least 90% non white. Again correct me if i’m wrong. I was really invested in your explanation thanks for the informative read!

If you mean the n word as in 내가 [naega], that just means ‘you’ in korean though…

Thank you 🥹🥹🥹

🙌🏽

thank you!! and I completely agree, there is just different prepping and training that may need to be done for that US market

Yes. It’s all manipulative marketing. Even down to the controversies. Me personally it annoys me that Tyla presents as so clueless

@@moethemoon its so annoying. One of her first mainstream interviews she said you’re going to see me everywhere. I was thinking you go girl, manifest it. But now I feel like she just repeated what her team told her they were going to do. They indeed did just that. So I’m very much over it because i know I’m being forced to see her every time i open my phone. Its too much!

I can still remember back when the public was tired of seeing Beyoncé. It was after DC. People said she was overexposed and they were tired of always seeing Beyoncé. But look at her now. They’re pushing Tyla like this for a reason. It’s been Beyonce and Rihanna for YEARRRRS. They’re both older and doing the mom thing now, so Tyla is here to fill the void. We’re only going to see more of her until she gets to the level they want her to be at.

She did well by not answering on that platform. Best decision she ever made. They were waiting to twist it and she didn't give them the bait.

I agree, but asking about an injury that causes you to be inconsistent with what performances you put on and what performances you don't while appearing on at an award show, not too long after would lead to questions and the least she could've done was provide a redirection of some sort. That is not a private matter as it affected her potential fans and her actual fans and it also would've given her a chance to clear up some things she didn't choose any of those things.

@@angelr5694 I am sorry, but someone’s medical issues are a private matter

@@angelr5694 Lol no, the occasional performance is much different than a rigorous global tour where you're nonstop traveling, rehearsing and performing. and obviously her private health information is nobody else's business. Period.

I hope you like it😭🤞🏽

@CamrynSuzanne girl all your videos are good

Totally agree. Seeing her in the public eye is actually so refreshing, she's just so fun! I love to see my fellow SA girl shine.

Thank you so much! I always see you in my comments and I appreciate your support ❤️

@@user-hb4zz4gh5e Nobody cares about her not claiming black. Black Americans are upset b/c even though she doesn't want to claim it she still is being put in black spaces and gaining awards that deserve to go to the black people who claim their blackness. That's what people are upset about.

In the USA a lot of people still adhere to the "one drop rule" where any black ancestry (no matter how miniscule) makes you black. Obama was called the first black president even though technically he's biracial. For Americans (which is where she's promoting rn) to see someone who clearly has black ancestry, not identify with black is strange. To make a point that you're NOT black comes off like being black is a bad thing (in the American historical sense). Unfortunately many people get their information from headlines and aren't going to go further to too why she identifies the way she does.

@@user-hb4zz4gh5e I thought she was black and Indian

@@princess_haziel In South Africa she would be called ‘coloured’, which is its own identity. Our racial categories (for lack of a better word) are not the same as in the States

@@user-hb4zz4gh5e I’m not talking about what people consider her as, I’m talking about what she actually is… people used to call Black people colored in the US, but we don’t say it anymore because it was a term derived from segregation

also tyla has spoken about being coloured many many times, people in the US keep being obtuse, South Africans have explained it all over the internet but they refuse to learn and listen to people outside of the imperial core. she owes no one an explanation anymore. either learn about other cultures and adapt or stay mad and ignorant at things that have no impact on their lives.

She’s in America-colored is not a term we use lightly here. If we had an American artist go to SA using a throwback slur, you’d have questions for that person. This is such a silly take. Third world countries have this blindness to the dark history of black Americans. Ignorance on your part really.

​​@@artheaux666But SAs explained that coloured means something different to them, they didin't ignore your history, they acknowledged it and made the difference clear. Learning other ppl point of views is quite educational considering the fact that you guys aren't great in geography. Also every country can be ignorant to Black American history, not just "3rd world countries".

@@artheaux666 so she should disregard her culture and race because amaeircans refuse to learn about other cultures??? poes.

@@artheaux666the slur in this context is an entire racial and ethnic identity with its own culture tho and has an entirely different meaning than the one used in the US, if you don’t want to call her that it’s fine but you can’t rename her identity because that’s not your choice

shes literally talked about her ethnicity multiple times its just not the answer yall want. shes not only black and shouldnt have to identify as such

@deszu It’s important to understand that while Tyla has a certain degree of popularity at the moment, she has not yet reached that echelon of fame where her presence on any platform ensures instant recognition by all. Tyla is very much a new artist. It is not far-fetched to assume that a significant portion of The Breakfast Club's audience is encountering her for the first time. Hence why her and her team sought the interview in the first place-to tap into a broader audience and extend her reach. Repetitively fielding the same questions is an inherent aspect of celebrity and it baffles me why there is a sentiment that Tyla should be an exception to this rule. We are all still getting to know her.

@@rodsitamara And let's address the recurring sentiment regarding Tyla's reluctance to explicitly identify as Black. This issue is not merely a matter of personal identification. When an artist makes a calculated effort to market to a specific demographic within the United States-namely, Black Americans-it becomes almost absurd to maintain an air of ambiguity about one's identity. There is an unspoken yet palpable expectation that if you seek the cultural and financial patronage of a community, you must engage with it sincerely and openly. Her reluctance to clarify her identity, while attempting to benefit from the Black American market, reflects a broader issue. It underscores a lack of understanding-or perhaps a disregard-for the nuances and responsibilities that come with engaging with this community. The ambiguity she maintains may well serve to alienate the very audience she aims to attract. Perhaps it would be wiser for Tyla to focus her marketing efforts outside of the US to avoid this contention. This shift could mitigate the frustration felt by Black Americans while allowing Tyla to continue her career successfully.

@@KarinKamryn i agree. i also think the problem is her genre. she is trying to appeal to the R&B/afro-beats lane that identify strongly with their race and cultural background which bleeds into their music. her genre and regional demographic would have to adjust.

​@@KarinKamrynbut the thing is there is no ambiguity she has answered this question many times before and doesn't want to anymore and that's shouldn't be this big of a problem. If she for millionth time doesn't want to talk about her race she doesn't have to.

Correct 😮

He told her team that he was gonna ask anyway. They should have prepared her to either answer it or redirect. Or they should have cancelled the interview. Her team set her up

@@kennyb1588 prepared for what ? To be sabotage by these unethical Messy ass bloggers ? See the fact that you can sit there and say some shit like that, she has every right to ignore those stupid ass questions.. if he wanted to know . Tell him get a passport and go travel to get educated about other black nations cuz it seems like that’s every black person issue in America.. y’all are so oblivious

It's not a set up if this is what the audience is wantinh

@@destined2bebossy oh please 🙄 what Audience- America? They can spend all day talking about Race and don’t get bored ..thinking someone that comes from a different country who is well educated on the matter of Race and ethnicities will sit here and discuss with a bunch of people who don’t even know where the came from or even know anything about their own ancestry trace 🤔 I would’ve turn my head too, because no matter what she had said they would’ve Turned that around on her - and made her look bad .. she’s not fool

exactly! Bey put in that work for 20+ years

They still deserve their right to boundries and privacy. They don't owe people any of this info, just because they're public personas

I get why she may be frustrated but not everyone is on tik tok and not everyone was a part of the discourse abt her race. She should've just simply explained that being coloured is a cultural and racial group in SA, with black, white and Asian ancestry and she could've simply said that her music is a way that she can connect with and celebrate her black ancestry and present it to the world. Simple

yeah, I didn't ever. get cocky persay but rather confident (which there's nothing wrong with), I just think this interview didn't translate well

@@tinaye8638 but she has literally explained her racial identity like three times already. no one is listening to her at all, yall just hear the word colored and try to eat her head off.

It’s called confidence and she has the talent and skills to back it up

@@tinaye8638it’s exhausting to constantly speak about her race and identity when it has nothing to do with her music. Do other artists constantly get asked about being black or white?

her choosing not to answer was worse than answering

Tyla did Right….. because folks would have been OFFENDED just to be upset no matter how she answered. 😅

@@archivesunset4214 by your judgment. People have a right to gatekeep info no matter how it “looks”. To me it looks like she doesn’t care to speak on that so who cares? I dont judge her for that.

@@kaiymariewalker8823 she could've easily answered the question without pandering to one side. she chose not to answer and instead pissed off both sides...

@@kaiymariewalker8823 I think for me, looking at a business standpoint, it’s not the not answering part but the way she looked back at her team that makes people perceive her as arrogant. And maybe I read too much into it but it also wasn’t a look of timidness/unsureness but of “why are they asking this, tell them ion wanna answer”. Instead of saying she doesn’t feel comfortable answering OR finding a way to pivot using a joke or something. Unfortunately the business and industry hinges on people perception and optics and not what is correct or right. She shouldn’t have to answer what she doesn’t want to, but she has to learn how to do it in a way that doesn’t make her seem rude.

Because SHE is tired! Which is why I support Queen 👸 just going at her pace. 😊

The album was lackluster

@@Blowfish3234we waited so long and it was mid mid 😂

@@jenesishunter9674she’s tired? Bestie, it’s her job 😭

​@@jenesishunter9674: If she tired then she need to retire & stop making music. As a artist ppl are gonna ask those questions & you can't get overly sensitive & mad.

Yesss, it definitely needs to make a comback bc folks are ruining their careers when they don’t need to😕😕

Good evening: They truly should just be about music. But I think they try to get as much they can outta the person, they're interviewing. But regardless Tyla should've been prepared. If she was she'd already know how to dodge these type of questions & how to answer them. Those were some simple and easy questions. CTG is known to ask strong questions like the ones he asked. Maybe inter- view wasn't about just music but I agree.

It’s the breakfast club. This isn’t an interview with Rick Rubin. Lol. They’re about celeb gossip so of course they’re not gonna ask her a bunch of questions about the music.

@@MotherEarth3121 I call bs on that cause they keep it about the music when it's the men

@@RamboQuellz no they don’t. They always start drama with the men. Especially charlamagne. Angela tried to focus on the music but both envy and Charla try to negate it back to male egos and start drama. That’s why they always come up there and steady going off on charlamagne and call him a chatty patty. Besides, during the day all they do is report celeb gossip while on air. It’s their rep and it’s been their rep for yrs. Artist who actually want to talk about the music go to specific interviewers and journalists. Definitely not toxic platforms like the shaderoom, Hollywood unlocked, TBC, etc. It’s better to just do what beyonce does and record behind the scenes process of the making of the album. Make a documentary.

I’m sorry this comment doesn’t want work. She’s answered the question multiple times and got a backlash every time. This is due to black Americans on ignorance about not understanding race because she’s explained it and people still don’t wanna understand that due to their own cultural ignorance.

I dont think its easy to explain what being coloured means to someone outside of south africa. If you think so then you dont really understand it and you could really offend others who are a part of your culture as well just because you see being coloured as one thing. Race is always going to be a sensitive topic. Tyla should have just said its a sensitive topic and that is not the place to discuss it. But i understand that she shouldnt have just ignored the question.

@@sunnysunflowers328It’s easy to understand. The issue is Black Americans don’t want to understand for a weird reason: the one drop rule and how racist and anti-Black race definitions have been in this country.

@BroJo676 yes its easy to understand but not easy to explain. There are exceptions because its not just a simple 1,2,3 recipe. Its a culture. Its peoples feelings and lives.

@@sunnysunflowers328 you and the other person are right. now here's my question: are YOU actually trying to listen to her perspective based on HER culture, or are you judging her based on your own while ignoring the explanation?

ahh thank you! I was worried this video would feel a bit long and dragged out for people, so I am elated that it was just right!

YES.

@@SKULLKR3W THISSSS

They should have given her a prepared statement or something cause if she answered it and then Char kept asking he would have been the one that looked odd

Lets just say that interview was extremely awkward

Y’all are exaggerating like hell. It wasn’t THAT bad😂😂

Yeah, I love these suggestions. I think she has time but her team may want to go to the drawing board in that aspect because she has tons of potential and I don't think it's a huge stain but it could become that foresure

That’s true. I also think her team should focus more on other demographics like the Asian and South American audience. Get her a feature with Bad Bunny, and the KPop idols and maybe Ariana or Sabrina.That way she won’t have to constantly deal with the race issue and BAs

C'mon if she answered that they would have pressed more. There was no way she would have won.

She's explained it in multiple interviews, Americans just don't want to comprehend that she is Coloured not Black..

@@anthonymweti8564 they want her to claim blackness so they can post her family and say she's not black and she's cosplaying blackness.

🎯

Thank you so so much! yah I think there should be a balance foresure and that's beginning to be missed

glad you caught it😂

Ah thank you! yeah I agree with you, we at least need to find some balance here

Thank you so much!!

Awe thank you so much!!

@@MISSMADISONMEDIA this!

I agree I wish she stood up for herself instead of relying on someone else

Thank you so much!!🩷❤️🩷

💯

Thank you so much!

Media trained doesn't mean not authentic. It means trained to answer certain questions. If Tyla was worried about getting asked about her injury, she should have an answer prepared.

We can still have authentic artists without them being unprepared

Come on. She could've said "Oh I fell," or, "I was playing sports." It was a valid question, she canceled an entire tour over an injury.

You can be both media trained and authentic. You can see that in Beyonce's early interviews when she was in Destiny's Child. As far as the racial dynamics, by now many Americans more specifically Black Americans KNOW it's very different in South Africa. That's not the problem. The problem is we're expected to learn about her culture but she seemingly knows very little about Black American culture who's she's being push towards to on the Breakfast Club. Rihanna, Tems and others all came from other countries but had a knowledge on America where they could connect deeper and wasn't shy about it either.

@@applejellypuccishe canceled because nobody was buying her tickets

Awe thank you!!

She is Queen that’s why 🎉

Thankkk youu☺️☺️☺️

Yeah well I mean if I answered the question multiple times then I got backlash each time due to black American ignorance I would be pretty wary of the topic too

@@LoveMera_x right??? she literally cannot win with them.

@@LoveMera_xshe looked slow.

@KrissyKayyy omg why do you care so much ?? Y’all are soooo weird

@KrissyKayyyYou are not a Tyla fan, you don’t listen to her music so what’s your obsession with her personal life?

Y’all want mouse 😂😂😂. Cuz when Ariana Grande only does interviews about her music on her personal life you have anything to say

Thank you!!❤️❤️☺️

People criticized her accent but she was never seen as dumb😭

No they questioned Beyonces intelligence as well. 😅

@@jenesishunter9674yeah, during Destiny's Child interviews after the Letoya and Latavia left, people would pick apart how she "side-eyed" the two new members, how she spoke (complaints about how "uneducated" she sounded), how "obnoxious" she chewed gum, every little thing...a lot of people said she was unlikeable and cocky. Media would twist her words around where claims began popping up that she started having her people record the interviews in case a false narrative circulated.

Even Wendy Williams said she sounded uneducated. I think Her dad once said she's slow too😮

Now y'all are just making stuff up now. People started making compilations of videos of Beyonce giving side eyes and chewing gum, years after she stopped doing interviews. No one was questioning that woman's intelligence. You can't achieve her level of success and longevity in one of the world's hardest industries being dumb. Also, I love Wendy, but she just liked to talk crap about Beyonce on her show. It was giving jealousy, other outlets were not repeating or cosigning her opinions.

to add as an African person myself born in America. her fans vitriol towards black americans is a turn off especially given that she has an american team and is trying to make it in america. coming to another country and expecting people to follow the racial culture of your own is interesting. It’s doesn’t have to be a big deal so her approach to it should be educative instead of hostile since south africa is not a country we learn about in depth here and she has the chance to represent it.

South africa is not a country u learn about, bro where u from?

@@leena5875it’s so obnoxious. It’s like if y’all are so great then why do y’all keep coming over here then? They always act like they’re better than AA when in reality white America will put them in the same category as us every time. Literally begging for white validation. Makes me sick.

@@leena5875y’all learn nothing anyways🤣

yes! Thank you for mentioning motown! I missed the opportunity to discuss that but media training was noooo joke

Awe thank you for this sweet message!! I’m so happy you’re enjoying 🥹

this i feel like a hater for not loving her as an artist because nothing about her is objectively bad and she’s a beautiful girl but it just seems so forced. 1 hit and a grammy? something abt her feels inauthentic and i feel like she is only being pushed and celebrated as much as she is because of her look

​​@@leena5875i mean, she has an album that seemed to be doing well. I think she did songs before her debut too. Maybe it seems random to you because you haven't heard of her before? She could've worked behind the scenes and finally getting her props

Are you trying to say her personality and her as a person seem fake? I got that vibe as well from her, but nevertheless she’s talented and beautiful like you said

like are you okay??? she's been popular in South Africa and then Africa and then the world. just because YOU don't know how she blew up doesn't mean she's not real or an industry plant?? your entire poes actually.

@@jamesbuchananbarness lol you're a heavy tyla fan and I can tell from the amount of comments you made defending her. You got ppl from Africa who didn't know who she was until that water song came out. Chill out bro, she not gonna let you hit 🤣🤣

That's how renee rapp got me questioning if she had intense training or if she's just naturally like that :')

Honestly, Tyla’s team should’ve prepared for how to avoid the question.

she shouldnt have been on this show in the first place. if he said no to their demands why would her team still go forward with the interview..

I really like Tyla too and I want to see her thrive. Which is why I think her team should've prepped her (especially for this interview). You don't want to be too off putting by not answering questions that could be answered. I understand the dilemma with the question about her race because unfortunately people don't want to here others out & want to debate everything but I do agree with all of this

Right it was sooo messy like the pr team really effed up so she’s gonna end up a one hit wonder 😅

exactly, I know a lot of artists wish they could just make the art (and I completely understand and empathize with that) but they are a product--at least to these labels, so they have to develop themselves in that way. media training is a piece of that puzzle