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Can Abercrombie And Fitch Make A Comeback?
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4 жыл бұрынAbercrombie & Fitch was one of the most popular stores for teens in the early 2000s. But after a couple missteps and controversial remarks from the CEO at the time, the brand image plummeted. Now Abercrombie is trying to catch up with its competitors.
Abercrombie & Fitch and Hollister were the go-to teen retailer early 2000s, where shoppers would buy the trendiest flannels, tees and jeans.
But throughout the years, controversies surrounding the company have piled up. In 2013, comments resurfaced from a 2006 Salon article, in which former CEO Mike Jeffries' said the retailer would only sell clothes to attractive people. Abercrombie & Fitch fell to the fourth most popular brand among upper income teens in 2006, 6th in 2009, and fell off the charts after 2014, according to Piper Jaffray.
Now, the company is staging a turnaround, by transforming its image and ethos. Instead of excluding those who who didn't fit Abercrombie's style, the company has adopted a more inclusive attitude, as consumers continue to value socially conscious brands.
"We are a very different company than we used to be," Fran Horowitz, who was named CEO in 2017, said in an interview.. "We are a much more inclusive company, we are closer to the customer, we're responding to the customer wants and not what we want them to want."
In April 2018, Horowitz, laid out a four-prong vision for the company. Her plan includes redesigned stores that are open, a more responsive supply chain, a seamless shopping experience online and off, and boosted loyalty programs. If you haven't been paying attention, the company might be unrecognizable.
There are signs that consumers are responding well to the changes. In Piper Jaffray surveys, Hollister's popularity among teens has been steadily rising, and was ranked fourth among all clothing brands most recently.
But in the first quarter of 2019, Hollister reported same-store sales growth of 2%. That missed analyst expectations of a 3.3% growth, sparking a selloff of A&F shares and led investors to worry that momentum and the company's crown jewel was slowing.
The holiday season may prove to be a pivotal point. If sales at Hollister continue to slow, investors might double down on the belief that the brand is losing steam. If sales accelerate, however, that may indicate Horowitz's initiatives are winning over shoppers - who've decided to give the retailer another chance.
Abercrombie's stock has grown 36% since Horowitz took over in February 2017, but has also fallen around 22% since January. The company has a market cap of around $971.5 million.
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Can Abercrombie And Fitch Make A Comeback?
@issavirgo4838 4 жыл бұрын
Abercombie is like that person who peaked in highschool.
@mikei6605 4 жыл бұрын
More like peaked in middle school lol
@reybreneaux5331 4 жыл бұрын
Lmao so their original demographic?
@Happybidr 4 жыл бұрын
Sure, everyone who goes in that store must LOVE to be blasted with very loud music.
@crazycatlady2234 4 жыл бұрын
Abercrombie is like that person who was really popular, pretty, and skinny in high school but then popped out a few kids and got really fat.
@ifonlyunu994 4 жыл бұрын
Yessss. it was their heyday. They can't afford it now:/
@paargartenhandschuhe8178 4 жыл бұрын
Their CEO is the last person in the universe who should be judging anybody's attractiveness
@ieatgremlins 4 жыл бұрын
Nuknuk Pakpak Amen.
@emmasl370 4 жыл бұрын
i was thinking the same like wow 🙈you not one to say
@metalico181980 4 жыл бұрын
😂
@vanessadotson8067 4 жыл бұрын
@D K90 At first i was gonna say something to you that wasn't so nice, but then i finish reading your comment, an all i can say is GOOD ONE, IF MORE PPLS WOULD NOT JUST SAY WHAT YOU SAID BUT LIVE BY THOSE RULES AN PASSED IT TO THERE KIDS THEN HEAVEN WOULD BE HERE ON EARTH WITH US! THAT WAS SUPER COOL DUDE...BLESS U AN YOURS! MY FRIEND..
@susant700 4 жыл бұрын
Nuknuk Pakpak ...absolutely; I agree. That was unbelievably bad form and proving that money will never "buy" anyone real class. ( Even wealthy arrogant bone head business owners ...) A truly horrible attitude from this man; regarding his disdain for customers who have paved his way to the bank. Maybe one day he will look into his own mirror and see his ugly heart reflecting back .... and realize how lame + .... UN - COOL .... HE IS. He could use a personality make - over.
@joelman1989 4 жыл бұрын
“Today our stores have lights on” lol she said that like it was an innovation.
@chambriawashington1002 4 жыл бұрын
🤣🤣🤣🤣🤣🤣🤣🤣
@saschamayer4050 4 жыл бұрын
Next year: we "invented" changing rooms!
@superCappy27 4 жыл бұрын
I mean, if you were ever in an A&F in the mid-2000s, it kind of is an innovation 😂
@LolLol-ok8pi 4 жыл бұрын
kinda is for AF. before the stores used to be dark and the only there lights were warm yellow. now, most of the stores are bright and the lights are cold/white.
@ahstiasummers5583 4 жыл бұрын
A&F stores used to be, and some still were in 2018-2019, stores that had little space to move, were dimly lit, and had music blaring so loud one had to shout in ears in order to talk to the person right next to them
@JackIsNotInTheBox 4 жыл бұрын
AF stores were so fking dark. When I was little, I thought they were haunted houses.
@glitterthot2808 4 жыл бұрын
trust me they are
@Jeanjellybean13 4 жыл бұрын
I know it looked like a brothel
@shspurs1342 4 жыл бұрын
Jean Brannum was that not the point.
@murtagh231 4 жыл бұрын
I was always too afraid to go in haha 😅
@stormysmom222 4 жыл бұрын
Hahahahahahahaha
@Kenneth_James 4 жыл бұрын
They started goin under when American middle class got broke AF in '09
@saturncrush 4 жыл бұрын
Kenneth James Seems so obvious!
@emilianoandrade7946 4 жыл бұрын
Kenneth James not really thats around the time all My clothes was A&F
@wonderful543 4 жыл бұрын
Truth
@mperformance3502 4 жыл бұрын
Nah, it’s when people became “woke” and went hipster feminist vegan.
@divinefeminineoracle5825 4 жыл бұрын
@@mperformance3502 😂😂😂
@alanboy5532 4 жыл бұрын
their brand never changed with the time. they still look like frat clothing
@ricky2152 4 жыл бұрын
Actually no. It is more “urban” now. Used to be really “preppy”
@Ovulations 4 жыл бұрын
You clearly haven’t checked out their new stuff
@jordanworley6599 4 жыл бұрын
They lost steam due to NOT having frat clothing. The white kids who purchased Abercrombie went off to college and began purchasing J.Crew, Vineyard Vines, Patagonia, etc.
@watuwantt 4 жыл бұрын
Not even frat clothing lol it’s more like juvenile clothing, like a pricier aeropostale
@spencer62321 4 жыл бұрын
Who called this urban because I just looked at their website and I don’t see urban anywhere.
@HayaYoo 4 жыл бұрын
Their clothes are so basic yet so expensive for no reason.
@RonMinecraft2022 4 жыл бұрын
Mate have u seen supreme
@alright14 4 жыл бұрын
Exactly i don’t know why to pay 50$ for a normal t-shirt and for a quality like that .its not dior
@FacelessQueenie 4 жыл бұрын
@@alright14 idk the material might be tbh, it's just branding
@MorganM2399 4 жыл бұрын
Yess I would only pay that much for something ethically made
@8BitGamer4life 4 жыл бұрын
The quality is good.
@candiedpumpkin3726 4 жыл бұрын
Remember when everyone was wearing those Hollister and AF shirts and low rise jeans and everyone was frying their hair with straighteners
@Feliciatanktop 4 жыл бұрын
This comment gave me horrible flashbacks lmao My old friend in high school in 2010 used to relax her hair every 2 weeks and straighten it every single day. Her hair was practically on life support
@jankaaishakovacs7714 4 жыл бұрын
White lips, not matching foundation, clumpy lashes, low rise jeans, Naomi Campbell cat deluxe scent, 😎
@ballerswish12 3 жыл бұрын
wow why must you call me out like this 😔 literally my life my freshman/sophomore year of high school
@austincrawford9604 3 жыл бұрын
i was a literal child but i remember
@tmajuru559 3 жыл бұрын
@@Feliciatanktop Every two weeks???!!! 👩🏾🦱🔜👩🏾🦲
@devinnguyen9038 4 жыл бұрын
I hate their logo on every shirt. People don’t really want to wear clothes with a logo anymore.
@user-pe2yx9kt4e 4 жыл бұрын
Devin Nguyen they don’t really do that now and had surprisingly good classic clothing when I checked them out 3 years ago
@user-pe2yx9kt4e 4 жыл бұрын
Okay actually 3 years ago they had fewer logos and good designs but rn idk I would say I’m meh about them
@sentry9834 4 жыл бұрын
Big logo designs come and go. You'll be clamoring for them in about 5 years.
@devinnguyen9038 4 жыл бұрын
Creative Thinker not really unless it is a Chanel logo design
@sentry9834 4 жыл бұрын
@@devinnguyen9038 See I was right. That same shirt you like from Chanel, you would like it if it had a Gucci logo on too.
@Dustinwhy8 4 жыл бұрын
I remember walking into this store in 1999 or so. I picked up a pair of jeans and saw the price tag: $129.99. Then a polo shirt: $79.99. Next stop...Old Navy
@krismine99 4 жыл бұрын
Now they have the tag on their and it'll be like 50% off. Got a $20 vest, almost bought a $60 puffer jacket and considered a $70 peacoat. They were all half off at those prices, and those are actually reasonable prices
@paul6925 4 жыл бұрын
The jeans might be worth it if they’re well made but no polo should cost that much unless it’s customized!
@parkerhunter8970 4 жыл бұрын
Make sure you don't go in 7 For All Mankind. They made A&F look like a low level brand. The same with The Rails.
@thekaerichtexas 3 жыл бұрын
Bruh....I LIVED at old navy. That was my store💪💪💪
@chels10902 3 жыл бұрын
Pro tip from an A&F employee, the jeans eventually go to $19.99 on clearance but they're still the sturdy quality that'll last year's 😁 (I never buy anything full price there lol)
@freddoublestuff7403 4 жыл бұрын
CEO talking about who’s cool when he looks like he should be featured on “Botched “
@jewelqueen5949 4 жыл бұрын
🤣🤣🤣
@luism8612 3 жыл бұрын
Damn sis your cold as ice
@UnlimitedAspirations24 3 жыл бұрын
Hahah that’s e really good one
@adumb789 3 жыл бұрын
Love how a clothing store is full of models who arent wearing clothes
@bobbysierraVlogs 3 жыл бұрын
Makes you wonder…what are they trying to show as a model,,
@kuppa2997 3 жыл бұрын
@@bobbysierraVlogs its to show and tell us that the clothes that they sell fits well on muscular and atheltic bodies
@CT-vm4gf 2 жыл бұрын
That’s the genius of it.
@creepnasty5370 2 жыл бұрын
@@kuppa2997 you’re smoked out 🚬
@renaudli5834 2 жыл бұрын
They're not naked, are they?
@digitalkov 4 жыл бұрын
Their target audience simply do not have the money to afford their clothes
@samfabia6531 4 жыл бұрын
Their parents do.
@stackootb9822 4 жыл бұрын
Sam Fabia not always
@jsiszero 4 жыл бұрын
They're targeting upper middle class...
@angelgjr1999 4 жыл бұрын
Lol true. I wear 5 year old clothes. :)
@GauntLife 4 жыл бұрын
@IMxYOURxDADDY Cool channel, bro.
@egreggergfewrgre7128 4 жыл бұрын
Back when everyone wanted to be a model.....
@molinaafo 4 жыл бұрын
egregg ergfewrgre wrong, now they want to be Instagram models
@Ryan-yw8iz 4 жыл бұрын
Same is happening with Victoria's Secret HQ here in Columbus, OH. Lots of layoffs in office and warehouse employees are more seasonal than full time
@ericagarcia1333 4 жыл бұрын
*Back when everyone wanted to be white rather than the shamed “poor” people of color.
@devinpeirce7152 4 жыл бұрын
egregg ergfewrgre now they actually think they are . They take pictures , post them on instagram and call themselves "influencers "
@iknowthetruth4ever800 4 жыл бұрын
Now everyone wants to be a rapper/singer
@kayliechang3694 4 жыл бұрын
This was the og brandy Melville
@elmobrother 4 жыл бұрын
That CEO looks like he is about a third of the way into a werewolf transformation.
@mike3.0tt18 3 жыл бұрын
I LOL so hard
@nadialeigh-anckerhitchcock4500 4 жыл бұрын
I remember the girls who would save Abercrombie paper bags and use them to wrap their textbooks. It made high school algebra class less awful.
@sirv8233 4 жыл бұрын
There was a girl in my grade who would re-use the same a&f bag every single day to carry her lunchbox. We were 14 and in 8th grade.
@nancyhicksgribble9799 4 жыл бұрын
Omg yes lol I remember that lmao **guilty** of the book wrapping !
@edithl1044 3 жыл бұрын
Meeeeee 😂
@kevindao1103 3 жыл бұрын
@@sirv8233 Now it's high school/college gals using Lululemon bags. I used to like ANF, now I avoid that store to a T, and went to you guessed it, Lululemon!
@char6081 3 жыл бұрын
@@sirv8233 that’s like me a 14 year old now. All the girls use Lululemon bags as lunch boxes
@AdemolaVictorTv 4 жыл бұрын
Actually love these case studies. Good job CNBC team.
@qncsc 4 жыл бұрын
except. they are trying to attribute "diversity and inclusion" as the reason for everything. the media tried to make it "a story then" and now they are trying to use "their concocted outrage, fake outrage story" as the reason for the store's decline today.
@Cmi1267 4 жыл бұрын
Marcus Aurelius I can only speak for myself, after hearing the comments made by the guy ceo it totally put me off the brand , mind you I was avid a&f shopper before
@johnsmiff9649 4 жыл бұрын
@@qncsc As a fat kid during A&F's peak, that's why I didn't shop there.
@TheArtkaw 4 жыл бұрын
I saw them opening their first stores in Hong Kong on the early 2010s, and their buff models were a turn off to shop there. Plus it was really dark and felt like a club. Just a no for me at the time.
@EverlastGX 4 жыл бұрын
Its great
@natureglitz1301 4 жыл бұрын
I honestly miss the old Cali Surfer Vibes the Store had in 2006. I loved the feeling of shopping in a "malibu beach house" they used to have. Now the brand is like anyone else. nothing special anymore
@ricardoh87 2 жыл бұрын
It was never special and expensive af. I was glad when H&M came to the US
@madi4481 Ай бұрын
@@ricardoh87 You do not know quality. They sold quality organic 100% cotton and wool and leather that has lasted me for over a decade for that meager price. H&M is synthetic trash
@gordodiablo6783 4 жыл бұрын
Abercrombie was lit in high school in the early 2000’s
@Softnsweetbb 4 жыл бұрын
Mid 2000’s too
@chels10902 3 жыл бұрын
It was popular back then BUT the brand was racist and homophobic, I love how diverse it is now
@SLone3251 3 жыл бұрын
It was the IT brand, alongside Hollister. Funny because I HATED A&F and never understood why it was so hot in 2005 and 2006. I never owned anything from the brand until my late-20s when I started dressing more...conservative and a little prep/casual. But around this time they started getting rid of the small moose logo and instead had their full brand name obnoxiously spelled out like Off-White.
@anthonye8931 3 жыл бұрын
@@chels10902 tf that gotta do with his comment lit ≠ popular
@madi4481 Ай бұрын
@@chels10902 Nobody want to to buy fig clothing 🌈 Take your "diversittyy" agenda and...
@avab33 4 жыл бұрын
**has homework late at night** me: can Abercrombie and Fitch make a comeback???
@alfredoalcantar8691 4 жыл бұрын
MM Lps no
@mrike5651 4 жыл бұрын
Yass
@AngelicDiva1988 3 жыл бұрын
LMAOOOOOOO
@HaIsKuL 3 жыл бұрын
They can, but they have to revamp their image. Even the nostalgic customers are dwindling now. They have to modernize. Their "teen" style is only worn by people in their 30s.
@prettyhollypolly7553 4 жыл бұрын
They overestimated their potential, just like a popular high school student who after school ends comes to nought.
@OTnerd7 4 жыл бұрын
Your analogy is perfect!!!!
@prettyhollypolly7553 4 жыл бұрын
Jessica Warner thanks queen ❤️
@juliusmaloney 4 жыл бұрын
You’ve got to love how it’s consistently unattractive middle aged CEO’s and executives that are the ones that make these discriminatory statements about who can shop or represent their brand...have they looked in the mirror lately?
@prepperjonpnw6482 3 жыл бұрын
I call it Hitler syndrome lol. He was always promoting this blond haired blue eyed aryan super human the absolute antithesis of himself. You dont have to be perfect to promote perfection.
@gregoryvierra6114 3 жыл бұрын
When I was in my early 20s I was approached by a store manager to work in his store because I fit their physical appearance requirements. He never stated this but eluded to it time and time again. It was just a creepy experience and I never pursued the job.
@1javixD 4 жыл бұрын
I feel like Abercrombie didn’t change with times.
@benedictl6716 4 жыл бұрын
What an insightful comment
@extra_ice_girl 4 жыл бұрын
That's exactly what happened. They want to sell a hoodie for $60 in December, put it on "sale" for $50 in June. No thanks.
@tmm226 4 жыл бұрын
Excellent point, and ONE day the same will apply for Amazon when the next big way to sell retail comes along,,,,
@mackpines 4 жыл бұрын
@@tmm226 I hope so. I'm tired of shopping online. Be social and go to malls and shop.
@cward1890 4 жыл бұрын
AF died and Polo and Lacoste made a comeback
@DannyLrides 4 жыл бұрын
The old ceo looks like Matt Damon having an allergic reaction
@chilee4725 4 жыл бұрын
Joey's third chin dammit laughed so hard you made me wake my kid lol
@1588chrissy 4 жыл бұрын
😭 I was thinking Gary Busey having a breakdown
@yhassenbey 4 жыл бұрын
😂😂😂😂
@joannmartinez7271 4 жыл бұрын
😂😂😂😂
@hxshxt3530 4 жыл бұрын
No. He looked like Voldemort trying to be hip in high school..
@Prettyboi_Lele 4 жыл бұрын
This brand was elitist and racist. Then they tried to talk about diversity I remember I interviewed for them two times and never got the job and all their questions were about diversity.
@itmeandreas 4 жыл бұрын
This vid made me feel like I had the most interesting marketing class today. I'm in my 4th year of Business Administration lol
@justjon_6844 4 жыл бұрын
I wish my professors played vids like this in class!
@noahkight8023 4 жыл бұрын
How about not charge $20 for a single pair of socks?
@chrisyue 4 жыл бұрын
why would you go there to buy socks
@uzumakinaruto-oq2mq 4 жыл бұрын
Just don't go to place you can't afford. It's that simple.
@justanamateur1682 4 жыл бұрын
Nah that’s competition. If they can’t lower prices nor increase demand, then they will fail. Let them fail. Survival of the fittest 😤
@awfulpwn 4 жыл бұрын
One thing I’ll say about Abercrombie value is their quality is one of the best out there. At least it used to be. I still have a logoless t shirt that I bought there in middle school (20 years ago) and I’ve been wearing it regularly since then. I recently lost another from around the same time. All of my other clothes have come and gone but Abercrombie of all companies lasts long af
@stevejohnson7436 4 жыл бұрын
I like quality and those socks I've been having them for 5 years no holes, no stretch. It just last and you dont have to spend all the time.
@MicansCreations 4 жыл бұрын
I say let it burn like the unsold clothes they burned instead of donating over the years
@blj1523 4 жыл бұрын
Victor Ibarra omg I forgot about that
@ImJazzmineLeigh 4 жыл бұрын
Victor Ibarra Taking a page out of Louis Vuitton’s book. Smh 🤦🏾♀️
@acomment5991 4 жыл бұрын
Wow, they did that?
@icecreamfanatic55 4 жыл бұрын
The truth finally came out ! It has been known but never made public news.
@MicansCreations 4 жыл бұрын
@@acomment5991 had to do with them not wanting poor people to wear their brand around
@neptunechrome 4 жыл бұрын
I feel like Brandy Melville has replaced Hollister and Abercrombie and Fitch in terms of being popular with teens and also the exclusivity.
@EvansSt83 4 жыл бұрын
Vineyard Vines replaced A&F too.
@neptunechrome 4 жыл бұрын
true but i feel like brandy melville has more of the target audience of teenage girls
@1rockcrawford 3 жыл бұрын
Hollister is actually still riding quite strong today, but then again, they were never quite as sexualized or expensive as A&F.
@ivanespinoza1495 3 жыл бұрын
I remember walking into this store in 1999 or so. I picked up a pair of jeans and saw the price tag: $129.99. Then a polo shirt: $79.99. Next stop...Old Navy
@JenSumma 4 жыл бұрын
Then all of a sudden you realize you watched a 19:24 minute ad
@alexstevens9101 4 жыл бұрын
I only buy their clothes that doesn't have a logo. Mainly because it's pretty good quality
@jj7958 4 жыл бұрын
Yea. I don't wanna be a walking billboard. lol
@GameFuMaster 4 жыл бұрын
@@jj7958 I know right. They should be PAYING you to wear that logo. Who is stupid enough to advertise for free?
@mariabelencoronel4879 4 жыл бұрын
Me 2
@felixf4378 4 жыл бұрын
Me too, but their clothing is not something I consider "pretty good quality" their quality is average. Their quality is similar to American Eagle, sometimes (specially the tshirts) their quality is lower. I mostly buy their jeans and sweaters because I can just buy a M online and it will fit every time.
@1Reddd 4 жыл бұрын
I like Hollister’s clothing, but I hate how they stick their logo on everything. Totally ruins the aesthetic.
@davidcopeland5450 4 жыл бұрын
Hollister was the brand to wear in middle and early high school. Then I moved on.
@jj7958 4 жыл бұрын
same
@martinbalagat 4 жыл бұрын
Hollister was the name of the town i grew up in. A&F had no right to take that name for themselves.
@JesusMeza3 4 жыл бұрын
@@martinbalagat why
@martinbalagat 4 жыл бұрын
@Lockonese How dare you! LOL!
@martinbalagat 4 жыл бұрын
@@JesusMeza3 Because the name, Hollister, has already been taken. They should come up with their own name if they want to be original.
@whatstheniche8716 4 жыл бұрын
Summer Girls was huge on my first day of 7th grade. I’m so glad I never cared what people thought. All I knew was $25 for a T-shirt was ridiculous. I’m glad to say they never got a cent from me.
@emesshots1161 4 жыл бұрын
It was like going clubbing with your parents 😂
@princejerrickfalling-darli8651 2 жыл бұрын
It definitely wasn't. I remember squinting in those stores.
@Oli75 4 жыл бұрын
I still remember 15 or so years ago when I was looking for an Abercrombie & Fitch sweatshirt in a size and the cashier said "It's not going to fit you.". It did fit. That was no way to treat a customer that was willing to pay $60 on a sweatshirt.
@yougotgamesonyourphone6947 4 жыл бұрын
Olinda I woulda told them to kiss my ass
@lll3388 4 жыл бұрын
Olinda yeah I remember the employees were horrible
@infallibleblue 4 жыл бұрын
Hope you didn’t buy it.
@ericzennaiter 4 жыл бұрын
More like 95$ and that was 15 years ago. Even their basic tees were 28$.
@CanopusLux 2 жыл бұрын
And you still bought it?
@MsMusic902 4 жыл бұрын
I felt like they only wanted white kids to wear their clothes 🤷🏽♀️
@tay2944 4 жыл бұрын
AHARON STEINMAN you are wrong. It was very well known that they rarely had models that were poc and mostly all their employees were white. Don’t be offended by everything snowflake
@Bekssss 4 жыл бұрын
views dumb snowflakes offended every 5 min
@tay2944 4 жыл бұрын
barcaman101 there is nothing wrong but if you don’t and can’t change with the times your business will always fail.
@ouranhshc100 4 жыл бұрын
I never fit any of the clothes from their or from Hollister. But you're not wrong about all the white people wearing them 😂. I went to a total white school district and all the Caucasians were wearing abrecombie or Hollister 😂
@VAL702 4 жыл бұрын
FACTS
@Panpayia 4 жыл бұрын
What about Juicy Couture ? 😂 Every darn high school girl and their mom would wear a full Juicy outfit.
@joannaedssay5988 3 жыл бұрын
Ugh just the name of that brand puts me right off.
@andreawirtz2728 2 жыл бұрын
It quietly comes back 🫣 2022 I see a lot of girls wear croptops and pants with the logo „Juicy“ 😰 I always found it slightly disgusting to wear, but I survived 2010 with Juicy logos so 12 Years later I will as well 😣
@CC-ge7vi 3 жыл бұрын
One year later and their revamp in my opinion has been a success. As a woman in my early 20s it’s hard to find a store in the middle, that’s not geared toward teens or women above 30. Abercrombie has made a huge improvement in all their clothing and I’m so happy that I now have a store to shop in that I feel fits my age
@ImJazzmineLeigh 4 жыл бұрын
Their prices are TOO high for those boring garments! They do make the best most durable hoodies though. That’s it for me.
@YourModdedControllers 4 жыл бұрын
Don't disrespect my company
@kevindao1103 4 жыл бұрын
Jazzmine Leigh I can highly agree with this. I’ve since stopped shopping there and focused on much more “niche” brands. The fact most of Abercrombie’s designs are similar makes me sick.
@missbrownskinlady23 4 жыл бұрын
@barcaman101 😄😄😄
@Ovulations 4 жыл бұрын
Expensive? Yes. Boring? No
@alfredoalcantar8691 4 жыл бұрын
Jazzmine Leigh they’d have to swag
@jonlohrenz5446 4 жыл бұрын
The lesson here is: Don’t hire a CEO that looks like Gary Busey.
@miket4234 4 жыл бұрын
Jon Lohrenz 😂😂
@sammyp1575 4 жыл бұрын
Jon Lohrenz 😹
@mike63ful 4 жыл бұрын
Big fake teeth lol
@apexone5502 4 жыл бұрын
😆😆😆
@James-cb7nb 4 жыл бұрын
He grew the company for a decade and Hollister is still good....
@gg3675 4 жыл бұрын
Weird to feel bad for a CEO, but Horowitz really has the vibe of my mom trying to correct a mess my stepdad created. Oof.
@MichaelLovely-mr6oh Ай бұрын
But at least Fran Horowitz is doing her best to undo the damage wrought by Mike Jeffries; who is a prime example of what can happen to you if you have too many plastic surgeries.
@tonyscowboyshow2344 3 жыл бұрын
And to think I loved both these brands in high school, now I'm thinking I'm not paying $50 for a shirt with a moose lol
@KhoiBoa 4 жыл бұрын
Y’all notice companies now are making their clothes thinner trying save cost. Nike stuff are thinner so is Express.
@MsSilverthewolf 4 жыл бұрын
Phew, I'm glad I'm not the only one who sees this!
@waaakeup69 4 жыл бұрын
YES! My 27 year old ass went into A&F a couple months ago because they were having a jeans sale. Imagine my horror when I realized after trying them on that they were as thin as paper. I noped out of there real quick.
@mrs.s8855 4 жыл бұрын
Go vintage! I found these amazing classic Levi's and Armani outfits.
@Maria-xd4uk 4 жыл бұрын
@@mrs.s8855 Yea, honestly I have been going vintage myself because the clothes were made well. It's crazy to see my old clothes from 10 years ago that I still use last longer than stuff I recently bought this year!
@Eveningbreeze721 4 жыл бұрын
I notice! I did buy some long sleeves women's vnecks recently that are pretty thick and $10 each from Target . I am impressed with the quality. Either they got the message that we notice crap quality or they will change next year and sell thin tops like every one else.
@daniii1783 4 жыл бұрын
Wattpad authors be like “he looked like he walked straight out of the Abercrombie and Fitch catalogue” 🤷🏻♀️
@beautifullEternal 4 жыл бұрын
Ooh moms write watt pad ficus now?
@Khymeira 4 жыл бұрын
lmaoooo
@juliusnoahsiebert1906 4 жыл бұрын
So true 😂😂
@divabonitaa 4 жыл бұрын
I love A&F now, I find a lot of timeless and great quality pieces there. It’s the perfect in between from forever21 crop tops and Ann Taylor.
@rockintelligence 4 жыл бұрын
*"You look like a girl from Abercrombie and Fitch"* Rest in Peace, *Rich Cronin* and *Devin Lima* of *LFO*
@Imaxxacre1 4 жыл бұрын
A&F: The official clothing brand of stuck up materialistic teens in the 2000s
@extra_ice_girl 4 жыл бұрын
If I flip through my high school yearbook everyone is wear a shirt with a moose on it or FITCH written across their chest. Except me, because I grew up super poor. I was lucky to shop the sale at American Eagle.
@warningsigns4526 4 жыл бұрын
agree
@sevnlight6313 4 жыл бұрын
@@extra_ice_girl I had it worse. I was blessed if I could buy 3 shirts for $10 dollars downtown in the Chinese stores. Plus the kids would make fun of me. All the shirts would be hanging outside in display
@sevnlight6313 4 жыл бұрын
@@extra_ice_girl The teens would be "Ha ha ha those are the 3 for $10 downtown Chinese shirts"
@sevnlight6313 4 жыл бұрын
@@extra_ice_girl I went to sleeping in Walmart parking lots in my car with my family. To paying a $140,000 House in one year and three months. Not bad.
@hkevinmiami 4 жыл бұрын
I was teen back then, but with all of the white models - I felt it was never for me being a black teen. Being honest.
@fawkkyutuu8851 4 жыл бұрын
#truth
@lancelotkillz 4 жыл бұрын
It wasn't my guy...
@lancelotkillz 4 жыл бұрын
Just whites... But like a fool I was a bandwagoner
@jenb6910 4 жыл бұрын
And that is absolutely not okay...a company like that, that isn't inclusive shouldn't be successful.
@LmaoMoni 4 жыл бұрын
SAME it was uncomfortable
@l_b8029 3 жыл бұрын
I’ll tell you why I don’t shop their as an adult, I think their style now is totally something I go for minus the crop tops but it’s seriously just SO expensive. I can go to target and get the same top for half the price
@nichegoseberazdvatri 3 жыл бұрын
The scent was so overwhelming it seemed like they poured a bucket of the perfume all over the clothes. 🦨👃😝😝😝😝
@Chase5678 4 жыл бұрын
Hollister is keeping af afloat. Af wants $60 for a hoodie, no way they are selling.
@lakorai2 4 жыл бұрын
Yeah especially when that hoodie is a rebadged hoodie sold for $10 at Target
@Rocket_Man. 4 жыл бұрын
Af
@trihard2045 4 жыл бұрын
60 gud priceee, i pay like 90 per pants when i shop nd 40 per t shirt, SHOES cost likle 117 buckkkss homiieee
@mcontreras7595 4 жыл бұрын
TRI HARD that’s because you’re true to your name a “TRI HARD”
@MALIK-fk1rz 4 жыл бұрын
TRI HARD 117 for shoes from where? i spend at least 200
@jerrij4242 3 жыл бұрын
"Upper income teens?" I've never heard anything so ridiculous. What income do teens have? And if they have income how is it "upper?" What they mean is white kids from where's families. 🙄
@chavejandro 4 жыл бұрын
Abercrombie and Fitch in the 1990's was a completely different experience.
@tinorosmg9374 4 жыл бұрын
Kids these days want real designer not Abercrombie
@spicyjoked4713 4 жыл бұрын
Tino Rosmg I’m 13 and I like Abercrombie a lot
@robynvalentine5355 4 жыл бұрын
honeyglow doesn’t matter they’ll make their parents buy it
@mrwhatsup71 4 жыл бұрын
That’s true they want expensive ass sneakers and designer clothes
@tinorosmg9374 4 жыл бұрын
Invest in LVMH, the kids will thrift jeans and t shirts then use their summer work cheque on one Louis Vuitton piece for $800.
@michaeldehoyos6185 4 жыл бұрын
honeyglow a lot
@jh1328 4 жыл бұрын
The name itself represents that early-mid 2000s MTV popped collar-huge logos shirts nonsense. When I see another mid-30s guy wearing Abercrombie, I instantly think that dude talks about the girls he smashed in college constantly and still buys Natty Ice.
@annawitte8571 4 жыл бұрын
Yes
@jaythethinker3994 4 жыл бұрын
Lol natty ice
@masonlovesroblox 3 жыл бұрын
I miss natty ice and smashing college girls lol
@chels10902 3 жыл бұрын
The rebranding is honestly good though because A&F now has a diverse array of employees and even the models are diverse. Love to see it!
@trevorn9381 3 жыл бұрын
@@masonlovesroblox Me too bro and I am 48! Worked at A&F back in the 90s when I was in college.
@831Adventures 3 жыл бұрын
When I was 20s I was scared to go to Abercrombie due to it dark store and felt like I too ugly to come in to the store to shop, especially by myself.
@georginajiang9186 4 жыл бұрын
Abercrombie was like Victoria’s Secret but a clothing brand.
@princejerrickfalling-darli8651 2 жыл бұрын
?????
@nathancosta36 4 жыл бұрын
Parents everywhere celebrate its downfall.
@Truehoon 4 жыл бұрын
So do people of color.....including woke Asians.
@nihilisticbarbie 4 жыл бұрын
And normal, non- model types of people
@Khloe_dancer_model 4 жыл бұрын
I was. SAD.I love it.
@babyyvie 4 жыл бұрын
Hollister is still dark as F and I didn’t know what color my sweater really was til I left the store 🤦♀️
@Nic-zs9yf 4 жыл бұрын
😄😄😄😄😄
@Khloe_dancer_model 4 жыл бұрын
Lol!😂😂
@fortunamajor580 4 жыл бұрын
Next time bring a flashlight. 😁
@Max-my6rk 4 жыл бұрын
lol
@Anony584 4 жыл бұрын
Justine carrington Everything looks good in the dark bc you can’t see well.
@CharlanaJo 3 жыл бұрын
I still love both Hollister & A&F. TheQuality of the clothes and how long they last is what keeps me shopping there as well as American Eagle.
@Inaworldoflove 4 жыл бұрын
3:12 "and really expensive backyard grills" - so they show us a coleman grill. Wonderful work graphics department.
@ThingsILikke 4 жыл бұрын
Does anybody else just really dislike spending a lot of money on clothes?
@JohnControl 4 жыл бұрын
My broke ass don't have a choice lol
@ThingsILikke 4 жыл бұрын
@@JohnControl I don't mind spending on something I feel will help me make more money, like for my career, but with clothes I just don't feel it's worth the trouble and price a lot of times. Shopping sucks and the stores play awful music and the clothes are overpriced almost every where I shop
@ThingsILikke 4 жыл бұрын
@Kyashi San yes that's why it hurts to spend so much on them
@MK-tq5ec 4 жыл бұрын
5 jeans at good will $20....2 jeans at Macy’s =$120
@ThingsILikke 4 жыл бұрын
@@MK-tq5ec jeans at Goodwill are more like $40 these days
@TheBooban 4 жыл бұрын
Kids aren’t reading all the stuff the CEO is written to have said or even know who he is. The kids simply got bored and are moving to the next hyped brand. Like why would they switch from A&F to Hollister then? Same poo poo, different name.
@sams4mmmm 4 жыл бұрын
Exactly these researchers are over-analysing the stats, kids just follow the latest trends that's it
@Knickerson 4 жыл бұрын
Yes and no. There are buyers who are influencers. If they change their mind for whatever reason, the rest will follow. One cool boy or girl in school tweets, “AF sucks” and the rest will take that cue to move on.
@mysteryperson7242 4 жыл бұрын
T Knickerson people who follow the crowd to “fit in” are basic. That’s completely what kids aren’t doing nowadays. Speaking from a highschool senior’s standpoint, kids like to be different and wear something that stands out from the crowd, if A&F would change the companies viewpoints up a bit a whole new crowd would come into these stores. The CEO’s are too old to understand new style and need to change either the times or just go.
@Knickerson 4 жыл бұрын
Mystery Person - not to pull an age thing, but we said that as well back in our high school/college days. It sounds trendbreaking, until it becomes popular to break the trend, and then it’s not. Hush Puppies were a thing in the 70s, and then they weren’t ... until the 00s, when kids started to wear them because no one was wearing them, until someone noticed that they were wearing them. What did we do when we didn’t want to wear what no one else was wearing? We shopped at the thrift store. Nothing new.
@TheBooban 4 жыл бұрын
Sam Sam I wouldn’t call them researchers. Its news media. Fake news media. They have to blow up something to make a story, when really, nobody cared until the news told you its really important even if its not. After hearing it everyday, people take it for the truth.
@jada7323 4 жыл бұрын
Guilty confession: I still wear their jeans 😭 they’re the only one that fit me the way I like 😂
@lcomposemusic 4 жыл бұрын
They’re good jeans
@dani3670 4 жыл бұрын
I can't even walk by a store without being hit with the scent of Fierce and it reminding me of every lesbian who broke my heart from 2003-2006 😂
@eauneau 3 жыл бұрын
🤣
@tylerisgray 2 жыл бұрын
I'm screaming 😂😂😂 this comment won this entire comment section.
@JennyH-yr1hj 4 жыл бұрын
These types of brands including hollister defined who was popular in my high school. If you could afford their clothes it meant that you had well-off parents, and therefore the cool kids were the rich kids. Thank god it’s not like that anymore
@JLDReactions 4 жыл бұрын
Jen I'm sure there's another rich kids brand nowadays though.
@ft9kop 4 жыл бұрын
@@JLDReactions yep. Vineyard Vines
@Inaworldoflove 4 жыл бұрын
It's sad for kids who get left out of 'cool kids' groups because their parents can't afford or buy into the hype. Then there are parents who actually force their kids to wear high end brands, I've seen that working at Louis Vuitton, these rich ass parents who bring their teenage kids in to buy them a $400 bracelet or $500 belt, even a $2000 bag for their kid and sometimes the kid looks like it's a chore. If the kid isn't interested why are you forcing them to dress 'rich'?
@valeriev4333 4 жыл бұрын
its no longer hollister being the "it brand" but its still that way now like my younger sibling in high school tells me that the cool kids are the ones with high end brands sadly its still happening except now its expensive shoes & clothing like gucci etc
@JackoBanon1 4 жыл бұрын
Nowadays the teens shop a lot of cheap stuff and almost nobody cares about the brands anymore.
@violotwaves17 4 жыл бұрын
am i the only one who loves their new clothes? i don’t like anything with a logo on it, but the new women’s clothes they have are beautiful
@HamsterLadyColl 4 жыл бұрын
I strongly agree!!!
@HRaeN 4 жыл бұрын
I just got my daughter the cutest jacket there for Christmas.
@marktheregulardude8651 4 жыл бұрын
They have great deals, and the clothing is much better quality then competing brands such as H&M and Zara. They focus on casual and laid back yet very stylish new trends. I wore them through middle school and then stopped but since 2016 I have been in love with their clothing and Abercrombie and Banana Republic are my fav clothing stores.
@elenaoriglio3915 4 жыл бұрын
Someone told me they completely rebranded so I checked it out. HUGE FAN. Especially because they have petite sizes!!’ But only online unfortunately. But there’s a store around the corner from my office so I definitely take advantage of the pick up in store function. Great pants for work. Tops. Dressed etc
@Gloria88Tay 4 жыл бұрын
Agreed! They also rebranded to have a more inclusive catalogue!
@ITGirlll 4 жыл бұрын
I worked at Hollister for 3 days when I was 17. So glad since it made me realize quickly that corporate greed was a real thing. Happy they’re trying to learn from that season & grow now.
@Reesicup 3 жыл бұрын
I worked for A and F in 2006 in college. It paid $6.75/hr which was boosted to $7/hr aftee a few months. Ww had to wear their clothes (No black clothing! Light makeup) and flip flops ALWAYS. Once hired they either placed you on the "Impact Team" (stock room and clothing display replenishment) or the "Model Team" (on the floor helping customers, fitting room, etc). I was originally on the Impact team, probably because I was a bit on the chubbier side at the time. . . because one day, after I had dropped 25 pounds, I was moved to the model team. I definitely didn't miss working there. The pay was crap and my co-workers were too snooty to make friends with. BUT Abercrombie still occupies a small corner in my fond memories of my adolescence. I was obsessed with Abercrombie throughout my teens and into my early 20s. Maybe we like whatever we grow up with because I've revisited a few times over the last few years and its just not the same with the rebranding (I guess that's the point!). Lol where's the mind numbing techno music I was subjected to non-stop?! Ill tell you what though the Fierce cologne is still one of my favorites I must admit 😅. Maybe it just takes me back to a simpler time? Nostalgia. Lol
@everydaygrace6310 3 жыл бұрын
Thank you for sharing this! I still really love their stuff. Lol
@fantus04 4 жыл бұрын
Kids don’t care for brands and clothing anymore. It’s all about the new tech while wearing clothing from thrift store
@jenefer3744 4 жыл бұрын
This is true because kids nowadays are more wiser about clothing. We are now on sustainable clothing era.
@berengereful 4 жыл бұрын
On point.
@mythicboi7717 4 жыл бұрын
@NPC Trailer Switch, Celebrity NPC that's some kids most kids thrift or wear cheaper clothes u just see the kids with gucci because they stand out but the vast majority dont wear designer clothes.
@visa9313 4 жыл бұрын
Then you clearly dont observe the youth
@aggern299 4 жыл бұрын
Fantu N you have no idea about What you are talking about lol
@XxvaxionxX 4 жыл бұрын
The CEO himself is not at all good looking.
@MeZzZzZzZzZzZzZzZzZ 4 жыл бұрын
Hes like 55...wth do you expect?
@sabrinabass2944 4 жыл бұрын
@@MeZzZzZzZzZzZzZzZzZ Brad Pitt is 55 and he's very good looking.
@MeZzZzZzZzZzZzZzZzZ 4 жыл бұрын
@@sabrinabass2944 ok and Brad Pitt is one in a zillion lmao...they arent comparable.
@sabrinabass2944 4 жыл бұрын
@@MeZzZzZzZzZzZzZzZzZ actually he's not. There are plenty good looking people in their 50s and 60s and not just the rich and famous.
@MeZzZzZzZzZzZzZzZzZ 4 жыл бұрын
@@sabrinabass2944 "plenty of good looking people in their 50s and 60s"....said no one ever. You must be older.
@maisonm.1151 3 жыл бұрын
Their clothes are so expensive thats why their sales are going down... when i can find the same styles from other stores that are cheaper... if i walk in a mall i usually avoid going in there coz i know it’s expensive.. people just want cheap but trendy clothes. I like hollister tho.. esp their jeans.. i know it’s for teens but they still have clothes that i can wear
@ironman-sp9fg 3 жыл бұрын
I'm mexican and bigger bone and hated that store because the biggest size they had in male shirts was a medium. This was back in the 2000s
@chrisrosadonyc 4 жыл бұрын
their clothes are way too chad for me
@erikafuller869 4 жыл бұрын
Chris Rosado 😂 😂😂😂😂
@ezzar8165 4 жыл бұрын
haha OMG good one!!
@lymarie1974 4 жыл бұрын
So sorry I’m a kid of the 80s. What in the world does that mean? I got to get out more
@sammyobvi.9710 4 жыл бұрын
lymarie1974 don’t worry, I’m 19 and idk wtf that means lmao
@maggiejetson7904 4 жыл бұрын
So far I think I only heard the word "chad" from Indian. Are you Indian?
@LoLsaladz 4 жыл бұрын
I actually like their clothes, it’s high quality compared to h&m. I just get the sale/clearance stuff.
@booftherow_ 4 жыл бұрын
Justin Huynh same. Sale is the way to go
@i5KP 4 жыл бұрын
Justin Huynh same here! Their quality is really good and with clearance prices it’s too good to pass up
@YourModdedControllers 4 жыл бұрын
I do too.
@deyanirap2008 4 жыл бұрын
Same 🖐🏻
@zico739 3 жыл бұрын
H&M is fast fashion, it’s not supposed to be high quality.
@valentinamartinez4213 3 жыл бұрын
basically the OG Brandy Melville😭
@sexyfatbastid 4 жыл бұрын
At the mall, in the hall, that rank stench cologne hit you like a lead brick 5 stores away.
@Trd2020 4 жыл бұрын
Overpriced, they need to lower the prices
@Trd2020 4 жыл бұрын
BBD Design how is the high pricing working for them?
@Trd2020 4 жыл бұрын
Sydney Austin they need to adjust with the times or sink down under.
@carlosm2014 4 жыл бұрын
The one in my town is always having sales. You can find jeans for $29 any day of the year. Back when I was in middle school nothing was lower than $30, now half the store is.
@mkp08706 4 жыл бұрын
They have drastically lowered prices
@chrislopez218 4 жыл бұрын
all Abercrombie has to do is remove that moose from their clothing. Consumers want plain and simple clothing, Abercrombie fits really well but the moose actually ruins the shirt. Remove the moose, drop prices by a few dollars and they’ll have people buying their clothes again.
@dealstobid 4 жыл бұрын
Haha true to that. They also have to step up their quality lately
@maddhatter1206 4 жыл бұрын
A lot of their clothing now is unbranded and plain, which is working out really well for them. Hopefully they catch on to this and keep it up lol
@d0uble_O 4 жыл бұрын
😂🦌🦌🦌🦌🦌🦌
@alfonsoperez1762 4 жыл бұрын
I like the moose but low key
@kaleyjoplinRAWRR 4 жыл бұрын
Lol I actually never minded the moose but I never like the huge A&F slapped across their shirts and sweaters.
@Musicmore1000 4 жыл бұрын
Omg yes when I told my dad about Abercrombie back when i was in middle school he was super confused because he thought it was a camping store
@RollThatBeautifulBeanFootage 3 жыл бұрын
Because it actually used to be a camping and outdoor company loooong ago
@naffff1875 4 жыл бұрын
I do feel like the brand made a comeback recently. I have began re-shopping there again. They have less “logo” stuff now and the brand message did change.
@NaniiFresh756 4 жыл бұрын
I buy my clothes at Marshall’s. You literally find gems there. I have so many graphic tees from years of shopping there. I regret nothing lol
@enriquecarmonamercado6117 4 жыл бұрын
Elsy I’m #teammarshalls 🙌I Love Their Selection And Low Prices👏
@NaniiFresh756 4 жыл бұрын
Enrique Carmona Mercado for real. I spent $200 at Macy’s for a CK bag and found the same exact one at Marshall’s for $105 😑
@lockheart619 4 жыл бұрын
THANK YOU! Marshalls is one of the few stores that don't make me feel poor!
@NaniiFresh756 4 жыл бұрын
lock heart YESSSS DUDE (dudette? Lol) that’s my store no matter what. I can spend hours there smelling candles, trying on clothes, but decor lol. Even snacks. I get toys for my dog there each time I go. It’s like a must. I can’t just go in Marshall’s and not get her anything lol
@1rockcrawford 4 жыл бұрын
lmfao gems? hardly; more like junk they cheat you out of your cash for, with sneaky marketing tactics.
@imapotato8010 4 жыл бұрын
The CEO looks like the Orc out of Lord of the Rings.
@randomname8616 4 жыл бұрын
You mean Azog, the pale one from the Hobbit?
@mikhailsordinarylife 4 жыл бұрын
Gothmog
@imapotato8010 4 жыл бұрын
Hans Mikhail Yeah Gothmog. I just couldn’t remember his name.
@imapotato8010 4 жыл бұрын
Random name I mean Gothmog.
@MBATheGreat 3 жыл бұрын
Don’t insult the Orcs like that
@fjones1914 4 жыл бұрын
I still have some of their swim trunks. I had a winter coat from them in the mid 90’s that was well made and good looking.
@KevinContreras2013 4 жыл бұрын
Just went back to A&F for the first time in YEARS and honestly like all the clothes they sell. I mostly prefer the ones without huge logos
@caligirl7966 4 жыл бұрын
As a former Abercrombie employee most of the customers were tourists I rarely saw any locals buying, also it was way to pricey
@TributesAndUnique 4 жыл бұрын
Their jeans are fire when they're half off though...
@marktheregulardude8651 4 жыл бұрын
Currently @ 50% online and in stores
@yougotgamesonyourphone6947 4 жыл бұрын
I buy them all from goodwill for $12
@cassandrab1035 4 жыл бұрын
I agree. They’ll often have some cute clothes but they’re just wayyy too expensive
@RinCooks 4 жыл бұрын
Only worth it when you buy sale tho
@dejdej6769 4 жыл бұрын
I use to get them at an outlet mall and they were $20 and new. I did the same for Hollister. Couldn't imagine paying full price for those.
@MOllySixxxCA 4 жыл бұрын
The clothes are a hundred times better now compared to anything they offered in the 00s. Good for them turning it around and targeting an older generation.
@AshleyStuteville 3 жыл бұрын
A&F in the 2000s was a great place to discover timeless electronic music of different sub genres.
@monikapandzic4279 3 жыл бұрын
Yes! I was just in A&F yesterday and discovered a great new song.
@mentuemhet 4 жыл бұрын
i'm from the real Hollister, California. the Hollister company has threaten to sue any business that sells "Hollister, California" t-shirts. also, the company has no stores here nor will they ever build any. it's because the real Hollister, CA is an average small town that's surrounded by countryside. so, their image of Hollister would become unappealing.
@trishle7145 4 жыл бұрын
didnt yall just have a earthquake?
@mentuemhet 4 жыл бұрын
@@trishle7145 yes, we did have an earthquake. 😄 it wasn't that big. i wish it would have lasted a lot longer cuz it felt like a vibrating chair; i was sitting down when it happened. anyways, maybe someday the real Hollister, CA will be in the spotlight regarding this huge clothing company. FUN FACTS: they filmed La Bamba (1987) in this town.
@Wow_wow1 4 жыл бұрын
Always wondered why they named the company “hollister”. Lived in Monterey and drove through hollister many times and the town is fairly boring...
@Babyshoes777 4 жыл бұрын
Hey I’ve been through hollister CA, it’s a cute town, but very small. I’m sure kids who grow up there just want to leave 😂
@lucyfoxx1116 4 жыл бұрын
I grew up in Santa Cruz so I understand 😂
@EverlifeGame 4 жыл бұрын
Wearing Hollister in 2019 would honestly be embarrassing. I'm shocked they're still in business at all.
@triple-aries 4 жыл бұрын
The Honest Author it’s popular in many countries like India and China
@marcoakastallion8621 4 жыл бұрын
I don’t really wear there t shorts anymore b/c I like to eat and I have a gut, but I love there pants. They always have a sales on the jeans.
@samdavisok 4 жыл бұрын
Lol
@Mysonismybestfriend 4 жыл бұрын
Yes, I live in California Bay Area and it would be embarrassing to wear either...
@jeffreyfigueroa8965 4 жыл бұрын
You're missing out on their jeans. Ive tried them all and Hollister has the best jeans for the price.
@juliat9211 4 жыл бұрын
They seemed to have pivoted recently and targeted their old customers and grew up with them. Abercrombie has now has trendy and relevant apparel for people in their 20s. But Hollister continues to miss the mark in a wierd limbo between tween and adult.
@rinblack533 3 жыл бұрын
My mum used to work there and so i grew up around it. Now we both sport there clothing. 16 and 35
@lavenderxolemon 3 жыл бұрын
agreed!!! I buy a couple things from hollister since we don’t have any A&F near me anymore, but I’m too old to pull of some of their clothes now! lol
@aly5664 3 жыл бұрын
Abercrombie was my first job! I remember every one developing their pecking order based on how attractive and how much door way modeling time they got. Not talent in sales or hard work!
@javierjaime9386 4 жыл бұрын
It's a fact employers hire people based on looks.I once heard a manager say "I only hired her because she has a big ass but she has no experience in retail"
@navyforeveryoungjean-phili5940 4 жыл бұрын
Javier Jaime I worked for American apparel and my managers always asked how the prospective employees looked. If they looked suburban then send them away.
@gloriaemon6624 4 жыл бұрын
In London hollister basically only hire models too
@shillilove 4 жыл бұрын
Kellie Hickman I don’t know where you live, but I live in south Florida and there was almost always a black person working in every store I went to. I’m black and my older sister worked in Hollister. Also, when we went shopping together, she was invited to apply at Abercrombie because she matched the look. When I was older, I was also invited to apply. It’s about matching the “look” they’re going for. Maybe they don’t hire that many black people in places that don’t have a lot of black people but I went to many stores and saw black managers and everything. You just have to look good (conventionally speaking). 🤷🏾♀️
@jaboubaa928 4 жыл бұрын
I used to go to their stores a lot but I swear the moment I heard they were racist towards Muslims I never set my foot there. It was 6-7 years ago. I would never support racist companies.
@Timoteo4 4 жыл бұрын
@@shillilove It may be true that you may have seen a black face or two in the store depending on where it was located, but as far as their advertising and catalogue, you didn't see any melanin. That was a major issue. As for their hiring, it was the floor staff that had to be "cool and attractive." Cool and attractive is subjective, depending on who's making that decision. I think they hid those that didn't fit that look in the stock room.
@XLatteHD 4 жыл бұрын
"we wanted to wipe clean the history of the company" *sounds about white*
@BrandonDailey 4 жыл бұрын
😂😂😂😂
@JoshFullstack 4 жыл бұрын
Haterrrr
@0scJohnson0 4 жыл бұрын
Daily Pet ironic that the overtly bigoted ceo was a homosexual
@clarktierney8987 4 жыл бұрын
And you sound like someone who lives in the past, like you know a stupid person...
@JinjiSayson 4 жыл бұрын
@@clarktierney8987 the caucacity
@raulrodriguez4006 4 жыл бұрын
I grew up wearing Abercrombie. That was in the 90s amd early 2000s. Im 40 now. I don't think my kids want to wear same clothes like their dad.
@playboicartissock2340 2 жыл бұрын
I thought Abercrombie died but they stepped up they’re game now they have some good stuff
@CCCFFHO 4 жыл бұрын
Previous CEO: At the Cashier The Cashier: We only sell to attractive people, sorry
@theHAHA111 4 жыл бұрын
We only sell to rich whites, sorry
@taralorna1981 4 жыл бұрын
Hahaha! I'm glad they're changing and being more inclusive.
@philsmith4482 4 жыл бұрын
Literally how I felt buying something there
@1911beauty 4 жыл бұрын
@@taralorna1981 McDonald's needs to become more inclusive. Maybe they should sale tacos, boneless skinless chicken, donuts, Skittles, and let's add filet mignon to the menu. This whole inclusion thing is going way to freakin far. If a store doesn't suit your taste or budget, don't shop there. When I was in high school in the 90s I loved AF. I couldn't afford it. So I found good knockoffs at JCPenney, Kmart, sale Liz Claiborne, lookalike polo, and Tommy. I win best dressed every year, even over my richer friends who shopped at AF. Style and fashion are a personal thing. No brand or store should definitely you. Even to this day I am not a boutique store shopper. I love the big chain stores like Macy's and Bloomingdale's. The sales are better. The quality tends to be nicer for the money. People need to get over themselves and get in where they fit in. This new world of inclusion is excluding individuality.
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