Can Reliance's Campa win the Cola wars? | Mukesh Ambani's Business Strategy

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Can Reliance's Campa win the Cola wars? | Mukesh Ambani's Business Strategy

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Жыл бұрын

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In the 20th century, Campa Cola was the most favourite drink of Indians. Reliance has relaunched it with a lot of innovative business strategies. Will their deep pockets help it to become a leader in soft drinks industry as well?
#campacola #mukeshambani #reliancenews
Sources
Economic Times
Rel Consumer ties up with Ceylon Beverage for Campa; Ratna Bhushan; May 1, 2023
Reliance set to take Campa Cola portfolio nationwide in 3 weeks; Writankar Mukherjee; Apr 29, 2023
Coca-Cola set to buy minority stake in Thrive; Ratna Bhushan; Apr 17, 2023
Reliance Forming a New Camp for Pushing Campa; Ratna Bhushan; Apr 10, 2023
Bottled Water Sales Exceed Cost of Providing Safe Water: UN; Mar 29, 2023
While there is excitement around Campa Cola’s revival, can this classic drink deliver on performance? Shabori Das; Dec 26, 2022
RIL Set to Bring Campa Cola Back into the Market; Writankar Mukherjee; Dec 15, 2022
Times of India
The Campa Cola change in India Inc; Dhiraj Nayyar; Apr 29, 2023
Reliance’s Campa Cola may Start Off a Price War this Summer; Ratna Bhushan; Mar 13, 2023
After Campa, RIL buys 50% in Sosyo drinks co; Jan 5, 2023
Business Today
Mukesh Ambani’s Reliance takes FMCG war to HUL’s doorsteps; Arnab Dutta; Mar 23, 2023
Hindu Business Line
RIL announces launch of ‘affordable’ FMCG products; Janaki Krishnan; March 23, 2023
Business Standard
Reliance brings back 50-year-old iconic beverage brand Campa Cola; Mar 9, 2023
India Today
Realme launches new Coca-Cola phone in India: Specs, price and everything inside the special box; Abhik Sengupta; Feb 15, 2023
The Drinks Business
Why Coca-Cola and PepsiCo could lose out in India to Campa; Jessica Mason; Mar 17, 2023
ICICI direct.com
The cola wars is back & its impact on Varun Beverages; Mar 17, 2023
LiveMint
When Campa Cola used to be a major competitor of Sarkari cola; Mar 10, 2023
Outlook
Reliance Adds Fizz To Desi Campa But Will It Be Enough To Take On Coke, Pepsi Again?
Kamalika Ghosh; Sept 9, 2022
The Print
Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out; Himani Chandana;14 April, 2019
Scroll.in
How Thums Up Won India's Cola Wars; www.facebook.c...
ET Now
Taste the thunder! Thums Up captures a decade-high market share; Sept 22, 2022

Пікірлер: 241

@BisboWorld Жыл бұрын

Support Bisbo by trying out Pi - Your Personal Investment Advisor! bit.ly/pi_supermoney

@varshanjothikumar7545 Жыл бұрын

Is pi from bisbo

@avinashkr5891 Жыл бұрын

Bheya app plz.... 1/2 din ke andar balasore train accident pe video bnaw

@gani999 Жыл бұрын

I've travelled widely and had all the Cokes and Pepsis the world offers, but my all time favourite cola remains Thums Up. The Thums Up fix one of the reasons I look forward to my India trips.

@BisboWorld Жыл бұрын

Clearly it's the mass favourite

@roshankdxt Жыл бұрын

Thums Up has become really bad

@Chatur_Ramlingam Жыл бұрын

Thums up founded by parle but now it's coke brand

@awakeningcalls9567 Жыл бұрын

Cola cola tastes better to me than thums up

@ckpal3575 6 ай бұрын

Thums up owner/parent is Coca cola

@varkeychanthomas222 Жыл бұрын

Reliance should also launch real fruit drinks with sugar free as well as with limited sugar options.

@georgecarlinn6288 Жыл бұрын

Sugar and salt are preservative, there can be no packaged fruit juice free of sugar, high sugar and high salt help in one two years shelf life, and if any package claims that it is sugar free or less sugar it is simply hiding the truth.

@vishnu9211 2 ай бұрын

haha, They will not beacause then people will won't go to reliance hospital for diabaties drinking these sugary drinks.

@vigilante7 Жыл бұрын

There is a personal element for me. For two years I lived in an area right beside “Campa Cola Compound” in Worli, Mumbai, and had no idea what it was till now 😂

@BisboWorld Жыл бұрын

Wow. Finally 👍

@f1rj Жыл бұрын

Same !

@Montecristo1805 Жыл бұрын

Thums Up was our favourite in school days and well into college, prior of course to its acquisition by Coke.

@BisboWorld Жыл бұрын

Left it after its acquisition?

@Montecristo1805 Жыл бұрын

Naturally. As you correctly observed, Coke neglected Thums Up and treated it like an unwanted child.

@Kathakathan11 Жыл бұрын

Check the CSE report on aerated drinks, they have pesticides 😢, bisbo please make video on that. It’s quite crucial.

@maazkalim Жыл бұрын

So it's yet-another bloviating Economic Nationalism, then - Mr "@@Montecristo1805".

@nielsbohr4299 Жыл бұрын

Ardeshir is the best

@thevagabond85yt Жыл бұрын

Now I know why THUMS UP was reduced to sugar cyrup ....back then it was the strongest cold drink.

@pratappalkondawar8291 Жыл бұрын

Thums up doesnt taste now as its used to be earlier… Pepsi has came with Pepsi Maxx/Black which taste similar to earlier thums up very bold and also has sugar free option in it❤ it became my personal fvrt

@theeternal6890 Жыл бұрын

*Now I only drink Campa Cola, it's worth the money.* 😊

@Kathakathan11 Жыл бұрын

Check if it doesn’t have pesticide like other drinks have.

@theeternal6890 Жыл бұрын

@@Kathakathan11 I don't think so. It's certified by fssai

@Kathakathan11 Жыл бұрын

@@theeternal6890 oh yes and what about the Supreme Court legitimising the CSE report? The JPC report on it also says that it’s has pesticides. And Supreme Court even directed to remove them from the market.

@lasyamehta631 Жыл бұрын

@@Kathakathan11 ok fake news

@Kathakathan11 Жыл бұрын

@@lasyamehta631 what fake news, it’s there on their own website you bozo

@flix1881 Жыл бұрын

I wanted to relax I would have a Coca-Cola, If I wanted a spicy drink I would have a thums-up, but never will I ever have a campa-cola or a pepsi

@BisboWorld Жыл бұрын

Cool. Good for you.

@SuspectUsual Жыл бұрын

*Be Indian, Buy Indian!* 🇮🇳💪🙏

@theharshmalviy Жыл бұрын

be indian , Drink Lassi

@TheSirfa11111 Жыл бұрын

@@theharshmalviy smarter!

@prateeksharma6706 Жыл бұрын

Ofc 🇮🇳🤝🇮🇳

@vikhyatdogra4796 Жыл бұрын

Fauji game khel lo iss logic se bro

@prateeksharma6706 Жыл бұрын

@@vikhyatdogra4796 game khelna itna zaruri hai kya bae

@CARL_093 Жыл бұрын

i remember this from my indian friends father when he is telling life events in India

@BisboWorld Жыл бұрын

That's pretty cool, Carl

@CARL_093 Жыл бұрын

@@BisboWorld thanks and i learn more deep thanks bisbo

@RaPo2300 Жыл бұрын

Boss, I am to a carbonated soft drink manufacturing, from which source u came to know that cost of one liter beverage is 1.50 to 2 rupees.. cost of the pet bottle and cap for 200 ml drink comes to 3 rs.. and for a 1.5 liter... 6 Rs.. and the quantity of sugar per liter of carbonated beverage is around 175 to 200 grams and this sugar alone cost 6 to 8 Rs.... PLS EXPLAIN

@BisboWorld Жыл бұрын

You are right. We missed out on the bottling part. The info was based on a quote from an industry executive that was featured in the visual

@karanmadan1048 Жыл бұрын

Saw coconut water preferred in parties/functions.

@BisboWorld Жыл бұрын

Interesting observation then

@udayanpaul8042 Жыл бұрын

Back in the 90s , Thums up's slogan was " Toofaani thunder".

@JLAO-so5ro Жыл бұрын

many have also said that campa cola is way better than coke/pepsi

@vikhyatdogra4796 Жыл бұрын

Nah bro I drank it in a ipl match it was like they mixed water with generic cola and cost around 100

@abcxyy Жыл бұрын

@@vikhyatdogra4796 Campa Cola better than coke.

@lasyamehta631 Жыл бұрын

@@vikhyatdogra4796 bruh it's 10, don't lie you haven't tasted it

@BisboWorld Жыл бұрын

Then it will be easy to become the king of market

@SudhirDudeja Жыл бұрын

You caught me, I was watching ad and I had no clue for few seconds.

@BisboWorld Жыл бұрын

Lol

@sreekumarrrraghavan7803 Жыл бұрын

Coco cola delebrately undermarkets thumbs app...BECAUSE ITS BETTER THAN THEIR COKE

@BisboWorld Жыл бұрын

True

@wolverineunited777 Жыл бұрын

ThumsUp is the King of colas!

@nathanrenga78 Жыл бұрын

1:19 the actress with salman in campa cola ad is not ayesha (dutt) shroff but Arti Gupta of purana mandir(1984) fame!please correct it!

@nagareegakurangu Жыл бұрын

We soon expect a detailed Video on the train accident .. From Bisbo fan

@guruofficial2 11 ай бұрын

Bismillahirrahmanirrahiim. I subscribed and almost every I watch Bisbo's video, no matter I understand the story or not, no matter the case spread to Indonesia, where I live, or not. I just like to listen your voice, the way you telling the story, just like my father or mother, told me stories before I slept, when I was at the age of 1, till 5 years old. I also like your animation. Best regards from Indonesia, South East Asia. Wslm.

@utsavchibbar138 Жыл бұрын

Where is Sprint gone? I loved the bottle color!

@narujohn6984 Жыл бұрын

Always liked ThumsUp, bought it whenever got a chance. If its not available then Cocacola and Limca.

@BisboWorld Жыл бұрын

Nice. Limca is underrated.

@adarshkrishnan7941 Жыл бұрын

People who think all Kinds of Cola is just a mere waste of water and its resources .....U da real MVP

@takataka710 Жыл бұрын

Bringing similar name will only increase the brand value of coca cola... Coca cola is unreplaceable... It has a worldwide presence and has a unique taste of its own...

@lasyamehta631 Жыл бұрын

Dude tht are so many colas which taste very close to coke, pepsi itself one such example. If you have come to this conclusion, you hv been made a fool by coke promotions, that's what coke has been trying to , dump money and kill competition .

@sa34w Жыл бұрын

Coke In india doesn’t taste like that of America. It’s fake

@ankitsen1998 Жыл бұрын

Bro cola is generic term.

@Seekay-oe3qz 3 ай бұрын

I remember thumbs up ! Fyi - in WW2 coca cola in Germany was banned from importing the secret ingredient to make coke so the director there made it without the formula x & gave it a orange flavour creating Fanta !

@pamhorthumra5292 Жыл бұрын

Hi Bisbo Team!!! I have been following you for close to 2 years now; yr contents and way of presentation is fantastic. I (we) will be grateful if you can do an edition on Manipur crisis soon - Manipur subscribers. Thank you.

@BisboWorld Жыл бұрын

Thanks Pamhor. We will surely look into your suggestion.

@rajeshjadala4926 4 ай бұрын

What happened about bisbo telugu version channel????

@ankitsen1998 Жыл бұрын

It’s awesome taste. 600 ml for ₹25 after discount in Reliance smartpoint/smartbazaar.

@beradrikahandle8422 Жыл бұрын

Thumbs up is the best drink hands down….

@porusirani8980 Жыл бұрын

These guys have been around for a 100 plus years. They are giants in advertising gimmicks and shape perceptions for generations. EX: Santa Claus as you see him was born from Coke advert. They have cheaper coke tasting versions in the the US but they are called generic drinks and occupy a lower berth.

@hiteshwarjindal421 Жыл бұрын

jio is the best marketing company today.. the money with ambanis is crazy!!n just wait n watch

@ObamacareMishra Жыл бұрын

they need to go all out on diet variants (sugar free zero calories). The big two have only canned variants of it available in relatively very small batches. it would be a good bet for campa cola to come out with a diet campa cola in pet/plastic bottles which the big two don't have. plus the price difference for a diet coke can and a legacy coke pet bottle is way too much, good avenue for campa cola i guess.

@BisboWorld Жыл бұрын

Seems like a good vacuum spot. Well analysed.

@fahrenheit9746 3 ай бұрын

My favourite at 1point was Thums Up with Uncle Chips

@_GMP_ Жыл бұрын

What are the annual profits of Pepsi and Coke companies from Indian Markets

@isaacclinton9728 3 ай бұрын

Campa is killing it with its pricing.. we can see it all over the states

@Mickey.AJ8 Жыл бұрын

I am just getting addicted to this channel

@BisboWorld Жыл бұрын

Wow Ajiet. Lovely!

@suryanshvsingh5496 11 ай бұрын

I worked closely with the distribution wing of Reliance Beverages category in my summer internship and I have seen closely and contributed to the distribution strategy. What I can say is it will be going to give tough competition to PepsiCo and Coke in near future.

@Ajmal-zz6wq 9 ай бұрын

Hey brother what about sure water launched by reliance as campacola brand does it have potential

@abhideepagarwal5907 Жыл бұрын

Amazing video from bisbo once again. I truly love your content.. Hats off to you guys..

@BisboWorld Жыл бұрын

Thanks Abhi

@sanjaybisht9532 Жыл бұрын

I want campa cola to grow to a level that pepsi and coca cola can’t able to compete.

@justfaq4362 Жыл бұрын

@@entirepoliticalscienceand yes to gora chamdi 😂😂😂

@naveensahu4972 Жыл бұрын

It was sharp and appreciating good work bisbo.❤

@BisboWorld Жыл бұрын

Thanks Naveen

@Rajabhishek09 Жыл бұрын

Campa has a recall value for sure but name is not cool enough compared to coke,sprite.

@whitestar182 5 ай бұрын

I am thums up person but i tried campa cola and i liked it.i want this indian made drink to make it to top

@evodevo3133 6 ай бұрын

Nice ad placement ,🤣🤣 didn't see that coming ..

@chinmayaprakash Жыл бұрын

Bisbo, you missed an important point regarding the nomenclature of Thums Up. "Thums" is the phonetically correct pronunciation of the word thumbs, as the b in the word is silent. Many people don't know this. And if you, who is reading my comment right now, didn't know this as well, smile. Because every time you asked for a Thums Up, you've actually been tricked into pronouncing the phrase "thumbs up" correctly! But now you know.

@BisboWorld Жыл бұрын

Good one Chinmaya

@smartysai8552 Жыл бұрын

Coca cola tastes better then thumbs up....now let's see the taste of Campa cola bcoz I was kid when i tasted it and forgotten the taste

@merajeev007 Жыл бұрын

Correction, the home turf of Bovonto is Tamilnadu and not Andhra as told in the video

@BisboWorld Жыл бұрын

Yes you are right

@shaundias4369 Жыл бұрын

Reliance on coke I dont think so they will be able to occupy a market like coke But reliance can do nasty things and get into the market lile patanjali did with maggi But real fact patanjali has small fish bones in its paste marketed as pure veg

@BisboWorld Жыл бұрын

Nasty marketing.. nice word

@VinayKumar-rs4yu Жыл бұрын

"Get twice the quantity for the same price! Campa Cola offers 500ml at 20/-. A whopping 100% more than competitors' 250ml bottles. Grab the best value for your money now!"

@OnurSultan 2 ай бұрын

Yaar 4ra pe bets lagane ka maza hi alag hai, process bohot simple hai 🎮🔥

@trideventerprises766 Жыл бұрын

bro,i am a tamilian and i reside in andhra,BOVENTO BELONGS TO TAMILNADU AND NOT ANDHRA.thanks for making informative videos.kudos

@Akash-ft6sn Жыл бұрын

Yes they wil give free for Everyone

@satyaambler Жыл бұрын

There are 2 reliance stores in my area. I don't see 1 campa cola bottle also in either of the stores. 😃😀😀😃😄😃😃😃😃😃😃😃

@BisboWorld Жыл бұрын

Wow.. that is something

@KiranKumarBokkesam Жыл бұрын

The government had its own cola?😮

@BisboWorld Жыл бұрын

As crazy as it sounds, yes

@MeltemSeda 2 ай бұрын

Exactly Gotta gamble responsibly But hey a little fun never hurt anyone right😉

@manan3230 Жыл бұрын

I tried campa cola's orange flavour.... it was really bad! Hope they launch Gold Spot ❤

@Thecaptainblackadder Жыл бұрын

Can you make a video on how socialism ruined india? It was insane that George Fernandes kicked ibm and cola out and started a government company!

@derekdsouza8631 Жыл бұрын

Make a video on samvardhana motherson

@m.krishna2297 Жыл бұрын

wow ... very intriguing one.. I personally like only mountain dew

@BisboWorld Жыл бұрын

It was a rage when it came

@keshav4408 Жыл бұрын

When will hit the market

@BahadirYasar-dc7in 2 ай бұрын

Haan yaar, 4RA pe deposit karna bohot easy hai, options bhi bohot saare hain 😃👌🏼

@dvn_dra1654 Жыл бұрын

Please make a vedio on Ateek Ahmed and his assassination. Similar to Vikas Dubey's vedio. How UP police is acting on these goons etc

@BisboWorld Жыл бұрын

We will soon come up with this

@MustafaSebahat 2 ай бұрын

True that Life's too short to not have a bit of excitement. Count me in for some 4rabet action 🎉

@user-zv2hf5xz3x Жыл бұрын

It will ❤❤❤❤❤❤

@swakshatra Жыл бұрын

Wat ever made in india or anything these cold drinks are gonna screw ur life. So wen we say made in india also c tht there are few things whivh takes a a toss to ur health.. not everything is a patriotism 😅😅😅😅😅

@UmitOnur-ri9zu 2 ай бұрын

4rabet pe roulette khelne ka experience bhi zabardast hai, kabhi bhi bore nahi hota 🎰😃

@lalithkumar899 3 ай бұрын

Sir please start bisbo in telugu

@abcxyy Жыл бұрын

Only Varun Beverages investors are crying here. Varun is already manipulated. Lousy n dubious financials. Varun Target R.300

@Aviator77186 Жыл бұрын

Good content

@BisboWorld Жыл бұрын

Thanks

@defence3355 Жыл бұрын

Any type of cola is dangerous for health & environment in long term use.

@ZehraNurdan 2 ай бұрын

4ra ke s me participate karna bhi faaydemand hai, bonus aur prize money dono milte hain 🏆💪🏼

@SouravAaryanVlogs 4 ай бұрын

Awesome

@ninadganore Жыл бұрын

Coke thought people would move away from Thums up. But they didn't realize that it will always be the first choice of drunkards. 👍

@maazkalim Жыл бұрын

Wut??? 😂😂🤣🤣🤣

@BisboWorld Жыл бұрын

Lol. Fair.

@shahnaazabbas2998 Жыл бұрын

I loved Double Seven and Campa Cola… Pure Nostalgia

@itsthesameer Жыл бұрын

We call it compa in Telangana. 😂

@BisboWorld Жыл бұрын

Hahah

@ArulBenjaminChandru Жыл бұрын

Bovonto fans ❤

@mboopathymathan Жыл бұрын

Is limca still available

@BisboWorld Жыл бұрын

Hopefully yes

@garvs1401 Жыл бұрын

May not compete Thumps Up!

@abhishekpatnaik144 3 ай бұрын

Campa is the best 😋😋😋😋

@sunayansahani3576 5 ай бұрын

Make a video on moraji desai😊

@batman3490 Жыл бұрын

campa cola looks like cheap drink.. hard to switch from thums up and coke. even though i drink cola less but it tastes great when you get bored with thums up. hard to think of other drinks.. maybe mountain dew helps. all those fanta , mirinda , 7 up all are waste of money..

@udayry Жыл бұрын

I wish Coca-Cola revives the "GoldSpot - the Zing Thing!" and kill thr stupid Fanta. That would be a sight wouldn't it!

@beast8667 Жыл бұрын

now I'll buy campa cola only

@prasanthmp500 Жыл бұрын

they can win against coca cola

@BisboWorld Жыл бұрын

Tough fight right now

@moviegamer2392 Жыл бұрын

Bisbo channel I have a request in business stories to next video please

@Chatur_Ramlingam Жыл бұрын

Ye hindi me kab aayegi?

@BisboWorld Жыл бұрын

Ye hafte

@startplayer5701 Жыл бұрын

Hindi dubbed

@upendrajoshi9406 Жыл бұрын

@Bisbo is live Internet explorer, Late

@BisboWorld Жыл бұрын

Hahaha. Then you must be in heaven watching our videos!

@sauravpawar6324 Жыл бұрын

Make video on csk

@aaradhynath9299 3 ай бұрын

4:50

@gumbeast3591 Жыл бұрын

I want personalized investment advisors

@BisboWorld Жыл бұрын

Try the link that is pinned in comments

@zeny.boi1 3 ай бұрын

No one likes campa cola, people are only gonna go for authentic cola

@gai6320 Жыл бұрын

I have tried campa cola for once...but It was a complete disappointment.

@jashansogi2641 Жыл бұрын

7:14 dominos reduced?

@BisboWorld Жыл бұрын

Yes Dominoes reduced its stake in Thrive

@OzlemFatih-jp7lu 2 ай бұрын

🤑 Oh, the cashback has been a lifesaver for me more than once. It helps take the sting out of a loss

@n_sgaming06 Жыл бұрын

Acquisition and Revival of Campa Cola can also be the starting of the downfall of ambanis in the 21st Century as the healthy drinks will be promoted more by many cricketers and footballers and this can also be seen with one example that last year one statement by Cristiano became the reason for the downfall of the shares of CocaCola and Campa to boost their sales will spend crores and if failed this would be a great failure and the idea is not of Mukesh but Isha who is the next gen of Reliance and this will effect the pride , share price of reliance feeling that it is not going in the right hands.

@bhagwat_tech Жыл бұрын

How much time they will need to bring a sugar free version? Things are not so straight and Isha doesn't take all business decisions she is adviced by a very experienced team.

@pulkitdhingra8351 Жыл бұрын

Brooo😂😂 even if this business does not run for next 100 years, it is such a small part of their operation that it wouldn't affect its balance sheet at all

@n_sgaming06 Жыл бұрын

@@bhagwat_tech That's true but failure of Campa will be a scar on reliance

@n_sgaming06 Жыл бұрын

@@pulkitdhingra8351 I also wish that the Indian soft drink market should be dominated by Indian brands but CocaCola and Pepsi are bigger giants and to compete with them Reliance will need a large amount of investment that will make an effect in their balance sheet if failed

@bhagwat_tech Жыл бұрын

@@n_sgaming06 the industry will increase many folds in future it can accomodate at least 5 big brands. Cola market as of now is concentrated toward big cities. I'm 21 in my final year btech but I hardly drink these soft drinks. It's not in my habit. I don't crave for it. So market will grow At last our desi drinks are 👑👑