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Lego pernah nyaris bangkut. Lalu Lego melakukan transformasi yang dramatik. Semua anggota keluarga Christiansen, sang Pendiri, dipecat. Posisi CEO diganti oleh anak muda 35 tahun yang baru tiga tahun bergabung di Lego. Hasilnya? Luar biasa! Lego tumbuh 32,9% per tahun. Wow! Bagaimana caranya? Apa yang dilakukan anak muda itu?
Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.
Sumber Referensi:
Kristiansen, K. (2018). How LEGO Built the Foundations and Enterprise Capabilities for Digital Leadership. Retrieved from www.academia.edu/36419841/How...
Machado, O. (2022). How LEGO plays with data: An interview with Chief Data Officer Orlando Machado. Retrieved from www.mckinsey.com/capabilities...
Economist, T. (2023, July 6). A LEGO lover's guide to preparing for the AI age. Retrieved from www.economist.com/business/20...
LEGO Group. (2022, April). The LEGO Group set to nearly triple size of digital team to accelerate digital transformation. Retrieved from www.lego.com/en-gb/aboutus/ne...
Andersen, P., & Ross, J.W. (2016). Transforming the LEGO Group for the Digital Economy. Retrieved from www.atlantis-press.com/articl...
The Next Web. (Date not available). LEGO’s digital transformation targets your inner child. Retrieved from thenextweb.com/news/legos-dig...
Digital Watch. (Date not available). LEGO’s digital reform as an inspiration for forthcoming AI transformation. Retrieved from dig.watch/updates/legos-digit...
Retail Dive. (Date not available). LEGO Group to triple size of digital team. Retrieved from retaildive.com/news/lego-grou...
Ingeniøren. (Date not available). LEGO digitalization is the biggest investment in history. Retrieved from ing.dk/artikel/lego-digitaliz...
Think Big. (Date not available). LEGO: A magnificent example of adaptation to the digital economy. Retrieved from blogthinkbig.com/lego-a-magni...
Ross, J.W., & Robertson, D. (2019). Transforming the LEGO Group for the Digital Economy. Research-Technology Management, 62(5), 30-39. doi:10.1080/08956308.2019.1638486
Forbes Finance Council. (2020, October 27). What LEGOs Can Teach You About Leading Successful Digital Transformations. Retrieved from www.forbes.com/sites/forbesfi...
PYMNTS. (2022). LEGO Joins Toy Industry’s Online Transformation, Bets Digital Bricks Will Click with Kids. Retrieved from www.pymnts.com/news/retail/20...
IT Brief NZ. (Date not available). LEGO’s journey through digital innovation and beyond. Retrieved from itbrief.co.nz/story/lego-s-jo...
Robertson, D., & Breen, B. (Year not available). Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry.
Business Insider. (2014, February). How LEGO made a huge turnaround. Retrieved from www.businessinsider.com/how-l...
The Guardian. (2017, June 4). How LEGO clicked: the super brand that reinvented itself. Retrieved from www.theguardian.com/lifeandst...
Dr. Indrawan Nugroho adalah CEO dan Co-founder CIAS, sebuah perusahaan konsultan inovasi dengan misi memampukan para talenta korporat dalam mendesain, mengembangkan dan mengimplementasikan inovasi untuk meningkatkan kinerja perusahaan
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