In this video, Pirsonal's CEO shares a real-life example of how silo teams can harm the performance of marketing, customer experience, and innovation projects.
He tells the story of a client who faced difficulties scaling a personalized video marketing project due to a lack of cooperation from one of the teams involved. Despite the project's success, this lack of collaboration hindered further progress.
Josías provides recommendations on how to prevent silos and create a marketing and customer experience that promotes engagement with audiences.
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► Personalized video software: pirsonal.com/
► Connect with Josías De La Espada: / josiasdelaespada
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