In this video, Josías shares a crucial recommendation for selecting AI and other marketing and CX tools that will not only save you time, money, and resources, but also ensure your success in marketing and CX.
Josías emphasizes the significance of setting SMART goals as the foundation for your decision-making process.
When you have Specific, Measurable, Achievable, Relevant, and Time-bound goals in place, you can then identify the tools, software, and platforms best suited to help you reach those goals.
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