I think it hit chael so hard because his role was the same as colby’s, as the business heel.

I just hope Joe doesn't tell people that WWE is fake.

Chael, once again, giving a masterclass on manufacturing outrage. I love it.

“I don’t manufacture conflict.” Chael Sonnen 2011 •looks at this video suspiciously

“It’s real to me, dammit!” - Chael Sonnen

I can't believe fighters create controversy to gain attention in order to beef up a fight. Between this and finding out WWE is scripted, I am flabbergasted.

Don't pick on Joe he almost chocked out some dude at a party like 20 years ago...

Chael is the Jim Cornette of the MMA world. Props to you man.

Does Chael really think that we, as the viewing audience, are clueless when it comes to understanding that fighter trash talk is mostly intended to generate interest and sell tickets? That only Joe Rogan knows this and nobody else? That Joe's "revealing" some company "secret?" Seriously? Laughable. But this may only be Chael's sarcasm.

Chael, you just revealed more about the business than Joe did

I mean Chael really has a point here lol. Especially with his comedy show reference

Wait what? There were people who didnt know Colby was a gimmick before Rogan started talking?

chael sonnen vs joe rogan at ufc 300

joe 'breaking down the fourth wall' rogan

Chael is just doing this to get more ppv money

"You're meddling for the primal forces of nature, Mr. Rogan!"

This just in, UFC fighters talk a lot of shit to sell fights. What are you going to tell me next, the world is round?

Dude who doesn’t see through what colby was doing. Jesus Christ its not a secret.

Holy shit! I had no idea that fighters hype fights! Thanks for ruining it for me!

imagine Joe Rogan looking at this video and seeing the comment section train by day joe rogan podcast by night, all day

"You don't ever disclose the business" Chael acting like Jim cornette in pro wrestling lol

Chael no hespect UFC, Chael no hespect Joe Hogan

Chael is taking it personal because he was once the Colby. Exposing trade secrets? Get a grip.

Joe “George Soros is a good guy” Rogan.

Chael doing his best Jim Cornette impression.

Here's a secret - Chael is doing this to get more views :D

I listen to Chael and I agree with him most of the time. He is a great fighter and speak from a different perspective. Joe Rogan has never been a UFC fighter and never been in the octagon dealing with the stress, competing in the highest level. He better keep his mouth shut.

Love the irony of this video. I’m not sure if it was done intentionally, but Chael is just doing business here. He got you the same way Covington got the UFC and the fans. He worked the game. You’re welcome.

It isn't a secret good sir

Chael, Joe didnt say anything that world dont know.

Chael just got joe rogan and himself so many views !!!

Its WWE just with live shots being thrown. Uncle Chael is like the Vince McMahon of UFC got to get that heat 😂😂

Ironic that instead of making a private phone call to Joe, Chael is live on air revealing the same 'secret' hes complaining about lol .. Now for those who did not know, THEY NOW KNOW! Thanks for exposing Colby's gimmick Chael !

Ole sonnen puts Joe Rogan’s name in the title of his video and gets more views than ever before. Powerful Joe Rogan

"Captain obvious" LMAO

Lmfao, I think it's a bit different when Colby is literally calling out Joe himself.

You really want to tell me that Colby being outrages to sell the fight was secret business information? gtfoh

I think the ultimate money fight the ufc needs for cash is Sonnen v Rogan

This feud between podcasts is a work

Chael is acting like the kid who just found out Santa isn’t real

I believe Joe says things like that because he wants MMA to be a legitimate sport. It is becoming too much like WWE.

That was the most unauthentic rant I've ever seen. I think he's just using Rogans name to get views and attention. I was waiting for a well laid out argument but it never manifested. Chael has a hard on for rogan, I'm sure he's a bit jealous of how people look at rogan.

Meanwhile i don't know if you've seen the episode of JRE with Chael, but he pretty much threw up all the inside shit there.

People say people knew what Colby was doing but if they did why would they get angry at the things he says? It's not hard to see how some fans would disengage if they weren't emotionally invested. Chael has a point.

When he said Joe feel superior because he knows the sport and he never threw a punch

MMA not pro wrestling

Yeah, you're totally wrong on this one I think. This isn't wrestling, it's sport and if you want it to be taken seriously as a sport you'd understand there is no curtain to be pulled back in the first place.

Its not the fact whether people realize its for tickets or not (most of us do)...Its that we don't want it rubbed in our face that its not all authentic. Its the same reason we still watch movies like avengers ...but they don't show behind the scenes before the movie

Ironic sarcasm, chael is doing the same thing

I had no idea that Colby Covington was just putting on a show. Wow thanks Joe! I seriously thought Colby meant everything he said, now I’m not gonna pay to see Tyron dismantle him cause clearly I was bamboozled into thinking that Colby was a genuine person. Thanks Joe for letting me in on the secret and saving me some money!

#2019 Happy Holidays or na 🤷🏾‍♂️🤭🤣🤣🤣🤣

Always loved this essay finally liking it.

Chael "With-hout it" Sonnen

If it’s such a big “trade secret” and you don’t want people talking about it. Why you talking about it on your podcast & trying to stir up controversy. 🤔

I feel Chael made this much bigger than it needed to be. I actually respected Colby more hearing that from Joe, and I don't think I'm alone here

Joseph "Weed is not unhealthy" Rogan

Kayfabe is important to Chael

Chael is being silly and emotional. Everyone knew what Colby was doing, Joe just puts it in words. He's getting emotional because both Colby and Chael come from the same place and have done the same, wresslers, from the same state.

Chael believes in Santa Claus 🎅

Always liked chael as fighter and as a spectator it's impossible to hate chael I wasn't a big fan when he was fighting but after and seeing his interviews and his thoughts on his KZfaq channel I started to like him way more chael always gives good unbiased thoughts

Did he really reveal any secret? I think most people can see through Cringy Covington's act.

This is real fighting not fake wwe, I don’t like Rogan particularly but at least he tells the truth to the fans

Definitely a well thought out argument lots of pauses and thinking time definitely loving the broad accuracy of his game plan. Does anyone see where I'm going here?

He just confirmed it. Joe wasn't lying and he said if you don't see it don't say it but he did see it.

I dont think Joe "outed" anything, I think he was stating the obvious.

It is the equivalent if WWE commentators saying pro wrestling is fake. Joe is just not that smart, doesn't mean he is bad, but he fucked up for sure.

company secrets!!!!! I'm crying 😂 😂😂😂

If dry toast and tofu had a baby who grew up to be angry middle manager at a spork factory, this is what it would sound like.

The irony of Chael’s comment about 1998 is that MMA was even more cartoonish and more like pro-wrestling then it is today.

Love me some chael but he’s so wrong here lol. He’s acting like it’s wwe. Rogan isn’t revealing anything. Everyone knows what Covington and other guys running their mouth are doing. This did ZERO damage to the ufc why does sonnen even care lol. One of the few times chael is completely off the mark

Chael Sonnen is treating Joe Rogan like old school wrestlers treat Dave Meltzer.

company secrets (throwing fights). I guess that some feel that it should be the fight business and not the entertainment business.

Joe broke kayfabe!

Book Chael vs Rogan for the next bellator

If Jim Ross or The King ever said "Undertaker and The Rock are actually buddies..." or "Sgt. Slaughter wrote our best storylines when.......", they'd have gotten in shit by Vince. Casual fans don't need/want to hear it.

Chael '' muh trade secrets '' Sonnen

Trade secrets lol wtf

Secret? It's no secret CC is doing a poor McGregor impression.

Chael is right though.. when I started watching mma the shit talking made me pick sides. Yea now I know it's a fasade but it doesn't matter cos I like watching mma for the fights and technical aspects.. So there are alot of newbies who need ppl like Colby to come check mma out.. n if it's for them they'll continue watching fights.. By saying it's all fake on ppv Joe really isn't helping in anyway.. stop stating the obvious for those who know and let those who don't enjoy the bliss that is ignorance..

"I'm furious at joe" 5 seconds later "I'm not mad at joe"

I think Chael is underestimating the average UFC fan's intelligence. I don't think Joe's comments enlightened anyone to anything they didn't already know. On top of that, I think Joe was actually defending Colby's moral character by saying: Look, Colby is really NOT a terrible guy, he's just trying to draw interest from the fans and get as much money as possible.

Diclose the business? First of all Joe didn’t say anything we didnt know and second.... Cheal always discloses the business!!

What Joe Rogan did is like Macdonald's saying we use red and yellow in our sign because those colors induce hunger. People aren't going to stop going to Macdonald's if they hear that.

Makes sense

I respect Joe Rogan, but when he has an agenda, he’s so unprofessional. It’s like when Punk and Jackson were fighting, and he insinuated Jackson had been paid off. No matter what you think of Punk, to suggest that live on air is completely unprofessional and insulting to both men fighting. Joe Rogan has fairly criticised Punk in the past, but the majority of the time when he talks about Punk, he’ll literally attacking the guy and saying the type of stuff a bully would say. By Joe suggesting that the Punk fight was paid/rigged, to all the new viewers watching (Casual fans, WWE fans, etc) those viewers will hear Joe say that, and think going forward for the rest of the night that “well maybe all theses fights are fixed.” The advice Joe gave Chael about “Don’t say it if you don’t see it. Don’t say it’s great, but don’t put the guys down.” That’s good advice, but I see Joe completely put that aside when doing commentary on the Punk Jackson fight. Typical Joe with the agenda against Punk.

holy cow that was a waste of time

Who ever you decide to mentor should feel extremely blessed chael

i agree.

Sorry Chael but this is ridiculous, Colby's trash talk is not disclosed information, everyone knows that Colby is the way he his because he wants to make some money, fair play to the guy. A lot of people tune in to watch Colby fight in the hope he loses, Colby knows that, most fans know that, it's not behind the door information at all. This is a huge overreaction, Joe has done absolutely nothing wrong

Ummm This sounds so much like a pro wrestling shoot when someone's goes off because someone inside the business i pulling back the curtain

2022 I’m here

Get em Chael!

Hey Big Daddy Chael, one day ago you came out with a video saying that you know that Colby Covington doesn't mean what he says, and you know that he's just trying to sell the fight. So you pretty much let the cat out of the bag before Joe did, just saying man. I don't get why you're going off on Joe and you pretty much admit to the same thing more than once before.

Chael joe rogan is not revealing anything we don't already know. don't be a snowflake

Beef is not trade secret - and most people don't give a shit of what's going on between the fighters outside the octagon.

Guarantee Joe Rogan has never been punched in his face. Dude is nothing more then a know it all.

Guarantee neither Colby nor Dana would be this upset if asked how they felt about Joe's comments, Chael's just trying to sell his arrogant businessman kayfabe.

But its not a secret if everybody knows what he is doing.

Jesus, it's no secret that fighters sell fights by any means necessary. Wake up Chael.

I hope he doesn't catch onto the fact that Conor McGregor trash talks to sell fights...sshhh