Today I review the Chick-fil-A® Deluxe Sandwich in a car at the back of the fast food restaurant wearing a 90's Ralph Lauren suit and tie while having an intense stomach ache.
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Chick-fil-A® Deluxe Sandwich - A boneless breast of chicken seasoned to perfection, hand-breaded, pressure cooked in 100% refined peanut oil and served on a toasted, buttered bun with dill pickle chips, Green Leaf lettuce, tomato and American cheese. Also available on a multigrain bun.
Daily, hand-prepped Ingredients: Toasted, buttered bun, Dill pickle chips, Green Leaf Lettuce, Farm-fresh tomato, Boneless breast of chicken, American Cheese. 500 Calories, 23G Fat, 42G Carbs, 31G Protein.
Piper Jaffray survey shows what teens like: Chick-fil-A, Amazon, and athleisure
Courtney Reagan
4/11/2017 (Online Publication CNBC)
A new survey shows what teens like, and fast-food and athleisure are coming out on top
Millennials move over. Generation Z outnumbers you by around a million, making the group the largest cohort of American consumers - a valuable demographic for brands to capture early.
Unfortunately for brands targeting the group, spending is down 2.4 percent compared to this time last year, as parents are contributing 63 percent of teen spend this year, down from an average 68 percent. Those figures come from a bi-annual survey conducted by research firm Piper Jaffray.
According to the survey, 5,500 teens with an average age of 16 from across the country shared information on their preferences and spending related to fashion, food, media and more.
FOOD FASHION
Teens are spending slightly more on food outside the home than a year ago, with almost a quarter of spending now going to grub - which trumped the amount spent on clothing by 5 percentage points.
But Gen Z isn't crazy about full-service restaurants. In fact, teens prefer limited service establishments two times to one, Piper Jaffray found, marking the highest preference for limited service since at least 2009.
Chick-fil-A took the top spot as the most preferred restaurant, while Starbucks fell to second. The coffee chain has been number one 12 times out of the last 14 surveys. Chipotle snagged the lead those two other times, and now ranks third.
Piper Jaffray analyst Nicole Miller Regan noted the McDonald's brand "remains generally strong" but cautions teens' brand preference for the Golden Arches' "remains below peak levels seen in prior survey periods, and also saw strong moves from Five Guys and Red Robin."
WHAT'S HOT AND WHAT'S NOT
There's no sign of waning preference for athleisure, with athletic wear predominating among teens, according to the survey. Some 41 percent of teens name an athletic apparel brand as their preferred apparel brand, 15 percentage points higher than last year and 6 percentage points higher than in the fall.
Nike remains the top apparel and footwear brand, up sharply from last year for both males and females by a very wide margin.
Adidas is the fastest growing brand in the survey, Piper Jaffray found, with the company's apparel jumping to fifth favorite from tenth last year. Adidas footwear preference hits an all-time high for females and a decade high for males. The German athletic brand is also unseating Nike as the top "new brand" worn by males.
Lululemon is also on the rise with teens, landing as the fourth most desired apparel brand and sneaking into the top ten as a fashion trend for males for the first time. Privately-held Patagonia cracked the top five.