Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

Рет қаралды 387,673

3 ай бұрын

Looking to make a healthier-for-you meat snack, friends Pete Maldonado and Rashid Ali together put forth $6,500 to launch their "side hustle" back in 2012. After four years, Trader Joe's began selling their products and sales significantly grew. In 2023, Pete and Rashid's once side-hustle has brought in nearly $250 million in retail sales.
Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Senior Production Manager: Kathryn Mavrikakis
Camera: Clint Boland
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Morgan Smith
Additional Footage: Chomps, Getty Images
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Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

Пікірлер: 266

@adamweah8037 5 күн бұрын

My portfolio for the past 30 years has always been self managed and I own 3 shares of Berkshire Hathaway Class A stock (BRK:A) which I bought in at about $17,000 during the mid 90s, I’m currently liquidating some of these positions to incoporate new Gen. Stocks, but am I better off re-investing into Gold as it seems stocks are a little too unstable right now.

@smithdavis1362 5 күн бұрын

Invest in real estate, ETfs and high-yield savings account.

@jullietcrowns1240 5 күн бұрын

Just buy Gold and protect your assets, the stock market is a rollercoaster.

@ryanthompson8256 5 күн бұрын

The market is not necessarily a rollercoaster if you know your way around the market, there are various opportunities in the present market to accrue good profit, If you are not too savvy with the market, just buy and hold on strong companies with good earnings, or consult with advisors on Etfs and actively managed funds. I am up by 418% in 1 year under guidance.

@floydchusset3143 5 күн бұрын

how do I get one and interview them? Considering your point I won’t want to get into a bubble. Can you recommend any?

@ryanthompson8256 5 күн бұрын

Laura Grace Abels is a hot topic even among financial elitist in lower Manhattan. Just browse, you’d find her, thank me later.

@sinanderis 3 ай бұрын

I've been eating Chomps for the past 4 years. Almost every day. While working at the office, traveling, and after workouts. By far the cleanest, healthiest, and most eco-friendly brand out there. The fact that the story of the founders of the company is this incredible is a huge add-on :)

@user-bi4tr2lj4m 2 ай бұрын

You’re gonna get cancer dude

@fontyfon 2 ай бұрын

eco friendly??!!! Plastic packaging is for sure eco-friendly...is eating meat eco friendly??? Is Travelling meat from Tasmania eco-friendly....come on...

@archangel115 2 ай бұрын

Plastic packaging is a necessary evil in the retail business. Just because a company uses plastic packaging doesn't mean they're not eco friendly. If that were the case you wouldn't eat anything with such an idealistic approach. Go to your pantry and see how many products use plastic.

@photobia6593 2 ай бұрын

Give us one replacement for plastic packaging that wouldn't damage the product. @@fontyfon

@Ynntsnny 2 ай бұрын

Eco friendly meat from acros the globe yup 👏

@ep411 2 ай бұрын

Finding a partnership that works is almost as important than the product itself. Good for you guys!

@azieltobias Ай бұрын

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

@mellon-wrigley3 Ай бұрын

Starting early is simply the best way of getting ahead to build wealth , investing remains a priority . I learnt from my last year's experience , I am able to build a suitable life because I invested early ahead this time .

@sloanmarriott5 Ай бұрын

Exactly ! That's my major concern and what lucrative investment can one venture into with the current rise in economic downturn

@disney-hefner Ай бұрын

In fact, I had no prior experience or understanding when I began investing in 2018, but by the end of 2019, I had made a profit of almost $750k. All I had been doing was going by what my financial advisor had told me. This demonstrates that all you truly need is a professional to assist you; you don't even need to be a great investor or put in a lot of work.

@lilyhershey1 Ай бұрын

*@disney-hefner* That does make a lot of sense, unlike us, you seem to have the Market figured out. Who is this consultant?

@disney-hefner Ай бұрын

Gertrude Margaret Quinto is the licensed advisor I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.

@marik1104 3 ай бұрын

My Costco in Austin always has Chomps and they are my favorite high protein snack!

@K.Khalil 3 ай бұрын

This was inspirational. Wishing Chomps all the best. If I see it in WholeFoods in UK, I'll definitely grab one. There is a huge growth prospect if this takes off in the Middle East, for that, the meat needs to be Halal. This should definitely be in the pipeline in the near future. Good luck Mr Maldonado and Mr Ali.

@ardathwojteckitl 2 ай бұрын

Thanks for the update.

@ElyseBarton-om1sg 2 ай бұрын

Yes, the crypto market is really taking off and Bitcoin is in good shape to start trading now🔉✅

@BobbyTreutel-bw1kp 2 ай бұрын

Trading in Bitcoin now is the wisest thing to do now especially newbies beginner....

@ardathwojteckitl 2 ай бұрын

Te/e gram

@ardathwojteckitl 2 ай бұрын

@Rolandostrategy THAT IS HIS USER NAME

@ardathwojteckitl 2 ай бұрын

please make sure you write the USER NAME complete and He's verified...

@views40 2 ай бұрын

Love this story! Very well told and put together edit here :)

@MrColeBeans 2 ай бұрын

It’s cool to see a genuine guy running the company I have searched Amazon before looking for healthy snacks and chomps was one of the top rated. CHOMPS is pricey but they are good and if they are healthy it is great because I don’t have to feel guilty eating them.

@MrColeBeans 2 ай бұрын

What’s interesting is that the competition was using added sugars when it wasn’t necessary probably partly because it is addicting so they did it for marketing purposes , but now with people looking out for their own health more and more they are losing to a competitor that is just selling pure meat sticks. chomps is able to sell at a higher price because its healthy and in todays market healthy is selling!

@datownkidd Ай бұрын

Chomps are absolutely terrible. They're the dries beef stick I have ever tried and the taste is dull. It's genuinely like chewing on sand.

@AVeryNormalGuy Ай бұрын

@@datownkidd... Where do you think all that flavor youre used to comes from?

@datownkidd Ай бұрын

@AVeryNormalGuy my point isn't about the flavor jmits about how dry they are. You chew chew chew but it's like chewing cardboard. On top of that they aren't even healthy.

@chef_vos1997 Ай бұрын

@@datownkidd I'm developing an alike product (beef jerky sticks) which will be sold on my etsy store (for now). Sugars aren't an excuse indeed for a bad flavor. My sticks are VERY tasty and we don't add sugar

@smiteabonez6339 2 ай бұрын

First time hearing about chomps, now i want some

@JohnHausser 3 ай бұрын

“I don’t always eat meat snacks but when I do I prefer Chomps”

@cvass9381 3 ай бұрын

⏸️

@MrDemillemorris 2 ай бұрын

@@cvass9381😂😂😂

@ALgamer47 2 ай бұрын

I don't always eat a meat snack but when I do I chomps

@ravd8082 Ай бұрын

rashid ali is muslim ? he can eat beef

@DeepValueOptions Ай бұрын

Meat is bad for your sexual balance and for controlling your anger

@dezinerg 3 ай бұрын

The only ingredient I don't like is the encapsulated lactic acid. I believe the encapsulation is made of maltodextrin or hydrogenated oil. Besides that, we like the higher quality beef used.

@TheStrategos392 3 ай бұрын

First heard of Chomps on Thomas Delauer’s KZfaq channel. Tried their product and been a fan ever since. Their Venison sticks are the sh#t.

@mandaalexiou4927 2 ай бұрын

i hope when they provide us this kind of product i hope they also show how the cow has been raised located taken care of and killed. just spread all the facts that contribute to this taste. i myself neither vegan nor vegetarian. but i think these sorts of info should be entrenched in the documentary. the packaging also you guys should also highlight on this.

@steadystackin7250 3 ай бұрын

I always buy these from costco. I love when businesses are successful that provide good quality products.

@kevindo3365 3 ай бұрын

Inspiring for sure

@paul_domici 3 ай бұрын

Can't wait to try this : )

@BizBob2 Ай бұрын

Great motivation for food brands. Chomps are also great!

@EcomCarl Ай бұрын

Chomps' strategic pivot to a cleaner, shelf-stable product is a fantastic example of how flexibility and responsiveness to consumer demands drive success in the food industry. This adaptability, combined with a commitment to quality ingredients, clearly sets them apart in a competitive market. 👍

@DeepValueOptions Ай бұрын

Greener would be vegan chomps bro

@havilahheals 3 ай бұрын

The turkey is my favorite. Every-time I go into Trader Joe’s, I must grab one.

@BabyPleaseFM 3 ай бұрын

Same!

@toddp.226 3 ай бұрын

Inspiring!

@containedhurricane 3 ай бұрын

All preserved meat have undergone several processes to keep them fresh for one year, which could induce cancer

@johng8534 3 ай бұрын

Motivated to start my own food brand after this.

@camilorios7821 3 ай бұрын

Best of wishes for your brand bro ;)

@daysrays3987 2 ай бұрын

good luck

@ae1871 Ай бұрын

Great story and great founders

@JAYKAY5295 2 ай бұрын

I LOVE THESE SNACKS!!!!

@mohamedali-fj8xz 3 ай бұрын

Financial planning is like navigation. If you know where you are and where you want to go, navigation isn't such a great problem. It's when you don't know the two points that it's difficult❤

@bombasticlove76 3 ай бұрын

People dont understand that the prices of things are never going back down. This inflation is deeper than we think. Those buying groceries are well aware that the real inflation is much over 10%. The increments dont match our income, yet certain investors still earn over $365,000 in stocks and assets. Wish I could accomplish that.

@vanillatgif 3 ай бұрын

Very possible! especially at this moment. Profits can be made in many different ways, but such intricate transactions should only be handled by seasoned market professionals.

@Faijan-zx5ov 3 ай бұрын

Some persons think inves'tin is all about buying stocks; I think going into the stock market without a good experience is a big risk, that's why I'm lucky to have seen someone like mr Brian.

@BraunRob 3 ай бұрын

Brian demonstrates an excellent understanding of market trends, making well informed decisions that leads to consistent profit

@RaghuvirMohanta 3 ай бұрын

I'm surprised that you just mentioned and recommend Mr Brian Nelson. I met him at a conference in 2018 and we have been working together ever since.

@hereforthechips7710 Ай бұрын

My buddy introduced these to me. As a diabetic. This is a great on the move snack.

@BabyPleaseFM 3 ай бұрын

I tried the turkey @ Trader Joes out of curiosity. Ended up buying an entire box every time I went after!

@LenaMatildaCats 2 ай бұрын

My kids love chomps!!

@kenfaganjr.7357 3 ай бұрын

Wow, what a great story of the American dream. I can't wait to try this product out. Sending more success and good fortune your way!

@Nokenify 3 ай бұрын

I never tried Chomps because I live in Europe but I do love meat snacks.

@petertwining5729 3 ай бұрын

Another great video CNBC. it’s awesome to see peoples ideas and dreams come true especially starting with such a small outlay but a lot of commitment.

@JJs_playground 2 ай бұрын

Very inspirational story.

@biscaynesupercars 3 ай бұрын

Woooah chopping them up and putting it on pizza?!?!! I’ve never thought of that but I will be trying it

@josemondragon3450 Ай бұрын

Always having a love for meat sticks is wild

@Quest4us 2 ай бұрын

What a fantastic story! I'm a huge fan of Shark Tank, I've seen every single episode, and many of the best presentations I've watched 3 and 4 times. I was imagining you presenting your product in your early years and hearing Kevin O'Leary and Barbara saying how great the product tasted, but their classic response would be the "snack meat market" was not THAT big and besides the "grab n' go" meat market is WAY too crowded, you'll never last." O'Leary would probably have said, "great product, but your current sales are too wimpy, and sorry, Chomp will NEVER be a $20M or $30M company. My advice, take it out behind the barn and shoot it." You guys are smart, best to move on to another product." I LOVE your tenacity, and your unshakable vision to go all the way to Tasmania to find the right meat for your high standards. I look forward to watching your growth and see you reach the billion dollar threshold someday soon.

@lauren6509 3 ай бұрын

I saw these at Aldi yesterday. The irony of me watching this video rn. Next time I go I'll definitely add a few to my cart.

@AhmetSuna-kf2vb Ай бұрын

Already planning how to use my points from 4ra loving this season so much

@BriannaSam1 3 ай бұрын

I LOOOOVE chomps!! Buy them in bulk at Costco.

@ilikelittlejimmys 3 ай бұрын

Amazing story. Seem like 2 nice dudes.

@TalesOfTrillions Ай бұрын

Cheers to Pete and Rashid for not just riding the trend wave but creating their own with Chomps! 🎉👏

@stormyuniverse97 Ай бұрын

they are so good - and are so much better for you

@paola9922 27 күн бұрын

Love chomps!

@harrybaulsach 2 ай бұрын

Always had a love for meat sticks... pause 😂😂😂😂😂😂

@keving.madison5904 2 ай бұрын

"I've always had a love for meat sticks." I'm freakin' cryin'...I ran to the comment section to see if I was the only one.

@piyapoltientanyakit628 2 ай бұрын

I literally just had a Slim Jim and this pops up.

@nonayabusiness6170 21 күн бұрын

I need to find this snack o.o

@KendallScapes 2 ай бұрын

Was walking in naples to go eat and looked next door and boom, chomps head quarters!

@christopherarmstrong2710 3 ай бұрын

“I love chomping on meat sticks,” sounds like a great marketing slogan.

@happyinthehouse9899 2 ай бұрын

I don’t really eat processed meat no matter what marketing they do. The story is inspiring tho.

@rishabhmittal885 Ай бұрын

Awesome

@igoradamowicz7911 Ай бұрын

That push up at 1:45 really isn't personal trainer's like

@shaniquerichards1965 Ай бұрын

Chomps is my fav!

@Ruffedges 27 күн бұрын

Yeah, they were mine as well until I saw the expansion to hire staff part at 06:51 and saw not one black employee on their staff of over 30 people.

@Kasey_888 2 ай бұрын

Ive been a fan for years and now that I see the founders and their backstory Im an even bigger fan! These have been so clutch in my life especially on my travels!

@mohsinshaikh1890 2 ай бұрын

at 7.09, he mentions that their business practices are good for animal welfare 😂😂

@PhucLe-zh4lz 3 ай бұрын

great❤

@OnurFatih-og9rb Ай бұрын

The thrill of collecting points in IPL Lottery on 4RBT is just another level bros

@lbslott 2 ай бұрын

Love hearing this story! Now I have to try it!

@goon5544 3 ай бұрын

I buy these at costco because not only are they good, their healthy. Big companies better catch on because consumers like me are putting their foot down on this low quality food.

@TapTapTaap 2 ай бұрын

I wonder if it have sodium nitrate?

@may.b.tomorrow 2 ай бұрын

What does it taste like?

@bigbillyz 3 ай бұрын

If they are sourced from Tasmania, sell them in Australia then? Aussie here

@bjmaston 2 ай бұрын

They probably aren't actually sourced from Tasmania. To do so would be ridiculous from a price perspective and wholly unnecessary given the vast cattle ranches right there in the USA.

@HipHopGalaxyZA 2 ай бұрын

So fancy biltong

@NilayEmrah Ай бұрын

Gotta love the IPL REWARDS PLATFORM at 4ra makes every cricket match thrilling

@GenesisOnMoney 2 ай бұрын

Absolutely inspiring!

@Ruffedges 27 күн бұрын

Yeah, it was inspiring to me as well until I saw the expansion to staff part at 06:55 and saw not one black employee on their staff of over 30 people.

@crumb1591 Ай бұрын

Bro reinvented bifi

@biscaynesupercars 3 ай бұрын

I see these at trader joes

@MehmetOznur-qn9vt Ай бұрын

Just completed today's challenge and the points are stacking up time to win big in IPL Lottery

@Agentzero200077 2 ай бұрын

I have a product in mind but i dont how can i hire a food tech to make my product -anyobe here can refer me to ?its a candy

@aapoetik Ай бұрын

6:51 19 girls / 9 guys in that company group shot 🥵

@manzoorsvg 2 ай бұрын

Sir I want dealership in tamilnadu

@user-mz9ze6li9o 27 күн бұрын

$2.49 per STICK Is criminal

@asanidwani 14 күн бұрын

tbh i think its worth it . Gets me full off 2 meat sticks , but if you dont have the money , this product isnt for u lol if you think 2.50 per stick is expensive you trippin

@gfbmusic 3 күн бұрын

That's a steal

@pazzariatv 3 ай бұрын

I love your brand and purchase the yellow turkey stick in literal droves. Yes. I first saw you at Trader Joe's. Guilty as charged. I would love a salmon and a chicken stick, please. 🙏🏻🙏🏻🙏🏻

@UnboxCraftyMagic 3 ай бұрын

I always buy these at Walmart 😋 it’s worth my health investment compare to other jerky meat snacks ….. I am super picky when it comes for quality snacks 😎. Better to eat quality expensive food rather pay visit to doctor that won’t help you anyway.

@maxiynacho 2 ай бұрын

so you really belive this is a healthy snack lol

@KPZivot 3 ай бұрын

Why there is no pork chomps yet

@Waltaere 3 ай бұрын

Cnbc 😃

@_al_c2638 2 ай бұрын

could you guys also make a vegan one?

@DM-mv2ck 3 күн бұрын

Looks like that UFC fighter

@jarfrobinksss Ай бұрын

How they did it was steal the Slim Jim's idea, and stamp a different marketing campaign on it. Pretty straight forward.

@TubaOguz-mi4vc Ай бұрын

Who knew earning points while watching IPL could be this cool thanks 4rabat

@lolyschmoney 3 ай бұрын

too bad they're not in the UK

@somerandomfella 2 ай бұрын

No preservatives 👍

@moebenz4962 2 ай бұрын

is it hallal

@jmydn2 2 ай бұрын

Jerky pizza >> Jerky Eggs >

@JohnDoe113 Ай бұрын

"I've always had a love for meat sticks"🤐🤐🤐

@omeizasanni 3 ай бұрын

ayooooooo!

@user-to2rf1rj5v 2 ай бұрын

Chomps are infintely better than meat sticks of old, but I hope they go for a cultured non animal meat for a future product.

@crazykaitlyn Ай бұрын

Uhh I don't think 6500 goes into the fact they had to travel to Australia among other places around the world to find a farm lol

@eqs2bonmaximuscompanies687 Ай бұрын

Thought about that also

@CL-yp1bs 2 ай бұрын

I guess you have to pay for quality.. even at Costco I cannot afford the price of Chomps...

@SoCalFreelance 14 күн бұрын

Mechanically separated meat snacks are pretty nasty once you learn about pink slime and all the gristle that goes into them. 🤮

@ShawnLH88 3 ай бұрын

Never ever mention massive salt content 😂

@Pinkorchid72 3 ай бұрын

Salt is fine. If you are keto or carnivore, you need more salt because you aren’t eating the loads of carbs that keep your insulin high and make your body retain Water and electrolytes, including salt.

@singhmaster4 3 ай бұрын

What about preservatives? This kind of stuff has way too much salt. Salt fed beef or not. it's all the same junk. Just a marketing gimic with no sugar.

@NukaEatsPepeni 3 ай бұрын

@@Pinkorchid72stop giving unhealthy advice to people on the internet

@Pinkorchid72 3 ай бұрын

@@NukaEatsPepeni tell that to all the carnivore or keto enthusiasts who have lost 50 to few 100s of lbs on this diet which does not restrict salt…they’ve reversed type 2 diabetes, reversed hypertension, reduced inflammation in their bodies and joints, put Crohn’s disease in remission, put multiple sclerosis in check or in remission, put other autoimmune conditions in remission or in check…many have gotten off all their medications or significantly reduced their medications and doses. You are sadly uninformed about the benefits and the need for salt. There’s a reason the interstitial spaces of our bodies is basically saline in composition. Our blood has to have enough salt to retain blood volume. Our central nervous system nervous system needs salt or you become hyponatremic and become weak with poor mental function and brain swelling and can DIE from not enough salt and too much water intake. Do your research and don’t be a 🐑 sheep just following whatever the misinformed dietitians and medical establishment says.

@guidedbybreath2702 2 ай бұрын

They need to diversify their employee pool. Desperately.

@devanshgarg31 2 ай бұрын

Meat sticks? Sounds like everything can be a stick nowadays

@Observer100-cn7gv 2 ай бұрын

Don't understand how people eat meat or even like that.

@Kittyfinds 2 ай бұрын

Shut up Cunty

@carson4929 2 ай бұрын

It’s a shame that this product is even needed when you can literally eat fresh. If you compare some of the other jerky brands, then yes, it’s a better alternative. But it’s still not the best option if you put a little more effort in cooking fresh. This is all about convenience and it’s a shame there’s such a big market out there.

@LabadooOne 2 ай бұрын

Not everyone has the luxury of time to cook, Carson.

@carson4929 2 ай бұрын

@@LabadooOne Please provide an example of what you mean? So you are saying the people who buy this don’t have the luxury of time to cook? So are they eating out 24/7 then? Because this product does not replace your main meals- it’s a snack.