Josías explains when marketing and CX teams should make videos to engage with customers.
He advises against creating and using videos simply because competitors are doing it or because it's a current trend.
Instead, he suggests using videos in three scenarios:
1) When they entertain and resonate with your audience's values.
2) To improve the customer experience (CX).
3) To make critical information and steps clear.
This approach makes your brand more memorable and helps viewers understand important concepts, thereby facilitating their journey as customers.
But why should you choose videos over other forms of content?
Video is the preferred choice among the majority of customers.
With the advancements in AI technology, video creation has become easier than ever, and we are just witnessing the beginning of its potential.
However, many brands make the mistake of prioritizing quantity over quality.
By doing so, they fail to truly engage with their audience and end up pushing them away.
Therefore, rather than diving headfirst into video creation mode, take a moment to consider if video is truly the best medium to deliver the experience and information that aligns with your audience's goals.
In the video, Josías also shares and explains a personalized video automatically created using Pirsonal's personalized video software.
This data-driven video brings awareness to Priscila about her upcoming insurance renewal. It also provides a clear call to action (CTA) through Pirsonal Player, Pirsonal's interactive video player, encouraging her to pay her insurance policy on time and continue enjoying the benefits of her policy.
In conclusion, when it comes to video creation, the key is to focus on quality rather than blindly following the crowd.
By understanding your audience and delivering meaningful content, you can create powerful videos that engage and resonate, ultimately strengthening your brand's connection with customers.
STAY TUNED:
► Personalized video software: pirsonal.com/
► Connect with Josías De La Espada: / josiasdelaespada
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