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Watch brands spend mountains of money every year on celebrity ambassadors and influencer marketing. This is money that could be going into making better watches or into substantive collaborations that outlive marketing campaigns.
This is Grand Complications, our new series tackling the watch world's stickier subjects. Today's topic: Are the people who wear the watches more important than the people who design them?
Balazs Ferenczi (@ferenczibazs)
Co-Host of the Fratello On-Air Podcast
Thomas Hendricks (@je_tomm)
Host of the Chrono24 KZfaq Channel
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