In this video, Clare Maxwell interviews Peter Jacobson, music teacher-artist-entrepreneur, about his innovative methods of marketing. Peter emphasizes connecting with your chosen audience by telling true stories with rough edges that resolve in a healing experience. Trust that your message of hope will naturally resonate with like-minded people, and don't worry about folks that don't get it. "Market to the yes" by imagining your audience will say yes to your offer before you even ask.
You can find out more about Peter's programs for musician-teachers-entrepreneurs at mindbodymusicschool.com; to read the full newsletter about this interview, go to embodiedlearningsystems.com/o....