cameron burke shocked no. Surprised no . Fapping yes

Not really. When foreigners come over to us, they always shop in Tesco. Plus, if it works for Walmart owning ASDA, then why not try it the other way

Yeah

@@ethancarberry-holt3011 Walmart owning asda hasn't seemed to change it all that much. All the big asda shops have basically remained the same as they ever were. It sounds like Walmart had a way better understanding of UK shops than tesco did of US shops. Tesco are for smaller city shops in the UK in my experience, then ASDA only have the massive 24h super-supermarkets that sell everything under the sun, have pharmacies in them, places to get glasses and eye tests etc. Seems like the American way already, you go to asda for big weekly shops. Tesco have big shops like that too but without checking I'd guess the majority of their shops are the little ones in city centres and villages. Sainsburys is also in that market, I don't think I've ever seen a giant sainsburys like the big asda shops. Then you have Marks and Spenders and Waitrose if you're posh and wanna spend 50% more on everything, get truffle oil and rare kinds of cheese.

Yes, they have bombed in Thailand and India too!

i thought they kept to our island

I didint even know what tesco was

@@BlockedUser1 I saw a Tesco in China so I knew they were international but not in the USA

steph soppanish I thought Americans didn’t know what Tesco was

@@sunsetvlogs5500 - Yes, I do. 😎

Exactly. No commuter in LA is gonna stop in every day. How they thought "this works great in downtown London, commuters will love this-& no way are we using a nearly century old, well trusted, easily googled brand name" is beyond me. Takes a special kind of stupid to try this.

not even an american but when they said the stores were in the west coast I was like whyyyyyy would you do something like that

@@rekietabeatslc9980 Yep, lack of basic prior market research. At least Tesco didn't do as badly as Bunnings when they bought Homebase, trashed it and had to sell it for £1.

Absolutely. They should have started in urban areas in some of the eastern states. They probably would have succeeded.

The east coast has wawa, which is about the same thing

yes you can. they had one job.. to research the market they wanted to break into. Understanding cultural differences, like knowing which way people commute during their work week, is basic. There are soooo many stories where poor market research and not understanding the audience they want to attract is the ultimate downfall for all these companies who try to expand abroad.

Shauday Smith Whoosh 😂

@@ShaudaySmith Thats what he said?

@Nestor Jr. Abalos no,no we don't. Just because one group of super market researchers failed doesn't mean we are all colonizers.

🤣🤣🤣

Yup the ironic thing is that they have in the UK a store format that pretty much matches what their US stores should have been, it's called Tesco Metro and you basically find them where you would find Starbucks and Subway galore such as major transit hubs, city centres with a ton of office space etc.

Seraphina S yes however they do have to open something like that in very urban markets, which I feel should’ve been the the plan as well for Fresh & Easy

@@seraphina985 yea but then Tesco Express is a similar format and lives in residential areas and does well too. I think they just didn't appreciate how far people would have to travel to go to their pokey stores.

@@MikeRees Yeah people are much more spread out in the US than we are here in the UK. And the American consumer is used to colossal stores rather than the type we have here.

Our Fresh and Easy turned into a Crunch Fitness. @Crunchtime Eats

Makeda Phillips it honestly could’ve. I was in High School when they opened; after school we would all go to Fresh and Easy to get food.

Surprised Walmart hasn't done something similar?

Or NYC instead of the West Coast.

It'll work in Manhattan too with many young professionals and public transportation. They picked the areas where people must drive to go places, and who would drive to a small store to pick up daily produce?

I Agree.

tesla is better hehe

MJ studios you're not funny

@@foure2833 im a vietcong

MJ studios Was the Vietcong thing supposed to be funny too?😂

Never heard of this brand till today

Blue Hyper i actually found a roundabout in america once it was in florida somewhere

Roundabout definitely exist in America h fk there one right down the street from my school

I know! I’m happy to see more roundabouts in America because they’re much safer and flow much better than generic intersections.

Cadbury Choclate is in the US?

Yeah

With the 3 pound meal deal

@@Captin_Wong and a 5$ foot long.

They just had no will to do it.

this would work well in NYC.

because youre every person ever huh @@MustaphaRashiduddin-zx7rn

I think you’re right about the location types they should’ve targeted. As a college student without a car, this grocery store model works for me. I go to the store a few times per week because I generally buy food as needed, and I occasionally buy prepackaged meals. From the video it seemed like they were trying to compete with the typical American grocery store rather than market themselves as a convenience store of decent quality groceries.

@@seraphina985 Seems like they tried to develop a US specific strategy when really should have stuck with what they knew and tried to find a way to make that strategy work in the US.

de132 I live in a place where grocery stores are super far way so places like that would also be a good place

Great idea. Also so many places in rural or Middle America that are burdened by having only two real choices: Walmart and the dollar store. Target doesn't always do well since it's pricy. Come back! Won't hurt.

The two cities they focused on, Phoenix and Las Vegas, just are not good locations for stores like this.

CT83 probably the same though when you morons designed your language.

@@carl5381 we pronounce it *bucking umn palace* but it seen has buckingham palace

White house literally sounds it was named by white supremacists Which it was

@@kevinkevin6445 Yeah we are trying to end racism so we are planning to paint it black or rainbow

That particular pronunciation, um instead of literally saying ham, doesn't exist in American English.

If that's the angle, better to go all in and name it "Admiral Tuffington's British Food Emporium and Teahouse".

most of those things are already sold in the us mostly in more well known supermarkets

not cadburys. its been taken over by an american company and is now rubbish.

Exactly thought the same

I agree

Joe H lol

Or Miami, FL Wawa is doing well here it's always busy.

Joe H lol we use inches too 😂 find me a Brit who doesn’t understand that

cyka chicken fajita wrap Diet Coke and a bag of walkers cheese and onion was my life haha

This I think is the problem though they should have used the same location logic they use for their Tesco Express stores that tend to gravitate to places like university campuses etc. I think that the Tesco Metro format might have worked too they are focused on dense urban areas and live on the same sort of foot traffic looking for quick food and drink that companies like starbucks, subway etc live on.

@@XbillabongjohnX nah it was all about the BLT sandwich with ready salted walkers and Diet coke Lol

cyka y’all?

cyka chicken bacon and stuffing sarnie a walkers sensations and a water

Lmao

@Matthew Rodriguez 'Our food isn't liked by everyone' - It's a pretty stupid comment considering the UK doesn't really have it's own style of food, it's mostly derived from everyone we colonised which was about a third of the world....

@Matthew Rodriguez That's where you're wrong. We colonised huge amounts of the world so long ago that the types of food that were ate back then are rarely/not ate today.

Matthew Rodriguez it’s hard for America to admit that all their food is fatty,greasy and packed with artificial flavourings... no wonder you don’t like our food, you’ve never got to try real food

Billy Thompson very true

Yes it should have kept British branding. It would have done well in San Francisco, New York, Austin... I believe I saw a store in Phoenix once and thought to myself, is this a low end market. Bad branding. Bad timing

Yes, you are right the Tesco name might have helped. It is to bad that Tesco did not consider that.

They used Tesco Express models on many of the suburban areas in Los Angeles. It just doesn't resonate. That Tesco express model might work in NYC or SF where it is more dense and daily pick me up of heated prepared meal might make sense. Not in the suburbs of LA.

@@JamieStLouis-tu9ml I’m American. Tesco sounds like a gas station to me, especially because Texas is known as our oil state.

No lol you couldn’t be more wrong

No, it didn't. Did you watch the video?

Tesco is a British landmark.... Cracked me up

I use the tesco express by my house to let people know where i live... its as close to a land mark as we have here :D

Mean using them as land-marking for tell people where you are. Just like a 7-11.

Looks like you didn’t watch the videoZ

i don't know about that one

@@uchster9 as in the eating less or the shopping daily?

Ikr 😂

I shop every few days. Don't know anyone who goes daily!

@@bulman07 Americans tend to shop once a week to once every few weeks. The only ones that go every few days are very near a grocery store that it's easy to pop in and out of. Most Americans don't fit that description.

Yep

@@bh2o Well, obviously THAT wouldn't work.

@@bh2o I’m not entirely sure what Tescos stores you’ve been in but they are really not that bad.

L

Mighty Marouane Fellaini stop 😂😂😂😂

Lmaooo

LOL

Mighty Marouane Fellaini Casual homophobia 👏

@@nativenewlondoner it is called a joke my guy

Instead of refreshing recommendations keep scrolling down since they don't repeat

Just click the dots and then "not interested"

@@Journey_Awaits They do repeat even if you keep scrolling. But KZfaq knows me so well nowadays, that I wanna see them all. I never get to see all the videos I want lately :-D

maybe youtube got paid to push its tesco documentaries

@@trumpeytoes7450 😁😂😂😂

odd most people I know go 2 to 3 times a week

Yes, this American analysis of how British people shop is completely flawed. Tesco Metros are effectively convenience stores not supermarkets and I bet if you excluded them, then they’d see that most Brits tend to do a weekly shop.

@@pnealuk to be fair most Tesco in the UK are big ones for cities and large towns making them a lot easier for fitting people in and doing a single shop per week, however the smaller size stores more like that of a coop don't sit as well for such a thing unless in an exceptionally rural area, meaning a sainsburys would be better size for a weekly shop than the small Tesco stores. Then keep in mind American stores are huge the small stores wouldn't have a chance in the US. The larger of Tesco extras would probably last but once more the selection may not fit American lifestyles as naturally as they integrated into the UK off of local produce and fresh items.

​@@OnlyGrafting The point I was making is that the video makes a series of assumptions about why the management of Tesco made their decisions and what may have influenced them which are clearly and demonstrably false, which fundamentally calls into question the remainder of their analysis. We clearly both agree that Tesco runs a multi-level provision her in the UK from Tesco metros, in dense urban areas; to Tescos that tend to cater to the suburbs and have much more variety; to Tesco Extra, which is more akin to the stores they opened in the States. This approach recognises the established and mature nature of the groceries market in the UK. The only solid observation from my perspective is that they made a reasonable investment on a pre-financial crash understanding of the US market in the States they opened in. It was also telling that the film failed to tie their decision to withdraw from the US market in 2013 to a developing internal crisis within Tesco that would explode in 2014 when it was revealed four directors had conspired to overstate Tesco's revenues by up to £2bn leading to their eventual arrest, trail and acquittal, whilst the company was forced to pay millions in fines to the Serious Fraud Office to avoid prosecution.

I go to the supermarket like3-4 times a week to buy a drink when I’m out or something

😂 London is definitely not famous for fish n chips that the coast lines that are famous for

What? No! London is definitely NOT known for its fish and chips

Go to a seaside town for the best fish and chips

Fish and chips is so overrated by people outside of the UK. People here don't actually eat it that much at all, and honestly it's not even that good. Sunday roast, English breakfast or tikka curry on the other hand...

Honestly if we ever go for a chippie not all of us likes fish and chips version

Yes--Fresh and Easy's whole thing was quick and easy meals that you could grab. Not much use in a city spread so far apart, where most people drive everywhere. I could see it working in a dense metropolitan area for sure. But just where they put it didn't work out at all.

That's exactly what I was thinking while watching this. Nobody wants to drive to a grocery store daily

Yes exactly! I wish we had something like this here in the section of Providence RI I live in. What a shame.

Agreed! Aldi has done really well in the East coast with smaller stores.

good point

Anything fresh and green sounds pricey

I wasn't sure if I was the only one! I swear the green logo gave off a pricey vibe so I never bothered going in one. Plus I never saw any advertising on the store so it gave me no reason to even go to one.

Fresh & Easy sounded like it was extra pricey because something made it easier for you, fresh must mean organic or something, and the same color as money? this is why i never bothered going into one, first time seeing the layout through this video. funny.

Funny you bring this up!! I live in Arizona and saw more than a handful of these in my area. I didn’t take time to realize why I haven’t seen any in awhile but I very distinctly remember that I NEVER even had the desire to shop here because I got a costly vibe from their branding! Similar to that of say Whole Foods or sprouts, and I noticed the size of I am going to pay more why not got to a place with more options like sprouts. Had no idea they were actually low cost

@@NickGster1 Perfect anecdote. And this is why you speak with consumers and run test panels before you just jump into it (yes, Philip DeFranco, I'm borrowing from you). Usually, unfortunately, stores with green lettering marketing "fresh" items end up being a euphamism for "expensive". Not having any advertising outside the building on what kind of store they really are is also a massive opportunity missed.

The meal deals are too good for them

Indeed

SireNoName they would need 30 meal deals to cover their lunch alone

@@ProbablyNL i don't doubt that

SireNoName tell me about it meal deals are the bomb

bukinem palis

They also say burmingHAM

@@epicrobloxgaymer69 fohd feehstah

Buck ing um

Isn't that how its pronounced?

John S to be honest I think it done better if they would have choose their locations wisely in Maryland they took that idea and embedded into some of the Super markets that show it could have worked

Tough isn't really the right word. American grocery shoppers are particularly stubborn about habits and to shift to more European-style shopping would require a big change in consumer habits. Tesco were banking on people being willing to swap, and they weren't. Also, let's be real; the idea that people wouldn't be willing to *cross the road* to get to a shop only really resonates with people who are *extremely* American.

@@louisholden5127 Americans are impulsive consumers simply put Tesco failed to realize that the American consumer isn't the same as the British consumer. Look at where Wal-Mart's are placed of the freeways. Aldis succeeded where Tesco failed by targeting the low end of the marked and succeeded

@@louisholden5127 "Across the road" makes it sound like indeed, it's just that, across the road. A store will not fail from something that trivial. They mentioned these stores were placed on opposite ends of freeway and interstate exits from where traffic was most re-entering cities. So, I'm passing this store on my way to work in the morning, getting on the interstate, but it's further out of my way on my way home. I just worked an 8+ hour shift, I'm tired, and gas is effing expensive. I want the most convenient option available to me if I absolutely must pick up something from the store on my way home (which, I absolutely hate shopping after work.I have absolutely passed up stores that were not on the same side of my exit or if I'd have to snake through evening traffic to reach them. They also pointed out that these stores had daily shopping for a consumer in mind. I don't want that. I shop twice a month, maybe three times at the absolute most. I don't want to use gas going back and forth to the store so much. I also don't want bulk items as I can't afford them. If I'm buying cucumbers for a salad, I want just one, not a duo pack. Thus, this store would not appeal to me. And as they opened these stores in the west coast, many on that end are becoming more conscious of the environment. Plastic bags to carry a plethora of plastic wrapped food is the antithesis of the environmental-friendly mindset of the west of the country. Someone in this thread mentioned they marketed to a niche community and most definitely, they did.

John S Aldi and Trader Joe’s is doing great and they German company

Jacob Scarr yes. Very true

They probably tested it on some focus groups and got a crap response

Yeah, as an American I can definitely say that I have heard of Tesco through TV, internet, and other people... but I had never heard of Fresh and Easy until I watched this video. It also gives off this kind of hipster organic food store vibe... I know they didn't test the stores here, but in the Midwest people kind of regard those as overpriced stores for younger folks, while the older generations prefer a standard grocery store setup that has maybe a section within the store dedicated to that. Like a little deli area within a Price Chopper or a Kroger. I can see the 'Fresh and Easy' brand working maybe more as part of a gas station or something, where the majority of people would be on-the-go by default, though.

Tesco name works in any language really.

@Joe H Target sounds like a shooting range. Walmart sounds like an Australian animal.

Because, in fairness, Tesco started in London and it's the economic and political heart of the country. Also it's the most famous reference point that most Americans will have heard of. If you say Birmingham or Manchester you'll get blank looks.

Peter Humfrey Yh, in US people hear Manchester and think of the New Hampshire city

Because foreign news companies don't maintain offices in every city in other countries. They probably just have an office in London as Britain's capital, so that is where their staff can most easily get the footage.

@@WanderingWriter91 If you say Birmingham most Americans think of BirmingHam, Alabama.

Tesco is shrinking here in Czech Republic, German owned supermarkets like Kaufland and Lidl are doing better. I liked Tesco in Brno a few years ago when they sold some British foods, like teabags etc. Now it's just selling crap and it's not cheap.

Reporter said that they wanted to go with a name which Americans would click with instantly. Hence the reason.

@@dhavalchheda1626 Fresh & Easy is a generic name. It doesn't "click" with anyone.

1) Tesco sounds Spanish 2) sounds like a gas station chain.

This is why it's a case study for us

They should’ve went with Tesco, Fresh and Easy sounds like a bakery 🧁. I don’t think grocery when i hear “Fresh & Easy”.

Especially in heavily populated, gentrified urban neighborhoods. I'm thinking of NYC areas such as Manhattan and areas in Brooklyn close to Manhattan like Brooklyn Heights and Carroll Gardens. In the Boston area, the South End, Back Bay and Charlestown, would be ideal.

I think it would have worked here in Chicago, too (reminds me a bit of the Walmart Market in my neighborhood that is a hit). They should have rolled this out in Urban America.

Carrie Harlow I agree, especially on college campuses on the east coast such as NYU, temple, UPenn and Drexel in Philly and NYC.

Yeah, anywhere people are on the move en masse is a place where people need that convenience. Not a place where everyone drives regardless of the traffic situation. Even in gas stations or college campuses throughout the country - places people need/expect a convenience store experience - that could work.

So y'all just gonna diss Chicago like that ?? Its cool We'd prefer to stay underrated

Same

ha same

I live in England we have normal Tesco and Tesco local We also have co op local

Haha yeah or just for any shop like we had an asda superstore and we always said we were popping out to the big asda ect

@@miakiikazu Asda doesn't even have a small version

🤦🏾‍♀️

The most basic thing that you'd expect someone paid five or six figures would notice

True, but... at the time having seen Sainsbury and M&S fail, and just like many Brit pop stars who try and make it in the US, it looked a very ambitious move by Tesco.

RavB40 I live in DC area. I feel like it would’ve been a good idea in this area. I live in a measure it it’s very walkable. We have a whole foods, Safeway, giant, Trader Joe’s. All within a 7 minute walk at my home.

Yeah it’s almost like KZfaq commenters oversimplify things in order to convince themselves they know more than a professional marketing team

Barry Shitpeas Nobody’s trying to convince themselves of anything; it’s pure conjecture, nothing more.

What tense is "of told"?

maisie sturgeon they meant thinks that you can grab and eat straight away like their meal deals

That just sounds worst

yeah the Americans just don't like simple xD

It rolls off your tongue easy than ready meals

@@Taehyunshour I'm sorry, but does it really??

It didn't even come to my area

Bucking ham..,

Bucking ham

Baron Will exactly

Fuckingham

@@maddoxharrison4692 It's not nice to swear to God.

Yup, they were my favorite grocery store. I was so sad to see them go.

I agree, I loved Fresh and Easy. The quality was also great

Try Aldi

@@LifeOfTheParty323 I was about to mention that. They open one up close to my home. Love it. It filled a void, although they are a bit different.

In the UK Tesco is horrible. Their fruits and veg last like 2 days, Asda (Walmart) and Costco have branded things much cheaper than them and their meat seems fake (they also sold horse meat once lol). The only way they are still around is because they have small express stores.

Yes, I was confused when they said they were targeting areas with more foot traffic and then opened in the west😕

Not really, New York City has Duane Reade, and California is super oversaturated with Rite Aid, CVS, and Walgreens like you wouldn’t even believe.

Shop Rite?

Yeah but we also have stop & shop and costco so it would’ve failed eventually

Patrick Miller everywhere in America is oversaturated rated with CVS Walgreens and rite aids

Mostvdefinately who the hell suggested Las Vegas do they look the people in office jobs in a dense city?

@unknownerrxr nah, well not where I live. My whole family is working class with bot much extra money but we still shop at Tesco primarily. Only at aldi when we've had a hard month but I understand where you are coming from

@unknownerrxr Waitrose and Marks are in a class above Tesco. Tesco and Morrison's are decent but not as cheap as Aldi and Lidl which are definitely the most affordable.

@unknownerrxr Waitrose and Marks are in a class above Tesco. Tesco and Morrison's are decent but not as cheap as Aldi and Lidl which are definitely the most affordable.

Saqib Zaman they were being greedy. They saw that people paid more for groceries in the desert (because there are no local farms i assume) so they wanted to make tons of cash out there.

Emma Jenkins Hahahah, I went on a trip to China and saw a Tesco’s and I honestly was so confused. They didn’t have any meal deals though :(

Emma Jenkins I went to Tesco on a school trip once

We had tesco in Romania also...

Why are you laughing your a*s off

Should have opened in New York.

They failed also in Poland, my country. Why? I think bad locations, small scale, buildings to big and crazy price policy. Price too high for some products, for other definitely too low. Everything in cut throat competition environment. I suppose a lot of food was wasting. A pity because I like Tesco.

Just like when Walmart pulled out of Germany they didn't do research

depends on how close to the supermarket you are the nearest to me is about 100 yards, away oh you do see those that shop like they were feeding The Five Thousand with a bill to match as well.

Yeah exactly. Tesco Metro / express is for everyday things - like if you want a pizza and a 4 pack. The larger stores are for weekly shops. No one does a weekly shop in Tesco express.

he didnt say "Ben Hardy shops daily", they were generalising. me and many other people i know do just do a daily shop rather than a weekly one.

Master Beethoven of course not. Not with those prices... 🤢

I'm in Camden and shop daily, but that's probably because I don't have a car, and Lidl is just downstairs

Greggs

It’s Gregory’s in the South

@@nialls1048 of course it bloody is

Mr Scruton oh sweet Jesus Bloody “Gregory’s” I feel like a victim to a war crime

Wait there’s no greggs in America ?

Nothing like getting your massive bag of monster munch for the week

@@te1327 nah walkers fam or wheat crunchies

yeah but just go to asda for something like that, you wont find me doing a weekly shop in tesco

dotdot dot 🤤

Who has time for a daily shop lol

true True

Sainsbury's at my uni so I beg to differ

It’s a solid, high in salt, saturates and sugar backbone, but a backbone nonetheless.

Duh what are British meals

That explains a lot...

But are you making a profit?

**guy sweats** "We are-- hah I didn't say that, I said we are exceeding our budget (Never talk about this again)"

A quick verbal trick to try and con americans. It worked too, the reporter didn't say anything lul.

@@NYR2K8 But many companies expect to make a loss, so to say if you're on budget means you are making a profit is a stupid assumption by the reporter.

@@OldUKAds but he's saying they've exceeded their budget. In other words over budget and spent too much money. He said it with a smile and positive body language to make it seem like a good thing. Presumably the interview was during tough times for the store given the context. That's why I said it was a verbal trick and still think it is.

Pretty much what it was, haha. Lots of ready-to-go meals too. Less emphasis on organic like Trader Joe's, but you still have that vibe. Just cheaper.

angellover02171 I think I would have work in Maryland

Trader Joe’s is Aldi, Aldi is cheaper than Tescos

tdreamgmail Trader Joe’s generic products are much better than ones at Aldi. Plus it’s got a kitschy old timey, island appeal.

Tescos itself is just like a Superwalmart, I am so confused why they had these weird little stores in places people didn't want them.

Thatguy101987 yep, as someone who’s been to both coasts of the US, I can see many more interpersonal parallels between the east coast (especially NYC and LDN) rather than the west coast (ie LA>LDN)

Works for me, I'd love to have one of those weird nyc penthouses where the window cleaner can see me naked whilst i'm having a bath.

Small format grocery stores are a bad fit for Phoenix and Las Vegas, two of the most car dependent cities in the US. You want everything under one roof there, because you HAVE to drive, HAVE to stock up, and it's a pain to do that more than once a week or so. Even if you live close, you STILL drive because it's 110 degrees outside. Put that format in walkable places with decent transport, it may have worked.

yo i was just thinking that this store would work better on the upper east coast then anywhere else

Cause they new england

Vedant kale wrong side of road I'm not sure wrong state is more accurate

more like wrong side of the country lol those stores work fine by me

‘Wrong side of the tracks’ All you had to do was follow the dam train CJ!!!

Not as being on the WROONG SIDE OF THE RIVVVVEEEEER!

😂

They were everywhere at one point. Even China had them. Far less successful than Carrefour though.

Same with me when I found out Asda wasn't a british company

there was a Tesco warehouse shop thing in Pedreguer Spain on the N332.

Tesco is actually doing pretty well abroad. No signs of bankruptcy in CZ.

We hv tons of tesco in malaysia

Harray are there even Walmart’s here?

Home turf.

@your converse highs nope, asda is now owned by sainsburys, as of 2018

Davos Kallow hasn’t been authorised by the CMA/ they aren’t going to be ‘owned’ by Sainsbury’s, they’re going to merge with probable equal equity

your converse highs Walmart in the UK is called Asda it’s the same company

Or at least would have used a color more like Co-Ops color. This green reminds me of vegetables, not of other food. It just doesn‘t give the feeling you are entering a grocery store.

Exactly, who has time to buy groceries everyday anyways?

@@voidhidra1792 I've never been to England. But my friend said that their foods are more organic. So don't last as long. They wind up shopping more frequently than in US.

shaggyaxe makes sense, I guess we’ve gotten used to giving up quality for the sake of convenience.

@@voidhidra1792 In the cities in the UK we often to buy food coming home from work. If you go to a major railway terminal in London you'll see a small Waitrose, M&S Foodhall, Tesco etc, store in the station or just outside. People grab food for dinner for that night maybe with a bottle of wine or something and then jump on the train home, our stations have become mini shopping centres. We do have big supermarket branches, lots of them, but people are buying less at a time than before. Asda (owned by Walmart) and Tesco both have huge branches but they aren't as popular as they expected and have stopped opening new ones. I think we just started realising it's just less wasteful and we don't have to plan food in advance.

Void Hidra I basically shop for a meal, lots of small shops nearby, I go in and buy something to cook, lasts like 2 meals and then I go shop again

Wait, you mean negative numbers are bad?

I cringed lol

Very simple, fresh and easy is a subscript or a motto. You just call it Tesco so the sign reads TESCO: Fresh and Easy! Aldi doesn't seem to be doing too badly, they're just a bunch of Trader Joe's stores.

TESCO sounds like a gas station.

@@ginawiggles918 I guess you're thinking of Texaco. There's a few Texaco's around here in the UK and nobody confuses them with Tesco.

@@Thomes-Maisling: YES, that's the one. I don't know if that gas station is around anymore either.

@@ginawiggles918 Don't know about America but there's one about 3 miles away from my place.

Not accurate. It's more correct to say cause of loss is bad understanding of market.

@@annoyingguyoninternet1631 still didn't need to take 10 minutes to explain

Epicentre the video was interesting so you didn’t save me anything

Thank you

I think it was primarily location. Starting West Coast was a terrible call. They could've survived in the East Coast. The financial crisis didn't help but it wasn't the main reason.

Not a bad idea but Tesco don’t even do that over here in the uk so unlikely it would have ever happened.

Smart comment, truck stops have horrible options for drivers who want healthy and fast options.

C1Ton Soup Or college towns

C1Ton Soup good idea

Babanla that’s a thing in the uk now where Tesco have their express store formats in university campuses and these are only a hand few.

Well they did send 40 market researchers and anthropologists to do just that but evidently they just went on a holiday instead.

I shop for food daily being young with no kids but I don’t shop for ready to eat meals, I want to prepare my good food and make it last

Wellll Target did fail in the UK soooooo

@@Michiganian8 ready meals arent all bad their 3 pound meal deal were made on the same day or day before and their quite healthy a tuna salad fruit bag and a smoothie

That's the moral of every single of CNBC's "Why this company failed abroad"

Bad timing bro

No not really bro

It's Sam Hussey 2005 Come on brah

@@Victoria-sm1sj nah even Walmart’s better lol

AppleUK 123 that’s because you just watched the video... it explained it 😂😂😂

@@ulysseshenderson8717 😂😂😂 👍 True!

Cus I m Mercian and I drive my truck once a week to get 25 litter moutin dew and coke and chips and dips and fat and lard and McDonalds any thing red or yellow and is over 80% fat is good for Mercian joe go trump. (JOKE)

Walmart came clutch and hit the game shot. Walmart is untouchable

@@jacobandferb Racism? Last time I checked Americans aren't a race?

iirc, they bought a bunch of Real Superstores. Also, they intended to replicate their US strategy, building Megastores on the greenfield, killing everyone else with volume. But the mayors knew that, so Walmart rarely obtained building permits, thus never be able to scale up the business. .. that's what I heard.

German supermarkets are light years behind British and French ones in terms of quality and store layout. Tegut is the only one who is close on comparison. However what is interesting though is the German discounters are the ones making gains in market share.

@@roccosilverstar, "Geiz ist geil" .. I don't pay for store layout

Walmart wipes their ass with $1B

Wir hatten Walmart?! wann das & wo? 🤨

Thats Brexit bro

Really? I've been in a Tesco in Poland in 2019 once. And the shelves were half empty 🤣😅.

"I'll just pop in for a second" 3 hours later:

That's how you know they're successful there. Growing up, I thought Ford was a British car brand.

Im from malaysia. I thought it was from sweden/denmark first

Neither is there a full stop between 'Bucking' and 'Ham!'

Americans trying to pronounce British cities is always amusing. Like when they call Glasgow "glass cow". I'm sure us British people pronounce American cities in funny ways too.

@@duffman18 Coventry is a good one.. I have a friend who lives there and he says Americans always pronounce it "Coe-ven-trie"

Lots of the British places also have a smaller version in the states because that's where the emigrants went. Norfolk is pronounced Nor - folk there

Benjamin Taylor they are American AND journalists don’t expect any level of intelligence here

oof, ikr

Loaf of bread = 40c, 2 slices = 2c, spread of butter = 000.01c, tiny bit of cheese = 00.1c, bag of chips 40c, bit of lettuce = 000.0001c bottle of coke 50c. We don't need the british ripping us off all over again! The tea scam was not a deal and the meal deal is not a deal. Toodles

Tha O have you ever had a Tesco sandwich caus it clearly don’t show

I have had the highest calibre of the highest society sandwich: the cucumber sandwich. This scam consists of 2 slices of bread= 5c, cut into 4 exquisite, delightful high class meals to be shared by 4 people plus mint scraps = free and butter = 5c or free from any cafe and cucumber shavings 10c for a whole cucumber. the british sell this for £100 as afternoon tea (a tea bag and hot water with a drop of milk). You sell air in the centre of london and call it the congestion charge, charge to watch TV, have a 10% TAX in sugar! We see through your cheap scams @@chrisbird1462

Tha O I honestly have no idea what your on about mate

@HDStudios To be fair, "Fresh and Easy" sounds like a Bakery or a Panerera shop.

Sounds like fresh choice the healthy restaurant. That’s what I thought when I heard the name fresh and easy

Bert Jordan if a big store says something is “fresh” and it’s not food what is it genius?... horse dung ?

Yes another stupid murican Yep Tesco it's too complicated for You Youpe that this stupid continent extint with all who lives there

Kris N you look like someone that could use grammarly

Yes 🇬🇧

We did. And we all commented.

Yeah lol

I’m a Brit.

I wanna say something really cringy but I won't

Sprinkled Donut that’s what trump does too. But it works

Gotta get that 10 minute mark somehow.

Yes, it feels like it was written by a high school student trying to reach a word count for their assignment

@@guideronemiguel Doesn't work for the 100,000 or so who use adblock. lul

@@guideronemiguel : Yep.....10 min=dinero

@No Thoughts Barred If your talking about frozen foods sure or deep fried anything but a ready made sandwich or wrap is definitely better than two double cheeseburgers, a Coke and Fries

@Lucky Catnip We have frozen P.F. Changs does that count.

@Lucky Catnip We have sandwiches, wraps, frozen, chilled and do-it-yourself meals which are exactly the same as you described in Australia. A pretty good range of stuff.

@@muffmaster Which part of the US do you live in that this isn't a thing? Everything I saw on the shelves in those stores can be found at Target or Walmart.

I miss it too.

jtaimeChopin Fresh & Easy*

@@cat-hb4ny Its the same thing

Srijita Banik Not Their Name.

Same

I love Aldie and Lidl But it’s true Americans buy stuff in bulk food I don’t know why they eat so much preservatives and Europeans go to the grocery store like three times a week or more. And another thing is this is it they just didn’t research it just like Best Buy did when they moved to England they did a horrible job

Thank you