LMAO at 5:50 "and people who want other people to think they're hardcore offroaders"

I'm from El Salvador and Jeeps here are highly regarded, there ain't no SUV on the planet that's going to top JEEP, it's a legend and an icon, the grill and the headlight logo is an international household logo. Jeep and Toyota Landcruiser are the undisputable kings of the world.

I live in Alaska, and Jeeps are Extremely useful here because it has REAL 4wd, not awd crap, and Jeeps have excellent under body protection., which is vital in this state.

So valuable that the brand has been passed around like a sorority pledge.

5:50 they just called out all the mall crawlers

My dad is almost finished restoring an ex army 1940s willy’s jeep. Even unrestored it was was very reliable car even for daily driving. I will keep it until I die.

I know the 4Runner and Tacoma have been (for years) selling like crazy. I really hope they have a 2 Door FJ, retro styling etc for future plans.

If only Toyota sold the Land Cruiser 70 series in the US, the wrangler would have some real competition.

My whole life I've been calling Willys, willies and not Willis 😂

JEEP the legendary Endless money pit But at least doesnt catch fire like KIA hyndai.

"Anyone looking for a real offroader really hasnt had any choice outside of Wrangler, its basically wrangler or nothing." Toyota 4Runner: Am i a joke to you?

SUV's come and go. Jeep keeps evolving. No one has an actual competitor.

Here in the Philippines after WW2, the Willy Jeep was adapted and modified as a public passenger type vehicle called the "Jeepney". It's still plying the Philippine road towards this day.

I’m on my fourth a 2019 Rubicon before then I had 2000, 2001 and 2003. Loved them all but this Rubi is everything

I own a 2dr 2016 JK. When it comes time for me to buy another one. I really couldn't care less about the tech. Comfort on the inside is a good thing. The tech is just another thing that will break and be expensive. Most people that take it off-road I believe can attest to that.

“Endless money pit” - Scotty Kilmer

Long live the Jeep!!!

The problem was Jeep is Fiat Chrysler owns them and that means lack of quality and cost cutting is their main priority and it shows with their unreliable vehicles

Can Jeep stay ahead with the Bronco coming is the question.

There’s only one Jeep I would ever buy and that’s a later model XJ Cherokee, other than that, can’t wait for the Bronco to come out 💪🏼

I left Jeep for a Jimny. Never looked back.

I've owned a Range Rover Sport V8 and Jeep Grand Cherokee SRT. The Jeep was miles ahead of the RR in reliability and performance while the RR was more luxurious. So while Jeep may not be as reliable as a Lexus (which I've also owned), it's a lot more dependable than a number of European "prestige" models.

Just came across an Indian brand named Mahindra which had got the license from willy’s to make Jeep under Mahindra’s name. Mahindra’s jeep is more Jeep than FCA’s version. Cheap, reliable and rock solid.

owned by fiat now there's no way I'm ever buying a jeep

What a nice video . . . Really enjoyed it . . .

We have a Wrangler. It feels dangerous - ready to roll if I have to maneuver to avoid an accident. I've had to hit the brakes for wildlife and the wheels lock and it skids to a stop. None of my other SUVs had that issue. That combined with the lack of side airbags makes me pretty nervous. Not sure how long we're going to keep it. Tons of fun once you get to the offroad locations! Getting there on long highway and freeway drives though - like I said, makes me nervous.

Everyone has an opinion on the wrangler, saying its unreliable and whatnot. Just like scotty, they don't own one. I do. I drive it to work every day. I beat it up on Saturdays. It has never let me down, doesn't squeak, rattle or fail. Keep your japanese scrap iron. Ill pull you out when you get stuck.

I just got a 01 TJ a few months ago. While I have a RZR and a 4x4 truck I absolutely love my Jeep

We bought a 2017 Jeep. I have never seen a vehicle rust and have so many paintt issues as our jeep. It is a fun vehicle, but it has some short comings that would make me weary of purchasing a new one.

Love how up until 8:20 they talk about the XJ but show the 70s Cherokee instead

I got a 2003 Jeep Grand Cherokee when I turned 16 and loved it (hand me down from my dad to my sisters to me). Got T-boned and decided to get a 2001 Ford Explorer Sport to replace it. I definitely missed my Jeep but I actually ended up really liking the Explorer. In 2018, the transmission started dying and the only brand I wanted to look at was Jeep because I loved my Grand Cherokee so much. I decided to buy a 2014 Cherokee and it has been really great. Perfect size, drives well in all conditions, nice interior, pretty quick, etc. Like I said, my dad and sisters also used that Jeep Grand Cherokee before me and when my sister wad able to, she bought a 2018 Wrangler and my dad bought at 2013 Wrangler. All of us loved that Grand Cherokee so much that we went back to Jeep all these years later lol

16:50 “it’s basically wrangler or nothing” 😆🤣😂 then you see Toyotas from all over the country hitting the trails in Co, Ut, Az

My father had a 1983 CJ-7 Jeep that he bought it used in early 90’s. He had it till in 2002. He got a 2002 TJ Jeep. I did drove his newer one a few times. Even my mother drove it a few times on the 2nd one. My father used the 2nd Jeep for plowing snow in the driveway or even his neighbor’s driveway,too. They had it for a long time. In 2017 my mother sold it to a friend towards my father with the plow. My mother gave them a good price of it. It didn’t have any rust on it. It was a good 3rd vehicle for my parents a number of years. My sister drove the 1st Jeep for one summer. The 2nd summer she had a little problems with it the following summer. My sister ended up with a 1991 Ford Escort to drive around in. My father still drive the older Jeep during the summers in early 90’s. They have 2 other cars to drive back in the early 90’s. When they retired they gotten a 1993 Ford Explorer from trading their 2 vehicles. My mother was driving my sister’s car during the fall and part of the winter months. For a little bit over a year in the mid 90’s my mother gotten a 1995 Ford Escort station wagon about 3 years. My father trade that car on a 1997 Ford F-150 truck for him to drive. My mother had the 1998 Ford Explorer as her car to drive around in. My father traded the truck on the 2002 Jeep TJ. That Jeep did run for awhile in 2016. It had a couple flat tires and it didn’t work for awhile. My father had the Jeep fixed during the summer of 2016. It did sat in the garage till I drove it on New Year’s Day in 2017. I only had it that day towards the following day. I was driving my father’s 2008 Ford Expedition just shortly after his death. I got used to driving it for about 3 months. That vehicle was liked a tank for me. I even did parallel parked it once. I did an awesome job in it. I gave a lot of space for this one mini van to backed out of.

Imagine if Jeep started making AWD cars with good ground clearance to compete against Subaru. Maybe bring back the Eagle wagon.

I love the grand cherokee, and wrangler the most!

Truth is - Heritage gets you only so far. New generations don't give a crap about heritage, or, if anything, prefer brands that do not have any heritage whatsoever. To us, Heritage is just a cool word to say "probably overpriced"... because we know newer companies need to deliver either a higher quality or lower pricing to compete with older ones. So, we prefer the cheaper/better option.

Without watching the video, I don't think I'd really put jeeps in the same class as general SUV's. When I think of a Jeep, I think of offroading. Most SUV's can do that too, but they're not built specifically for that purpose. A regular SUV is great for transporting large luggage (not towing) or the rows of seats are great if you have children. I know I appreciated having two rows of seats for more space when my family got a van, as I have two brothers and nobody likes sitting in the middle seat like when in a car.

since i was a kid ive always wanted that 1984 Jeep Gladiator Honcho that was used in the Movie Twister(1996)

Love my YJ. Even though it sits in the garage most the year ):

I would love to see Doug DeMuro get interviewed by CNBC in a future video related to cars. He seems to know a lot.

I had a CJ7 with the 304 in it and two wagoneers. One with the big block that was a 78 and the other was an 82 grand wagoneer that I tour the county in, following the grateful dead.

Prices is going up and the quality is going down

The only time I ever rode in a Jeep is in the Pink Jeep Tours in the desert, which uses modified Jeeps.

My neighbour bought a new Jeep,from his experience I would never buy one he has had lots of problems with it.Its only a year and a half old and now the battery is going flat,like a lot of modern cars they have become to complicated.

Keep will still sell wranglers. They’re very reliable, can go anywhere, the only thing that sucks is price and there not for anyone 5 foot 11 or taller

1:38 so you are telling me there was 135 car manufacturers back in the forties !!!

I own a Grand Cherokee and I love it. Only compliant is the many recalls

It should be the law that no vehicle can be financed for more than 48 months.

The popularity of jeep is that massive, that every SUV here is called jeep

I live on Long Island New York and I see plenty of jeeps around and grand Cherokees are especially prominent around here. My father has always been a Dodge/jeep guy and he just got a 2017 grand Cherokee with low miles. It’s a beautiful automobile. Jeep seems to have A dedicated following like Subaru does good to see them coming out with new products

Nice Jeep advertisement. 👍 Mahindra should buy them out. 😎👍

I like how they showed an FJ60 landcruiser at 5:15.

I love how you completely omitted the Renegade, because duh, that is no jeep at all

Can't wait for the Bronco to put competition against Jeep into making a better product since I have no interest in buying a current Jeep's product.

14:37 “More capability “ 🤣🤣🤣 an old school UAZ Hunter

i loved my 2019 but some things have to change. water pouring in after opening doors, mushy steering, 5 inch a screens. for that cost you have to up the game

Bronco uses the sludge prone direct injection EcoBoost engines for its base models

love the grand Cherokee track hawk and Durango hellcat I have to get one of those

They always have and always will. Others come and go. NOTHING is like a JEEP NOTHING. never has been. Never will be.

Tbf most Jeep owners don't really explore different types of terrain and go on rugged muddy adventures, most are pavement princesses and the only highlands it will go to is the 4th floor on the shopping mall car park

This documentary makes a light representation of jeep's sales record in Japan and disregards off road vehicles sold around the world that are driven in much rougher terrains such as Australia.

Jeep never had to go away and come back to stay relevant like the bronco did 🤷🏼‍♂️

12:05 Hyundai is a Korean brand not Japanese lol

Bought 2 Jeep Sahara 4xe hybrids in the beginning of May, as My girl is a Jeep girl. Two things I said I'd never do. 1.) Never buy a new car 2.) Never buy a Jeep I was looking for a hybrid but most of them compromise the vehicle to make an "egg." I somehow came across the Jeep 4xe and went to look at it and bought it that day without even test driving it. What I liked was that Jeep decided with this model "Jeep First" when building this. My girl, not being out done bought the exact same but in a different color. We both opted for the 4xe Sahara "mall crawler" edition...lol Here's why I broke my two rules. #1 is because of the 7,500 tax credit. This EV qualifies for the full amount which makes this vehicle less than a gas powered Sahara with all the same options. Not to mention as I'm looking for hybrids and electric vehicles, this cost is within the same as others. #2 is because Jeep said "Jeep first!" Also the fact that it is a plug in hybrid and the HVAC components do not need the engine running to work. Overall we love these vehicles which gives us the availability to do anything from going to the mall in comfort or driving the sand dunes in Corolla NC with the wild horses

I love my cousins wrangler it’s the newer body style in stick shift and let me tell you driving that thing especially with no doors is the funnest thing

New Ram interior is beautiful :)

Having owned and driven both on AND off-road FJ Cruiser- 1.rides sooo much better on and off road 2.needs wayyyyyy less prepares 3.Appreciates/holds value(a lot r more than they were 10 years ago new) 4. Can handle more rough terrain 5. Is a collectible 6. All of us are nice and becomes friends with u if u too have an FJ

Ive driven in a jeep as a passenger the ride was uncomfortable snd my knees kept hitting against the handle bar things in the front

Another great piece. But, something's off with the orators mic???

The more you learn the history, you love Jeep more. Great iconic brand.

3:13 the last carberated vehicle sold in the US was the 1991 jeep wagoneer

Let’s be honest jeep isn’t going anywhere

Really need to bring the 6.4 litter Wrangler to market. Would really prefer the 6 speed manual in that Concept Wrangler, as opposed to the shown automatic. Thank you: David Bernard

Jeep has been consistent in their quality. Friends Jeep just got towed to the scrap yard few weeks ago. That thing barely ran while he had it. It ran true to jeeps reputation

Jeep brand is so strong in India too

Since when was the JK available in 2003?

1:50 Ford ended making a car-based pick-up called the Bantam. It was mostly sold in the Southern African region throughout the 80s, 90s and noughties.

Do you want to know what jeep could do to boost their sales, make reliable vehicle like the willey's jeep in WW2. If they made a reliable jeep gladiator with a Cummins diesel and a standard transmission I would totally get one.

There are so many Jeeps driving around town. They're not going to vanish. It's like star wars. Part of human culture at this point regardless if my jeep is a lemon tree.

Did anyone else see what appeared to be a 62 series land cruiser?

If they wanna keep up, they gotta lower their price, but keep their perceived value as high. They don’t have this!

If only they could make a wrangler that people could afford.

I prefer the Spartan Wrangler TJ with no fancy anything because that’s the point. Simple and fun. Less to break.

My issue with Jeep is the costs. In my area, loaded rubicon gladiators are close to 70 grand with dealer markup. Yes, I appreciate the market thinking of getting whatever you can and obviously people are paying those prices. I just don't see me paying that kind of money for mediocre safety and reliability. I have a friend that has a 9 month old Rubicon Wrangler and she's had a lot of problems for a vehicle for less than 10,000 miles-especially electrical with the security system shutting down the vehicle while in motion. It was in the shop for 2 weeks to have that fixed. I think the Bronco will give Jeep a run for it's money and competition is a good thing.

Only if they work with their dealer network to improve the buying experience.

High key that Ford bronco though 👀

Ahead? Hell they need to catch up before they can get ahead.

You still haven't counted their most difficult opposition..Mahindra..A indian motoring company with a tie up to the original willy's jeep and having presently within its product portfolio, the Mahindra Thar..a several generations mutated version of the original jeep cj40 that looks an identical brother to jeep wrangler and one that's just one third its price.

....... this was a great ad for Jeep. The Jeep marketing department provided plenty of info or did they provided a discount on your purchase?

The new Jeep Gladiator cost more than my first house 62K...…Not for me. I can get a Raptor for that.

It’s funny they showed two scenes depicting Hipsters having a great time with a Toyota FJ60... while talking about the popularity of Jeeps... Ha!

If FCA/Jeep took quality/reliability seriously, they'd be in much better shape.

I love my Jeep

Jeeps are improving alot. Better rides an more power.

Almost bought one, but everybody complains about reliability today

I just traded in my 2017 Wrangler for a 2021 🌮

When they played the "after hours" background music

I love Jeep

Lol I got a Lincoln ad while watching this

Man, if competition starts catching up with the Wrangler, such as the Bronco, they are in huge trouble.