ETC London's Greg McKneally walks through the creation of "Coca-Cola Masterpiece," a collaborative effort involving various animation and visual effects techniques.
The project involved building a set, incorporating classic artworks and merging the work of different artists. They used a mix of digital and traditional animation techniques, character animation, rigging, special effects, and cutting-edge machine learning to add style and movement to the painting. The project also resulted in the development of a tool called “Paintify" for 3D animation using paint strokes and creative trust among the artists to explore innovative solutions. The project was a collaborative and exciting endeavour, emphasizing trust between artists and clients.