Tips from the VFX artist behind Pharrell Williams - Cash In Cash Out

Tips from the VFX artist behind Pharrell Williams - Cash In Cash Out | New Blood Festival 2023

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D&AD - Creative Advertising, Design and Digital

9 ай бұрын

In his talk at New Blood Festival Cash in Cash out: Creating award winning CG, Greg McKneally, Co-Head of CG, at Electric Theatre Collective shows us how his team transformed their creative process over the years in order to finally get their hands on one of the toughest awards in industry, a D&AD Black Pencil.
“It's a tricky industry and there will be things we all have to overcome as we go forward. There'll be knocks to our ego. There'll be moments where it doesn't quite work out according to our plan, and there will be moments when it really will and you should have faith in yourself, have compassion for yourself, and then you'll be able to leap ahead when the moment comes.” Says McKneally
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Пікірлер: 15

@viterodactilo 5 ай бұрын

What explodes my mind is the lipsync part of it.. how it works so well

@iangeorge7913 2 ай бұрын

The lip sync part drove me crazy when I first watched this music video and I'm so glad he mentioned it! I was looking at it so closely and trying to figure out if the mouth movement was a loop or if it was altered to actually match the lyrics.

@kingvicious8332 Ай бұрын

Best music video ever , period .

@josephmcdaniel8937 5 ай бұрын

i really enjoyed the work these amazing animators put time into making for the music video "Cash In Cash Out". thank you for uploading this video to help me understand how they made this wonderful work of art!

@Nershedify 4 ай бұрын

2000 3d models or 5 meter diorama with 10cm models. There was no way to make this easy and it astonishes me that they put this together and were able to get it all into a music video. Especially when you realize the part with 21 going "Reach for my chain and you die" enters and loops perfectly as a 2 second loop with his 3d model. It lip syncs up and continues to loop while feeling like he's still rapping despite going through the same motions.

@Dgero 3 ай бұрын

So glad this got recommended to me, the video has easily made a mark on my memory for it’s executed concept alone 👍

@alexpalmer7018 Ай бұрын

Just saw the MV a bit ago, and god damn. So impressive

@FrancoMontanaro 8 ай бұрын

This is so amazing and valuable! Thank you for sharing it!!

@helloperson6463 4 ай бұрын

I loved the music video so much! Phenomenal work put in by the vfx team

@zarfact 4 ай бұрын

Cool seeing what went into the video.

@ZStrikeYT 27 күн бұрын

WE FOUND HIM

@KouD3Graw 4 ай бұрын

I love this exists. I was 90% it was CGI, but I began to second guess after a while. Glad to see that I was not only correct and the lip sync was them breaking the rules a bit. That was one of the most interesting parts of the video was the lip sync.