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Coca-Cola is a sweetened carbonated beverage manufactured by the Coca-Cola Group.
The company associated with the beverage industry started its operations in the USA in 1892 and since then has spread to more than 200 countries all over the world
The Coca-Cola brand has a license for manufacturing and selling non-alcoholic beverages.
Products
1. Sparkling Soft Drinks
2. Water, enhanced Water, and Sports Drinks
3. Juice, Dairy, and Plant-based Beverages
4. Tea and Coffee
Coca-Cola Facts & Trivia
Revenue
1. Net operating revenues for 2020 stand at 33 billion dollars
2. Coca-Cola boasts of 1.9 billion out of nearly 62 billion beverage servings daily
Coca-Cola SWOT Analysis - Strength
- Product portfolio with 3500+ beverages and 500.
- Licensing partner to several brands that helps to generate higher income.
- Coca-Cola boasts of having the biggest distribution channel for non-alcoholic beverages.
- Spends billions on marketing and promotions.
- Have tasted success in numerous marketing campaigns.
- Strong brand image and brand awareness.
- Multiple copyrights, patents, and trade secrets make it a desirable company.
- Revenue figures are in billions attesting to its worldwide success.
- Intangible assets are indefinite.
- 50% market share.
- Customer loyalty.
Coca-Cola SWOT Analysis - Weakness
- Water is its main component and with the world facing scarcity issues, it has become its weakness.
- The company relies heavily on carbonated drinks and it is a fact that such drinks are not good for health.
- The product portfolio is not very diversified.
Coca-Cola SWOT Analysis - Opportunities
1. Multi-serve, new take-out bundles meant for drive-through channels.
2. It is grabbing opportunities provided by developing nations and creating a strong base for its products.
3. Coca-Cola has come up with a 100% recycled plastic bottle to promote sustainability.
4. Investing in healthy products.
5. Meeting the demands for bottled water.
Coca-Cola SWOT Analysis - Threats
1. Tax litigation with the IRS.
2. Severe competition.
3. Regulations on sugary beverages.
4. Leakage of product ingredients.
This video is on Coca-Cola - SWOT Analysis and it has the following sub-topics.
Time Stamps
0:00 What is Coca-Cola's SWOT Analysis?
00:21 Coca-Cola - Company Overview
01:00 Coca-Cola - Products
01:27 Coca-Cola - Facts & Trivia
02:14 Coca-Cola SWOT Analysis - Strengths
06:12 Coca-Cola SWOT Analysis - Weakness
07:16 Coca-Cola SWOT Analysis - Opportunities
08:58 Coca-Cola SWOT Analysis - Threats