Coffee Bar Packaging | Inside an Agency’s Packaging Design Process

Рет қаралды 132,848

Күн бұрын

We continue to receive requests about our packaging design creative process at Farm Design. In this video, we will be sharing a case study from START to FINISH for our client Big Island Coffee Roasters!
Among the many objectives for this project, one of the most important was to communicate that this product is entirely made of coffee! That’s right, this is NOT chocolate bar packaging… this is a full-blown caffeinated endeavor that we are excited to share with you!
-
Packaging Rebrand Timestamps:
03:07 The “Three-P Philosophy”
04:21 Getting to Know the Client
07:21 Project Objectives
08:22 Establish the Roadmap: Creative Brief
10:15 Creative Discovery
10:57 Creative Discovery #1 - Collect Information
12:45 Creative Discovery #2 - Quick Sprints
13:57 Bringing in the Creative Director
18:02 Creative Discovery #3 - Group Critique
19:02 Creative Discovery #4 - Further Development
22:28 Creative Discovery #5 - Presentation Prep
25:08 Take it Home: Edits & Production
26:45 Follow up with Client & Final Results
Big Island Coffee Roasters Behance Portfolio: bit.ly/2JLoWrY
Subscribe and be a part of our pack! bit.ly/2tUWxIE
-
Follow us:
Instagram: / dogoodwork.today
Twitter: / dogoodworktoday
Sign-up for our newsletter: www.dogoodwork.today
-
Curious about our client work?
Behance: www.behance.net/farmdesign
Website: www.farmdesign.net
Instagram: / farm_design
-
Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.
We believe that life is better when you Do Good Work!

Пікірлер: 244

@adeadgirl13 Жыл бұрын

I don't know if you know how valuable this type of info is for a beginner designer. Helped me improve my process a lot. It actually answered the question that was troubling me the most as a self taught beginner graphic designer: "How the hell do you come up with creative, unique, good looking design that works?" I'm happy to know that it's not about being a creative genius, it's about the iterative process. Lots of communication, lots of research and lots of iterations.

@mikefarrell8849 4 ай бұрын

100% correct coming from a design student that’s mostly what they teach us in Uni

@xxmagixxgamer1741 4 жыл бұрын

I’m 14 minutes in and I can sense that you guys have already saved me several hours in the long run when it comes to my creative process

@mounirelogbani 4 жыл бұрын

Really thank you for this valuable info, even paid courses don't have all of this priceless tips. You deserve the best because you are the best :)

@DoGoodWork 4 жыл бұрын

Thanks Mounir! We want to give just as much if not more invaluable info that you find on paid sites. Why not! We can all learn and grow together!

@mounirelogbani 4 жыл бұрын

@@DoGoodWork Thank you so much, I really learn a lot from your videos and also from the streams that you did on Adobe Live streams. Farm Design is really one of my favorite design studios that inspire me. My dream is to work with you in the future or create a similar studio like yours :)

@packagingwhoreinternationa2379 4 жыл бұрын

Sentiments exactly! Props to the team for sharing the video!

@Gladwebs 3 жыл бұрын

@@DoGoodWork Is it possible I can work as an intern for you guy's?

@idaliakulik 4 жыл бұрын

This is a fantastically knowledgeable video - thank you SO much, guys! I don't know if it's too much to ask, but is there any version of the "Brand Questionnaire" you could share with the rest of us? Even if it's a toned-down pdf-downloadable version? I mean even the snippets of the one you've got in this video are incredibly informative and give us viewers (and I firmly believe I speak for more than just myself!) SO much information and so much to go on. That alone would be a design god-send :) x

@ledanhlamvip12 3 жыл бұрын

YOU SHOW THAT DESIGNER NOT ONLY DESIGN , BUT ALSO A VALUE-FINDER/SEEKER/ RESEARCHER, AN ILLUSTRATOR OF IDEAS... IT IS AMAZING

@wrdj3094 4 жыл бұрын

Thank you for spending the time to make this video, I really enjoyed it. It's nice to see the process you guys go through to create your designs. Makes me excited to be a packaging designer!

@paperspecs 4 жыл бұрын

Love seeing the concepts presented all across the board. Great packaging design. Well done!

@saifulloh-jualchargerlapto4900 3 жыл бұрын

i'm crying at the end of video, happy client is all we need. Thank you for sharing.

@qqq9542 4 жыл бұрын

Watched this video from start to finish. What a delight! Keep bringing em design process videos, u guys are doing a great job! Ur channel deserves more views and subscribers.

@uygraphy 3 жыл бұрын

Thank you for the whole process, it felt like I was in that studio, getting excited.

@ethanscottouimet 4 жыл бұрын

This is such a great look at your process, thank you for sharing!

@karladrianaguro9128 4 жыл бұрын

This is a gem. I can't thank you enough! You guys are amazing.

@isukwithnames1811 4 жыл бұрын

This was a blast to watch! All of the designs were so nice that it's hard to pick a favorite.

@Itsthejasonman 4 жыл бұрын

Hey guys! Please make more videos like this! I just discovered your channel today. Really learned a lot! As a branding manager, I feel like your videos showed me the side of the deisgners which is pretty cool! In a way, I’ve also learned on what information and details I have to make sure I communicate with the designers for the product designs to work well! Hope to work with you guys too!

@SaltLake180 3 жыл бұрын

This is one of the best start to finish Brand Design tutorial out there. Great editing, learned a lot in a short time. You guys are a great creative team.

@minjeongbyun4121 4 жыл бұрын

Love to see all the real process to design package. Love all 4 designs. So helpful for junior package designers. :)

@shonaaaaa 3 жыл бұрын

I'm soooo impressed by the amazing designs you guys made, so inspirational! Thanks for sharing!

@johnwalsh6998 4 жыл бұрын

Cool video! I'd love to see one that goes in-depth about designing templates.

@danielgunawan5257 4 жыл бұрын

Thanks a lot Farm Design, giving me a valuable lesson from your process! You guys are awesome!

@miftahulhaqsyawal3082 4 жыл бұрын

This is awesome, you guys opened my mind about how the design process doing good in teamwork.

@fcheung4214 4 жыл бұрын

Saw your work on Behance, really glad to know that u also run a KZfaq channel! Good job! Looking forward more awesome content!

@lalalandcph 4 жыл бұрын

This might be my new favorite channel on KZfaq. Kudos guys, you did great work! Very inspiring, very enlightning.

@anjalibiju2820 3 жыл бұрын

Loved the design, absolutely amazing!

@vivalawai 4 жыл бұрын

This is valuable information! I love the creative sprints and showing the techniques the designers used to design efficiently. I will definitely input these tips and tricks into my own creative process. Thank you, and keep it up!

@cenadj 3 жыл бұрын

this channel is really a hidden gem!!

4 жыл бұрын

First time here, great content guys! Thanks for sharing.

@joshuacrane 3 жыл бұрын

The KZfaq algo decided to show me this today and it was an instant subscribe. Thanks for putting out such great content and demystifying the design process.

@kmullinsdesign 4 жыл бұрын

I’ve been working in manufacturing and package design for nearly 10 years...this video was AWESOME! Great insight. Glad you included the print process...I feel that’s a real world scenario that should be taught more. Keep it up! Love the channel!

@DoGoodWork 4 жыл бұрын

Hey Kevin, thanks for the feedback. Glad this content resonated with you. Encourages us to keep putting in the effort to share. Cheers!

@visualistener 3 жыл бұрын

Thank you so much for sharing this process!

@cookiesncream994 4 жыл бұрын

Thank you for sharing so much of your process! So helpful

@Inisenan_ 4 жыл бұрын

Thank you so much for make this video happen. I love the way you work on it. :D

@kasF 4 жыл бұрын

Amazing video! Cant wait to see more of these.

@PauloEdson 4 жыл бұрын

This is one of the best videos of the entire KZfaq. ⭐⭐⭐⭐⭐ Congratulations on the content, the editing, and the presentation! ❤️ You've got a new fan!!!!

@mariob80 3 жыл бұрын

It is hard today to find clients that value and appreciate this type of quality level work, great stuff, a lot business owners, not just designers need to take note and learn from this. Great video!

@alearause 4 жыл бұрын

Just amazing! I love the video, thanks for all the content

@jakubjezovic 4 жыл бұрын

Love seeing your process, thank you for sharing it with us!

@DoGoodWork 4 жыл бұрын

Our pleasure! Thanks for giving us a chance to share.

@kaoutherakid4433 3 жыл бұрын

This video is pure gold! 👏🏻 So much value packed in an easy to digest format. Thank you for sharing and I wish to see many more of these videos 😊

@fuzzykuma 3 жыл бұрын

This was a joy to watch and so informative. Thanks for the insight on creating a packaging design!

@TheDanilampis 4 жыл бұрын

Fantastic! Your job and effort and professionbality is stunning :) I´m an architect and I´m thinking how to implement the "brand design" process and methods into residential, family houses or dwelling in general. I believe that everything starts from need and emotions, like you did. I used to start as well with moodboards (material, feelings and brief). Then go down to drawings, understand proportions and spaces, draft 1 - 2 - 3 options and so on. I believe I can learn a lot merging the brand design´s world with families housing. I would love to hear from you and from your community :)

@ognjenrankovic35 4 жыл бұрын

WOW! Thanks, guys! I am right at the beginning of branding/packaging project, biggest I got the chance to work on, so far! Really perfect timing to see this, much appreciated! Keep up the Good Work

@DoGoodWork 4 жыл бұрын

Glad the content can help you. It certainly gives us fuel to keep doing these videos.

@erickawebb 3 жыл бұрын

This is so helpful and inspiring. Thank you very much!

@mossjason 4 жыл бұрын

Such a great video. Please continue to show more like this.

@DoGoodWork 4 жыл бұрын

Fo Sho! We are so on it Jason. More exciting content in the pipeline. Can't wait to share more. We get so excited every time we post a new video.

@user-tg6xn5xt8v 4 жыл бұрын

This video was a real treat! I love being able to see just how many concepts that you came up with in Quick Sprints Stage. Definitely showed me that one of my biggest weaknesses is my efficiency in creating concepts and digging many holes. Something I have to get better at. Thanks for the amazing content as always !

@DoGoodWork 4 жыл бұрын

You nailed it Byron! That is the big game changer for us. We used to do only the amount of concepts that was equal to number we promised to the client. We also then spent too much time and got to invest too early in those concepts. Obviously, many of those concepts would simply miss the mark. Soooooo, sprints allows us to learn just as much as a dialed in concept, except we can generate 10x ideas to play with. Then picking ONLY the most viable and on-target concepts before investing our energy into the details. Keep watching! And thanks for all your feedback buddy!

@josephyap576 2 жыл бұрын

A good video indeed! I had the video shared in my packaging class with my students and most of them guessed the correct design that the client will go with!

@dibichibi 4 жыл бұрын

This video was so informative and helpful. I'm pretty new in this field and this video literally broke down all stages of the design process. This is definitely gonna help me in the future. Would LOVE to see more videos like this. So glad I found your channel! 😊

@paperspecs 4 жыл бұрын

Great video! Thanks for the behind the scenes sneak peek.

@eh1346 4 жыл бұрын

Amazing! Really enjoyed the process!

@wezger 3 жыл бұрын

Thank you guys for sharing the design process. This is awesome and really fun to watch.

@gaoxiong82 3 жыл бұрын

that was a great insight into the creative process! being someone who's not creative, I didn't know the creative process can be so systematic Thanks for being so open to share this!

@luacorreia9225 4 жыл бұрын

Thank you SO much! This is incredibly helpful and valuable, I'm excited for more content like this!

@DoGoodWork 4 жыл бұрын

Hi Luanna! Glad you like this video and sharing your thoughts. We will most def be doing more like this with other projects and categories that we work with. Stay tuned, and tell your friends about us.

@GaryMeacher 4 жыл бұрын

Tremendous video. Thank you for sharing your process!

@colemanny72 4 жыл бұрын

I like this a lot! Gave a lot of insight into the process!

@manum1819 3 жыл бұрын

This was so informative. I've been going watching different videos for a week now, non of them showed the process in this much clarity.

@whiteowlstudio5658 3 жыл бұрын

Thank you all for sharing! I especially appreciated that you included some of the business aspects of the process. As a fledgling design firm, I am trying to establish best practices early on. Videos like this really are wonderfully informative to that end. Thanks again!

@Asyss_Complex 3 жыл бұрын

This was really interesting to watch, and I agree the first design is the best. Thanks for sharing!

@dylannelson501 3 жыл бұрын

I can't believe this is free information. THANK YOU GUYS!

@deanfranklin3437 3 жыл бұрын

This is so awesome. I love the work and effort on this project. Inspirational! Thank you for sharing.

@timkaaa 4 жыл бұрын

You guys rock! Loved this video and learnt so much from it! Thanx!

@jilliebeand1947 4 жыл бұрын

So my goal is to one day work in an agency like yours. I'm curious, with projects like this, is the entire team working on the one project collectively? Are you all collectively working on multiple projects at one time? Or do you split into sub teams where half goes to one project half goes to another? I love the collaboration this video shows, it would be really awesome to work in an environment like that. Thanks for the great content!

@DoGoodWork 4 жыл бұрын

Hey Jillie! We work in a lot of fashions. Typically, we almost all participate in the early ideation/concepts and then narrow the team as we refine the directions. Almost always at least 3 designers at first and then narrow to 1-2 once we have a sign-off on a clear direction. We also are able to swap projects with any team member we begin to apply to various touchpoints or production.

@jilliebeand1947 4 жыл бұрын

@@DoGoodWork Thank you for the reply, that sounds like a really fun, collaborative, and rewarding way to work. I appreciate it. Keep making these great videos!

@bienaimedavidson5921 9 ай бұрын

the beat from the beginning is dope lol

@junghyunlee4127 4 ай бұрын

What an awesome guide to grasp the entire package design process! Thank you a lot!!

@nicolepeaslee5017 3 жыл бұрын

You guys are a dream team. Amazing work!

@jlzmchls7414 3 жыл бұрын

Thank you for sharing this video! It's soo helpful, and I love your end results!

@LeonDEpro 2 жыл бұрын

Amazing work! I cannot tell you guys how grateful I am when I finished watching this video. Straightforward and to the point. You made the whole process so clear that I can use this video as a perfect reference to my company's work. Thank you!

@basmaaltwejri8871 3 жыл бұрын

This is amazing! truly thank you so much

@8Rikku 3 жыл бұрын

you guys did really really good job ! I learnd ALOT from this video, especially the process, the thinking, and the work progress. cheers

@mohamedakram1183 Жыл бұрын

Great work.good illustrations and colors. waiting for new videos.

@haddagart 3 жыл бұрын

I think you are working toward being the next "The Futur". I subscribed and liked the videos from first sight before even watching the content and I didn't regret my rush

@matrixnavigator6669 3 жыл бұрын

Wow! This is so inspiring! It looks like you guys have a great team and method! I will be implementing this into my work, moving forward. Thank you!

@GinDasCreative 2 жыл бұрын

Invaluable information...you guys are amazing and so generous with your behind-the-scenes work...really appreciate it so much having just started a class about packaging design. Thanks so much!!!

@pranitdhabarde6845 3 жыл бұрын

Wow! That explains soo much. Thank you very much for this.

@ryzeruffort 4 жыл бұрын

Only about 5 minutes and I already found the video valuable. Thank you guys

@mm-zw4ng 4 жыл бұрын

Great TEAM work! Awesome results, all of them. Congrats Nicole. Thanks for letting me know more about your process. I just got very energized after this video. (Can it be because of the Coffee bar???) I would love to know more about your resources like stock photos, mockups you used, etc. In our domain when it comes to learning, nothing is too much. Looking forward to the next experience w/ you. Ciao!

@DoGoodWork 4 жыл бұрын

Hey! Glad you like the video. We love yellowimages.com and stocksy.com for mockups/content.

@mm-zw4ng 4 жыл бұрын

@@DoGoodWork thanks, didn't know about the stocksy.com, really nice. Kep up the good work!

@JOrio444 2 жыл бұрын

So awesome! This video has so much useful information and I'm not even half-way through it yet. Thank you!

@alisa_hanes 5 ай бұрын

Favorite video on the web.

@AllenNoche 3 жыл бұрын

Awesome video, just remembered the all-client phrase: "Marry the two ideas" hehe

@jsmith9213 3 жыл бұрын

1000% awesome content! Great job making good work look good!

@vaibhavkalra9610 3 жыл бұрын

You guys are awesome ! Thanks for the video .

@Isadoramay 4 жыл бұрын

Excellent video! Provides great insight of the (real) methodology in a such didactic way. I will showcase this video for my graphic design students, so that they hopefully grasp a bit more of the design process! Keep up the awesome work (physical & online)!

@sinlokemp 3 жыл бұрын

Thank you for sharing your work process.

@chiragpurohitdesign8370 3 жыл бұрын

Best content as far as packaging design is concerned. Just loved it. And I love your logo

@denizaygun1930 3 жыл бұрын

this was so valuable for me as a freelance illustrator/designer who's thinking to jump on the packaging train. thank you so much for sharing all that info!

@ricardozoomable 4 жыл бұрын

Amazing work!

@parthjha4835 4 жыл бұрын

DAMN!!!!! flawless!! thanks for this!

@vanessavazquez6780 2 жыл бұрын

great video! Thanks!!!

@matthieunii-ashieamon1643 2 жыл бұрын

Wow grate team work done, lovely design and i love the step by step procedure am here to learn thank you very much the universe will bless you all.

@yashsingh3126 3 жыл бұрын

Learned so much from this video that words are very limited to thank you for this.

@garylawson1695 3 жыл бұрын

Absolutely fascinating. Really enjoyed and appreciate this detailed insight into your work and process. I particularly like the fact that you wireframe content at the start, I do this for web but not for packaging... don't know why! Again, thank you for a great video, lots to think about.

@ledanhlamvip12 3 жыл бұрын

I WISH YOUR CHANNEL CAN HIT 1 MILLION SUBS

@Progettiamodivertendoci 11 ай бұрын

This video very beautiful. Thx you 😍

@sophiecowell9787 4 жыл бұрын

So fantastic! Really appreciate the insight into a packaging project lifetime.

@DoGoodWork 4 жыл бұрын

Glad you like it Sophie. Certainly more videos like this to come. And don't forget to try some of these techniques and share with your friends.

@conggosanmr1647 2 жыл бұрын

Awesome to see the process & outcome..

@alyslim5234 Жыл бұрын

this s so cool! thank you for sharing

@godwin_njoroge 4 жыл бұрын

I knew this would be a really deep dive so I just pinned the tab and left it for when I had some proper time to focus. So glad I did. I'm at 8:44 and I keep pausing to learn more from your questionnaires. Thanks for sharing guys

@DoGoodWork 4 жыл бұрын

Our pleasure Godwin! Glad you're enjoying and getting value out of this content.

@Myxlpltx 4 жыл бұрын

Really great in depth video on Farm Design's process from picking a client (that fits), rough drafts, to mockups, refining, then client presentation. I'm curious to see what it looks like when things happen to go wrong (because they will) and how the team deals with that. Keep up the "good work"

@DoGoodWork 4 жыл бұрын

I agree, that would make a good topic. 'When things go bad'. Or better yet, 'How to avoid things going bad with clients'.

@jonathangonza 4 жыл бұрын

This is just GOLDEN!

@IsraelRomeroIsrox 4 жыл бұрын

Amazing process :) greetings from Bolivia

@marciemccabe3990 3 жыл бұрын

Beautiful!

@nayemozil7116 3 жыл бұрын

As a new packaging designer I learn a lot from the video, this is the best process I ever saw. I will apply this process to my design. Your design process is really amazing. Thanks a lot for your great tutorial.