Want to make more money selling stock footage on Pond5 but not sure whether to focus on commercial or editorial footage? In this video, we'll discuss which type of footage is more profitable and explore the ease of producing editorial footage versus high production value for commercial shots.
Commercial stock footage may requires a high production value and is used for advertising and promotional purposes. It requires models, props, and a polished final product. In contrast, editorial footage is more relaxed in nature and focuses on capturing events, news, and daily life. Editorial footage can be captured using a mobile phone or a basic camera, making it easier and less expensive to produce.
So, which type of footage is more profitable on Pond5? The answer is not straightforward, as it depends on the demand for each category. However, we'll look at some factors that can help you make an informed decision.
By the end of this video, you'll have a better understanding of the differences between commercial and editorial stock footage and be able to make an informed decision on which category to focus on for maximum profit!
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