This is a complete copywriting tutorial for 2020.
In my opinion, copywriting is THE most important marketing skill you can have. That's because your ability to write comes into play when you're creating:
-Blog posts
-KZfaq video scripts
-Outreach emails
-Podcast titles
-And more
This video is a non-stop, actionable copywriting crash course.
Specifically, in this video you'll learn:
How to learn the exact words that your customers use to describe their problems using online forums like Reddit and Quora. This might be the most important copywriting exercise of them all because it forces you to write copy that your customers can relate to.
Then, I'll show you how the "Slippery Slide" keeps people scrolling down your page. This is an old school copywriting tip that I've updated for 2020.
It's no secrets that headlines are super important for sales letters, social media posts... or anything that you publish online. I show you how to write headlines that stand out, get noticed, and push people to click.
You'll learn how to use FOMO and strong leads to make your reader super interested in what you have to say (and also, boost conversions on your website).
When it's all said and done, you'll have a copywriting tutorial that you can refer to whenever you want to improve your writing skills.
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