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This is an edited version of an Etsy SEO webinar that I did for my public Facebook group. It's important to go through the whole thing in order and not skip around, because it's presented in an ordered way. Even if you think you know something already, don't skip ahead because you'll miss something!
This goes over what long tail keywords are, how the SEO research tools work, how to use them the right way, and how to choose keywords for Etsy. I use Marmalead in this video and I recommend it because in my experience it's the most accurate of the tools I've tried. I'm not a Marmalead affiliate and I don't get anything for recommending it, I just like it and I do think it's the most accurate based on their data set and how their results correspond to my own shop stats.
To get to Marmalead, go to marmalead.com/
00:00 Intro
02:10 what is a long tail keyword?
09:18 Why long tails are searched more and rated that way in search tools
15:05 Do long tail keywords contain other keywords?
16:00 Computers don't think, and why word order match isn't everything
18:20 In Marmalead and looking at what it's actually telling you, plus initial short tail selection
25:40 Finding long tail keywords that apply
31:45 Comparing keywords for the best order
36:30 How Etsy handles long tail keywords for matching
42:50 How Etsy ranks listings
47:47 Summary
(Some of the following links are affiliate links)
**To see the keyword lists, click here: tidd.ly/3WLffhW
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**READING LIST:
All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways.
Audible: Free trial of Audible, plus free books: amzn.to/33MpjQZ
Freakanomics: amzn.to/32q9lvn
Think Like a Freak: amzn.to/3KzSbg2
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Company of One: amzn.to/3FU92Xn
Time Management From The Inside Out: amzn.to/3fSLlUC
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Influence: The Psychology of Persuasion: amzn.to/3ImhGj0
Pre-Suasion: A Revolutionary Way to Influence and Persuade: amzn.to/356eAkG
Thinking Fast and Slow: amzn.to/343K0aP
Nudge: amzn.to/33H9yL6
This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab!