Get more Etsy visits with long tail keyword strategy

Рет қаралды 15,264

2 жыл бұрын

Long Tail keyword strategy on Etsy is sadly misunderstood. If you don't understand how long tail keyword data is collected, you won't be able to use them effectively, and you'll probably drive yourself crazy trying to be too matchy-matchy.
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This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab!

Пікірлер: 117

@KaraBuntin 2 жыл бұрын

Softcover keyword planner: www.amazon.com/Keyword-Tracker-Etsy-Sellers-Buntin/dp/B09CHL4Q36 Printable version: acaketoremember.com/ols/products/keyword-tracker-planner-for-etsy-sellers

@quinnseverythang Жыл бұрын

You'll probably never see this, but you are the most helpful person on this planet with it comes to Etsy! You are so knowledgeable and easy to understand. I love your straight forward videos of exactly what I need. Thank you!!

@KaraBuntin Жыл бұрын

Thank you! And i read every comment so i did see this!

@DrEziaku Жыл бұрын

I keep coming back to your page because you tell it like it is. Your channel helped me to launch my Etsy store and become a star seller after 3 months of the launch. Thanks.

@KaraBuntin Жыл бұрын

I'm so glad!

@joemclain Жыл бұрын

I've watched a bunch of your videos, good stuff. I watched the "Complete Etsy SEO webinar" just before this. Perhaps it's because your voice was echoing in my head from that listen - but I found this video your best explanation of keywords, titles, and tags. You have the sanest view of Esty that I've come across. Thanks.

@KaraBuntin Жыл бұрын

Thank you!

@SunnyDayStyle1 2 жыл бұрын

Excellent! Your approach on SEO was so clear. Invaluable! Thank you.

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@jonhowlett4011 2 жыл бұрын

Thank you for demystifying this subject for me. Excellent video and much appreciated!

@KaraBuntin 2 жыл бұрын

Glad you enjoyed it!

@buildwithtitains-next-leve4912 2 жыл бұрын

Venturing into selling on Etsy shortly with my wife, I must say, this video was extremely insightful, informative and helpful. Watched/Listened to it with my wife. Thanks for sharing! - Howie

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@JamesRoyC 2 жыл бұрын

Thank you Kara for all you do! I’ve been watching and listening since your episode on marmalead about big butts! I look forward to your Tuesday lives every week about Etsy and all your years of knowledge you share.

@KaraBuntin 2 жыл бұрын

Thanks so much!

@susangeorge3140 2 жыл бұрын

Great video, now I am starting to understand what I need to do. Thanks so much!

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@lifewithlaurennicole1589 2 жыл бұрын

Thank you SO much! Such a helpful video. I am determined to get this SEO done right.

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@tinanovoth 2 жыл бұрын

Another great video tutorial. I thought I knew enough about long tail keywords, but then you mentioned something and I did a head slap.

@KaraBuntin 2 жыл бұрын

I love the head slap moments

@SelfcareKaren 2 жыл бұрын

I think this is your best video yet!!!!! You keep getting better like a fine wine!

@KaraBuntin 2 жыл бұрын

I try

@agsvintagecove4524 2 жыл бұрын

You took the words right out of my mouth. Kudos, Kara!

@lizjanevski9042 Жыл бұрын

Another excellent video…I’m so enjoying watching your content. Your straight forward language and explaining things is great - no fluffing about it honestly feels like your just having a general conversation with someone. I’m slowly going through your videos & have learnt heaps so far & also the things you say have actually validated what I’ve been doing on my own without guidance so happy to know I’ve been on the right track - look forward to learning more 🤗

@KaraBuntin Жыл бұрын

Thanks for watching!

@RachellesCrafts 2 жыл бұрын

I’m not sure that I 100% understand and “get it” but after finding your channel and group, and implementing the strategies to the best of my understanding, I have seen REAL improvement in my shop. Thanks for all you do!

@KaraBuntin 2 жыл бұрын

Fantastic!

@danieldunkley6671 Жыл бұрын

You're point that the short keywords is in the long one seams like such a critical point. This is a subtlety that connected the dots for me, Priceless clarity thank you.

@KaraBuntin Жыл бұрын

I'm surprised that people don't understand that, but sometimes when the lightbulb goes off it seems really obvious!

@mrs.quills7061 2 жыл бұрын

Very interesting, I like how you use anchor keywords and break them down from there. I guess I’m not breaking down my anchor keywords enough and instead putting my listings under high competition keywords even though I try to be specific. Thank you for sharing this I always learn something from you!

@KaraBuntin 2 жыл бұрын

Glad it was useful!

@ngaireashdown6783 2 жыл бұрын

Thanks, Kara. Always great information. xo

@KaraBuntin 2 жыл бұрын

You are so welcome!

@indyabode2507 2 жыл бұрын

Thank you for this video! Omg, finally makes sense to me.

@KaraBuntin 2 жыл бұрын

I'm so glad!

@ninelmarkovic3093 Жыл бұрын

Thank you so much. Great explanation

@KaraBuntin Жыл бұрын

Glad it was helpful!

@vickieclark5931 2 жыл бұрын

Thanks so much. This video is really helpful.

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@FamilyDinnerDelights 2 жыл бұрын

This was so helpful!! Thank you! I love your channel 😊

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@louhortonsculpture 2 жыл бұрын

Omg. So helpful. Thank you!!

@KaraBuntin 2 жыл бұрын

You're so welcome!

@alpapatel4229 2 жыл бұрын

Very helpful video.Thank you.🙏

@KaraBuntin 2 жыл бұрын

Glad it was helpful!

@patrickbarnham9030 Жыл бұрын

Thank you very much. This was so helpful :)

@KaraBuntin Жыл бұрын

Glad it was helpful!

@kmjstarko4724 Жыл бұрын

Thanks! Very helpful.

@KaraBuntin Жыл бұрын

Glad it was helpful!

@violettb5050 2 жыл бұрын

Great video, thank you!

@KaraBuntin 2 жыл бұрын

Glad you liked it!

@LWHMusicTherapy 2 жыл бұрын

Thank you 🙏

@KaraBuntin 2 жыл бұрын

Any time!

@HoangNguyen-mm9kv 2 жыл бұрын

Love your content. Very clear and informative 🥰🥰🥰

@KaraBuntin 2 жыл бұрын

Thank you!

@LindaM1976 2 жыл бұрын

I like this video a lot. Thank you thank you. I use Marmalead but all of the long tail keywords that best describe my listings have good search, lie competition but the engagement is always red and registers at on a number of 25 so I have been hesitant to use these terms because the engagement is just so low.

@KaraBuntin 2 жыл бұрын

Well, now you know why!

@a_butterfly2493 2 жыл бұрын

Thank you for the video! What do we do when the long tail keyword is longer than the 20 characters Etsy allow in the tags section?

@KaraBuntin 2 жыл бұрын

Split it between two tags that read in sequence.

@helencarter704 2 жыл бұрын

Thanks, this is super helpful and honestly a relief. Sometimes I feel like I'm pressured to NOT use my brain in these keyword decisions, lol. Do you have any advice for how to maintain long-tail keyword results when you sell one-of-a-kind pieces?

@KaraBuntin 2 жыл бұрын

The whole point of the long tail keywords is to be found for unique searches, so repetition won't be as much of a factor.

@helencarter704 2 жыл бұрын

@@KaraBuntin Finally! That's what I was hoping. I'm so used to having OOAK stuff be hard to market but this is how I did it in the "old Etsy days." I was afraid it was no longer relevant. Thanks for your response.

@arthurbullock7737 2 жыл бұрын

Hi Kara, that page you were on analytical ? how do I find that? Thanks, love your videos💕

@KaraBuntin 2 жыл бұрын

That was the search analytics beta, it's in the marketing tab on your shop dashboard.

@ecouturehandmades5166 2 жыл бұрын

I would like to be found for "mens wool kippah" or "mens wool kippot". Am I figuring it right that 'wool kippah' or 'mens kippah', et al, get my listings found, as well as the longer phrasing? And that all I need are the longer phrases in my tags, Etsy pulls them apart to get the shorter phrases. With a lack of descriptive words (other than color, fiber content, size or gender), I feel stuck. If I'm doing this right...am I on the right track? I know the niche is fairly tiny (thank the Maker, I hated making jewelry in school, lol!).

@KaraBuntin 2 жыл бұрын

If the field is small, which I would suspect it is, you can just use whatever makes sense and you'll be found for it.

@CabbagePatchSoap 2 жыл бұрын

If I had to match long tail keywords in order I'd go nuts, that would be impossible

@KaraBuntin 2 жыл бұрын

That's what people try to do, though, it's crazy!

@franciscacaviedes1785 2 жыл бұрын

let's say you write in your tags (wafer paper) (with pink roses), would you then do another tag like (transparent wafer paper) or would you not repeat "wafer paper" ever again? ahhhh so many rules - you mentioned the research is much less complicated than people make it seem, but then pulled out a 75-word spreadsheet that was semi verified by SEO tools😅❤️ and if you have more time, I'm in the clothing niche. Example: (women's mountain) (shirt with stars) (boho moon and sun) (celestial shirt) (for her best friend), am I supposed to not repeat the word shirt or include it at all since it would be in the shirt category?

@KaraBuntin 2 жыл бұрын

I would include shirt if it’s in an exact word order match keyword that you want to send a stronger signal for, but you don’t HAVE to. For the wafer paper thing, i would write wafer paper with pink roses, then the other tags would be things like “transparent edible” “printed cake decorating” or whatever. They all go with wafer paper to make longer words, but since i already used it once, and the longer words would have less competition, i don’t need the word order match, so i don’t need to repeat wafer paper again.

@condoz2009 2 жыл бұрын

When you say “other things come into play” in regards to ranks, is that seller stats?

@KaraBuntin 2 жыл бұрын

Here's one example: kzfaq.info/get/bejne/gZl9qs6e15atYIU.html

@jessicamiller746 2 жыл бұрын

So could short tail keywords lead to a lot of visits and fewer sales? Because if that’s the case then maybe my listings need more long tail words.

@KaraBuntin 2 жыл бұрын

Possibly, but you don’t have to think of the long tails yourself.

@familiaressays6816 2 жыл бұрын

Vey helpful content.Too bad Etsy does not accept my country occupation. I would have used this info on my shop.

@KaraBuntin 2 жыл бұрын

If you sell on other platforms the same concepts can be applied!

@superbrokul 2 жыл бұрын

How did you get these 75 keywords? Did you analyze 30 pages of Etsy, listing after listing? 😱 Btw, I've been binging your videos for the last week ans have joined the fb group! 🤩

@KaraBuntin 2 жыл бұрын

Yes I did, I went through the stats for that listing and pulled out everything that had the words "wafer paper" in it. That's what the spreadsheet that I show in the video was.

@susangeorge3140 2 жыл бұрын

I was never good at SEO. Everything sounds so foreign to me. Tags, keywords, long tail short tail. I am ready to pull out my hair. Maybe selling online is something I shouldn't be doing. I enjoy your videos, but every time I think I have it figured out, Marmalead messes me up.

@KaraBuntin 2 жыл бұрын

Don’t rely on the tools too much. On Etsy tags are keywords, so it’s not as complicated as people make it out to be.

@PrintressDesigns 2 жыл бұрын

Where do I find the Search Analytics Beta?

@KaraBuntin 2 жыл бұрын

It’s in a weird place in the shop dashboard, maybe under marketing??

@LetaPorter 2 жыл бұрын

long-tail keywords don't always fit in one tag box so I stretch them out into 2 tag boxes. Is this ok?

@KaraBuntin 2 жыл бұрын

Yes, it's fine.

@LetaPorter 2 жыл бұрын

@@KaraBuntin Thank you Kara, I appreciate your response and I really appreciate all that you do!

@lisac.2438 2 жыл бұрын

Hello, a customer purchased an item and I already by etsy shipping. But she asked for the order to be cancelled. I cancelled. (does etsy refund the shipping I paid or give me credit for it? Thank you.

@KaraBuntin 2 жыл бұрын

If you didn’t ship the package you can ask for a refund for the unused label, it should be in the order itself in the shipping section. Look from something that says “refund label “

@lisac.2438 2 жыл бұрын

@@KaraBuntin Thank you

@susangeorge3140 2 жыл бұрын

How long does it usually take before I start noticing any traffic changes? I am patient, just curious.

@KaraBuntin 2 жыл бұрын

It's hard to say, but you should start seeing longer keywords in your stats pretty quickly, like within a few days to a week.

@susangeorge3140 2 жыл бұрын

@@KaraBuntin That's what I figured, thanks so much. I love your videos and I have subscribed.

@MyHaytem Жыл бұрын

So basically in your tags you should start with one short tail keyword and expand upon it? Also, if you use the same keyword for different listings won't they be competing against each other?

@KaraBuntin Жыл бұрын

That's pretty much it. And you don't compete with yourself in the sense of being limited to how many listings can show up for that keyword, because Etsy doesn't have those limits in place. You can appear multiple times on a single search result page for the same keyword.

@MyHaytem Жыл бұрын

@@KaraBuntin This makes sense. Thanks a lot Kara!

@lisac.2438 2 жыл бұрын

Okay Etsy Gang, I have looked all over. Why I can't place my update on the top side of my Etsy page rather than the bottom Page. Someone, please help! Thank you!!!

@KaraBuntin 2 жыл бұрын

They place it, we have no control over that!

@lisac.2438 2 жыл бұрын

@@KaraBuntin No fair, there are shops that opened after I did and they have it listed on top! Thank you.

@Mary-yq3rj 2 жыл бұрын

Dear Kara I tried to join your Facebook group and I have been declined the reason was I didn’t answer the 3 questions so I did it again and got the same I don’t know what am I doing wrong

@KaraBuntin 2 жыл бұрын

Try it from desktop, not the app if you were using the app. Sometimes they don’t come through

@EJPARSONSUK 2 жыл бұрын

Super helpful video. I am still struggling to get my head around SEO, it hasn't quite clicked yet, but this video has helped my understanding greatly. In fact, all your videos are helping. My sales come through things other than Etsy search, so my SEO must be rubbish 😂 Just to clarify in my head, apologies for dimness, do we come up with long tail keywords and then just split them up to fit in the tags? Also, you mentioned 'send a little traffic yourself', how do we do that? I really do apologise if this is a dumb question! 😶 I'm going to make a Kara Buntin SEO video playlist and watch them all again til it clicks! 🤓😨🤕 I have the keyword tracker but not used it yet .... I think the time is now 😁

@KaraBuntin 2 жыл бұрын

I’m going to do another seo video because there are questions about this one that tell me people still don’t get it! Traffic would be through social media etc.

@EJPARSONSUK 2 жыл бұрын

@@KaraBuntin Ah, I did wonder if you meant social media. That's good, I thought I was missing something. Thanks so much for your videos, they are really clear, informative and helpful. I find a penny drops every time I watch them; just waiting for that big waterfall of pennies to drop! 😂 I will get it eventually. It's funny trying to explain something to folk when one finds it so straightforward, takes a lot of patience. I've been involved in training people; it can be frustrating, but very satisfying when they finally say 'Oh, yeah, I get it now. How did I not get that??' 😄 Thanks again!

@bettypuckett9766 2 жыл бұрын

Hi Kara…Do you offer individual consulting services?

@ecouturehandmades5166 2 жыл бұрын

No, Kara doesn't. But if you get into her Facebook group (see the video description notes)(ANSWER ALL THE QUESTIONS), you can ask the group, which has some great, knowledgeable folks.

@KaraBuntin 2 жыл бұрын

I don't anymore, but if you want a shop review form someone who I endorse because she's in my EShop group and knows what to look for, you can check with Mary Avelis here: lilfoxdesigns.com/collections/digital-services

@bettypuckett9766 2 жыл бұрын

@@KaraBuntin Thank you Kara…I will do that! ☺️

@bettypuckett9766 2 жыл бұрын

@@ecouturehandmades5166 Thank you so much!

@michaelsmith-ep7jq 2 жыл бұрын

I was getting dizzy with all the cuts zooming in and out, on and on.

@KaraBuntin 2 жыл бұрын

Okay

@bdml77 8 ай бұрын

I don't have to worry about any of this nonsense to sell on ebay

@KaraBuntin 8 ай бұрын

I hear enough bitching about eBay on youtube to think that there's just a different brand of nonsense over there. I would think that every platform has pros and cons.