You can’t charge your customers for all the losses that you bear because of your carelessness. Also, if the Mrp comes out to be 2499 and you are selling this for 1197 ans still you are making profits. You can’t earn 100% on one box that you sell. Please keep that in mind

Very well explained. But whatever difficulty the company has faced while manufacturing, that should not pose any impact on the customer. So 1197 price is justified, but the 2499 is not. Companies do face problems, that's why they face losses. Lekin kisiko website pe jatate nehi dekha.

After 35min also i still don't understand why it's 2499. Its 399+399+400(mug)=1198. Even if u charge 400 for mug it would still be 1198 only not 2499. Atleast the old gift set was better as it had 3 coffees and price was justified. if ur charging 2499 for gift box then does it mean the packaging cost was 1300 and actual products in the gift is cheaper you get coffee + chocolate+mug for 1198

After watching this video I realized how hard it is to run a business even at a small scale but hats off to you sarah you really give your 1000% in whatever you do💗 .loved how you yourself came to address the issue kudos to you and may you reach all the milestones in your life❤️❤️❤️

Love the candidness and the transparency! The way you've handled the situation is commendable really shows how much you care about your audience! People need answers and you've given your side of the story and really showed what goes into running a business. Amazing more power and love to you and your team! ❤❤

Oh dear! It’s not easy running a business and kudos to you for keeping yourself together through the video even though I felt you were on a verge of breakdown many times in the video. I just want you to know that you go girl!!! You are a badass and it is awesome of you to address the error and it does takes courage. You’ll only accelerate from here. May God bless you.

One mug, one pouch and one jar of coffee for 2k? 😐😐😐😐😐😐😐😐😐😐😐😐😐😐😐😐😐 No matter what you have faced in the market sarah, your customers should not pay extra for that.. Really sorry don't wanna hurt you, I am a big time supporter of Sarah Squad... But this box is way too over priced.

Ordering my box right now! I’m sure It will be out of stock in no time! More power to you girl❤🎉

Please answer : 1. You faced issues in design of the box but eventually design making did not cost you anything set aside increasing the manufacturing cost. So why are you even mentioning this in this video. 2. You mentioned that you failed to place order for coffee on time so you had to take out coffee stock from warehouse which increased cost of your coffee. But answer me this you cannot charge your customers extra for your blunder. Customers are only supposed to pay for what they are buying not for the mistakes of the owner of the company. As a owner when you knew it got messed up here you should have dropped the gift box and incurred the losses. Instead you went ahead to wasoli the paisa from your customers? Whats the fault of customers, they like you thats why they buy your products and you did this? 3. You mentioned in video clearly that if hot chocolate didnt perform well my initial plan was so put the remaining stock in gift box. Seriously. You were planning to put a failed product in special gift boxes and call it kaafi sara pyar? 4. You also knew at one point that these mugs costs 100-150 in market but they costed you 450 because of sum up of your wrong decisions. Then why did you sell them at 450. You should have absorbed the extra cost yourself. Customer do not pay for mistakes of the owner of the company. Owner pays for his mistakes. 5. Anywhere price cannot be mentioned more than mrp. Its not ethical. Its very simple. Why didn’t it strike you earlier? I asked all these questions because i am curious for answers. No hate. I am still in awe of a 21-22 year old being a brand owner. What you have achieved for your age is still impressive.

Soo proud of you Sarah!!! Idk why people get so hard on creators, But proud of you that you came yourself to address this issue. Just don't worry Whatever happens, it is to make us aware and come out stronger. And I know how strong you are!!! Omg!! I can't imagine your mental state when all this was happening. Sooo just consider my love and best wishes with you. All the best💖✨

So why should people pay for all the downs the brand went there? Outward and all words use karke u basically are saying u dint plan it well and dint plan the risk mitigation I work for a multi million project but we dont thug our employer for delays and risks at our end ! If delays are by us then as a brand we have to bear the losses ! So much rant to make yourself feel better !

But it feels like customers paid extra for your mistake like not having enough stock is a company's fault and outward charges should not be charged to customer...it creates controversies and deadstock 😭 anyway love how you took accountability for all and will definitely help you in future ❤️

Thank you so much for explaining all these... Because no one speaks these things about business... It seems all nice and fancy.... Even people with MBA degrees won't be able to explain these things so well.... Kudos to you for managing all these..... I am very proud of you... I had met you last year before the day of Impulse coffee launch in a mall with your mother and had wished you for the coffee launch.... Fast forward to this day you explaining these things with so much clarity and trying to be as transparent as possible.... Love u sooo much Sarah😍

First, having so much knowledge in your early 20s is mind-blowing. This shows how passionate you are about your product and your business. So much to learn from you. Superb explanation for the pricing. You are so real and this is what makes you relatable.

Sarah feeling proud of you that you came on board talk about the facts the misunderstandings & took accountability for your own actions which is very rare to see in the industry

Hey Sarah! Let me tell you, I'm proud of you. I was surprised to hear about ll the minute details and costs that go into a product. Thanks for explaining the costing of ship rocket. As a customer, I would never come accross this part of warehousing (outward cost/ inward cost, etc.) It was really good to hear this story. Very often we will like our 9 to 5 job is boring, but through this video I came to know that entrepreneurship is more more hectic. But as you said, you've got to learn a lot from this experience and that is more important. Sarah squard is very understanding, but if you would have made this video before the sale went live on the website, it would have been better, IMO, as the customers would understand it better and were free to make an "informed decision". Plus, you wouldn't get such bad comments. Talking about the comments, they were way too mean and harsh. There's aways a better way to give a feedback. Anyway, ignore such people. All the best for many more sales to come. You would surely make them successful as you now better now. Merry Christmas in advance!

You were as transparent as you can. God bless you. MAY YOU GROW MORE.MERRY CHRISTMAS!

I absolutely love the dual tone mugs more than the current ones

My only question is if the box is now going on sale for 999/- How are you justifying your loyal customers who placed order at higher price during the live launch Next time they may just wait for things to go on discount!

Very very well explained Sarah! Thank you for being so transparent, really appreciated. Proud of you girl. 💛

VERY NICE!!!!! Putting all the blame on other people who cannot come on KZfaq and explain their side 😂😂😂😂😂😂😂😂😂

I am a 15 year old and i am being very frank i am looking forward to study for engineering but you just make me feel a liking to business and frankly i follow alot of your buisness tips and i honestly do interest in management and business and you truly are inspiring. This is a small scale business and you will definetly grow . I think these things will teach you to be a better entrepreneur. We all do support your work . I hope i start a business too in my future ❤️🤞

Good Wishes to you Sarah 😊This video was extremely important and informative to whoever is thinking of becoming a entrepreneur..doing so is not easy ..one lives in the bubble of tension 24/7 . Haven't seen anyone sitting down with their Audience , Customer's and making everyone understand and taking the full responsibility of whatever Happened. Let's just say it was just one of your bad day ! I'm sure new year will bring much more to you and all the positivity , Happiness and a lot of success.

Saraha what you said is really right & I can totally understand the pain in running a business, especially at the time of launches. The delays & irresponsible behaviour of manufacturers plays major role in our final product pricing. As a I'm a small business owner I can totally understand your effort, determination, passion & love towards your products & I really respect your feelings & transperancy 💖 We all are with you 😘 Keep growing and smiling with a cup of our loved coffee ☕

I watch sarah's vlog and this cam up in suggestion.I watched it,I guess one cant be more crystal clear in explaining thing behind the red curtain..!! More power to you!! Sarah.....much love♡♡♡♡

Girl let me tell you one thing...i don't even drink coffee but the amount of bravery you have shown by making this video is fabulous i mean agar mai hoti ya koi aor hota ...i would have been crying in some corner probably but the amount of discipline and professionalism you have have shown is out of the world i am blown away I don't know about this years gift box but let me tell you one thing impulse is going to be a big brand and is going to be there forever Because sarah you are really really brave ..sending you lots of love and respect girl I am seriously blown away by your bravery 🤎🤎🤎🤎

This is the Passion of an entrepreneur,so much efforts! Hats off🤝🏻👍🏻

Koi bhi nhi khareedega 450 m 😂 Kya ap karidhoge? Apne jaise designer ko 3x nhi pay kiya but you want your customer to pay 3x MRP of Cup

Sarah you are the best..i have been following you since your college days and the way you have been transparent, honest, loyal and at the same time sassy with the haters is just hats off.. Just keep going we are with you.. Keep up the good work 🤍🌼🥂

Very proud of you Sarah…you clarified all the things, but u have learnt a lot from this experience.. I felt that u broke down many times in the video but stay strong.. u are very transparent u explained every little detail to us and we r very proud of u for that…U go girl more power to you ❤

We are proud of you. I do have a point here. Your coffees are selling good because they speak for the quality of the COFFEEE and "NOT" the packaging. As a brand you already have beautiful designs packaging, etc. on your products. I know gift boxes mean that it has to look applealing , but think of it Sara. What is the main product here? Your box ?? or the inside products?? Even a few days back my parents pointed out that upcoming new brands are focusing too much on not so important things like packaging and increasing the cost of the product. Your major audience are majorly students or girls. You receive so many PR from brands. How many BOXES you have kept it just because it looks or feels expensive??? You always keep and use the products inside it and not the outer boxes. This is the major reason why this gift box felt expensive to everyone.

First of all congratulations for completing one year of Impulse, I just love your products and they worth the price you are selling them at. I am just so proud of you that you manage to bring so many variations and individuality to your brand by launching from three product to adding hot chocolate and without even compromising on the quality you have done more than enough great work this year. And please ignore the people who can't see your effort and hard work behind your products, we the real Sarah squad love you and will always support you no matter what!

Hey Sarah! There is soo much that goes into a business which all of us don't know and through this video I have totally understood that. I was also one of the customers wondering about the price displayed on the website and printed on the box. Whatever has happened, you have done a great job girllll!! 🫶✨Keep going no matter what!❤

Kudos to you girl 😊 I' have just started my startup & I understand what all it takes to set up a business 💖 God bless you immensely ☺️

Firstly thank you for addressing this it feels very happy thar you respect your #SarahSquad #ImpluseHustlers so much you are an absolute amazing person and so is ur team and family my total love and respect to uncle it's insane the amount of effort parents put for us it so emotional...We understand everything that you said and we love you always thank you for addressing this and all the very best for your future adventures ❤️

I have been watching your videos from ur 1st outfit from strach video.and this is the first time I m commenting after this video of yours. Darling u r a gem of person. Trust me babes it takes hell lot of guts to say all that u spoke in this video. Don't mind with any senseless comments u get . You are so crystal clear with putting out ur side. There are very less people I have seen as ur personality .

Sarah, we proud of you and don't Takecare about what others say about gift set because they don't know how much time, money, time and pressure you have suffered, dear you are pure and real, so be with yourself and we are always with you 👍 👍 lots of love ❤️ ❤️ god bless you dear 🙏 🙏

Hey Sarah Really proud of you girl. U are blessed with a great family best team and subscribes who respect and love your work. It really takes courage to start a brand and bring it up. Everyone goes on trips so why should u be questioned. Everyone works hard and deserves rest and so do you my strong girl. I know these cruel and cheap words make you feel bad but we also know that you will hit back with a bang and this is just a passing phase Love you loads Sarah ❤ Merry Christmas to you, your family and the amazing team you have

Much love to you n your team! May Impulse coffees grows impulsively...

What people don’t understand is that it can be demotivating for an entrepreneur. They will just come to an conclusion without knowing a single phase of business. Please don’t be low as i can just see on your face☹️☹️ ilysm💖💖

Love the transparency u share sarah. Could understand now the stress u had in the vlogs. But as u said its the lesson we learn from every struggle. Hope u sell out these boxes. And have merry xmas

You are so hardworking.. and you are doing an amazing job..loved your gift box and all your hard work shows up on the gift box..hope your business grows more and sending you lots of love and good wishes..♥️♥️♥️😘

Hey dear..I really feel that you should grow in every way possible and kudos to your patience in explaining all the issues you have faced. The ones which have always been a part of your journey would never doubt it. I hope you are blessed with all the happiness in the world. Have a lovely Christmas n a great year for you n impulse coffees. 😊

At 16:20 you said the outwarding cost is twice and at 32:05 you are saying its thrice. Even I'm a sara squad member but yes I feel cheated also by the mrp part, coz you could've just changed the mrp directly from website.

Oh man, Sarah you are so damn honest to your subscribers. I really appreciate this explanation, it was so clear and completely makes sense You are def going way ahead

This experience has only made you stronger. More power to you❤. And regarding the cups, you should try selling the steel pipes and mug clips(like Starbucks do) along with it, and you might able to recover the cost of mugs, i mean it’s just a suggestion if it works for you.

Being so transparent with your audience/ customer is commendable 👏 ofcourse you didn't need to but glad you did it. Hope now people will get to know the amount of hard work n brain storming needs to be done to set a business. But stay strong.. go you will go through this.. and enjoy your upcoming holiday ❤️

This video is such a true and vulnerable side of a small business❤ thank you for sharing these learnings❤

Proud of you Sarah❤️ and congratulations to the entire team ki itni idhar udhar k baad bhi aaplogo ne lauch nahi roka gift box ka! Merry Christmas ⛄❤️

Wish you all the good luck and fortune..hopefully your hard work will pay off throughout.

U r amazing …u don’t even have to explain ..people who are following u on daily basis knows ur struggle and u will not cheat on ur customers ..love u always Sarah …keep growing n always keep encouraging adults like us …❤️❤️❤️

Don't lose hope di though some controversy and some people might spread hate towards you but we know how much struggle and hard work your team and you did for the launch and everything. You know why we might lose hope or might not watch others and just stick with you cause you make us feel special like no other KZfaqr did you are as raw and real as you are in real life. You share content give us and take feedback and you do whatever it takes to send and spread the quality not quantity. This is why we love you. We love the gift set and it's the best❤ Hope you and your team n ur family have the best and great Christmas and new year's eve. Love ya 💕 #SarahSquad #ImpulseHustlers

I can see pain in her eyes... More power to you.. your sarah squad is with you always so don't feel sad.. we love you 🥺💗

Kudos to the effort put in by u...remember when the going gets tough its the tough that gets going....l m so proud of you sarah❤

I have recently discovered your channel..loving it..I am binge watching 😃..u hv come a long way ….dont let this bring u down..mistakes happen..learn & move on ..cheers 😊

Appreciate your effort to explain the entire cycle here. Merry Christmas!

From your explanation,we understand that all your administrative ,communicational and logistics issues are Putin to customers pocket which is not a great customer service.. Which eventually make customers to lost their trust on your pricing and product

Entrepreneurship at its peak! Kudos ❤️

It is totally understandable ❤️ thanks for explaining the whole thing .

Hi @SarahSarosh....much needed video....i was going through the comments today morning and thought what has happened exactly.....but proud of you that you have explained everything.... 😍Be positive and dont worry about this as you would be going on a holiday in couple of days... Marry Christmas to you and your family 😍😘

Omg your honesty made me buy a box. Merry Christmas n a happy new year may you guys reach greater heights

Sara di you are so much transparent sometimes we ge fraud by some websites and some shopping sites but i have got a gift box gifted from my frnd on Christmas and it's the box which made my day and it's ok if it had happen we lose so much of money unknowingly. Y many times so it's ok for that you are a small business coming up and pls don't care for people giving you negativity just move on with great smile and keep us motivating and give us good mornings with happy mornings with many other awesome flavours of impulse coffees we r with you we love you much have a great holiday ☺️☺️☺️

We love you a lot No matter what ppl say, you are so strong ❤️❤️❤️❤️❤️❤️❤️❤️

I am not a customer.. because I don't drink coffee but i loved this video not because it addresses a controversy but because you explained the business side so well... hope you catch up and earn triple the profits. All the best 👍🏻

Huge respect Sarah just love you such brave Girl ❤

You're my perfect girl right here and it is okay to make mistakes ❤️ I am really proud of you that you are taking accountability for everything and I'm sure that you'll do much better next time. The most important thing is that you are learning! It is not easy Sara to own a coffee brand without having a business background. I know that you are trying your best and we're proud of you!❤️❤️❤️❤️❤️ Loadssss of hugs and sloppy kissesss🥰🤗

Proud of u Sarah. It's not easy to run a business. But u are handling everything. I wish u and ur team all the very best. Impulse coffe is the best coffee brand and u girl u are rocking and more power to you dear❣️

So so proud of you sarah .... Everyday I just get to learn more and more from you ...

After facing all these losses still standing also takes alot of courage🧿❤️ more and more power to you girl...

I feel of you had given us the option to choose the flavour of coffee which we want in the gift box than that would be great bcoz i couldnt buy because I wanted espresso and that wasn't an option to choose so just a feedback no regrets or any negative feeling just a feedback love you Sarah and impulse ❤️❤️❤️❤️❤️❤️❤️❤️

As a business owner, you should know that not every cost needs to be passed to a customer. You need to absorb some. You can’t just sell things and be like - ohhhhh yeah I wouldn’t pay more than 150 also😩😂😂

My hands are cold watching this video.. cannot believe u went through all the tras and yet had to face such controversy.. have never been more proud of you 😘❤️ i really wish i could help you sell everything, I did place order for both boxes when you did live launch on YT..but that's not the point..I wish and i pray all your stock sells off 🧿and may you have amazing trip and a very wonderful year ahead 🧿🧿🧿🧿🧿🧿 Merry Christmas 🎄⛄

I feel so bad for all this bad incident happened with you but you still roar like a lioness i love you alot of this god is always plus all of your real actual subscribers who love you for what you do ❤️❤️❤️ love you alot merry Christmas ♥️

Yesterday I was wondering in your channel for a video but this is here on the impulse coffee....No worries this is how the business went so its the lesson to learn that trust the person after taking the test n hope your company will become massive brand like u lots of love to u 😍 ( proud business woman) ♥️

Im a small business owner, totally understand your words. 🤝

Your explanation on this situation is great ...definitely support you

You didn't have to explain anything sarah... Because even if u ignore there was nothing that could come to u but u still took this forward and spoke about all the struggle behind the gift box. But just want to say one thing if there is a controversy or something related to your brand that means its growing its getting bigger and People are on a mission to point mistakes which is fine because it boosts you to do better and not to do such mistakes if done any. Just be happy everything happens for a reason. Merry Christmas❤️ Lots of love😘❤️🧿 #sarahsquard

I know u are upset with comments but u recognise that comments and share ur genuine concern to us..... thank you for that yar...we are family yar thoda updown chlta h...😍😘 Don't be sad yar...mary Christmas and happy New year... Hote h kuch cheepde se log... Kuchh bhi likh dete h....but hm bhi un me se ek h jo apki value krte h.....

Let’s just stick to the facts here 1) the controversy is not about the price of the gift boxes, but the marketing gimmick which made the consumer believe that they were getting some deal/offer price but the truth is the prices were never sloshed. 2) you are doing business and not running a charitable trust , so you have all rights to make profits , if the prices of manufacturing , warehouse etc.. Has gone up , you could have raised the price of the product instead 3) this video here where you are trying to justify the price markup or address the controversy , the first half feels really unnecessary. Yes, businesses have ugly sides , running business is hard and blah blah But how does that relate to Current context of the controversy ? Just like when you make profits you don’t share it with customers, if you make losses also you don’t share it with customers.

More power to you.....lots of love ❤❤❤❤❤

We feel proud for you please let them go u know what u r doing... how u sacrificing for your business please never mind people things💗

hi Sarah n team... may u all have a merry christmas n a very successful New Year. lots of wishes n blessings

I don't like coffee that much so haven't bought or went through it , but yeah I am so proud of you while watching this video.❤️😍 You're truly an amazing person.

More power to you Sarah!!

Was in tears throughout the video! I have been watching your videos for a really long time! Seeing you coming thru everytime warms my heart so much! You go girl! Lots of love to you💖

Lots of love and light ❤

Sadly this gift set is not for everyone, only for specific people. What about the people who love Espresso and Mocha coffee variants?? What is available for them?? This is really not expected from such good quality coffee brand impulse coffees. Very disappointed. If you want to create, create for all , everyone should fit in.

first of all lots of love & blessings; wishing u & ur family Merry Christmas 🎄🎁 i love watching ur Videos but i dt kw y i haven’t even subscribed to ur channel yet but if i want i will surely do it some day when my heart will want to….. coming back to today’s video I kw ur very very strong & i kw u will be strong until ur last breath…that’s how strong daughters of strong women are isn’t it…? & As far as Noor is related dt worry Alla is watching everyone so dt feel bad i guarantee she is jealous that what u can do she can’t & u do get hatters when u do good people don’t like it any way & there are people who dt kw the other side ,they are the frog that live in small pond , that dt travel work hard for their dreams & keep arguing & complaining that where they live is beautiful & the rest of the world is darkness she is one of them So sad for her get well soon Noor i am from mumbai but i dt live there any more or would hv definitely meet u some day stay strong der SSQ lots of love

Sarah and sarah's team salute to u guys . U dedicated to much time , to much hardwork , to much dealy but u guys came with it we are glad u manage all these stuff and came with kafi sara pyaar giftsets . Whatever happen, happening We will not gone leave this easly , sarah We are there for you , be strong , We are ur strength na ,We will listen to u , We will understand if no one does #sarashsqaud #impulse Better days will come , be strong Lots of love 💕❤❤❤❤

Very sad to see that the customers had to pay for it. I follow you and have been a follower since long!

You are so strong ! Sarah god bless you man 💗 keep rocking wish you a very healthy merry Christmas 🎄 n blessful new year., Remember always we sarahsquard love you so much 🤎

Sara so proud of you and your team that you guys did not give up and don't listen to all these things you wrote gappa chup follow it enjoy your trip the real sara squad know who you are. These are the few lessons for next time We are with you and love you a lot 🧿🧿🧿❤️❤️❤️❤️

it's good to see that the company values transparency with its customers, hope next time u be transparent in the launch video itself so that there much aftermath clean to do ;) nice timing of the video just prior the sale ends

Feeling sad for you. Ur soo Transparent with us and some people judge you directly from ur prices. But remember To be strong and Always bee happy.! Love you di ❤️

hi sarah I can totally relate you , as i do owe an instagram store also . showcasing the product on website seems to be very simple to our customers bt its not and everything has a costing they dont even realise . so dont worry business have ups and downs dont pay attention to these kind of comments , i know they do affect us mentally bt at the end of the day remember one thing their is alot of powe,r love and strength in your product

So so proud of you Sarah....🥺💗and we love you 🌻 I'm from Pakistan...and I hope I can buy from you in future if possible

So proud of you girl.. your brand and everything is awesome ❤️.

You are so honest!❤ kaafi sara pyaar to u!! Running a business is so much of hardwork!

Even I don't get the impulse coffees but u are a trust worthy person.. Surely.. U took a effort to clear the controversy.. To stay transparent is kabile taareff.. Hats off ❤

I never do comment on your video but watch within a hour of upload or asap . Today feeling so proud to be part of your community. Working in a corporate and coming from business background family i know what you are saying . Its so true that people will buy 2000 ka lipstick or 4000 ka dress but will not understand small business. And if you are withdrawing salary its ur hard earned money its not work like 1 product mehnga bechkar trip maar li … this is not the way pvt ltd works its not a proprietorship. So proud of you ❤