Conversion Value in Google Analytics 4 (GA4) - How you can report on goal conversion value

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Күн бұрын

In this video, you will learn how to report on conversion value in Google Analytics 4 (GA4). You will explore how to add the 'Event Value' metric to your conversions reports, and how to 'hack' GA4 to create purchase events to report on revenue for your conversions.
JUMP TO A TOPIC:
0:00 Introduction
0:35 View existing conversion
1:34 Report on conversion value
2:57 Edit report to include event value
4:32 Using a purchase event
5:00 Create a purchase event
7:00 Conclusion
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Пікірлер: 14

@katehoffer8198 2 жыл бұрын

Thank you for the informative video. I do not have a store on my website but have multiple events that we consider as $ conversions. I am attempting to track cost per conversion in Google Ads but cannot. Is this because my events are using the 'value' and not 'revenue' metric?

@jansliwakowski5869 Жыл бұрын

Hi, thanks for advice and all your job. Maybe someone know why GA4 wont show revenue data other events works.

@findtheoddgame 2 жыл бұрын

Hi Benjamin, I use wordpress and configured enhanced ecommerce properly using your techniques but GA4 is not showing revenue. Any help will be appreciated.

@eshwaroffice224 2 жыл бұрын

Hi, Can you please let me know how to understand what why there would be slight dip in the conversion rate on the website from one month to another month compared? How to understand the reasons and how to prepare a report to my management team? Please help me ..

@RajKishore 2 жыл бұрын

Hi, my custom tags managed through GTM is working only debug view in ga4 but not it's showing in events report. Any help?

@yyzou4492 2 жыл бұрын

Thank you. There is a problem. When you got thousands of products and prices of them are different, you can't set a single conversion value for all of them. How do you do in this situation ?

@JessaCamacho 2 жыл бұрын

Hi, we have GA4 but conversions aren't track. We are using wordress and wocommerce. Do you have guide for that or a solution?

@edsensation 2 жыл бұрын

But how do we see conversions based on channels such as Direct, Social, Organic, Paid. This was in the UA now I don’t see it on GA4

@LovesData 2 жыл бұрын

Hi Edwin, you can use the default ‘Traffic Acquisition’ report (under ‘Acquisition’). Scrolling to the right of the table will show you the number of conversions for each row.

@IngoMunizSabage Жыл бұрын

I have an event configured in GTM with value parameter, but it doesn't show value in GA4. It's zero. What's the problem?

@LovesData Жыл бұрын

You will need to send currency with the event too (or use a custom parameter and register this as a custom metric instead).

@user-ud1gj2by5x Жыл бұрын

i got a conversion from purchase event set in google analytics but the source is showing as 306,307,308,312. Why is this. How can i know those 306,307,308 traffic source?

@LovesData Жыл бұрын

Google Analytics will report the source based on the available referral information or UTM tag (), so you'll probably need to do some digging to figure this out.

@user-ud1gj2by5x Жыл бұрын

@@LovesData Thanks 🥰@LovesData