Google Analytics 4 (GA4) Conversion Value - How to assign a goal value in GA4

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Күн бұрын

Learn how to assign a dollar value to conversions (goals) in GA4 (Google Analytics 4). In this video, you will learn how to add a value to events inside the Google Analytics interface and using Google Tag Manager. You will walk-through assigning a static value and how you can assign a dynamic value based on the pages people use to submit a website form.
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JUMP TO A TOPIC IN THIS VIDEO:
0:00 Introduction
1:14 Enabling conversions
2:37 Conversion reports
3:44 Assign values in GA4
6:43 Assign values in Google Tag Manager
8:20 Assigning dynamic values
12:53 Conclusion
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○ Install GA4 on Squarespace - • Install Google Analyti...
○ Setup GA4 on Shopify - • How to setup GA4 on Sh...
○ GA4 Mini-Course (paid) - www.lovesdata.com/courses/goo...
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Пікірлер: 28

@rosscheeseright8722 Жыл бұрын

Amazing video! Can't state enough how much I love the way you broke it down, and the production value of the video itself.

@awetselaar Жыл бұрын

Thanks for your very detailed explanation. One tip, a lot of the action in the video is at the bottom. E.g. from the 5 minute mark. Non native speakers might have captioning enabled which will overlay the things you have to see.

@MattCzastka 2 жыл бұрын

Fantastic video - thank you for breaking it down clearly & efficiently

@marketingsense4297 2 ай бұрын

Thanks a lot! Great content :)

@AlexeyLukyanchuk 2 жыл бұрын

I love you Benjamin!!! The best video at youtube as usual!

@thomasnorden4633 Жыл бұрын

Please do explain how to get the "conversion value" into the standard reports.

@skrubbeltrang Жыл бұрын

High value content. Narration is spectacular! 😊👍

@motorbikedad9818 Жыл бұрын

Amazing thank you!

@stefanvickers8670 2 жыл бұрын

Hi Benjamin. Many thanks for your great tutorials 👍. I really love your videos 😀. Do you know if the way you have configured the new conversion event in GA4 with the parameters "value" and "currency" (in your case USD) is also taken correctly into account in the GoogleAds optimization algorithm for the bidding strategy "Maximise Conversion-Value" (assuming of course that GA4 is linked with and sends conversion events to GoogleAds)? Or does GoogleAds take other parameters (like e.g. "Ecommerce revenue" or "Product revenue") for the optimization into account? Thanks

@usamaiftikhar 5 ай бұрын

Thanks, and Please cover topic of conversion value data in to standard report for the conversions. it will be very helpful.

@tobyryan21 2 жыл бұрын

Hi Benjamin. Great video. I would love to know how to show the revenue value from a contact form submission. As we do not have an online store I have an average value for how much a contact form submission will bring me. My current workaround in GA4 is to have 2 events fire when a contact form is submitted - one with my custom event name for the form and one with a "purchase" event name that shows the revenue value. It would be great to combine these together somehow.

@heat-it 2 жыл бұрын

Hi Benjamin, thanks for the cool video. I have the problem that the conversions and the conversion values of my sales are not transferred to GA4 (Before GA4 I used an gtag event snippet in Shopify). Adding a static value on the event "thank-you"-page will not help me in this case. Do you have any recommendations on how to connect the sales on my website to GA4? Thanks =)

@colinwhalen5296 2 жыл бұрын

A really helpful video - thank you! I would love to see a video on how I can add Conversion event values to a GA4 report.

@LovesData 2 жыл бұрын

Oh, I should definitely do that!

@youtubevideoseoandpromotion Жыл бұрын

@@LovesData Hi have you made the video?

@yehoshuaracz8947 2 жыл бұрын

great video but missing huge huge on how to do with an e-commerce website when every product with different prices???

@hugon789 2 жыл бұрын

Would really love to know how to track conversion revenue and all the data in e-commerce purchase report in GA4. Much appreciated!

@timwalker1897 2 жыл бұрын

Same!

@WorkSmartNotHard1 2 жыл бұрын

You need a datalayer to pass those events ,implement the datalayer and you'll be able to do so.

@KS-fz7hh Жыл бұрын

Legend!

@nikunjsharma9610 2 жыл бұрын

Hi. I have a SKU list for which I need to create a segment in Google Analytics. Is there a limit when we use "is any of" container in the segment. and How we can use it - By Commas or Space???

@SamJonesMediaHUD 2 жыл бұрын

Would love a video on how to see which events lead to conversions in the free form report. e.g. if you had a custom event like used_filter which had a custom dimension of filter_name, be good to learn how to build a report that shows which filters lead to the highest conversions.

@bringtheseo Жыл бұрын

Ben, where should we see the data/value being reported in Google Analytics? I can see the conversion, but there's no value/revenue? (even though I have it set to $500 USD

@richandrews1269 2 жыл бұрын

Will assigning conversion values in Google Analytics effect my cost per click in Google Ads?

@LovesData 2 жыл бұрын

No. It won’t.

@StuEddins Жыл бұрын

Hi, Benjamin - Are we required to use a currency type? My clients are all leadgen with a wide range in the revenue generated from the same forms. Over the years we have used the idea of points rather than dollars, the most valuable action available on the site is 1,000 points, the least valuable 200 points with the rest distributed between. In UA the interface and reports default to currency and show dollar signs. This didn't interfere with the intent of the point system, but it confused the devil out of anyone not briefed on it. If we can eliminate this confusion in GA4 by not assigning a currency that would be very useful!