Could Lionel Messi Supercharge Professional Soccer In The U.S.?

Рет қаралды 261,021

8 ай бұрын

Messi-mania has swept the nation, drawing crowds to sold-out stadiums to witness the 36-year-old in action. Messi merchandise is in high demand, and Apple attributes a surge in Apple TV+ subscribers to his Major League Soccer presence. The MLS aims to harness Messi's popularity as the U.S. prepares to co-host the 2026 FIFA World Cup. Watch the video above to find out whether Messi wearing the Inter Miami jersey until 2025 could supercharge professional soccer in the U.S.
Produced by: Anuz Thapa
Supervising Producer: Jeff Morganteen
Narration: Jordan Smith
Additional Footage: Getty Images, Major League Soccer
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Could Lionel Messi Supercharge Professional Soccer In The U.S.?

Пікірлер: 637

@itachisensei3306 8 ай бұрын

Messi's arrival is definitely big for MLS. It's not only bring global eyeballs to MLS but also force the MLS clubs to upgrade their teams in defense , midfield and attack. It will eventually make the leafue more competitive.

@dopeoranges9255 8 ай бұрын

I agree but they can’t do that properly until they lift the cap space. This has been the biggest detriment to the growth of the MLS

@sheffsteel7 8 ай бұрын

Slightly disagree, think Messi's signing opens the eyes of Americans about how big football and Messi is around the world, it's almost at religion levels in many countries and not a sport in the normal sense. If you want to make the MLS more competitive then you need to introduce a league system with promotion and relegation. It changes the mentality of players and spectators in that the result of every single game becomes massively important. Increasing the jeopardy so that teams can be relegated and players face salary decreases if they are relegated focuses the mind. Also teams in the top tier will play the best teams every week. Agree get rid of the salary cap and in order to attract the worlds better players in their prime the MLS need to find a way to enter the European Champions League or hope a world club cup becomes more prestigious and valuable than the Euro Champs league.

@lemonking3644 8 ай бұрын

The answer is NO!! Not as long as the system in the U.S is centered around a pay to play. As long as truly talented minorities are ignored over wealthy kids, the U.S will forever be a joke to the game.

@NiteEy3 8 ай бұрын

Competitiveness will come from pro/relegation system

@scofind1139 8 ай бұрын

Upgrade their academy too...to become another la Masia in the future 🔥

@viobull5548 8 ай бұрын

Everyone wants to play better when the GOAT is on the field and millions of people watching.

@scofind1139 8 ай бұрын

Every team will do some extra strategy & tactic to handle Messi & friends..

@NazriB 3 ай бұрын

Lies again? American Education Melbourne Sydney

@aztronomy7457 8 ай бұрын

I’m an American who loves soccer, and I’ve never considered watching the MLS. Now I’ve watched multiple games, including non-inter Miami games, and bought Apple TV just for Messi. I’d say for me alone it’s a success story. I know many friends who always watched the World Cup, but could never get into club soccer because we have no relation to overseas teams. We’re used to having our own successful teams stateside. Maybe this will bridge that gap.

@Kianmur 8 ай бұрын

Keep up the good work- football rules

@Kianmur 8 ай бұрын

Let’s call it football not soccer shhhh!!!

@aztronomy7457 8 ай бұрын

@@Kianmur I know it’s called football. I just call it soccer to my other fellow Americans on this thread to not sound like a try-hard haha

@Kianmur 8 ай бұрын

@@aztronomy7457 amen to that 👍👍

@lemonking3644 8 ай бұрын

@mrfacts6860 8 ай бұрын

Messi is the greatest football player of all time left Europe with Most goals Most assists Most titles Most ballon dor Most European golden boots What a catch for mls

@germanvicente2061 8 ай бұрын

D'or

@josiehuman-rightsdemocracy188 8 ай бұрын

🐐💙❤️⚽️🙏🏼😊

@josiehuman-rightsdemocracy188 8 ай бұрын

@@germanvicente2061 LM8 🤗

@lemonking3644 8 ай бұрын

@Nat.ali.a 8 ай бұрын

Not most goals, no

@deathcoder 8 ай бұрын

the fact that the inter Miami’s instagram account went from less than 1m to today’s 13.5M should tell you the driving force of Messi and how much influence he has in the sport. Before Messi, I watched literally 1 MLS game. The impact of his influence in the sport won’t be known until we see some of those 6-10 year old kids that go to the stadiums to watch him play become pros and give out interviews saying that Messi was their big influence to become pro football players.

@AdeleiTeillana 8 ай бұрын

Those Instagram subs could be from anywhere in the world, so it doesn't necessarily reflect how he'll impact the perception of soccer/football in the US. I don't think he'll be that big of an influence. If anything influences soccer's acceptance in the US, it'll just be all the kids of immigrant parents who love soccer and don't care about American football.

@mj-wt7wx 8 ай бұрын

Actually the instagram had 1.1 million followers before was announced

@matthewljr0809 8 ай бұрын

@@mj-wt7wx 🤓

@dancestarwema 8 ай бұрын

So... the entire USA is now fixated on one player and one team... putting all eggs in one basket... UAE is spreading stars into various teams... thus more interesting contests between a number of teams in UAE to watch... compared to only Inter Miami against who in MLS... the other matches are drab and no one is interested... 🤔🤔

@dennisgichohi5392 8 ай бұрын

@@AdeleiTeillanabut majority of those fans are from the US.....before messi went to mls the thought of their games being sold out in minutes or people tuning in on their matches was impossible nd has been their for a month,we dont know how much hes going to change us soccer and but he definitely will.....ps its not like his fanbase is only immigrants

@lawrencedockery9032 8 ай бұрын

Messi being here is huge for American soccer in the short term: Miami tickets are a hot commodity and every team left on their schedule this year that plays in an NFL stadium (Atlanta, Charlotte, Chicago) has opened up the whole stadium to sell extra tickets to meet the demand.. The challenge will be retaining the fans that come to games just to see him. And as we saw in Miami's game in the Leagues Cup against Atlanta United (when half the stadium left as soon as Messi was subbed out) that is going to be a challenge. But I think the supercharge to soccer in America will come from a different avenue and that is several straight years of high level soccer tournaments being hosted in the US: 2024 Copa America 2025 Club World Cup 2026 World Cup 2027 Women's World Cup (maybe) 2028 Olympic soccer (in LA) That could be five straight summers of high level soccer tournaments being played in the US (the 2027 Women's World Cup is the only one not confirmed officially, though the US has announced a joint bid with Mexico). If soccer doesn't take off after that, plus having Messi here for three or four years, then it probably never will

@TheDizzydiana 8 ай бұрын

Can't you call it football like the rest of the world.

@smks8er 8 ай бұрын

what a great time to be a US citizen and soccer/football fan. Everything is happening here over the next five years. All of the biggest events minus the Champions league will be held here. So excited for the future!

@vogel2499 8 ай бұрын

MLS has no history. 3 decades and it doesn't even have more than 10 note-worthy drama/beef/tradition. If after all of this they still don't have it aside from anything related to Messi then this league is doomed to fail.

@dancestarwema 8 ай бұрын

You highlighted facts... very true...

@tyronelorenzovalentio3414 7 ай бұрын

@@vogel2499said a whole bunch of nothing

@justmusic2353 8 ай бұрын

American kids who love soccer just got a huge blessing! Back when I was a kid it was so hard to just find a soccer game to play for fun, I’m sure there will be more leagues and teams for kids to join now that Messi is bringing the popularity of the sport to America. Kids will view soccer in a more positive light now that they see how big a world class soccer player can be. When they see super stars of other sports like LeBron James and Serena Williams come to show their respect to the goat they won’t think basketball or tennis is a superior sport anymore.

@NazriB 8 ай бұрын

Lies again? Ming Dynasty

@hridoyabdullah5133 8 ай бұрын

Leo Messi The Undisputed GOAT 🐐✨⭐️

@sajidahmadmeer8344 8 ай бұрын

GREATEST FOOTBALLER OF ALLTIME

@rm0986 8 ай бұрын

The callback to the signing of Pelé has a somewhat ironic implication. Both his team and that entire version of the MLS went bankrupt a short while after he and the other stars of his era left. Of course bringing in Messi has great short term benefits, but what the MLS and American national team really need is a more professional approach to youth development.

@fernandovazquez7272 8 ай бұрын

Perfectly said, Messi won’t have a big long turn affect. The World Cup, will have a bigger impact hopefully

@Dmdm_dm 8 ай бұрын

I think it's difficult to have youth development without having a promotion/demotion system without the intervention of colleges

@poppinc8145 8 ай бұрын

The MLS isn't making any money and the ratings have always been poor. Even the finals ratings are mediocre. Talent like Messi might improve ratings for the games he's in and help his club in general, but it's not going to save the league. MLS clubs are massively overpriced and for the simple reason that it's a "fenced league" without promotion-and-relegation. Essentially, the MLS is a giant bubble which could pop at any time, whether that's in 5 years or 15 years. American soccer can only be taken seriously when it introduces pro-rel. Unlike Canada and Australia which are huge geographic countries with roughly 33 million people, the US is 330 million people and can absolutely accommodate at least 3 levels of pro-rel. They can be divided into regions and conferences, so smaller clubs don't have to waste money on frequent cross-country flights nor be fatigued from frequent medium-distance travel between coasts. MLS should be merged in a direct pyramid with USL Championship and USL League One.

@juan1189 8 ай бұрын

@@Dmdm_dmagree But MLS does have academies at all age levels and in many second and third division. I think the issue is pay to play.

@Dmdm_dm 8 ай бұрын

@@juan1189pay to play?

@grinchoi1 8 ай бұрын

The greatest athlete I've ever seen. I hope it does!

@no40 8 ай бұрын

Sadly, Messi will not supercharged professional soccer in the USA. Only the MLS can do it. The MLS needs to find ways to build and retain home grown talent through their youth academies. Additionally, MLS youth academies need to get rid of their pay walls in order to give opportunities for youth from all different economic backgrounds a chance to showcase their talents and possibly build successful careers in the league.

@loganleutwyler 8 ай бұрын

Pretty sure most MLS academies are free to tryout and join.

@tyronelorenzovalentio3414 7 ай бұрын

@@loganleutwyleryh don’t know what he babbling

@khusimangurung-zu8ul 8 ай бұрын

Messi can change soccer into football in US 😊

@H-Vox 8 ай бұрын

Don't get your hopes up 😂 Unless American Football somehow vanishes that word isn't going anywhere

@innercityprepper 8 ай бұрын

@@H-Voxthey are trying their best with the TBI stuff. It won't be more than 10 years before parents won't let their kids anywhere near a "football" helmet.

@chefFamos 8 ай бұрын

@@H-Vox still that so called american football is not even football its like calling horse race american football

@H-Vox 8 ай бұрын

@@chefFamosIt came from rugby (originally "rugby football") so that's why it's called that. I don't even like the sport though

@madboyreadynow28 8 ай бұрын

Messi was in Frisco, TX the home of the Dallas Cowboys to play FC Dallas and the whole city was shut down in Frisco. Fc Dallas has a small stadium downtown Frisco. We have local HS football teams with larger stadiums. They should have moved that game to Cowboy’s Stadium in Arlington to the Cotton Bowl downtown Dallas. I would have paid $1000 a ticket to see that game. MLS could have easily sold out Cowboys Stadium and of course Jerry would have loved it because he would get a piece of the pie.

@ffgcffg9647 8 ай бұрын

They wanted it to be played in their home field but I could have easily sold out a bigger stadium

@aztronomy7457 8 ай бұрын

I liked their little intimate stadium.

@madboyreadynow28 8 ай бұрын

@ffgcffg9647 I know MLS wants these games played in their regular stadiums, but how often does Jesus Messi come to the United States to play in MLS? This is a once in a life time opportunity, and it should be on a large scale. That game in Frisco was amazing. I wish I could have been there.

@mominulislam-ub5op 8 ай бұрын

iuiyyytuyuuutuuu

@hridoyabdullah5133 8 ай бұрын

Now ,America will know what it means to be in the presence of a true GOAT 🐐⭐️❤️

@RealShaktimaan 8 ай бұрын

We had real 🐐 retire last year. One other 🐐 is playing in LA. We don't need foreign 🐐. Mbappe will be 🐐 when all set and done.

@hridoyabdullah5133 8 ай бұрын

@@RealShaktimaan Football is played by more than 4 Billion people . Who the F plays basketball and American Football outside America Boyyyyy . Messi is acknowledged the best in a game which is played by more than 4 billion.. And the GOATs you are talking about the game they play isn’t even played whole heartedly by more than 500 million . Messi’s Goat status and their goat status isn’t on even in the same level .So chill kid I make it simple for you , Messi is the best student of Harvard University and the other person’s you are talking about is the best student of a ordinary small university💁‍♂️

@RealShaktimaan 8 ай бұрын

@@hridoyabdullah5133 might be played by more people but American athletes still makes way more money. Especially basketball players. Messi came here because he wants American fame.

@hridoyabdullah5133 8 ай бұрын

@@RealShaktimaan what the hell does that even have to do with being the GOAT. Elon Musk is the richest man in the world,does that make him the GOAT of sports. 😆😆 No wonder why the world clowns ‘Average’(Not all) Americans for their iq.

@mingteck1 8 ай бұрын

Mbappe ~ lol🤣🤣🤣not even come close. U don't know football bro.@@RealShaktimaan

@BIBECHYOUTUification 8 ай бұрын

Beckham made the greatest decision to bring MESSI to Inter Miami. Thanks, David.

@UserislovedbyJesus 8 ай бұрын

Never watch MLS even for one minute before, but after Messi joined Miami club, i am eagerly waiting for every match❤ & i used to watched the highlight over n over again& i am from a different continent

@MukiMuki688 8 ай бұрын

IF Messi can't do it, no one can

@XiaomiRedmi-es1ot 8 ай бұрын

Messi can 100% boost football to make it compete against NBA and gain massive following & viewrship for this sports. However, bringing Messi is only the first Step. Now it depends how the management team and even the Government handle the next phase. They have to make some heavey investments to make MLS a big competetitive league to attrack more players. Lastly, they need to add new things so it can stand out from the rest of the leagues. Invite celebrities in most crucial games, Use Hollywood to make football more popular. Let audience know watching football makes them cool. All these things will 100% help. In 30 years time, they could be in top 5 best leaguses. Nothing is impossible with the right plans and investments. Edit: Regaring NBA comparisons, The whole world knows football is 100 times better than basketball but NBA is still number 1 sports in America & as Major League Soccer must overthrow NBA from Top. Otherwise, its impossible for MLS to compete with La Liga or premier league. They need to make football No.1 sports in America first and later to the rest of the world.

@mybuttsmellslikebutterbut207 8 ай бұрын

I’ll be an old man in 30 years…

@wingedhussar1453 8 ай бұрын

Nba is crap .it's nit as popular as people talk about

@atulshaji164 8 ай бұрын

Dude nobody outside usa watch NBA but football was and is and will be the most viewed game on this planet. Yeah on ur perspective just to see as usa nation NBA might be tough to beat. When u truly realise what Messi is u will support his national team Argentina too even though u will be from USA. He is like the Humble King 👑.

@lemonking3644 8 ай бұрын

@mastervz4806 8 ай бұрын

@@atulshaji164dude no one outside the USA watches the MLS. People in China and abroad love the NBA. Do your research n

@mithicash1444 8 ай бұрын

Messi is extremely smart.While Ronaldo took the cashgrab at the UAE, Messi is trying to get into the last major untapped market for soccer, the USA.

@dancestarwema 8 ай бұрын

What benefit... for Messi... to get into untapped MLS?... if this market is untapped then he wants to sell himself to get MONEY??... that you so admonish Ronaldo for going after... mind you the UAE market... likewise... is untapped... maybe you are just prejudiced against UAE and rest of the world outside USA and Europe?... SECOND... it is good for all humanity when opportunities are abound all over the World... job opportunities (like sports journalism, merchandise sponsorship, sport medics)... means MONEY in the pocket to buy food, medicine, shelter, clothing...

@Daniel-qz8bp 8 ай бұрын

So he is trying to make more money on you fooos, he retired into America😂 Dont even call this bum in the same sentence as the goat Ronaldo.

@Non_gogoa_han_zangoa 8 ай бұрын

Obviously yes. The ultimate Goat across all the sports

@fabiantreasure7174 8 ай бұрын

The king is here 🙌 leo Messi 🐐

@sample.text. 8 ай бұрын

Everyone knows the U.S. is super passionate about sports.. The rest of the world would love nothing more than seeing the U.S. get on board as a major contender, and it takes fans to do that. One of the main reasons Soccer (Football) has been stifled in the U.S. is because advertisers hate it. 45 minutes with no ads and only a slotted amount of time at half-time to run ads is problematic for the companies that pay the bills. Think about it... almost 30% of all American Football games are just advertisements. That could never happen in Soccer. The sport needs to be re-structured for the mass audience. This is a great first step.

@luchin777 8 ай бұрын

Our US football needs changes. We should have MLS Division 1 and MLS division 2. The minor leagues will give the chance to young players and develop better. Messi will bring just more people to the stadiums. The two tops teams should go to the Copa Libertadores.

@loganleutwyler 8 ай бұрын

The thing is, we already have a minor league,the USL, whose highest division teams even play against MLS teams in the US Open Cup.

@bemnet7149 8 ай бұрын

Messi 🐐

@sublime9525 8 ай бұрын

I can see the popularity of soccer skyrocket in the U.S. in the next few years with the arrival of Messi (and his boys) and the World Cup in a few years. Even a show like Ted Lasso can be accredited to make people more aware of the game.

@maximusprimus827 8 ай бұрын

I still can’t believe he’s playing in the MLS. I’m in shock every time I see him in that Miami kit.

@manager4409 8 ай бұрын

Why didn't he just go with another European club?

@captainsmoke1612 8 ай бұрын

Just happy he finally enjoys football and you actually see him with a smile on the pitch. Too much pressure in europe to do that.

@mikekim1219 8 ай бұрын

It's turning out to be best investment MLS made

@axvan2158 8 ай бұрын

Before Messi got to USA I didn't care about any sport in USA. Now, I really want to watch every game of that league. I resent that only apple tv got rights and not ESPN as well. I think that Latin America thinks the same

@zaphaniamundalamo1915 8 ай бұрын

This is what we call the real power of influence.He doesn't even have to badmouth other players or downplay their achievements to look relevant.

@user-uj2lt9po7s 8 ай бұрын

Messi . The greatest athlete I've ever seen. I hope it does!.

@masudparvej6663 8 ай бұрын

The greatest athlete of all time

@bigeyedbangs 8 ай бұрын

Well, MLS needs to bridge the salary gap between MLS, NHL, NFL and NBA. The salary cap will force players to choose another game than soccer. There's also a huge discrepancy on MLS vs European clubs salary. Less talented players will play in MLS as they will earn more if they'll go to Europe. At the end of the day, players will just want to earn money like other normal people.

@SpencerHsu 8 ай бұрын

As long as the money is there in the US, global players will follow. The issue is that the setup of the league structures are different which is why you can have Saudi Arabia giving a player $1B to come. To be fair, there is no bigger global superstar than Messi...

@martinarciniega2811 8 ай бұрын

Actually there is he goes by CR7

@ryanevans2655 8 ай бұрын

I just wish FC Dallas could get a new stadium in actual Dallas proper to match what clubs like Austin & Cincinnati & St Louis have. Same story for Colorado Rapids stadium situation.

@Xergecuz 8 ай бұрын

Messi is hitting 40, he still has some magic left, but most of it has already been used. Beckham was only famous for being a spice boy, by the time he went to MLS he was a bench warmer at Real Madrid. If you want MLS to grow start hiring young talented players, world class players, look at the last WC and hire everyone under 30 from the best 8 teams, that will increase MLS competitiveness, bringing players in their old age will not.

@taurus4495 8 ай бұрын

The great think about Messi is there is a high expectations of him from those who come to watch. And he offend delivers

@uctranxuan7278 8 ай бұрын

Really don't know how long and how far he can influence on this "unmatured" sport here but witnessing how Messi is happy will make me so impressed of what this industry of kind of "soccer" treating on him. Vamos Leo! Thank you @MajorLeagueSoccer and @InterMiami for making him feel as home again

@napoleonbonaparte1260 8 ай бұрын

Add drama, violence, slurs, fist fights to soccer and we good to go 😂😂😂

@viobull5548 8 ай бұрын

When MLS starts playing in Football Stadiums, it will have been supercharged. Problem is, only a player of Messi's caliber can sell them out in America right now. If you open up Inter Miami games in Cowboys Stadium or any 50,000+ seating arena, you will really begin to drive popularity into the sport.

@lawrencedockery9032 8 ай бұрын

There are five US teams in MLS that play in football stadiums and three of them average very well: Atlanta United has been drawing 45,000 people per game at Mercedes-Benz Stadium (also home to the Falcons) since joining the league in 2017, Charlotte FC averages 36,000 people per game at Bank of America Stadium (also home to the Panthers) since they started in 2021 and the Seattle Sounders have drawn 40,000 people per game at Lumen Field (also home to the Seahawks) since their entry into MLS way back in like 2009. The other two are the Chicago Fire playing at Soldier Field (also home to the Bears) and the New England Revolution (also home to the Patriots). They don't draw particularly well.

@Daniel-qz8bp 8 ай бұрын

@@lawrencedockery9032Those are rookie numbers in Europa, good clubs all have 60k plus seats.

@petitlouis5010 8 ай бұрын

I'm from Paris and when Messi came to play at PSG, I thought what the hell is he doing here... Not that I don't like him, it's more that we did not deserve him, for diverse reasons... I'm glad he's at Inter Miami now. Enjoy.

@qatarworldcupwinnermessi 8 ай бұрын

I never understood the "we don't deserve him" thing. Messi is a player and he came to agreement with club. They paid his salary at PSG. If he was too big for the club, then he also had the option to not sign.

@smashmasternl3849 8 ай бұрын

I still miss him at Barca i hope one day he will come back maybe not as a player but coach or another function like Xavi and Deco

@oyeche21 8 ай бұрын

Point blank! He is the best athlete of all time! He’s an extraterrestrial!

@zxtsf 8 ай бұрын

❤An ALLIEN YES EXTRATERRESTRIAL😂😂😂😂😂❤❤

@grantchen2324 8 ай бұрын

It will take more world class players to balance the teams, otherwise people will only show up to see Messi...

@scofind1139 8 ай бұрын

yeah...maybe DP player would be increase from 3 to 5 in the future

@kap1526 8 ай бұрын

Yeah MLS is growing. Beckham was first to make that move and close to 100 (not sure exactly how many ppl) have moved from europe to MLS to play . Messi has even bigger impact.

@James-op3vx 8 ай бұрын

The appletv deal was the best thing that happened to MLS, because MLS and NBA, are the team leagues that have the most international appeal from US and someone from Greece, China or Brazil has a great chance of buying the package, and we still continue with games on FOX, FS1 and TSN locally, and Univison in the Leagues Cup.

@kiroolioneaver8532 8 ай бұрын

What would've been ideal is Apple TV+ getting the global rights to all the games (i.e. non-US and Canada) and blacking out the local games and having local cable companies broadcast the games in the US and Canada. Live sports is the one thing people still watch on TV and having a cable deal (with regional blackouts) is still the best way for leagues to make money on the TV side. The fact they had to settle for Apple TV+ getting to broadcast all the games without blackouts shows that the MLS is losing money on their TV deal lol

@axelrod-_- 8 ай бұрын

most iconic athlete in the world

@aye3678 8 ай бұрын

After Cristiano RONALDO the goat!

@shitmypants5275 8 ай бұрын

@@aye3678 delusional

@axelrod-_- 8 ай бұрын

@aye3678 Ronaldo is good. but sun is only one.

@harshareddy7857 8 ай бұрын

@@aye3678 ah the self proclaimed goat fan

@draza9000 8 ай бұрын

@@aye3678GOAT with 0 goals in Knockout stages of the biggest trophy in Football ( World Cup ). NEVER was capable of carrying his country to a World Cup final. Won the final of EURO's as a Cheerleader. That's not a GOAT.

@chad9971 8 ай бұрын

Messi is a big step, but America’s challenges with soccer (football) is more of a systematic issue. Like the US women’s team just faced after decades of being at the top, European countries recruit kids into professional systems. In America, you have to go through youth “clubs”, then college, and THEN get drafted. By then, European players have been playing with professionals since childhood. The US men’s team have been struggling with this issue, and now the US woman’s team is since they had a head start over Europe since they didn’t take woman’s soccer seriously, but now they do and have caught up.

@earth-mv1zo 8 ай бұрын

All about the money but yea they got it backwards. It surprises me that the richest countries in the world cannot produce someone like maradona or messi. Maybe it's God trying to balance out the equation. Who would of known all the greatest come from the extreme ghettos of South America.

@terryyoung6102 8 ай бұрын

你說到重點

@marchlopez9934 8 ай бұрын

Lionel Messi's arrival at Major League Soccer Club Inter Miami has caused a stir in the United States, with the soccer star's global appeal introducing the league to a brand new audience. Messi will play for Miami through the 2025 season, earning nearly $60 million, plus an ownership stake in Inter Miami and a signing bonus. Apple's streaming service has also benefited from Messi's arrival, with the soccer star helping to increase Apple TV+ subscribers. As the U.S. gears up to co-host the 2026 FIFA World Cup with Mexico and Canada, Major League Soccer is trying to capitalize on Messi's arrival. The combined value of all MLS teams is $16.2 billion, a far cry from every other major professional sport in America. Messi's arrival is expected to help drive the league's fan base, but his appeal to those who don't follow the sport could help introduce Major League Soccer to a brand new audience. Messi's arrival is being compared to Pele's arrival in the United States, which introduced the sport to many Americans, and David Beckham's arrival in the early days of Major League Soccer, which gave the league credibility as it was growing.

@DarthAdii 8 ай бұрын

Man is single handedly carrying the team forward....

@ricardogomez3943 8 ай бұрын

GOAT

@zyxwut321 8 ай бұрын

Messi is simply orders of magnitude better than anyone else in the league and by far the best the league has ever seen. Period. Even at this point in his career he is one of the top 5 players in the world and his touch, skill, sophistication and vision is on another plane. He's instantly made Inter Miami not only credible but one of the top teams in the league just by himself. Add in Busquets and Jordi Alba along with a renewed Josef Martinez and an emerging Robert Taylor and they have talent and an attack the likes of which the league has never seen before. They legitimately have a chance to climb out of the cellar, snag a playoff spot and perhaps take the title, even with the worst record in the league right now. They're THAT dangerous.

@arsagor8506 8 ай бұрын

Goat Messi

@tobiaslarsen3861 8 ай бұрын

Messi's arrival is bringing the entire world to american football

@DarthIceMaster 8 ай бұрын

Maybe now America will call the game Football like the rest of the world.

@veckgames 8 ай бұрын

Ya'll had Pele in the US back in the day and you're still light-years behind Europe... Wouldn't get my hopes up. All Messi is gonna do is put a lot of money in some people's pockets. As long as the grassroots scene doesn't drastically change in the US, you'll always be a meme in the sport.

@jasmelybaptiste5586 5 ай бұрын

Messi is the most cooler footballer i have ever seen. This man don't show off, hes very humbled.

@samuelsnowing 8 ай бұрын

I don't care what his arrival means for business. I only hope he can enjoy the games and I enjoy watching he plays.

@skyscraperfan 8 ай бұрын

Did Americans know Messi or is Messi for them like those NFL stars are for the rest of the world? For most Germans Tom Brady is the only NFL player they have ever heard of. And that just because of his famous ex-wife. So I wonder how many Americans have heard of Messi before he started in Miami.

@MementoMori_2070 8 ай бұрын

I’ve known Messi for a while I think, I recently started watching football. But this was when Wayne Rooney and van persie was with Manchester UTD, drogba was with Chelsea, Zlatan was with PSG, Mandzukic was ST for Bayern and was kaka was still playing. Maybe that isn’t a long time but I still love and enjoy football. Thierry Henry is a favorite of mine back then. And I’m American unfortunately most Americans wasn’t aware of Messi until he played for Inter Miami. Because “soccer” isn’t a major sport here. I think of Europe as the older brother of America and we have a lot to learn, but that takes time.

@skyscraperfan 8 ай бұрын

@@MementoMori_2070 That's what I meant. The other way around it is the same. Most Europeans do not know who LeBron James is and of those who know the name, most do not know how he looks like. They only know Michael Jordan. So I thought Americans might only know Pelé and that's it. I must admit that even I once was at a match of Messi and did not know him back then. That was in 2008. I later learned what a legend I had seen live.

@MementoMori_2070 8 ай бұрын

@@biggslighter1950 we are missing out on the beautiful game (football) in the United States. It’s not that the genearal public doesn’t want to watch, it’s the opposite. Messi’s presence is waking up a lot of Americans to football but slowly. It’s the money being invested into sports like American basketball, American baseball etc. that keeps football from making an impression on the youth. And no idea of academies and proper leagues. Hopefully time and exposure to retiring greats transferring to the MLS will shed some light in the upcoming years.

@parisgermain523 8 ай бұрын

@@biggslighter1950 Not black Americans tho. I've heard punch lines about Messi in American rap songs from way before 2022.

@torresthemonster 8 ай бұрын

The simple answer is NO. Soccer will definitely be becoming more popular in USA, however the talent it will produce will not change significantly.

@nawab1719 8 ай бұрын

Messiiiiiiiiiiiiiiiiiiiiiiiiiiii🐐👑🐐👑

@ml1067 8 ай бұрын

you are talking about the best in History Messi

@marczlong9382 8 ай бұрын

The GOAT is here and we can see him!

@christiandoppernas9423 8 ай бұрын

The Sky is the limit for MLS! Greetings from Germany 😉

@maodmifcnr 8 ай бұрын

Hopefully, it means more investment and better academies with the pick of the best young North, Central, and South American young talent to grow the league and to be able to sell players for bigger fees to European clubs. In 15 years' time, the MLS will be a strong league maybe a stronger league over all than the Italian League.

@manager4409 8 ай бұрын

Does mls pay more than the Mexican football league?

@andrewinat434 8 ай бұрын

USA people loves ads, they don't watch sports. It's different. 😅😅

@coreydon7097 8 ай бұрын

MLS needs to lift the cap for roster spending and remove the 4 foreign player rule if they really want to compete globally with the top leagues to attract the top young talent in futbol.

@Rensoku611 8 ай бұрын

Oh wow, i didnt know they had that rule. what a terrible idea

@sheffsteel7 8 ай бұрын

The problem is most players in the world want to play in the most prestigious highest standard club competition and this is the European Champion League. So unless the top MLS are able to compete every year against the top European teams then the MLS will struggle to attract the top young players in their prime.

@coreydon7097 8 ай бұрын

@@sheffsteel7Money also talks in this current sports world we live in so without the Champions League in the USA the only way to compete is lift the cap so teams can compete salary wise.

@Alejandro67317 8 ай бұрын

If Cristiano Ronaldo played in the USA I would subscribe to apple tv

@dm802 8 ай бұрын

But he doesn't, so nobody cares. You're prob just a bot anyway, like most Ronaldo fans.

@chriskevin17 8 ай бұрын

never watched a MLS game , now im always watching

@grovestreetmember2648 8 ай бұрын

most iconic football player

@robertochu5337 8 ай бұрын

americans dont understand, messi playing in the MLS is huge, football is all over the world is a worldwide sport, so the rest of the world will pay attention now to the MLS just because of messi

@jrivers8305 8 ай бұрын

Its funny how nbc hardly televises (on PRIMETIME) the MLS games and all of sudden they are interested because of Messi. All major networks really screwed up in The last 30 years!!

@poojithrao4864 8 ай бұрын

I am an indian,and i love football.i watch EPL,la liga,serie a,league 1 ,ucl etc etc but i had never watched a single match of MLS,ever!but now,i have watched every single game of inter miami.that is the messi effect!!!🐐

@enigmathegrayman2953 8 ай бұрын

I’m still learning soccer, with the help of FIFA 23 on PS5 and watching games on tv I’ve learned a lot.

@nightkid68 8 ай бұрын

Messi is a most valuable prayer witch so much respect and more important he is Goat and will change the way how’s everyone’s look at MLS. Be honest no where near that I would be ever wanted to watch or pay attentions on MLS, I don’t think there is why in behind that we all should watch but till now. A vision is shifting and now it is about US soccer Team to shine again!!! Let’s go MESSi!!!

@marioantony7080 8 ай бұрын

one of these matches Messi is going to do his signature "go through 4 to 6 players and score a goal" move and the Americans will probably loose their minds seeing that.

@Doubleshake 3 ай бұрын

I always supported mls since I grew up in Columbus and the only pro sports teams is the nhl blue jackets and mls crew (shout out my Ohio state football which I follow more than anything but I said pro sports lol) I love seeing this league grow hopefully we can be up there with the biggest leagues in the world soon