Could these $50 omakase strawberries revolutionize American produce?

Рет қаралды 41,042

2 жыл бұрын

A New Jersey vertical farm has recreated the conditions of the Japanese Alps to grow rare omakase berries. The CEO hopes his berries can revolutionize the quality of produce in the country. CBS News’ national correspondent Jericka Duncan visited the farm for our series “The Dish.”
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Пікірлер: 118

@karenreynolds7109 2 жыл бұрын

As a child living in the country, I would pick small red strawberries from around my house. So good! Produce at a supermarket doesn't even come close. I would buy one of these expensive strawberries to compare.

@Kneewrote 2 жыл бұрын

I wish we cared about our produce as much as Japan does. Then maybe we could have consistent, tastier fruit and veggies

@2_thumbs_up_baby 2 жыл бұрын

And without pesticides

@religionisapoison2413 2 жыл бұрын

And EGGS.

@zawwin1846 2 жыл бұрын

Except, we do care deeply about our produce. Many produce are thrown out because they dont fit our beauty standards. That said, America has one of the best in terms of the huge quantity and cheapness.

@RealJudyi 2 жыл бұрын

But we do care its just that we douse them in pesticides to look gorgeous plus we ship them all over the country instead of eating what's local. I mean I'm not remotely close to a climate to get Pineapples, avacado or mangos but I pay anyways. What I can get local is no problem.

@joeellis2692 Жыл бұрын

@A H Not when I currently have just over 300 strawberries plants. I'll probably have triple that come the end of year. Currently 25-30% or a June bearing the rest are a hybrid white summer long. I also plan on getting into Pineberry Strawberries this year.

@MichaelCasey1988 2 жыл бұрын

I get my strawberries from local farms in Virginia Beach and they're delicious. You can't compare handpicked strawberries to storebought ones which practically taste sour. I don't see Americans paying this much for strawberries when we have access to our local farm produce providers

@Albopepper 2 жыл бұрын

Yes! and the local farm producers would truly be using "sustainable" methods. They would be growing under _free_ sunlight. Growing strawberries under artificial lights in a temperature regulated environment might be "sustainable" as a business model. That is to say, it's _profitable._ But it's not better for the planet, not when comparing energy consumption. Even if transportation costs are reduced, the amount of net power consumed per strawberry is nothing to brag about.

@PuffOfSmoke 2 жыл бұрын

Fine dining restos is their biggest clientele and soon rich people and celebs. At $50 this is not for the average consumers.

@MichaelCasey1988 2 жыл бұрын

@PROUD PURE BLOOD there is a undeniable difference between store bought strawberries and local sourced berries that you pick yourself. You never need sugar or whip cream to eat them because they have no sour taste

@twoplustwo07 2 жыл бұрын

South Korea and Japan has always grown many kinds of special fruits and vegetables. Heck I think in either Japan or South Korea grow rice inside an office building.Walt Disney always grows special fruit and vegetables also. They all also grow their own special shape food. And believe me the only people who buy those special expensive fruit and vegetables are people who can afford it.

@ObesePuppies 2 жыл бұрын

They’re paying that lol.. this company is actually hiring more people. So the price is actually justifiable

@Sc-ld7os 2 жыл бұрын

I live in upstate New York and in season our strawberries taste like straight candy

@liamlee8422 2 жыл бұрын

8 strawberries cost $50.. give me a break... It's not like I will be couple years younger as a result of eating these god created strawberries

@officetechtyping 2 жыл бұрын

You might. 🤣

@renna912 2 жыл бұрын

No Way. I'll grow my own Strawberries..

@ralphw7454 2 жыл бұрын

I paid $50 for only 2 strawberries when i was in Tokyo. My friends thought i was crazy but when I sliced them up and shared… it was a flavor explosion. I even spent a ton on some muscat grapes. I work as a pastry cook, so when I had the chance to go to the Japan. I took every moment i can find to try something I will never find in the states. Totally worth the experience. You can make money any day, so why not spend it on memories and also Tokyo Disneyland 😂

@renna912 2 жыл бұрын

@@ralphw7454 🎉

@andromedamessier3176 2 жыл бұрын

@@renna912 yeah! Still no for me. I buy what I need, not what I want.

@makeitmakesense2616 2 жыл бұрын

I got an aerogarden for Christmas. The technology is fascinating

@paranoidhumanoid 2 жыл бұрын

The CEO's description of American strawberries tasting like kiwis and cucumber is accurate. American grown produce is very bland and lacks flavor. Japanese produce is on a whole different level because of the growing, soil, shade/sun, and watering techniques that concentrate and bring out the flavors of produce. If you have ever been to Japan and tasted a melon, apple, globe grape or strawberry, you will for certain be blown away.

@AJ-xm4xc 2 жыл бұрын

That’s awesome 👏👏👏👏👏

@FATDADDYSACK Жыл бұрын

That thing is you can't just bunch everyone in the same category, there are farmers who care about quality first but the thing Oishii is doing is better marketing. Educating the masses about the "advance technology" to grow this type. Marketing is king.

@phoenixrisn9697 2 жыл бұрын

$50 for 8 strawberries.😂 The rich don't even know what reality is. Smh🤦‍♂️

@RoccosVideos 2 жыл бұрын

The rich and conservatives live in an alternate reality.

@cameronwhitaker3864 2 жыл бұрын

This happens with an invention/product that is not easily available to the public. However, as the invention becomes more widely available, the prices go down. That's what happened when cell phones were being revolutionized.

@renna912 2 жыл бұрын

I'm not paying $ 50 for some strawberries nope. I'll grow my own.. a watermelon in Japan is $500

@andromedamessier3176 2 жыл бұрын

@@cameronwhitaker3864 no, dude fruit even in Japan are that expensive. Their watermelon can go up to $1000

@JustCliff 2 жыл бұрын

Ironically, every day people in Japan buy them.

@EnronnSierra 2 жыл бұрын

If I worked there, I would be munching and picking all day 😄

@user-wo7rp6bc6t 2 жыл бұрын

No eating

@M.C.Blackwell 2 жыл бұрын

@@user-wo7rp6bc6t no eating the profits!!!!🍓😘

@RealJudyi 2 жыл бұрын

I would NEVER pay $50 for a few berries. I planted a few in my yard and it gave me crazy amounts of sweet soft strawberries. Nothing like what you buy in the grocery stores.

@aryaconnett4845 2 жыл бұрын

I made a strawberry bed in my front yard. 20 years later, 1/2 the front yard is strawberries. I give away 200 plants a year. Each plant sends out runners. They taste excellent.

@frankwc0o 2 жыл бұрын

Exactly. I am grow them in my backyard and they are tasty. No need to pay $50, just a few bucks for many strawberries.

@OkieBadu 2 жыл бұрын

Kind of hard to create a revolution at $50 for an eight pack

@AO-bl7cc 2 жыл бұрын

Right, but you go to a grocery store to buy a 5 dollar crate and often its been picked too early making them more tart and less sweet, and some of the time, mold is growing on some of the berries. If 50 bucks gets you a perfectly picked product, without the waste AND its a variety that can't be acquired without a plane ride across the pacific, then 50 bucks is deal. Hopefully one day there will be more farms to bring prices down.

@robbyphelps3243 2 жыл бұрын

RIGHT?!😩🤣 the joke writes itself

@cameronwhitaker3864 2 жыл бұрын

@Froggy77100 2 жыл бұрын

How unfortunate it is that we live in a country where some can afford a few strawberries for $50, while others hardly have that amount to purchase food for a month. It would be far more impressive if such technology was used to feed the masses, rather than cater only to the affluent.

@JustCliff 2 жыл бұрын

Though I get the sentiment, these strawberries are pretty normal in Japan and they cost even more for a smaller amount. In Japan fruit is treated like dessert, reserved for special occasions and the farmers who produce them work really hard to get the best quality out of them. It's not like the factory farms where it's more about having a higher yield. I think most people who can afford the high price, would do so if the quality exceeds expectations.

@froilancrisostomo9113 2 жыл бұрын

Most of the expensive fruits are grown in Japan.Because they grow it not just for profit,not quantity but quality.Its like a piece of art.

@justinw8512 2 жыл бұрын

Man I would love to farm like this one day. Soooooo cool.

@ObesePuppies 2 жыл бұрын

People who are saying “homegrown .. farmer market grown taste better” clearly never tasted these berries .. they are amazing.

@JustCliff 2 жыл бұрын

If you want to see how these are grown in Japan, there's an episode of a series called Japanology that covers that and multiple other topics. The context of the growing process explains the high price tag. Fruit in Japan is treated more like dessert, so high quality is what a lot of people look for.

@willcookmakeup 2 жыл бұрын

I remember having Japanese strawberries once and it literally was like I’d never tasted an actual strawberry before

@mistervo8185 2 жыл бұрын

If it's $50 for 8 strawberries then it's not gonna revolutionary anything

@SY-ok2dq 2 жыл бұрын

That's right now, as this is the kind of startup phase, where a lot of equipment and development and experimentation costs are pumping up the prices of produce at the end. We should expect prices to come down as the process expands, and as time passes and produce is distributed more widely, and companies recover their initial expenses. The first pineapples sold in Victorian England were so super expensive that some people who wanted to show off wealth (or impress others and appear more wealthy than they were) would buy a pineapple and put it on display at a feast or event, and just keep it on display without even eating it. The really wealthy would eat it, of course. Fast forward a century, and pineapples were being grown cheaply on plantations in other countries, canned there, and shipped to Britain and Europe where they could be purchased by most people, even some of the working class, on a somewhat regular basis.

@SmileyD7777 2 жыл бұрын

That is a gorgeous room

@antoniogonzalez1859 2 жыл бұрын

I got these berries and can confirm they are amazing!

@theweatherisaokay4964 2 жыл бұрын

Never mind, I can wait for it to be on Toyota level and priced.

@niknaksweets1109 2 жыл бұрын

The best strawberries I’ve ever had came from a farmer’s market, they we’re big ruby red and the taste was amazing!!! I got a case of 6 for only $25.00 they were sweet and so tasty, I’m sorry $50 is just outrageous in price

@ObesePuppies 2 жыл бұрын

.. they’re expensive because of the farming method .. lol and they’re extremely delicious.

@7HPDH 2 жыл бұрын

A strawberry news story in January? Cmon

@sunday8979 2 жыл бұрын

Grow your fruit indoors and package them in as much plastic as possible and call it a “produce revolution”

@dragoonseye76 2 жыл бұрын

$50 strawberries? No. No it will not help anything at that price

@sasham1280 2 жыл бұрын

Food for rich people

@ainmiky4620 2 жыл бұрын

I wished they made it more affordable.

@dripdibi3000 2 жыл бұрын

That news anchor in the beginning thick vanilla milkshake 🥛

@iLoveBoysandBerries 2 жыл бұрын

I had these strawberries and honestly I can't taste any difference from any store bought ones

@monicadelk8098 2 жыл бұрын

The price is ridiculous. Well to each it's own.

@livewellwitheds6885 2 жыл бұрын

lmao the tesla of strawberries

@Snooty-Pookie 2 жыл бұрын

Unless these drop in price, I can’t see Americans all jumping on this bandwagon.

@jcwt_pdx 10 ай бұрын

I wish this were here in Oregon 💜

@ROZDAB 2 жыл бұрын

$50 bucks for 8 berries. I just ate 8 strawberries in 90 seconds watching this.

@johnnykwon8173 2 жыл бұрын

Mitsuwa near Santa Clara has “REN REN” pink strawberries at $39.99 a box. I think it was 8 to 12 strawberries per box. Yes it’s true I chuckled a little asking my mum who would pay for that. The R & D makes it justified if not a hard pill to swallow.

@magnolia31611 2 жыл бұрын

While I’m sure these strawberries are very good, you can’t compare mass produced, shipped across the country berries you find at the grocery store to hand picked locally grown strawberries. The town my husband and I are from has a strawberry festival each year because that’s what our town is known for, it’s sweet, beautiful, ruby red strawberries.

@michaelreed4744 2 жыл бұрын

Nice variety. 😃🌹🌹❤️

@skie6282 2 жыл бұрын

Fun fact, you can get seeds for the native northern wild strawberry, type fragaria virginiana, they are really small but literally the best, absolute best tasting strawberries ever. And they dont need any special conditions, and planted outside they regrow yearly.

@edwardpinnix249 2 жыл бұрын

Gayle trying to get them all!

@ishab745 2 жыл бұрын

I can't wait to try these someday, sadly I can't order in Cali :(

@Floreypottery 2 жыл бұрын

It’s not the plant it’s the nutrients aka mountains of where their grown the soil the environments etc

@jenniferwilson9579 2 жыл бұрын

$50? Nice idea, but….no.

@frankwc0o 2 жыл бұрын

Costco's strawberries are fine and they are sweet. The problem is, we can buy fast food for a $1 and we can't seem to get fresh produce for that price, when that changes - then it will be revolutionary. Paying high price for fruits is not revolutionary, regardless if they are made in a lab or by dirt.

@davidthedeaf Жыл бұрын

I am growing Marshalls. Will see!

@ainmiky4620 2 жыл бұрын

If it's native to Japan then would it not be considered an invasive flora and therefore rejected at customs? Or?

@PuffOfSmoke 2 жыл бұрын

Japan is way ahead of everyone else. From infrastructure, to technology to bullet train and produce.

@Blitznstitch2 2 жыл бұрын

Awesome

@Roche687 2 жыл бұрын

Brilliant oishii 👍👍👍

@mar7dong 2 жыл бұрын

I Love Strawberry 🍓

@oliverjason Ай бұрын

Driscoll Sweetest batch are better but I don’t see them too often

@catebessencourt2137 2 жыл бұрын

Produce grown indoors can’t possibly have the the same nutritional profile as food grown in soil and with sun ☀️

@jessicalt4121 2 жыл бұрын

Many plants can be grown vertically.

@figgettit 2 жыл бұрын

its oiSHII not OIshi

@cryptocat7119 2 жыл бұрын

why the plastic packaging

@pkendall99 2 жыл бұрын

When I was a kid in NC, we paid to pick our own strawberries in the spring. More strawberries went into my mouth than my basket. Local strawberries were sweet, ripe and delicious and not to mention cheap. They will blow away the ones in the store any day. Americans are not going to spend $50 for a couple pieces of fruit, it's just not every going to happen.

@rhondabailey9238 2 жыл бұрын

interesting bee bump 2:20....🐝🐝

@tyson3577 2 жыл бұрын

This is what we are coming to. The very rich will be the only ones who will experience what a real strawberry tastes likes. I know he says he is working to make them cheaper but I will believe that when I see it. You won't ever get the Tesla of strawberry's the most you poor people can hope for is a used Toyota.

@dayseyenavajo3925 2 жыл бұрын

The lack of trace minerals in produce makes it bland and no nutrients

@diamondintheroughiamthelaw9682 2 жыл бұрын

I'll pass😐

@ainmiky4620 2 жыл бұрын

Omg yes Japanese strawberries are superior. I also thought strawberries here in the States tasted lile Kiwi because they were so damn tangy, acidic, and sour? But sweeter varieties exist!

@eddieyu80 2 жыл бұрын

Eat when strawberry is just about ripen...consistant sweetier and creamier.

@2_thumbs_up_baby 2 жыл бұрын

Special food for the rich. How unusual ... Will the average masses taste them before they die... Less plastic around the strawberries. Work on that too.👍

@poodledoodlequilter6479 2 жыл бұрын

The way the strawberries were packed in plastic is very wasteful, that only will keep me from purchasing them, we don't need more trash, if an item is over packaged I don't buy it!

@cielsebastian5145 2 жыл бұрын

We’re making a cheaper version for mass production. Will they taste the same as the $50 ones? 😳👀 of course 😏.

@LMays-cu2hp 2 жыл бұрын

Cute.

@thdgcfx 2 жыл бұрын

New jersey of all places? Lol

@janetjohnson9690 2 жыл бұрын

No thank you. It's not in season.

@niknaksweets1109 2 жыл бұрын

50.00 is way to much

@anntrope491 2 жыл бұрын

PRODUCE NO ONE CAN AFFORD? NO!!

@SY-ok2dq 2 жыл бұрын

Some people CAN afford it. At $50, as an occasional purchase, quite a lot of people could buy it. After all, they can afford to buy other things, like buy clothes, and do things like go on a weekend trip that costs far more. As a regular, every week purchase, it's only something people with a fairly high income can afford. But there's a market for it, just as there's a market for a $100 bottle of some kind of alcohol, or imported and pricey items like Russian caviar or lobster etc.

@chrisbaker4622 2 жыл бұрын

Those strawberries prob cost like 30$ a pint smh..

@snowmiaow 2 жыл бұрын

It's an excuse for more disposable plastic. No thank you.

@AeschylusShepherd 2 жыл бұрын

There is a waiting list yet these folks get a bunch for nothing!

@ayina111 2 жыл бұрын

Well, it is broadcasted on national tv. Sure the owner will gladly give them some

@davidpar2 2 жыл бұрын

A fool and his money are soon parted

@MountainMan23 2 жыл бұрын

American commercial strawberries are virtually tasteless.

@MissouriCrookedBarnHomestead 2 жыл бұрын

They're being picked way too green. Strawberries are supposed to sweeten on the vines, so I'm suspicious of strawberries that are not completely deep red. The berry is not supposed to have any white or green on the fruit. All of the current strawberries on the market have the capability of being full flavored, sweet, delicious, but because of having to pick them before they're ready for the instant gratification market, they never achieve this full maturity.

@NoirL.A. 2 жыл бұрын

oh wonderful more goodies for the wealthy and privileged. just like ELON MUSK sending rich people up into space i fail on every level to see how this is gonna "revolutionize" anything.

@heisweets 2 жыл бұрын

Those don’t look sweet nor ripe at all. Really ripe berries are blood red those look off pink yikes.

@taniaburton7559 2 жыл бұрын

Gee, we've been waiting, here. Another 11, 780 folks, and we could afford some berries here in the neighborhood.

@operator0017 2 жыл бұрын

Go GMO?! 👎🏽Artificial is artificial🤮, that is a descendant of a strawberry 🍓 I wonder what is the difference between that, and an organic 🍓?

@gwendolynstancell1847 2 жыл бұрын

WE CAN DO THIS, TOO... WE'VE BEEN RESTRICTED... GOVERNMENT HAS BEEN SABATOGING FARMING FOR YEARS... ENTER THE COUNTRY OF BENIFICENCE...

@janetjohnson9690 2 жыл бұрын

You are messing with God's nature.

@houchi69 2 жыл бұрын

In case anyone is wondering, yes, American strawberries are literal trash.

@nuggets0717 2 жыл бұрын

A year ago a pound of strawberries cost about $3-5. Today they cost $8-10 (from my shopping experiences at various shops in NYC). Thanks, inflation. But this, I’m sorry, is not worth it. This is a PR piece, not news.