Selling The World’s Sweetest Strawberries For $50 A Box

Рет қаралды 70,623

Жыл бұрын

Hiroki Koga is on a mission to revolutionize the agriculture industry. He co-founded vertical strawberry farm Oishii, which grows strawberries using seeds from the Japanese Alps. The berries are exceptionally fragrant, sweet and have a juicy texture - and sell for $50 a box.
Check out Oishii here:
/ oishii.berry
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How A $50 Box of Strawberries Gets Made

Пікірлер: 152

@TwicebakedJake Жыл бұрын

Japan is a weird case where their fruits don't compete on quantity and instead focuses on quality. Gifting fruits is also considered a big deal.

@alberteinstein9357 Жыл бұрын

Honestly very cool 😅

@ShawnJonesHellion Жыл бұрын

it sounds like in this situation they are competing with you in the west to see how stupid you can make people before you rob them. 👍 in the west they have way better Marijuana flowers than japan will ever dream of but they make all 10,000 of those better strains in massive quantities still.

@khalidalali186 Жыл бұрын

True.

@Mkay999 Жыл бұрын

Fruits are generally $25-$150 there

@bumble144 Жыл бұрын

Yes, only the wealthy eat fruit.

@zacharyporter3637 Жыл бұрын

Successful people don't become that way overnight. What most people see at a glance-wealth, a great career, purpose-is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life..

@harrisojones7553 Жыл бұрын

But I don't know why people remain poor due to ignorance

@marilynhicks5789 Жыл бұрын

I totally agree with you, the crypto currency market is the most profitable venture I ever invested in, I reached my goal of $500k yearly trade earnings. Setting realistic goals is an essential part of trading.

@paolosalvi467 Жыл бұрын

wow!! you know her too?

@paolosalvi467 Жыл бұрын

I even thought I’m the only one she has helped walk through the fears and falls of forex trading.....

@brendaalmeida2068 Жыл бұрын

please I have been hearing about this Grayson Amelia How do I easily contact her?

@ianmendres9144 Жыл бұрын

The people who says I wouldn't pay that much for a strawberry don't understand marketing strategy. They target the people who are willing to pay for the quality of the food. For example, the people who always eat at a fancy restaurants.

@asadb1990 Жыл бұрын

its not just a quality thing. its also that those people are rich enough and don't have the forethought on how to spend money in a financially sustainable way. like the children of rich business owners who haven't had to work a day in their life.

@Albacore877 Жыл бұрын

I would say that wealthy people WILL purchase these rare QUALITY grown strawberry’s in the same mindset as those who can afford: Wagyu beef from Japan is the most prized beef in the world. High-grade wagyu can cost up to $200 per pound. The rarest steak in the world, olive wagyu, can cost anywhere from $120 to over $300 for a steak. Wagyu calves can be 40 times the price of US cattle.Jan 7, 2021

@miketurin5233 Жыл бұрын

The quality of strawberries was good enough 40 years ago!

@Felsenherzz Жыл бұрын

Nothing against good quality. But only if you know the margin you can tell whether it is a good deal. Everything above 30% margin is a rip-off in my opinion. My feeling is that marketing of luxury food is used to betray customers. Maybe comparable with sports cars, the cost-of-built of a Ferrary is not 10 times the cost of a usual sedan, but customers pay 10 times the price. Ridiculous.

@ruddybaez7220 Жыл бұрын

exalty.

@amsthe3rd Жыл бұрын

The generous funding granted to the companies featured on this platform says a lot. Not sure what triggers investors the most. To hear from the other side would be an awesome perspective...

@countessstevens63 Жыл бұрын

This!!!

@myth3516 Жыл бұрын

It’s possibly because of the sheer absurd margins. 50 dollars for a box… that says it all. It’s not like he has to genetically engineer them again and again so those overheads aren’t there.

@amsthe3rd Жыл бұрын

@@myth3516 That's one way to estimate it. Might be so. But the consistent clientele has to be limited to a great degree. Especially since the harvest period is so wide. Did the investors consider scale right away? Thanks for offering up a perspective!

@barrettish Жыл бұрын

As an American living in Japan, I can agree with the average strawberry (and other fruits as well) tasting and being of better quality than average ones in the US, 100%. I can't really say anything about the farming technique or the premium price as I don't know anything about that, but it is unfortunate that it's harder to get the same level of fruit in the US than it is in Japan.

@anjquilinderino6634 Жыл бұрын

Japanese are obsessed with perfection

@bumble144 Жыл бұрын

You can get it in the US to if you’re willing to pay. But most ppl compare .99c per lb to a single straw berry that cost 20$ and say US strawberry is not as good

@barrettish Жыл бұрын

@@bumble144 Yeah for sure, gotta pay. Comparing the typical strawberries I’ve had from regular supermarkets in Japan and the US, I think the average Japanese ones taste sweeter. I’ve never had these real premium ones before but typical strawberries in Japan probably come out to being between in the range of $0.30-$0.90 or so per strawberry.

@cluo28 Жыл бұрын

Strawberries sold by small farmers in California are 10 times sweeter than those in the supermarkets. They’re only available for a month or two during the peak harvest season. The sizes are smaller and the shelf life is much shorter. But I think that is what natural fruits should be like. About $10-15 per lb. They are so sweet that I wouldn’t want any strawberries that are sweeter lol

@barrettish Жыл бұрын

@@cluo28 Sounds good, I want to try! I wish those were as accessible as the supermarket ones!

@christianfiguroa7147 Жыл бұрын

Now that's a business making fruit healthier and perfectly delicious

@Felsenherzz Жыл бұрын

I see the plastic waste, the excessive usage of energy as natural sun is excluded and the 50 decadent $ for 8 berries. That all makes me angry. The technology might be useful in case I want to eat strawberries on Mars. But on Earth we need to act differently.

@nadiaquraini344 Жыл бұрын

On the other hand, this method saves alot of water!

@kidano5317 Жыл бұрын

Hard to believe he’s NOT from America! 🇺🇸 His English is non distinguishable from an American dialect. Unbelievable compared to someone from Japan- he has no accent whatsoever!

@ShawnJonesHellion Жыл бұрын

an his ability to sell stupid people stupid stuff is definitely USA. but he doesn't look american. you killed that race off a long time ago

@candyjamaican Жыл бұрын

He’s ハーフ。 of course his English speaking will be good.

@user-sr5kj6ej9z Жыл бұрын

I think he went to international school in Japan

@haafunimienaikedo Жыл бұрын

It has two or three times more sweetness level? I don't know about his English being indistinguishable from the English spoken by the typical American, but it is awesome. No doubt about that.

@kidano5317 Жыл бұрын

@@haafunimienaikedo I’m American. His accent is completely undistinguishable from a native speaker. You would never know he wasn’t born in the US unless he told you.

@joe2825 Жыл бұрын

I'm going to grow and sell them too, $49 a box

@ShawnJonesHellion Жыл бұрын

you could save time an money an just sh1t in a box everyday, garnish it with a leaf of parsley an find the people who buy this stuff an tell them its gourmet one of a kind

@JC-lk6hn Жыл бұрын

Where can I purchase send details

@budgetingdaddyuk6761 Жыл бұрын

Love this idea.

@user-gw5xd6wm9p Жыл бұрын

ありがとう大貴さん！あなたのイチゴ夢工場に、🍓が映えるパック容器に、新鮮な刺激を受けました。このFACTORYから、新しいビニールハウスの構想が生まれそうです。そこから、完全無農薬のソバ、人参、ゴボウ、里芋、山芋、大和芋ができたらと夢見てます！ホントにありがとう！

@Omikoshi78 Жыл бұрын

I always wondered if the ultra premium fruit market in Japan can thrive in the US. 20 years ago the answer was probably a no. Today it’s clearly a yes. Very fascinating.

@seanthe100 Жыл бұрын

I definitely wouldn't

@maanbustamante Жыл бұрын

immediately clicked on the video because of the thumbnail. ommo my heart Koga-san!!! 💚💙🧡😍😍😍

@khalidalali186 Жыл бұрын

What a cool guy.

@ShawnJonesHellion Жыл бұрын

in 7th grade we went to the school in in the richie side of town an my friend sold some dude a small bag of pencil shavings to smoke for like $25 I think. he came back the next day an wanted more cause he had seen pink elephants on it an was loving it. it was a very profitable venture.

@mclovin6537 Жыл бұрын

He basically took the know how of Japanese strawberries and brought them to the states. Japanese fruit is insanely amazing.

@shake_shells11 8 ай бұрын

We have strawberries at the grocery store for sale at $3.99 a box. I bought it and they taste like crap 😖

@cjusino85 Жыл бұрын

I'm good thanks!

@mixrm0n Жыл бұрын

Love this idea except for the plastic packaging isn't very 'sustainable'

@stewcoil2481 Жыл бұрын

Wild strawberries very good. Small though.

@chad2622 2 күн бұрын

As I am a person looking for a kind of way how to value my strawberries up in the market, I am not clear with the reason why it costs a lot or higher than others. just because, its producing cost is higher or it deserve to get a high price as it has totally different quality from others in terms of the sweetness, texture, flavor and so on. anyway, it is interesting for me. thanks.

@danielwari2760 Жыл бұрын

I would like this technology in Kenya. Is it possible to contact the founder . Really trying my country combat food crisis

@candyjamaican Жыл бұрын

Watching this from Tohoku Japan, I’m laughing my butt off. 🤣 I’m not knocking his busine$$

@chubulu9842 Жыл бұрын

My issue here is they are growing fruits and vegetables in a lab (like a medicine) as opposed to growing it outside with sunlight. I’m open to it if there’re more benefits (besides better taste) but why aren’t they doing it outside in a farm?

@FinancialShinanigan Жыл бұрын

Wild guess, are they from Japan?

@avarmauk Жыл бұрын

I want one

@YasinNabi Жыл бұрын

this is an awesome video, educational . thanks for uploading. Subbed! a fellow creator

@saiyanwei Жыл бұрын

how much engery does it take to farm these strawberries this way? is this eco friendly method?

@user-sr5kj6ej9z Жыл бұрын

But my question is, what are they actually doing to make the strawberries "better tasting"..?

@coagc9385 Жыл бұрын

They’re growing a Japanese variety not available in the US. Not a new variety

@hp4415 Жыл бұрын

Probably yes but people in the US aren’t willing to pay $50 for s small box of strawberries. We don’t have a fruit gifting culture like the japanese

@AceOfSpades678 Жыл бұрын

@@hp4415 And as production quantities increase to meet the current "high" demand as alluded to in the video, prices should fall as it'll no longer be an exclusive, small-batch food product. At least, in theory.

@melanin_bodega Жыл бұрын

@@AceOfSpades678they basically don’t want to drop the price. With high cost of fertilizer going up. The worker that work in the company are very over-work. Their company wasted water and claim their eco-friendly. The quality compare to 2019 vs 2022 is different. $50 would been on for the berry in 2019. The way it taste now needs to humbly bring down the price.

@user-vv6cb9vo7d Жыл бұрын

I had no idea these were grown in USA.

@melissamelissa1796 Жыл бұрын

Wait a min ……. Buttery strawberry?

@hazeyhead Жыл бұрын

Apparently you can sell whatever you want in america for how much you want! american dream baby

@whitneybrown4067 Жыл бұрын

🔥🔥🔥👍….

@saulgoodman2018 Жыл бұрын

$50 a box? I would never pay that much.

@Trumppower Жыл бұрын

Rumor says you can start soon in Marvel Movies after eating those Strawberries.

@Janthefan Жыл бұрын

You're not the target audience

@stifermisery Жыл бұрын

Then don't

@LearningToLove.. Жыл бұрын

Hopefully someone gifts you one ☺️

@lauriey6089 2 ай бұрын

But it’s from Japan only best quality lmao

@KieranBrownlee Жыл бұрын

What about the nutrients in the strawberries? Here in NA berries have been so Genetically modified for sweetness that they provide zero nutrients anymore.

@ricardorodriguesrr18 4 ай бұрын

@SYDAirlineEnthusiast Жыл бұрын

I don’t know about this one. It doesn’t say how much he earns each year. Plus, a box of strawberries costs more than fifty bucks.

@user-vk9rq1zu43 Жыл бұрын

Who's gona buy it?!

@GreaterJan Жыл бұрын

I'm still a little confused why they are not growing them conventionally, and whether they are this expensive in Japan as well?

@tiffanyapril5458 Жыл бұрын

They are in Japan too which is why people give them as gifts

@barrettish Жыл бұрын

I don't know about the growing method, but I'm an American living in Japan and think the typical strawberry tastes better in Japan. There are some really premium strawberries that will cost this much if not more, but they're often for gifting culture and the typical pack of strawberries is a lot cheaper. They'll usually be under 800 yen (at least in Tokyo) for the same size pack.

@honestlyspeaking2839 Жыл бұрын

I believe they are growing the strawberries vertically just to cut cost and avoid having to use pesticides. A vertical farm takes up less space, keeps the produce free of nibbling creatures, and environmental factors. That being said, I have a feeling that they may have also imported Japanese soil and of course the seeds of that species of strawberries to make them taste like that & grow them here in the US.

@CintaurSA Жыл бұрын

Can You send me some to Saudi Arabia?

@Brokeloco Жыл бұрын

Cocaine in a strawberry, that’s the secret

@nifapz9596 Жыл бұрын

He's cute.

@christianfiguroa7147 Жыл бұрын

Ok we're gonna need to get paid more or way and way more quantity with still good quality.

@SkinnerBeeMan Жыл бұрын

Find a market fill demnd

@nje32 Жыл бұрын

Tom Brady still wouldn't eat this

@miketurin5233 Жыл бұрын

I’m sick to see this development! The strawberries that grew 40 years ago in my grandmother’s garden were just fine. Naturally grown, Juicy and sweet and at the shops the price was “normal”! Artificially increasing the price to create the illusion of uniqueness and shortage. As a child I could eat a bucket of strawberries until my tummy hurts without paying $500! This is is the childhood I wish for my and everyone’s children.

@barrettish Жыл бұрын

Ideally, that'd be the best. As an American living in Japan though, I also do think that the typical strawberry (as well as other fruits) in Japan tastes better than the typical one you'd buy at a supermarket in the US. It's unfortunate, we should all have access to fresh fruit and vegetables from a local garden.

@kendoman3150 Жыл бұрын

If you haven’t tried these $50 strawberries how can you compare them to your grandmother’s?

@miketurin5233 Жыл бұрын

@@kendoman3150 I don’t care what they taste like. It’s about the process and how they are grown!

@miketurin5233 Жыл бұрын

@@barrettish I stay away from any US imported fruits as they are genetically modified and completely poisoned with pesticides. And people wonder why they die with cancer in their 40.

@tyrellcobb4665 Жыл бұрын

These are obviously special premium strawberries with unusual levels of sweetness. There are people willing to pay for it. If it's not your thing then it's not your thing, but others obviously think it's worth it

@jakob5643 Жыл бұрын

Is this real? This tastes sweet, but also a big aftertaste of the dotcom crash

@yellowmoon1084 Жыл бұрын

What's funny is I can go get a one dollar bag of sugar and also make the world's sweetest strawberry.

@huang369super Жыл бұрын

If I buy a box, I probably will just eat one a day😬

@rebirthedsoul3185 Жыл бұрын

😂😂

@vulcs Жыл бұрын

But why vertical? Space is cheap

@thisoldjapanesehouse Жыл бұрын

I've been in Japan for over ten years, but I don't think I have seen these. Can they top those シャインマスカット？なら、試しで一つください。

@KP-xi4bj Жыл бұрын

$50 for something that goes in one end and then it comes out the other end? No thanks!

@calidreams5379 Жыл бұрын

Well yeah, I’m sure a $5 box of strawberries “lacked” flavor compared to a $50 box, lol. 🙄 That’s like saying McDonalds $1 coffee lacked flavor compared to $8 cup of superior artisanal pour over coffee. Now if he can make his $50 box of strawberries cost only $5, then he can compare 😉

@YTJAXXZ Жыл бұрын

they're not $50, they are $20 just fyi

@d.will9359 6 ай бұрын

They sell them at my job. They go bad fast. So the 50 bucks is a waste. They are good though.

@realtalk6195 Жыл бұрын

Could you guys please add English captions?? Between the vocal fry and the poor mic pickup, it's really difficult to follow what's being said.

@DogDaysohlala Жыл бұрын

West coast produce taste awful compared to East coast

@cougercruiser Жыл бұрын

If you poured chocolate over them, I might consider paying $50 a box. Otherwise, this isn’t a wise financial decision for the median income consumer.

@realtalk6195 Жыл бұрын

Pouring chocolate over them would completely wipe out the original taste. What's the point then? It's like ordering the most expensive steak or caviar and then using ketchup on it.

@opaitaon5230 Жыл бұрын

50 usd strawberry box only in america.

@barrettish Жыл бұрын

Not true. They sell some strawberries meant for gifting for even more in Japan.

@kaedenwilder4549 Жыл бұрын

50 bucks no thanks!!!

@melissamelissa1796 Жыл бұрын

Are u hiring

@lauriey6089 2 ай бұрын

Not worth it. Only big difference if it’s o off the vine.

@michaelreed4744 Жыл бұрын

:) :)

@onekewlbraddah8460 Жыл бұрын

GMO Berries

@9823625313 Жыл бұрын

50 dollars 🤯🤨🥴 ? No thanks I will have the bitter one

@Andre78923 Жыл бұрын

If Japanese women gifted their fruit also this easily they wouldn't have negative population growth.

@memepapi Жыл бұрын

Trypophobia vibes 😩

@JM-wu4ur Жыл бұрын

Gross

@benjyonthedl 14 күн бұрын

If only I would see progressive PACKAGING in innovative industries. Can we not get away from the constant plastic containers, despite all its usefulness? . Pleeeeeeeease talk about the packaging.