Crafting a Unique Value Proposition for Your Consulting Business

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Күн бұрын

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In the competitive world of consulting, standing out is everything. But how do you ensure potential clients see the true value of your services? That's where your unique value proposition (UVP) comes in. In this video, I'll guide you through identifying your consulting business's core strengths, understanding your clients' needs, and articulating a UVP that sets you apart. Drawing from my own journey to craft a compelling UVP, I'll share actionable steps and insights to help you capture the essence of your business and appeal directly to your ideal clients.
► ABOUT CONSULTING SUCCESS
Consulting Success is the most comprehensive learning platform for serious consultants and skilled professionals who want to grow a stable and reliable consulting practice that attracts high-value clients time and time again.
We believe in the transformational power of consulting that creates real results for clients, and enables you as a consultant to do your best work, enjoy more time with your family, and achieve your desired income level and lifestyle.
Founded by Michael Zipursky and Sam Zipursky aka the “Zipursky Cousins” - serial entrepreneurs turned consultants with over 32 years of combined experience - we’ve consulted for and advised businesses throughout North and South America, Europe, Asia, Africa and the Middle East in over 30 industries. We’ve been in the trenches hustling to grow our own consulting businesses. We know what it feels like to be the outsider struggling to make things work or find acceptance in the market.
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► STAY UP TO DATE
🖥️ Website: www.consultingsuccess.com
► TIMESTAMPS
00:00 - Intro
00:41 - Magnetic message
01:54 - Layers of specialization
06:20 - Start to apply a formula
07:03 - Developing your formula
09:56 - Few examples
13:07 - Validation
15:19 - Outro
#coaching

Пікірлер: 9

@FuriousMarketing 15 күн бұрын

"If everyone provides everything, there's nothing unique." GREAT statement! 🔥

@ConsultingSuccessTV 15 күн бұрын

Glad it resonates!

@believershome 2 ай бұрын

This is really helpful. I am a web developer trying to build my business around building websites for businesses and consultancies. So you've earned my subscription

@ConsultingSuccessTV 2 ай бұрын

So great to hear!

@believershome 2 ай бұрын

Although is there a community I can join to make sure I am up to date with your content and the trends in the industry

@ConsultingSuccessTV 2 ай бұрын

Yes have a look at Clarity Coaching to see if you feel it is a fit for you: www.consultingsuccess.com/coaching-for-consultants

@kathieowen 2 ай бұрын

This was very helpful. Can you discuss how we communicate our value? Namely ROI with prospects.

@ConsultingSuccessTV 2 ай бұрын

Thanks Kathie we will mark that down for an upcoming video!

@TheOrignalTRockz Ай бұрын

11:12 Sorry, but that’s terrible. Way too complex, complicated and abstract. Clear? Are you kidding? You need half an hour to read the whole sentence.