Create Facebook Lookalike Audiences That Work in 2022 (Post iOS 14.5)

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Жыл бұрын

Facebook lookalike audiences are still a very powerful targeting tool for your Facebook ads. Despite some saying that Lookalike Audiences are no longer effective, that's certainly not what I'm seeing.
In this video I'll walk you through how to create Meta Lookalike Audiences and leverage them in your Meta ad campaigns.
If you're a beginner and want to learn how to use Lookalike Audiences, this is the tutorial you need.
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Пікірлер: 10

@umangasarathchandra717 8 ай бұрын

Perfect tutorial!

@Twanmillion Жыл бұрын

Valuable video with easy to follow instructions. In my case I have data available of the amount that customers spent, will this automatically be processed through the LLA or would the adset setup be different for that?

@growthcab Жыл бұрын

Hi Andrew thanks for this video ! When can you start targeting 2% and 3%? And when you do, should you exclude 1% audiences from the targeting?

@avgeducation Жыл бұрын

Hello Andrew, thank you for your video. Just a quick question, can we limit the look alike to a specific city? We only collaborate with universities in certain cities, so we're not interested in audience who is too far away from our physical locations. What would you suggest please? thank you

@samharney6516 Жыл бұрын

Hi Andrew Where's the link to the newsletter? Secondly I wasn't clear specifically on which custom audience you'd say delivers the most value? If I had a lot of customers, insta followers fb page likes, which would you back to deliver the best result?

@AndrewHubbard1 Жыл бұрын

Hey Sam, it’s going to be the customer list for sure - with the condition that you have at least 500+ customers in there. Behind that, your full email list is generally a strong option. IG / FB followers usually don’t make for a good lookalike, but there are always outliers. Link to the newsletter is in the description, down where it says something like “join the best newsletter for…”

@JoshuasJourneyTravelvlog 8 ай бұрын

Question I cant seem to find. Should you run the sources audience for a bout a month or so before creating a lookalike aidience? Also does the lookalike only use data from source when created or does it always collect data from source audience as it runs? I hope you understand my question. Thanks in advance.

@Scholargypsies Жыл бұрын

18 months ago, with some small spend on Facebook advertising, I would sometimes have nearly 100 people a day visiting my website. I sell books both online and in a shop. These days, Iam lucky if I have 30 people visiting my site for the same spend.