The way we create audiences in GA4 is different than how we have to do it in Universal Analytics. While there are too many combinations to cover, we do want to show you where you can create GA4 audiences. You'll be able to see all the types of audiences we can create based upon the data collected within GA4. We'll then go over the two ways you can link your GA4 property with Google Ads so you can import the audiences to use for remarketing campaigns.
0:48 - GA4 Audience Manager
2:24 - Audiences Based on Preset Events
3:59 - Leveraging Dimensions to Create Audiences in GA4
4:40 - Adding Conditional Groups to Audiences
5:27 - Using Conversion Events for GA4 Audiences
6:08 - Remaining Audience Dimensions
10:13 - Creating Triggers from Audience Membership
11:01 - Audience Limit on GA4 Properties
11:31 - Linking GA4 to Google Ads
12:50 - Adding GA4 Audiences to Google Ads Campaigns
#ga4audiences #ga4 #googleanalytics #googleanalyticsaudiences
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