Custom metrics in Google Analytics 4

Рет қаралды 16,584

Analytics Mania - Google Analytics & Tag Manager

Күн бұрын

Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports.
If you are not sure what custom metrics are, this video is exactly what you need. In it, I’ll explain:
What dimensions and metrics are and how are they different
Examples of dimensions and metrics
Examples of custom metrics
How to configure custom metrics in Google Analytics 4 with Google Tag Manager
=== LINKS ===
Subscribe to our KZfaq channel / @analyticsmania
✭ Custom metrics in Google Analytics 4
www.analyticsmania.com/post/c...
📕 Free e-book: How to get started with Google Analytics 4
www.analyticsmania.com/p/gett...
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZfaq channel / @analyticsmania
#googletagmanager #googleanalytics4

Пікірлер: 27

@roychua9414 3 жыл бұрын

Great content, thanks for this video on Custom metrics in GA4!

@leavesproduction1043 3 жыл бұрын

PLease advice, how may I say corectly custom event by engagement_time_msec ? I tried event_name equal play , engagement_time_msec is greater than 1200 , but it doesnt work ((((

@sonusaha9052 3 жыл бұрын

How should I get Facebook Standard & Custom Events code for eCommerce through Google Tag Manager?

@mattmarkus4868 Жыл бұрын

2:50 how do you get to that page that shows all the metrics you can check? I just started having to learn about GA to programmatically access data being logged and produce custom reports from another application. I don't see where you can observe all these dimensions and metrics. Thanks

@user-fc2ig5vt6d 8 ай бұрын

I had set up custom metrics for all my events however the numbers are not tallying up 1 to 1. Im looking at date range only after the custom metric was set up so there shouldnt be any loss of data. Some instances im seeing like a small 1% discrepancy. Do you know why this could be the case?

@HoangPham-oc8pk 3 ай бұрын

if I want to follow the average ranking/position in the search result of clicked products after the view_search_result event, would custom metric the right way to go? Or just a custom dimension with numerical value, and then calculate the average later during reporting phase? What is the right approach for this from your perspective?

@MyOpinionByVijayshiva 2 ай бұрын

I have one query, for the Data Layer event variable can we able to create an metrics ? For example: This is the output of my data layer event {event: 'Job Filter Category', category: 'Locations', action: 'Location Filter', label: 'Canada', gtm.uniqueEventId: 16} I need to track the count of my label variable ? How I can do that can you please help

@vhierta8723 Жыл бұрын

Thanks for the video Tho i was wondering how i can calculate with custom metrics. Say I want to have average views per user on the specific url. I have a custom metric sending load time for a url but I want the average/page view not totals but I can't seem to find anywhere how to do that. Now I'm doing it manually... Best would be to calculate a median but I'll take an average at the least 😉

@humanetool Жыл бұрын

When I set a custom metric, I get a decimal point. Why?

@kodiekenta482 2 жыл бұрын

What if I need to track the same parameter as a custom dimension and metric? GA4 isn't allowing me to save the metric, as it is the same name as my dimension

@accountsaccounts7023 Жыл бұрын

I added _count at the end of the parameter name. So "dimension" is the dimension name, and then "dimension_count" is the metric for that variable.

@helloworld2696 2 жыл бұрын

What about calculated metrics? Is it possible to create them in the ga4 interface?

@AnalyticsMania 2 жыл бұрын

No, at least not yet

@keerthivasanm3815 2 жыл бұрын

Calculated metrics are now available in the new GA4...You can use calculated metrics as of now in any custom report and/or dashboard widgets. However, it's not available in standard GA reports...also it's still in its a beta stage so complex calculations are still showing incorrect values anyway give it a try and lmk if it works for you...!

@fralab9 10 ай бұрын

Great video thanks. For some reason the custom metric duplicates the count if I compare it to the actual event count (which should be the same). Any idea why this could be happening?

@AnalyticsMania 10 ай бұрын

Difficult to answer without troubleshooting the setup

@fralab9 10 ай бұрын

@@AnalyticsMania makes sense for sure. Just thought you might have heard about such an issue and how to solve it before. Could you troubleshoot it?

@kalilluccaelhajjar8191 3 жыл бұрын

And if we configure custom metrics of video_view_25% video_view_50% video_view_75% .... Would it work? I did not understand why don't use the events count instead of custom metrics. Think with me, if i have 4 forms in my website i can configure just one tag to get all the data of those forms, right? Each of those form have a diferent ID. So then, i can creat diffrents events for each ID, right?

@robertwilliam4368 2 жыл бұрын

Did you find out? Very curious

@keerthivasanm3815 2 жыл бұрын

We don't have to create custom metrics if you can track something using event count...custom metrics are said to be created only when you want to track something that google analytics by default couldn't track. For eg: I wanted to track three types of conversions/goals on a single page(Form submission, File download, and an audio-play button) I could have created events and tracked everything separately but I created a custom metric where if a person does any one of the three events it will consider as a goal I also used 'ga_session id' parameter to track down if the same user does one or more events which I mentioned then also it will get triggered. (Custom-metrics/dimensions will come in handy when only GA4 fails to provide you a built-in metric/dimension) Also on your video configuration GA4 works in a weird set-up as of now like... If a visitor watches 50%, then 75%, in total you get 50+75=125(statement referred from the previous comment)...which will not make any sense to put it into a single tag but if you are creating tags for each interval then it will work great and you will get the needed metrics.

@robinfoster2696 2 жыл бұрын

wow. so fast. thanks.

@esraaramadan9579 Жыл бұрын

why did you disable enhanced measurement video events ?..just for example or it is better not to use it and implement one individual event?

@AnalyticsMania Жыл бұрын

If you use custom metrics with video tracking, you use GTM. In that case, you need to disable video tracking in enhanced measurement, otherwise data will be duplicate