For those unfamiliar with this band-- this was the way Kent announced their finish-- the last album and tour as one of Sweden's most successful bands. I'm not a "Kent expert" although I did enjoy them so this is my take-- many of the shots are of previous album covers and songs (the plane, the tiger, the running girl, the woman on horseback, woman in the tunnel, the dogs, etc.) It's as if Death is rounding up everything from the past and bringing it back together one last time, for one last march. Då Som Nu För Alltid means Then As Now Forever.

So how many people first ever heard of this now defunct band because this awesome video turned up in their feed?

Strange. I keep returning to this. The anthem. The escalation. The way that life's events are just thrown into one big river. The brutal finale with the drummer tapping out the final heartbeats. And so short - the shortness itself is so brutal

Lost track of the number of times I've watched this now. Still wonderful! Wish it was longer.

Referenser (i form av replikor): 00:01 Bron från albumomslaget "Tillbaka Till Samtiden". 00:10 Tunneln från musikvideo "Hjärta". 00:12 Bostadsområdet "Hagnesta Hill" som ger namn både till albumet och omnämns i låten "Ingenting" och i låten "Stoppa mig juni (lilla ego)". 00:14 Textraden i "Sjukhus": "Och de pekar mot en fond, giftgula moln. Orangea lampor, tysta silos, jetplans ångspår, bengrå torn". 00:17 Tunneln från musikvideo "Dom Andra". 00:19 Motorlöst flygplan som för tankarna till albumomslaget "Isola" och låten "747". 00:24 På vänstra portdörren finns en finsk flagga. En möjlig anspelning på att halva bandet har finskt påbrå. 00:35 Skogen från musikvideo "VinterNoll2". 00:43 Döden från albumomslaget "Du & Jag, Döden". 01:02 Tjejen från albumomslaget "Hagnesta Hill". 01:12 5 stycken vitklädda, bandets dåvarande medlemmar som alla spelade på Stockholm stadion 2003 där alla bar vitt. 01:16 Bron, hästen och kvinnan från albumomslaget "Tillbaka Till Samtiden". 01:23 Den finska flaggan anspelar på att hälften av bandets medlemmar har finskt påbrå. 01:24 Den vita tigern från albumomslaget "Vapen & Ammunition". 01:29 Insidan av Ferrarin från musikvideo "Dom Andra". Här finns även den vita tigern som backspegelsdekoration. 01:32 I mitten syns en flagga med symboler från albumomslag "Jag är inte rädd för mörkret". 01:35 Kvinnan som återfinns i musikvideo "Dom Andra". 01:36 Det syns onekligen ett kors som hundarna sliter sig loss ifrån. 01:38 Hundarna från albumomslaget "B-sidor 95-00" och singeln "Chans". (På albumet finns 2 hundar och här är det 4, samma antal som bandmedlemmarna). 01:39 Bengalerna som syns är av färgen Röd - samma som namnet på albumet. 01:40 Barnen från "Dom Som Försvann". 01:43 Längst till vänster syns en heraldisk lilja eller fleur de lis, som länge varit känd bland Kents symboler[1]. 01:57 De marscherar genom Stockholm där deras avslut blir. 02:19 Till vänster syns en mask. Referens till musikvideo "En Himmelsk Drog" Smink och klädsel är slående likt "Black Parade, My Chemical Romance". Kan en sammankoppling finnas? [1] Kents symboler kan läsas ut som "fleur de lis", "par", "häst" och "skata". Dessa bildar anagrammet: "Kristus, fräls hatade Pale". Pale är då den bleka häst som pryder omslaget "Tillbaka Till Framtiden" och nämns i låten "Godhet": "...En vulgär version av Bibelns bleka häst." Bland apokalypsens 4 ryttare symboliserar den bleka hästen för tidig död genom epidemier och hungersnöd... "och den som satt på den hade namnet Döden". - 01:51 Till höger syns en flagga med vad som ser ut som en apa eller dyl. Har du klurat ut vad det kan vara? Är det gorillan från Ingenting? Har du sett fler detaljer? Kommentera gärna.

I'm 78 and I'll play this at least twice a week

7 years on and this still brings a massive lump to my throat. Simply sublime.

One of the most beautiful music videos ever filmed. Beyond words.

Its impossible to watch this only once.

Just discovered this band as this video popped onto my recommended. From a composition standpoint this is truly a masterpiece. The way it builds from just a single snare drum into a full on orchestra/choir is amazing. Not only that but the way the snare is constant throughout the song but not annoying. As each new layer is added the snare fades into the background. 10/10

2024 who's still here❤

This is one of those songs I come back over and over again. 💔

I find it fascinating that none of their other music, at least the pieces I have listened to, are anything like this one. This is an amazing piece of music and video. I have listened to it over a hundred times since I found it, by accident.

to be honest, i NEVER ever heard of that band (to sad, shame on me) BUT some dude, postet a picture out of the vid + link on a imageboard, so i clicked on it, watched it... 30seconds in to it, i'm getting goose bumps a few seconds later, i cried... i cried becaused it touches me in a way that makes me feel good, i startet to smile an an overwhelming feeling overcomes me. i started to feel, luck, power and passion u know. i enjoyed it deeply and repeated it after and after. the last time i had such a feeling was on m83-outro.... this track, the music makes mee fell good in some sort of way, i'm a little bit depressed for some time but as soon as i listen to this, i start to watch forwards. good god i love when music hit the right spot, the right nerve and you can start imagine things!!! sometimes the ending is just the beginning! thank you so much!!!! (sorry for my bad english)

The video is killer. The opening is sensational. Who would not follow a drummer going into a battle & a fight!?

THIS SHOULD BE RELEASED ON SPOTIFY!. now please

Greetings from Aalborg Denmark 🇩🇰 🖖 🇩 🇰 🖖🇩🇰 Salute!!! 🇸🇪🇸🇪🇸🇪🇳🇴🇳🇴🇳🇴🇫🇮🇫🇮🇫🇮 To my Sweedish / Norwegian/Finish Brothers !! 🇸🇪🇫🇮🇳🇴🇫🇮🇸🇪🇳🇴🇫🇮🇸🇪🇳🇴🇫🇮🇳🇴🇫🇮🇸🇪🇳🇴

This is an announcement video by the rock band Kent, the most famous rock band in Sweden of all time (Edit: Please noice that Abba are not a rock band). They're announcing that they'll do their last album and tour this year with this video. In this awesome video there's a lot of references to their old album covers, music videos and lyrics which makes the video even better if you know about them. For example the tiger, the airplane, the girl in the jeans jacket and the girl on the horse are all from album covers.

Kommer aldrig glömma konserten i göteborg, övertygad att alla grät i slutet det var så jävla fint. Kent för alltid mitt hjärta 🖤

This song came out the same year that my brother passed away. It's just come up as a recommendation now, 7 years and 15 days after the anniversary of that day and it still resonates so beautifully.

This has to be one of the best pieces of music AND video art that have ever been made. absolutely brilliant. gives me chills every time. i am very sad that the band stopped, but this finale was an absolute masterpiece.

I don't know what this group is. But even if they had been silent for 26 years and created only this clip, this time would not have been wasted ... A real masterpiece. Thank you

This pops up every few months for me. I watch it every time.

They should have had this song on the album! Such a superb band so few folks outside of Sweden have never heard of.

i just keep coming back to watch this over and over, i think the internet was invented for this film clip,

I love these journeys down the "youtube rabbit hole".

I do come back regularly just to appreciate the incredible musical talents and visuals shown in thi s one video .......... and, admittedly, to feel so sad that I never discovered them earlier, to be able to appreciate the indirect references to previous works. For the past decade, I've been far too busy watching videos of "current events" unfolding in the world to discover the true golden gems that were being created in the artistic realm.

I show and hear this tune since 7 years with my kids. This band should have put any kind of long version of it in Spotify and Deezer for years

WOW, I'm in America and 63 years old. I recently found this video and can't get enough of it. I have to watch it at least twice a week. So this band is gone?

Crazy for that woman.... Drums, the hair, the make-up... Watched this a dozen times.. I may need help, but I don't want it... **watches again** 💛

I keep coming back to this, like I’m late to a party. I love how the dogs and horses are so proud to be a part of this. Our best friends make us the best versions of ourselves.

This video... Goes in the soul directly, run in your veins and no words will come out.

I will never forget you. I had dreamt of visiting and studying in Sweden ever since when I became a big fan of you (in 2007). I made awesome memories for many years with my friend who is also a big fan(it is pretty rare in South Korea) when I had bad and boring days - as many Korean secondary school students go through. And then, finally I visited Sweden last year after I graduated from university, one of my bucketlist items achieved. I traveled in many Swedish cities with their music, and bought their new album 'Tigerdrottningen' at the Pet Sounds, in Södermalm, Stockholm. (Another item left in my bucketlist(about Sweden) is to get a Ph.D. in Sweden. I hope it comes true, too.) At that time, I dreamed that they would last at least five years or more, maybe forever - in the raptures of happiness(because I bought their CD in their homeland) -. Yesterday, they came out with this video 'Då som nu för alltid'. It makes me cry. I know, I have to accept it. Yes, you guys will last forever in my mind as you are, as now. Perhaps, I will go there again this year to see their last tour. Your songs are still my pillar and keep me going when I feel tired of my days. Uhhh, cannot describe how much I love you in my bad English! Literally, I LOVE you guys. Tack för alla era låtar. A sincere fan from South Korea

Of course youtube recommends a band three years after it disbands. Good job, youtube!

Watch this every few weeks, no intentions of stopping

Years after. Clutches heart. I LOVE THIS.

Seriously, why can I not stop listening to this???? I am addicted. Its simple but deep!!

Well it's a shame I found these guys as they retired....but still that's a hell of a way to retire.

This is AWESOME, from the music to the visual. If this does not stir something inside you, then nothing will. watch this daily!

That snare drum. Never heard a song based around the snare drum. Amazing!

I have never listened to Kent's music except this one, which I've heard roughly 50,000 times.

When you stumble upon some unexpected fresh gems. This composition is brilliant and those lovely drums are Hella amazing.

Denne sangen hjalp meg å lære skarptrommen og de vanlige trommene. Jeg kommer fortsatt tilbake for å respektere denne sangen og hvor mye den hjalp meg, og jeg spiller fortsatt denne rytmen på scenen for å vise respekt. . English: This song helped me learn the snare drum and the regular drums. I still come back to respect this song and how much it helped me and I still play this beat on stage to pay my respects.

Can you hear the vastness of it,can you feel it...incredible...

Can't deny the good vibes. Of things like this we feel from this.

This - is one of the most epic ending announcements of a band I have ever seen.

Beautiful just near as much feeling in this as in the piece with the lyrics. The ly rica hits home.

Me and my dad love this band. Just gotta thank my dad for telling me about this song. We all miss you, Kent.

I still can't watch this without getting tears in my eyes. Such a powerful video. I've seen them live 8 times. I miss them so much 🙏🏻 Thank you Kent for the music 🤍

I'm glad I got this in my recommendations regardless how old it is or that they're not together anymore. I came here a couple of weeks ago and never left...

I have zero idea what's going here BUT I LOVE IT!!!!

Egal ob man es sieht, oder nur hört. Es ist und bleibt einfach episch! Bitte mehr

Låten och videon va fan episk.

This showed up completely unasked for on my feed, and left me breathless and in awe! Yet I have no idea what I just watched.

Har alltid forvented et slik kvalitet. Her fant jeg den

incredible song and video... masterpiece. Fascinating. I keep hearing and watching it over and over.

I'm glad I'm not the only one just finding out about this video in 2020. Really cool! Wish they'd made more stuff like this one.

I wish I could give this another upvote every time I watch it.

Can't find this on Spotify, so I'm back here. It is absolutely brilliant piece.

Never heard of the group. Don't know their music, but I often will watch this video. Now for me it will be an archeological exploration into Kent.

After all these years, this still makes my hair stand on end❤️

This is a rarity, a diamond in the rough of music. Honestly, I rarely ever like a song AND the video but the video made the song even better. I love this

This song brings me through this terrible pandemia. Thanks am still here.

Is there a bigger 'like' button?? Cos the more i hear this song the bigger my heart swells. Found by accident loved on purpose❣️

Why do I keep being drawn back into watching the final video of a band I have never heard of and that showed up randomly on my suggested YT videos? I had to read deep into the comments to find out what this video even meant!

Have seen and heard this so many times - over time - so have to leave a comment: Genius and addictive.🖤

never heard of Kent before this year, i tried listening thru their songs on Spotify, but I say, this is by far the peak for me, I wish I could listen to it on Spotify too, so I could put it on repeat for days. Love it!

I never saw this band live, but knew their music well. I always get sad and emotional seeing this clip. Hail KENT.

I thought I've heard the best of Kent, but this, this is not Kent music as know it, this is at another level! I can listen and watch this over and over. Well done Kent! 👽

Просто шедевр, можно смотреть и слушать бесконечно...

Amazing i Love it, the perfect Song to start a Revolution!

Never ever forgotten in any way- especially even in Germany, especially here! - so please: *KEEP GOING ON, PLS" !!!

Whole history of Kent, so beautifully constructed. This is also part of my youth packed in couple of minutes. Four years later, this still made me cry.

This song is from 5 years ago. Why is this being played in my music list? Why does it bring a tear of joy to my eye? I've never heard of this band before?

i always keep back to this every year, it’s the rythm and just everything that drags me to it.

Watched this video multiple times since I discovered it. ❤

I just clicked this 'cause the thumbnail video of a girl running away from a marching band in skeleton-face looked awesome. Not disappointed. Off to the next Internet adventure!

Бесподобно!... И в музыкальном плане, и видеоряд... Шедевр!

The references are very cleverly and subtly done. For example, the girl after one minute: her fashion style and hairstyle are clearly from early 2000s when Kent were really in the heyday. Like a typical Kent fan from that time 😊

I am happy that i stumbled on this video by accident. It is beautiful.

Jag lyssnar egentligen inte på Kent (älskar dock musiken i videon), men till och med jag blev tagen av den här. Mycket välgjord video med ett riktigt oväntat chockbudskap i slutet. Wow. Jag beklagar beskedet, Kentfans! Ni har mitt medlidande.

Beautiful it takes my breath away it’s uplifting music, bravo!

This is beautiful and intense. Really tells a store. The way the music builds. ❤

This is one of those songs that make me wish the world would come together. Like many others I had never heard of Kent or other Bands worldwide until recently. We are missing out on the cultures of other people's that could bring us together rather than push us apart.

When I die, this will be my song for when the casket is being carried out from the church.

Раз 50 уже посмотрел, браво!!!!!! Очень мощно прет!

Sehr gut! Danke!

Watching this 5 years to the day. Still really cool.

Kent is and will always be my favourite band. I'm from Poland, I got to know Kent in 2007 thanks to 'Ingenting'. I have seen Kent 4 times live and I have to come to Sweden again, to see them for the last time :(

My love affair with kent was short but intense, as I discovered the band just 1,5 years before it dissolved. I was lucky to attend a concert on that very farewell tour they announced with this video, driving from Germany to Aarhus which was the southernmost point of the tour. Their music is still worth exploring if you haven‘t already. A good starting point would be „Mannen i den vita hatten“, imho their best song.

So many years have passed and this is still pure intensity and shivers. I love everything about this song ❤

this is weird. i heard this song once, and went back to listen to it again. and right now i wish for an entire hour repeat version for this. love this song

geweldig stukje muziek, begint simpel, maar loopt enorm op, met diep gevoel. Het is niet hoog dravend, moeilijk, ingewikkelde muziek, maar pakt toch wel degelijk op de een of andere manier. Goed stuk.

Étrange ! Et plaisant... Enfin, une pépite émerge de l'algorithme !

Brilliant instrumental music, so beautifull

Смотрю и слушаю впервые.просмотрел подряд раз 10.потрясен! Впечатлен!

Dankeschön...für alles

Älskar Kent!!! ❤❤❤

I saw their last live show in Stockholm, it was really good. I even unbooked a flight to Germany cuz I double booked the show and the flight to a friend.

I drive around blasting this song on repeat when I need some me time