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Google Product Managers Breen Baker and Kevin Lam walk you through server-side data ingestion in Google Analytics 4, specifically covering examples and use cases of the Data Import and Measurement Protocol features.
0:06 Introduction
0:58 Agenda
3:48 Supported Use Cases
8:13 Data Import
11:51 Data Import Demo
19:31 Measurement Protocol
22:47 Measurement Protocol Demo
30:53 Takeaways