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#googleanalytics #measurementprotocol #onescales
This video introduces you to the Google Analytics 4 Measurement Protocol.
Measurement Protocol allows you to send offline data to Google Analytics with ability to send 72 hours back in time for offline events such as refunds, crm customer additional data and many more.
In this video we share the limitations, the event builder and use postman for examples.
Important URLs:
- Measurement Protocol Reference: developers.google.com/analyti...
- Hit Builder Tool: ga-dev-tools.google/ga4/event...
- Events Technical: developers.google.com/analyti...
- Limitations: developers.google.com/analyti...