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Day Five
Create Engaging Profile Bios
Here we are on day 5! Today we will look at your bio. You will lean why it is so important and how to optimize yours to grab your audience's attention.
Task: Creating an Inviting Bio for Your Business
A bio shouldn’t just be a statement of facts. It should be an invitation and a reason for your audience to dive deeper. Each platform might have different word limits or audience expectations, but the core of your message should remain consistent.
Steps to follow:
Start with Your Why: Why does your business exist? What problem does it solve or value does it add? Your USP (Unique Selling Point) should be the anchor of your bio.
Include Business USP (Unique Selling Point): Your USP sets you apart and is the heartbeat of your brand. Whether you offer the fastest service, a unique product, or unmatched expertise, ensure this shines through.
Incorporate Relevant Keywords: Keywords aren't just for SEO; they help users understand your domain and expertise. Incorporate words or phrases that resonate with your industry and offerings.
Add a Call to Action: A bio should not just be informative but also actionable. Whether it's "Visit our website," "Shop the latest," or "Book a consultation," guide your audience on the next steps.
Adapt to the Platform: A LinkedIn bio might be more professional, while a Facebook bio could be a bit more relaxed. Adjust the tone, but keep the core message consistent.
Creating a great bio is about getting your audience's attention and showing them the next steps to either buy a product or book a service with you. As you fine-tune your bios across platforms you're setting a stage and inviting your audience to become a part of your journey.
Bio Worksheet
Put your why here:
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Put your Business USP (Unique Selling Point) here
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Write the keywords you want to include in your bio here:
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Write Down Your call to action. Write a few if you have different products/services
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P.S. If you have some extra time, please check on my favorite tools. These are affiliate links and I will get a commission if you purchase through my links.
Favorite Tools
I am an affiliate for some of these products and I will get a commission if you buy these products through my link.
Repurpose.io-repurpose.io/?aff=26157
VidIQ-vidiq.com/deannatroupe
Tube Buddy - www.tubebuddy.com/pricing?a=d...
LinkTree - linktr.ee
Photopea - photopea.com
Google Docs - drive.google.com
Audacity - audacityteam.org
Capcut - capcut.com