The Linc, can pass for an early 70s car, The Chrysler can pass for a late 50s car.

I’m very surprised they did not mention the dual A/C option on the Imperial. A very desirable accessory here in the south.

Virgil Exner really had some crazy designs during his time at Chrysler

The Lincoln is a far better looking car there's no question about it.

While I am sure the Imperial is the more solid feeling car due to the massive frame they built it in, I'd still lean toward the fresher and more timeless styling of the Lincoln.

In the 1993 imperial styles mine had 2 spare tires. A full size with extra matching hubcap and a donut space mounted against a rail in back of seat. . A feature not available in the towncar series of the same years. And the air suspension was weight & height adjustable. And had flip headights. That stays clean until needed.

The elephant in the room was that Cadillac dominated the luxury market, these two were fighting for table scraps. Ford made money on this generation of Lincoln because of the 2-model line - the sedan base price was halfway between those of a Caddy Sedan de Ville and 60 Special, the convertible firmly in Fleetwood territory. Imperial was still trying to match Cadillac model-for-model and Chryco was lucky if they broke even on the project.

I like the dash on the Imperial -- this was the last year of the oval steering wheel, but you can't beat the side slab styling of the Lincoln and the dash style, which they resurrected on the early Navigators.

Lots of facts and data, my family had a '63 Lincoln. A really fine car that looks contemporary today.

I would choose the Imperial because I've always loved the fins and the creative designs of the Imperial's.

This comparison is hilarious.

When I hear the term luxury car, the 61-65 Continental comes to mind, the Imperial never does. The 63 is less bizarre looking than previous models, but not much.

Those imperials were tanks, but since I am not invading Ukraine at the moment, I'd pick the timeless elegance of the Lincoln Continental. Chrysler made great engines in the day, but their design language stunk. Outside of the 1958 Belvedere / Fury, Chrysler produced a lot of baroque "super busy" styling from the late 50s to the mid-60s, and this 63 Imperial was no exception. The trunk thinks its a 1957 Continental, the fins are a poor-man's 59 Caddy, the headlight design was plucked from 1937, and that grill saw duty on Army trucks of WWII. To many soft curves and abrupt angles in one design.

I have actually owned both cars. The Lincoln has timeless styling, but it's rear passenger leg room shortage is a serious issue and makes you feel like you are a riding in a much smaller car. That's why Lincoln lengthened the wheelbase in 1964 to adjust for this issue. The Imperial also had a more futuristic dashboard, with push button control for transmission and A/C within easy reach.

“Draw your own conclusions” about the appearance. Chrysler might as well just said “Suddenly it’s 1960”

Yep, I'm sure the Imp was better in all regards except the one that mattered the most to this customer set: styling. The Linc was near the beginning of it's 61 restyle. The Imp was at the very end of it's, as 64 brought out a newly styled Imp! Also, I imagine Imp was still fighting the poor quality reputation brought on by the 57's being rushed to market. People don't soon forget being screwed by poor quality products, yet manufacturers continue the practice to this day. Marketing rules when engineering should!

I’d buy the Lincoln !

1963 was most definitely the Silver Standard era...you could choose the stunning Lincoln on style alone, yet still be quite satisfied with the overall quality. Or, you could overlook the odd styling of the Imp and enjoy a true enthusiast's machine. Something for everyone.

The Imperial is better in every way except one and like the man said, it's a matter of taste. The Lincoln has a timeless shape, like a block of wood. The 64 Imperial mirrors that shape only prettier

I'm a mopar guy but the Lincoln is a nicer looking car

I am one of the few who would have chosen the Imperial over the Lincoln for styling too: at best I find the Continental's shape to be bland, leaning towards being "brick like" Oh well, I actually grew to like the 61 Plymouth front end so perhaps I am an outlier 😅

The Lincolns averaged like 9 mpg, so there is no way the Imperial, with a bigger engine and huge weight, was averaging 19 mpg.

I would proudly own AND drive either one of these two Cars over ANY Cars built today!💕

The Imperial is probably overall the better quality car , but it looks old fashioned , and not pretty , the headlights look bizarre .The Lincoln is a more basic body style, but is attractive .I thought there was a 2 door version of this Lincoln?

The imperial trunk lid is ugly.

The 64 Imperial was FAR better looking than the 63. It was designed by Elwood Engel the same person who designed the Continental. If Chrysler wanted to make a favorable comparison they should have waited one more year

Suddenly it’s 1958

The Imperial copied Lincoln's styling for 1964.

For me, this Imp resembles Mercedes, while this Linc a family fridge does. And also, this Linc is for employee drivers, but not for this car owners.

I'll take BOTH, and it l will wipe and wash and wax: and it STILL isn't a MERCEDES! 😞😄

The Imperial is a dinosaur

The Lincoln is an ugly car for sure with no styling to speak of, especially compared to the exquisite Imperial. Wish I had my '63 LeBaron back.