DECONSTRUCTING LOGO DESIGN SUCCESS! *May 2020*
Рет қаралды 18,545
Күн бұрынFind out exactly why my most recent logo design project was a success! Learn the path I took and the methods I employed to result in a happy client and a slightly more wealthy designer, and how to have success in logo design projects each and every time.
I have made quite a few logo design process tutorial videos, but today I dive into the client background, and the angle I took to finish with a decent logo design solution. I hope that you can learn something today and then go back into your graphic design workflow, and result in some great success :)
If you found todays logo design process video tutorial enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
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The work is protected by copyright. This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the KZfaq audio library and or sourced with permission from the author
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• DECONSTRUCTING LOGO DE...
@GerminezEdiage 4 жыл бұрын
I literally learned from you with no formal education in Graphics Design. Now I'm a graphics designer in Cameroon, working for an international institution. Thanks Satori Graphics
@SatoriGraphics 4 жыл бұрын
Wow that is totally outstanding, good going and I'm happy to told me this today 👍
@GerminezEdiage 4 жыл бұрын
Satori Graphics I’m blessed indeed.
@nibirreeyan1718 3 жыл бұрын
First, I like satori's video. then I watch. You are a real Designer. Hats off.
@goharlogos 4 жыл бұрын
A detailed research is so much important for a logo design. It gives you an idea about; the direction you should go, what to avoid and what to pick.
@DarkPa1adin 4 жыл бұрын
I learn shapes, balance and strength from you!
@SatoriGraphics 4 жыл бұрын
Really good to know, hope you keep learning from me :)
@vilsonrama2595 4 жыл бұрын
Not surprised with your capabilities! You are genius and I'm very happy to find you here. Thank you so much for your tips and advice, Tom🙏
@Destinyadams024 4 жыл бұрын
This is really one of the inspirational videos you made on logo design. The research and keywords part is very educational and crucial. Thank you
@BernardWilliams 4 жыл бұрын
Great job Sir Tom! Thanks for sharing your success with your recent client logo design. I myself have had many successful logo designs and still I'm growing my knowledge. As always have a great day.
@surinfarmwest6645 4 жыл бұрын
Good job! Top end customers to boot. Research should be everyone's mantra when dealing with customers, no matter what service you are providing. Well done Tom, hope you go from strength to strength.
@SatoriGraphics 4 жыл бұрын
Thanks a lot as always :) Hope you are ready for Songkran next month, new dates lol
@ahmadazad8300 4 жыл бұрын
Hey man! Thanks for these amazing videos. I'am greatly inspired by your work, well done.
@sumranms 4 жыл бұрын
This video really really inspired me a lot and gave great tips for successful logos. Thanks a lot as always. Also, I want to request a video on a certain topic if you can. Please please make a video about shape psychology in logo designs, again, thanks a lot..!
@DarrenSmith501911 4 жыл бұрын
Satori, great information as usual; especially on doing research for starting the project...
@aubreycyphersmartex4688 4 жыл бұрын
Thanks a lot for the valuable information...i have all of you tutorials collection...they always keep me on the go .witb my clients and the industry....keep up the good work ...your educational channel means a lot to us
@harshitpanwar961 4 жыл бұрын
The new logo is so much better than previous one. It looks professional.👌👌 Thanks for sharing the behind the scenes with us
@EdwardSeeber 4 жыл бұрын
I learned even more that shapes can be very impactful on logos, it's a good element to keep in mind when doing research, great logo btw a big improvement from their old one
@maksymadamenko 4 жыл бұрын
I'm a beginer designer and in all your video i just like "Hey, that's looks cool, maybe i should try smth like that? Wow, there is a tool for that?" Realy apriciate your diligence. your channel is realy usefull
@ifydus 4 жыл бұрын
You have always been a source of inspiration for me in my journey as a creative Designer and a User Experience Designer... Thanks Satori Graphics
@SatoriGraphics 4 жыл бұрын
Really great to see these videos help you out 👍 thanks!
@Jharries1971 4 жыл бұрын
It's a cool logo, and I like the aaa in lowercase, coveys approachability.
@fegorclintonb.3537 3 жыл бұрын
Thank You Satori
@anifowosehabeeb4716 4 жыл бұрын
You look proud of yourself. We are proud of you 🥰
@sunnybhuiyan499 4 жыл бұрын
Thank you. Need more
@ccomis72 4 жыл бұрын
Wow, shape psychology, definitely a perfect subject for another video. Your knowledge is golden. Thank you!
@SatoriGraphics 4 жыл бұрын
I have added it into a few other videos, if you search 'satori graphics shape psychology' some things should come up 👍
@Kikambi 4 жыл бұрын
Clean and simple ,nicely done.
@otoo-boisonarnoldfiifi8671 4 жыл бұрын
Fantastic video and you've reminded me of the shape psychology which I take lightly. Thanks.
@SatoriGraphics 4 жыл бұрын
It's really quite powerful, lots if info about it online 👍
@Brustooo 4 жыл бұрын
Great video! Very interesting.
@BaxterJPTORIE 4 жыл бұрын
Really thought provoking but yet simple. Thank you
@SatoriGraphics 4 жыл бұрын
Thanks for the feedback man
@matteovalentini5371 4 жыл бұрын
Great vid thank you SATORI
@SatoriGraphics 4 жыл бұрын
Hey thanks a lot man
@mehulsabhadiya1530 4 жыл бұрын
Nice logo design sir...love your aaa logo design work..
@Sketching4Sanity 4 жыл бұрын
Love!!
@jjfecik 4 жыл бұрын
Awesome video, Tom! Thank you for such an in depth look. I was so exited to see the capital A's on your PDF but it looks like they just pushed for the lower case, huh? 🤦♂️ I am sure that was tough but you navigated that well & the structural shape is awesome. 👌
@mohsinshakeel979 4 жыл бұрын
your skills legend
@sunilchristian3430 4 жыл бұрын
Thank you!
@jglinks3670 4 жыл бұрын
Thanks Satori, very inspiring, a request, can you please recommend some books about logo designing🙏👍
@masblogger 4 жыл бұрын
Wow impressive
@carlosssandovallucas9326 4 жыл бұрын
Tanks for your tutorial
@SatoriGraphics 4 жыл бұрын
Hey no problem
@ashish3saxena 4 жыл бұрын
Nice to see as I was waiting for this. Can you also make a video on "How we can get the work from Local Shops or small businesses"? Thank you!
@paulpearson4613 4 жыл бұрын
Hey Satori - Great video once again, one of the few designers that I subscribe to! - Quick question... Love the shape psychology and research that went into this logo, can you explain the colour choices (not saying they are wrong, I like them, but thought explaining them might also help others). Many thanks dude!
@SatoriGraphics 4 жыл бұрын
Thanks for the comment Green is great for growth and health, which relates back to the positive health changes the company aims to achieve. Blue is a trusting colour but also serious, which links back to my research 👍
@sajeeb3838 4 жыл бұрын
Nice another one..
@SatoriGraphics 4 жыл бұрын
Thanks man
@chienandaluz 4 жыл бұрын
Would love to see how this logo look in full white and full black variations.
@jakwanahmed8222 4 жыл бұрын
❤❤❤
@airyeang1186 3 жыл бұрын
Hi Satori. If you've got time, can you give some inputs on stroke logo design? Thanks very much
@rwalsh6495 4 жыл бұрын
Hi Tom, I was just wondering if you could do a tutorial on the animated transitions that you used in one of your previous videos (5 Golden rules of minimal graphic design) they were awesome, thanks if you can! 👍 Of course no pressure thanks for all of your fantastic content!
@nicoleh2681 4 жыл бұрын
I'd love to see this as well, love how you lay out your videos and use animations in the transitions.
@sohamkhatri 4 жыл бұрын
Of which video u r taking about. Send me link 🤔🤔
@kichiTV 4 жыл бұрын
Great video Tom! I wish to see more videos in logo's topic. There are very inspiring ☺️ have z great day!
@rwalsh6495 4 жыл бұрын
Hey satori, just saying hi!
@carlosssandovallucas9326 4 жыл бұрын
i like the trutorial you make on affinity foto dising can you please do more on affinity tanks
@barakerzeonlist4608 4 жыл бұрын
Love u
@zafashi 4 жыл бұрын
first here hihi
@motivationalman1676 4 жыл бұрын
i'm here
@sunnybhuiyan499 4 жыл бұрын
I am curious to know how much you charged for this amazing logo.
@designsbypk7020 4 жыл бұрын
This deserves to be $5000 or more 😛🙌🏻✨
@RichOffClip 4 жыл бұрын
@@designsbypk7020 US dollars?
@nate5051 4 жыл бұрын
@@RichOffClip no African
@kile2k250 4 жыл бұрын
3 triangles - 5K $ :D
@abbaroonie1625 4 жыл бұрын
reminds me off the Adobe logo.....i feel it has too much white space... too tall
@aleale11000 4 жыл бұрын
And this white space looks jammed (blocked) by the typography beneath, which turns good white space into the hole.
@JerryN7970 4 жыл бұрын
How do you come up with your keywords? Do you simply ask them or do you have some sort of form they fill out? Also do you have a list of standard keywords they choose from (in case they’re not understanding exactly what you’re looking for)?
@SatoriGraphics 4 жыл бұрын
Sometimes the client will give me some, but I often ask them to send a few words that describe their business and their message. I then expand on them from there
@RAJEEVKUMAR-zc8zc 4 жыл бұрын
Big Brother your classes give different level knowledge in graphics field.
@HelloyeloNo1 4 жыл бұрын
How would this logo work in a landscape space?
@heathersheldrick4461 4 жыл бұрын
Mmm. Nice, but is it a tad similar to the old Standard Life logo?
@SatoriGraphics 4 жыл бұрын
Without going back and looking at it, from memory all I can think of is that it's red? That may even be wrong.. many logos look similar to other logos because there are millions and millions of them, as well as millions of designers
@mdabullais2114 3 жыл бұрын
what mic do you use for recording or your voice is so nice?
@SatoriGraphics 3 жыл бұрын
That would be a RodeNt condenser mic 👍
@mdabullais2114 3 жыл бұрын
Satori Graphics, Infact I fell in love with your quality of content bro.
@jonathanlowery9279 4 жыл бұрын
What application do you use for your design brief?
@SatoriGraphics 4 жыл бұрын
That would be Milanote
@goowhite 4 жыл бұрын
I like the logo presentation, but I'm not sure about the logo shape and color. At a glance it looks like a flag or a bookmark symbol. I like the negative space A concept and the shape psychology part, but it doesn't strike me as a corporate building symbol.
@Sadman_sakib 4 жыл бұрын
Why this video creation reminds me of 'The Futur'
@SatoriGraphics 4 жыл бұрын
I've been making videos like this got years, plus many subscribers ask me for this content
@AnnkurKumar 3 жыл бұрын
Hi Satori, I am post-production ( VFX, compositing, rotoscope , matchmoving, etc) professional since 2007. I have been doing photography since 16 as a passion but recently developed a liking and taste for designing things on photoshop or illustrator though i have been doing image editing stuff on PS. But don't have a proper roadmap/ guidance to follow...to be at least a decent logo designer. My query: Hw to do that?? to be a decent logo designer. Can you help, please?
@Drumshoptulsa 4 жыл бұрын
In the “design brief” section of your video, you are using a software package I’m not familiar with. Would you be so kind as to share the name?
@SatoriGraphics 4 жыл бұрын
That would be Milanote
@Drumshoptulsa 4 жыл бұрын
Satori Graphics outstanding!! Thank you kindly.
@mustafakocak6096 4 жыл бұрын
+1
@mareloquai 4 жыл бұрын
Similar Adidas font logo.
@AmanKumar-yd1md 4 жыл бұрын
Sir next video on E-sports logo ...
@lesedimahlangu1199 4 жыл бұрын
Research bro!
@SatoriGraphics 4 жыл бұрын
It is really powerful 👍
@iamfoleymusic 3 жыл бұрын
You obviously are very articulate and have a good delivery and voice. However, that logo has some real issues. I don't know if you read your comments....but I'd like to see how that logo looks on a business card...it would be very bad. Your icon is so big and the type under the triple lower case "a" letters is so small. The balance is way off. The difference in the two cream colors you use in the icon isn't pronounced enough. The icon looks like a ribbon which I'm not sure is what you were going after...ribbons are for protest in the USA...or maybe. you are going for the look of a medal that people in the military wear?. I do like the negative space at the bottom of the icon which creates a sort of upper case "A". The three lower case "a" letters are not an easy thing to work with. It's actually a bad name for a company though I know you had no say in the matter. It's the kind of thing small and ignorant companies did years ago to get to the top of the business pages of phone books when they used to print those. It was always a sign that the company knew they could never get ahead by any other means....cheap trick. aaa means nothing unless I'm not aware of something within the industry. Also, I don't think the lower case "a" is working with all the words that you used this business....your key words. I have to say that after watching your other videos this one fell short.
@sanalzuhara7660 4 жыл бұрын
How many of Designer got Termination during COVID 19..HIT ME..|||
@SatoriGraphics 4 жыл бұрын
Sorry to hear that man, watch videos or how to grow a business, KZfaq has a lot of then
@sahil_-tb5pv 4 жыл бұрын
Hi, please help my san,logo design shpot
@mpessan 4 жыл бұрын
Their previous logo was so poor that any logo would be better. The final result disappointed me. I don't find it sturdy, strong or anything else. All I see is a june party flag. I thought you would surprise us with a more remarkable logo.
@SatoriGraphics 4 жыл бұрын
So why doesn't this logo work in your opinion? Why isn't it sturdy from your perspective?
Satori Graphics
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